It’s been a whirlwind of a month, with two of my family – three if you count a waggy tail, moving. Change and new beginnings come for many of us in September –sometimes like the wind. I remind myself and my clients, that the Chinese symbol for challenge and opportunity is the same. Perhaps fear and excitement may be opposite sides of the same coin as well. I prefer to be excited, rather than fearful, and to expect the unexpected!
With the recent change, I’ve been lucky to be spending more time at my lake house, and enjoying uninterrupted time here on the island with the freedom and flexibility I so cherish, helping clients with their business and PR strategy, visibility (and profitability) in the marketplace. It’s also been the busiest month of the year with my promotions business, www.partnerpromotionsinc.com, with over 80 street team events in 21 days for a Fortune 100 client.
I’ve been writing more as well, and have been featured on a few different marketing blogs and articles – one of which is here, an interview with MO.com – “You are your business, so rock it”.
There will be more changes to come, as we also combine the Let’s Make You Shine and Partner Promotions brands this Fall. It’s an especially exciting project, as we celebrate our 10 year anniversary in the promotions business. We’re now working with entrepreneurs and small businesses – as well as bigger brands like Xfinity and Blue Man Group to expand their brands. It’s very clear that the same promotion principles of marketing apply; execution and fulfillment may just be different.
I’m on island time till October 1 – so feel free to call or email me if you have a marketing or PR question, or want to discuss an idea.
I just love September, you?
PS – Please click here and listen to Annette Naif, my Guest Expert on the Let’s Make You Shine Interview series. Annette is a premier Event Planner, and Founder and Co-Chairman of the Event Planners Association for the New York City Chapter. She produces upscale, seamless events nationwide, and the scope of her work include conferences, retreats, tours, incentive programs, sales meetings, galas, as well as parties – for a fun crowd.
Annette’s upbeat energy and bold passion for her work is her legendary trademark recognized by many of her clients throughout her career; Sebastian International, Sony Pictures, Columbia Pictures, Lakeshore Entertainment, Loeb & Loeb, Tamares Real Estate, MetLife and many others.