It’s been a whirlwind of a month, with two of my family – three if you count a waggy tail, moving. Change and new beginnings come for many of us in September –sometimes like the wind. I remind myself and my clients, that the Chinese symbol for challenge and opportunity is the same. Perhaps fear and excitement may be opposite sides of the same coin as well. I prefer to be excited, rather than fearful, and to expect the unexpected!

With the recent change, I’ve been lucky to be spending more time at my lake house, and enjoying uninterrupted time here on the island with the freedom and flexibility I so cherish, helping clients with their business and PR strategy, visibility (and profitability) in the marketplace. It’s also been the busiest month of the year with my promotions business, www.partnerpromotionsinc.com, with over 80 street team events in 21 days for a Fortune 100 client.

I’ve been writing more as well, and have been featured on a few different marketing blogs and articles – one of which is here, an interview with MO.com – “You are your business, so rock it”.

There will be more changes to come, as we also combine the Let’s Make You Shine and Partner Promotions brands this Fall. It’s an especially exciting project, as we celebrate our 10 year anniversary in the promotions business.  We’re now working with entrepreneurs and small businesses – as well as bigger brands like Xfinity and Blue Man Group to expand their brands. It’s very clear that the same promotion principles of marketing apply; execution and fulfillment may just be different.

I’m on island time till October 1 – so feel free to call or email me if you have a marketing or PR question, or want to discuss an idea.

I just love September, you?

PS – Please click here and listen to Annette Naif, my Guest Expert on the Let’s Make You Shine Interview series.  Annette is a premier Event Planner, and Founder and Co-Chairman of the Event Planners Association for the New York City Chapter.   She produces upscale, seamless events nationwide, and the scope of her work include conferences, retreats, tours, incentive programs, sales meetings, galas, as well as parties – for a fun crowd.

Annette’s upbeat energy and bold passion for her work is her legendary trademark recognized by many of her clients throughout her career; Sebastian International, Sony Pictures, Columbia Pictures, Lakeshore Entertainment, Loeb & Loeb, Tamares Real Estate, MetLife and many others.

As seen at M.O. What’s Yours

MO: What influenced your decision to use your expertise in specifically helping entrepreneurs?

Robin: I’ve been an entrepreneur since I was a little girl, selling potholders on my bike and Girl Scout cookies door to door. Both of my parents were also entrepreneurs, so it was natural for me to think about business, and we talked about it all the time. I didn’t realize how much I could help the small business owner until I looked at my own experience helping major Fortune 500 corporations expand their brands, to get attention. I realized the ideas and principles were the same, only on a smaller scale. I love the fact that the entrepreneur has a dream, a vision, and passion to make it happen. This excited me because I could use my experience and creativity to help them succeed, and feel the impact personally.

MO: What are some tips for a new business looking to expand their brand and increase visibility in a crowded marketplace?

Robin: This could be a half day seminar – but here are some thoughts! First, above all — you are your brand. Let people know who you are, and get out in the marketplace. Get out from your computer. Be comfortable with promoting yourself, everywhere you go. Attend networking events, have a non-traditional approach to meeting people, and be open to try new strategies for connecting. Engage in social media just 30 minutes a day. Make HARO.com (Help a Reporter Out) your best friend to get press mentions. Write articles for industry journals, and a blog to increase your SEO. Get a feature story in your local paper, set up open office hours at a coffee shop and use a laptop ad to promote your business. Show your expertise any way you can and don’t be embarrassed to promote yourself. Your main business should be getting your name out there in business, and in your community. This will give you a competitive advantage. Be consistent, make the time to expand your brand, and be true to who you are. Love yourself, love your business!

MO: Can you provide some advice that entrepreneurs can gain credibility and PR as an expert in their field?

Robin: My advice to gain credibility as an expert is to be proactive and seek out opportunities to get press, and be featured as an expert. The internet is your oyster. Be a guest blogger, be interviewed on Blog Talk radio, answer questions in business journals, get speaking gigs about your expert topic — even if you’re speaking to a small audience. Lead a panel, share the platform on a webinar, be a guest on a teleseminar series, post on other people’s blogs as an expert. Teach a class. Take all of your press mentions, and everything you’ve done and include it on your website, and link it to your social media accounts. The bigger your footprint, the more you will be recognized. The added bonus is that you become more confident, and believe in yourself as the expert you really are.

MO: What inspired you to create the, Let’s Make You Shine Fund, which empowers young women with a gift, to further their education? What kind of impact have you seen the fund make so far?

Robin: This is my inaugural year with the Let’s Make You Shine Fund. I’ve always believed that we all have gifts, and when you give back and share, you get so much. My first recipient will be using her scholarship to attend Holy Cross College. She was an exceptional candidate, and her plans are to study medicine. My only request is that she, and all others who are recipients, pay it forward at some point in their lives. If each one of us shares their gifts and pays it forward what a better world this will be.

MO: What are some examples that you help your clients be big and bold for getting the best results? Not sure I understand this – but here goes

Robin: I like to co-create opportunity and visibility plans with my clients and listen to their hopes and dreams for their business. We look at where they are, where they want to go, and where they’d like to be noticed. We’re all so busy in our own world that we sometimes can’t see the forest through the trees. My passion is to take my client’s vision, show them a path and ideas on how to meet their goals and objectives. Then it’s all about inspired action to get results.

MO: What’s the most exciting thing on the horizon for you personally or professionally?

Robin: I’m working now on developing a plan to help entrepreneurs get more media coverage. It’s exciting , and a great opportunity to build my own brand. Everyone deserves to shine.

Blogging continues to be one of the important ways to build a community, get your message out there, establish yourself as an expert, and attract clients.

Staying in touch with your community can be done virtually anywhere in the world, even from where I am now in the NYC area working with clients, and preparing to shoot some video!

I wanted to make sure that you received this short and valuable article about 8 Ways to Master A Blog Post, written by Nate Riggs of the Karcher Group.

I hope you find the action items useful as you build your own visibility in the marketplace – as a professional, entrepreneur, small business owner — or just as you are, proud of your own voice!

Happy blogging and weekend!

Yesterday, I had the pleasure of attending the MED (Minority Enterprise Development) Day in Boston, learning more about the benefits of being a WBE (Women’s Business Enterprise) in the state of Massachusetts. I was thrilled to be certified to develop coaching and branding strategies, and find additional ways to grow my business!

At the convention, I met a radio producer who interviewed me about a year ago. His show was called Radio Entrepreneurs, and we talked about setting up a time to discuss Let’s Make You Shine.

Knowing I would be on-air as soon as next week, I revised a list of Radio Interview Do’s and Don’ts that may be useful for your own media training:

Easy Guidelines for Creating A Powerful Radio Interview

  • A picture is worth a thousand words, but your listener can’t “see”. Speak in terms of vibrant images and make sure to use details. Think of ways to describe what you’re talking about so your audience can “see” for themselves.
  • Start with a bang! Talk about something you find interesting, so your listeners will too! Don’t build your talk brick by brick, start strong. Making a positive impression straight from the gate can be a deciding factor in whether the listener tunes in, or out. You want them tuned in and tuned on!
  • Don’t fib. Today’s audience can tell when you aren’t being authentic. A sensitive subject? Learn to sway gracefully, but still hold integrity.
  • Please don’t bore your audience to death. Stand up when you talk – put your game face on and enjoy your time on stage as an expert. If you’re sleep talking, they’ll be walking. They snooze, you lose.
  • Have an important conflict and afraid reschedule? Think twice. If you’re feeling OFF, you’ll most likely come across that way. Better to be 100% IN than 60% OFF. Be media ready.
  • Do some R & D on the station where you’ll be featured. What’s the format? The host’s style? Make it a point to know the culture of the station as best as possible, before your interview.
  • Put yourself in the listener’s shoes. What makes you an expert? What’s happened in your life that can be used as example? What challenges have you overcome and what can you teach others? What’s your story and why would someone want to listen? Be memorable.
  • Don’t be intimidated by the radio host; in truth, they’re just like you and me, with a different job. Not crazy about a question they ask? Learn about the Art of Transition in Radio, and how to get from one sensitive subject to the next without being rude or self-centered. (Interested? Email me for a few subject transition tips).

And finally, be yourself when you’re on air. That’s all you are, have been and ever will be. If you’re an entrepreneur or professional looking to get more visibility and the media knocks on your door (or you boldy seek it xo), be prepared. Go for it. Chances are you’ve got everything to gain, and not a darn thing to lose.

Besides helping clients grow their business, I’m excited to be helping entrepreneurs with PR Strategy and Idea Generation, to gain much needed visibility in the marketplace. By being noticed as an expert, there’s more opportunity to be recognized in your industry, and respected by your prospects – who want to know more about you, and potentially buy your products or service!

Being a guest expert on the radio provides an easy way for the entrepreneur to reach out to a captive audience. You can talk about what you know (your compelling topic) in conversational style, and the time commitment is reasonable — usually less than 20 minutes, unless you have special arrangements with a producer. As an additional benefit, most shows are recorded so you can use the content as a downloadable link on your website, as a promotional link, or part of a podcast.

To find the best fit for your subject matter and style, make Google your best friend. Research the type of radio show you want to be on and investigate the format. Make a list of the stations, segment programming, and producers that appeal to you, and take the time to listen to a few different interviews. Picture yourself as a guest, and if the show resonates with you, go for it. Practice makes perfect in all that we do, and there’s a process to becoming media savvy.

Here are a few helpful hints for a smooth radio interview:

  • Have a list of talking points and make sure you hit them, graciously.
  • Use a land line, not your cell phone.
  • Lovingly lock your dog in the car with open windows (not your kids, please) and have a quiet space to talk, without interruption.
  • Disable call waiting.
  • Keep your energy high and smile while you’re talking. It does make a difference!

I work with entrepreneurs not only getting them Press without Stress, and answering Insider Media Requests, but also creating pitches for newspapers, magazines, radio and TV. You actually are quite press worthy, but may not even know it. Get some creative input, dig deep and put your best foot forward.

Be bigger, bolder and brighter in the marketplace.

Get Ready to Stand Out In a Crowd.

Have a great Memorial Day weekend!

The act of writing down my vision for my business and life has brought me great clarity and almost a step-by-step map (if I follow it) to fulfill my greatest dreams — acknowledging, of course, the potential for adventure and a sense of humor in a plan bigger than my own, and an automatic course correction lever that is sometimes out of my reach, like a 7th shift on a manual transmission. (Little did I know until yesterday, that race cars have these shifts on the steering wheel!)

When you have a plan and create a road map before you start, you can work with speed. Just be open to the journey and accept surprises along the way. When you’ve mastered the trick of enjoying life’s attractions and distractions with curiosity, you can keep the momentum going — towards success as you define it.

My passion as a business and PR strategist is to help you be more in tune with where you want to go and to act as your business GPS to uncover the most productive way to get there, even if we sometimes find ourselves “recalculating” the route.

My ultimate goal for you is always the same — to make more money, get recognized in the marketplace and stand out in the crowd in a career built on your passion. By doing this, you can lead a bigger and bolder life, and ultimately, give back, big time. Not just helping one, but helping thousands.

My map is worn and torn, but serves me well.

What does your map look like?

I’m often amazed at business owners who are too busy to spend one on one quality time with their clients. They’re running all over the place, getting things done, and checking items off their list, but often are forgetting one thing – that a company or client hires us, and they keep us in business. Without clients, we have no business.

Every relationship needs some face time and TLC. And, it doesn’t matter if it’s your sweetheart or your biggest client who helps pay your mortgage.

My short Make Money Money thought today is this:

  • Make it a priority to spend time with your client.
  • Ask what they need.
  • Listen with both ears.
  • Assess their request and promise to respond on it, in a timely fashion.
  • Do what you can to act on it – if it works. For you, for the relationship, or for growth opportunities.
  • I like dinner because it’s a time to unwind, and forces me to leave the office, to get out from behind the computer and see the world. And, what a lovely world it is.

I’m putting in a hyperlink here, for dinner at Fleming’s Steak House, where you spend $50 and get a $25 credit. I hope it works. You have to make a reservation in advance and on line, and my understanding is that you can use it as often as you like till December 30, 2011. Please read the fine print, and don’t get mad if there’s a snafu. I’m trying to help you grow your business.

This offer has ended

Don’t forget as well to look for other deals online, or to use Groupon, Living Social, and your city’s local coupon opportunities; they’re everywhere. They sit in a folder on my computer so I won’t be tempted by every bargain that passes my eye.

Enjoy dinner. Enjoy your client. And remember, you are your business, so make it who you truly are.

This week, I’ve been away at an Internet Boot Camp which has taught me some behind the scenes techniques that I’ve never heard about, thought of, or imagined. It’s amazing to learn new strategies that can impact your brand or products, and influence who sees your message and acts on it. Targeted links that with the click of a mouse or push of a button can elicit reactions or buying decisions – all over the world — based on brilliant keyboarding hidden from the eye. Amazing to observe, and fascinating to explore!

Since it’s impossible to know everything, conceptual knowledge is important, especially in your field or what you have interest in. That’s why I took this course and others on a consistent basis. To learn. To stretch my thinking, look at the world from another viewpoint and meet others who will teach me their insights or tricks of the trade. To be open to do things a different way, because the SOSO (same old same old) doesn’t always work, especially when we want different results.

I’ve always been a proponent to change things up, even when I’m fighting and screaming the whole way. One of my favorite coaches who had a great impact on me recently told a fellow colleague that I was “the most resistant person she ever met.” I thought she was joking really. But, she wasn’t. I was fortunate to learn what I had to from her, and since then, my life has been transformed. It wasn’t easy. I challenged my learning curve and hers, but came out on the other side, blooming. What a journey, with so many stops along the way. For now, I came home to Me, and where I’m supposed to Be.

Today is 11/11/11 and whatever you think or believe in spiritually, on paper it’s a date with a series of numbers. Perfectly balanced. All ones.

Worldwide You is about You as #1 in this world, and a choice to acknowledge who you are and expand your horizons in a bigger, better and bolder way to make a difference in this world.

My experience is that when you’re comfortable in your own skin, you can travel freely through all circles of life, helping others who aren’t ready yet to be #1.

Worldwide You.

It’s a good thing. Whenever you’re ready.

Rock on,

Robin

I hope that you’ll agree with me that Mondays are good for making millions as well as looking like a million.

How do I know? Jess Zaino, Style Expert and Chic Cheap Shopping Fashionista, recently told listeners on my Let’s Make You Shine Interview series

about CyberMonday, www.cybermonday.com and the great fashion deals that are available there.

Not sure what it is? Think of a special website you can go to on Monday (or any other day) from the comfort of your home/office and get deals – 40 – 60% off, as well as free shipping and other goodies.

Tempted by the thought, I went to see if I could find Nordstrom’s, one of my favorite stores. While I was looking, I also saw deals from Saks, Lord & Taylor, and much to my surprise, other vendors for office supplies, electronics, and travel. And, the list went on.

It was a surprise visit, so I disciplined myself to come back at a later time – when I really needed a special outfit to make that Million Dollar Impression.

I’m expecting the best so that should be coming up soon.

In case you know about www.cybermonday.com spread the word. In case you don’t, there’s no harm in checking out the goods, or saving money — especially if you’re growing your business or, planning early for the Holidays.

Free shipping, no parking, weekly specials and one less tank of gas?

Sounds like good financial advice to me.

You?

It’s been a busy week here in Los Angeles, where I’ve been at a four day meeting for the “Millions Within.”

A couple hundred entrepreneurs, with businesses ranging from just the idea stage to seven figures got together to learn about being marketable and what’s stopping us from our greatest success. It was a powerhouse opportunity to learn, be humbled by our innermost desires and fears, inspired by passion, and the longing for great change.

It’s always enlightening to re-visit some of the roadblocks we have to becoming our greatest selves in business, and our highest selves to serve our life purpose. I am continually amazed at the high level of energy, commitment and intensity of entrepreneurs who want to make a difference – and find it fascinating to see who will give up when it becomes uncomfortable, and who will welcome being uncomfortable (or bring it on) because they know it’s the only way to grow. No “if’s”, “ands” or “but’s.”

For myself, growth is only possible by stretching beyond my greatest fears and limits, and facing what’s known as the “terror barrier,” an invisible stop sign that’s there to keep me safe. It’s a must to go beyond, and I cringe when I see or feel it coming. And before each breakthrough, there seems to be another roadblock, to keep me at my same level. No choice but to bust through.

Having a coach helps you get through these challenges and obstacles, and keeps you focused, in line with where you want to go, even if it’s terrifying, and you want to give up in the worst way. Trust me, I’ve been there.

The good news is you’ll know you have success when you have a result. It doesn’t have to be the end result. It’s the journey, not the destination, because in all reality, there is no finish line. It’s invisible. We make it up so we’ll feel better.

My circumstances and successes may be different than yours, but they’re no less important. My results are directly proportionate to my efforts, as are yours.

Think of that next time you want to give up because you’re tired, or frustrated, or angry because you need to alter your course – because success isn’t always easy.

Make your action count with a plan. Get the help you need, and don’t stop.

Success is right in front of you.