Yesterday, I had the pleasure of attending the MED (Minority Enterprise Development) Day in Boston, learning more about the benefits of being a WBE (Women’s Business Enterprise) in the state of Massachusetts. I was thrilled to be certified to develop coaching and branding strategies, and find additional ways to grow my business!
At the convention, I met a radio producer who interviewed me about a year ago. His show was called Radio Entrepreneurs, and we talked about setting up a time to discuss Let’s Make You Shine.
Knowing I would be on-air as soon as next week, I revised a list of Radio Interview Do’s and Don’ts that may be useful for your own media training:
Easy Guidelines for Creating A Powerful Radio Interview
- A picture is worth a thousand words, but your listener can’t “see”. Speak in terms of vibrant images and make sure to use details. Think of ways to describe what you’re talking about so your audience can “see” for themselves.
- Start with a bang! Talk about something you find interesting, so your listeners will too! Don’t build your talk brick by brick, start strong. Making a positive impression straight from the gate can be a deciding factor in whether the listener tunes in, or out. You want them tuned in and tuned on!
- Don’t fib. Today’s audience can tell when you aren’t being authentic. A sensitive subject? Learn to sway gracefully, but still hold integrity.
- Please don’t bore your audience to death. Stand up when you talk – put your game face on and enjoy your time on stage as an expert. If you’re sleep talking, they’ll be walking. They snooze, you lose.
- Have an important conflict and afraid reschedule? Think twice. If you’re feeling OFF, you’ll most likely come across that way. Better to be 100% IN than 60% OFF. Be media ready.
- Do some R & D on the station where you’ll be featured. What’s the format? The host’s style? Make it a point to know the culture of the station as best as possible, before your interview.
- Put yourself in the listener’s shoes. What makes you an expert? What’s happened in your life that can be used as example? What challenges have you overcome and what can you teach others? What’s your story and why would someone want to listen? Be memorable.
- Don’t be intimidated by the radio host; in truth, they’re just like you and me, with a different job. Not crazy about a question they ask? Learn about the Art of Transition in Radio, and how to get from one sensitive subject to the next without being rude or self-centered. (Interested? Email me for a few subject transition tips).
And finally, be yourself when you’re on air. That’s all you are, have been and ever will be. If you’re an entrepreneur or professional looking to get more visibility and the media knocks on your door (or you boldy seek it xo), be prepared. Go for it. Chances are you’ve got everything to gain, and not a darn thing to lose.