It’s no surprise that events are memorable, effective and fun ways to make a business stand out from the pack. They’re also perfect opportunities to engage clients and prospects directly and personally, which are also essential for brand-building, and for developing relationships that are both personally satisfying and professionally lucrative.

However, what remains a mystery for many entrepreneurs, experts, authors and other business professionals is how to promote their event – especially if they’re on a tight budget, and need to “do more with less.”

Well, as someone who has been in the event planning and promotion field for years, allow me to happily shed light on this by sharing 8 great – and very cost effective – ways to promote your event:

1. Get Talking

Step away from the keyboard, and call friends and other people in your network who may be interested in attending your event. Even if your invitation is politely refused (i.e. due to a prior engagement or something to that effect), this is a prime opportunity to make a personal connection that could pay dividends down the road. It’s also ideal for reaching people who you don’t know, since you’re offering them something. Make it an easy, no-stress phone call with no end game in mind. Remember, you’re not selling — you’re helping.

2. Get Visual

Create flyers and graphics for your event, and post them in an area frequented by clients and prospects. You can also send these in the mail (yes, the old fashioned way with stamps) to your targeted audience with a personalized post-it note.  Make sure that your graphics have a consistent look, and that the artwork can be re-purposed for invitations, banner ads, and social media.  This saves time, money, and gives your branding efforts maximum exposure.

3. Get Newsworthy

Submit media releases about your event to local news stations, magazines,

newspapers and industry publications, as well as on-line blogs and distribution channels.  Be sure to be crisp and clear in your delivery, and include contact information for the press. If you have video, use it here as well. Above all, be media ready to capitalize on the publicity and opportunity for maximum exposure.

4. Get Dialed In

Find local radio stations and targeted blog radio networks that may be interested in an interview. Make your story compelling, create an irresistible offer that has a time specific deadline, and be a fun and entertaining guest.  By following these simple guidelines, you’ll build a loyal following, get recognized for your expertise, and be able to use the recorded interview in your own promotional strategy. And you’ll probably be invited back!

5. Get Social

Use the power of social media to your advantage.  Post targeted messages to your database and audience on a frequent (though not too-frequent) basis, using various platforms, including Facebook, Twitter, LinkedIn and YouTube. You can also make a list of groups who might benefit from the event, and target them on-line. Keep in mind that it typically takes multiple impressions (a.k.a. touchpoints) before people notice a message and take action. As the best sales professionals advise: be persistent, but never pushy.

6. Get Wordy

Blog about your event, and ask others to do the same.  If you’ve been a guest blogger, ask your colleagues to give you a mention and share it with their list, and do the same with your social media contacts. This not only extends the life of your promotion, but it allows you to reach beyond your traditional target audience.

7. Get Hooked-Up

If you have a room that needs to be filled, consider asking fellow colleagues who are in a complementary — but not competing — business to publicize your event to their list.  Before presenting this type of opportunity, be sure that you have all the details outlined, including commissions. Make it easy for your partners to promote you by providing pre-launch copy and emails, and copy for social media postings. Always strive to be a good partner, because your reputation will follow-you long after the event is over.

8. Get Educational

A pre-event teleclass is an ideal way to talk about something you’re passionate about. Plus, you’ll not only build your database, but you’ll also get a heads-up on who’s really interested in what you’re offering. Create your own mini cheat sheet.  Why should people attend?  What are the benefits? How will they improve their business, life, help a cause? And, who can they tell about the event? While you’re thinking of these big picture concepts, don’t lose sight of the details, either, such as: dial-in numbers and times (and in what time zone). Also send out a reminder email at least 24 hours in advance.

The Bottom Line

Ultimately, if you apply some or all of the strategies above, you’ll:

  • ensure that your event isn’t a “best kept secret”
  • provide some valuable help by sharing your wisdom
  • potentially fill the room with great new customers and clients
  • have fun doing what you love!

 

PR expert Robin Samora’s new article highlights 8 little-known ways that experts, entrepreneurs, authors and other business professionals can “market like the big boys” – but on a shoestring budget. The full article is available on the Robin Samora Inc. website at www.robinsamorainc.com.

Experts, entrepreneurs, authors and other business professionals who want to “market like the big boys” and yet need to make their limited funds go as far as possible, can now get the practical, proven and little-known tips they need in PR expert Robin Samora’s latest article “8 Tips for Marketing on a Shoestring Budget.”

“With so much competition today, effective marketing is more important than ever before,” commented Robin Samora, the principal and founder of Boston-based PR firm Robin Samora Inc. “And yet without big budgets, how can small and mid-sized businesses compete? My latest article answers this in a quick, clear and easy-to-read way.”

Samora’s 8 little-known tips for marketing on a shoestring budget are:

  • Share Knowledge: Offer an initial consultation that provides meaningful value, and explains how clients will solve their problems and achieve their goals. The time investment can be as minimal as 15 minutes, and this can be done over the phone, via Skype (web cam), or in person if it’s practical to do so.
  • Stay in Touch: Quick emails, hand-written birthday cards, or low-key yet thoughtful gifts are all excellent – and virtually cost-free – ways to stay on the radar screen.
  • Target Messages: Aim all messages to customers and prospects via email, blogs, video, invoices, brochures, newsletters, premiums, signage, etc. Post on social media as frequently as possible and share information.
  • Build a Referral Base: Always send a small thank you gesture (e.g. a gift certificate) to referral partners. Also, never shy away from asking for referrals – just ensure that it’s done in a polite and clear way, and reciprocate the gesture.
  • Send Updates: Twice a year, write a personalized letter to clients and share a “State of the Union” that includes what projects and community initiatives you’re involved in. Also remember to thank everyone who has helped make the achievements possible, and single out inspirational role models.
  • Invite Clients to Speaking Events:  This is a great way to impress clients with your expertise. If invitees can’t make it, send a video, press link or a follow-up article that summarizes the presentation.
  • Get Mentioned: Hire a PR, social media assistant or office admin to respond to online media requests such as HARO (“Help a Reporter Out”) or Profnet. Also set up a Google Alert to track mentions and publicity.
  • Get Published: Promote articles and post links on the web and social media. Include hard copies in a press kit (and a digital version) in an online media room. Also consider paper-clipping a business card in places that might seem out of the ordinary, but that are frequented by target audiences.

Added Samora: “Above all else, there’s one thing to always remember: you’re the spokesperson for your brand. And that means your priority is to get `out there’ and make an impression. You never know what relationship will blossom and turn into your next – and possibly greatest – business success story.”

The complete version of Samora’s new article “8 Tips for Marketing on a Shoestring Budget,” which includes an expanded discussion of each of the above-noted tips, is available at: http://www.robinsamorainc.com/2013/06/8-tips-for-marketing-on-a-shoestring/ 

For more information or media inquiries, contact Robin Samora at (617) 921-3448 or Robin(at)RobinSamoraInc(dot)com.

About Robin Samora Inc.

Telling a story is personal. Sharing it is an art. Technology makes it global. Robin Samora Inc., a Boston based PR, branding and promotions firm blends all three to take its clients’ businesses and brands to the next level. With clients like Comcast, WBZ-TV and Blue Man Group, and a roster of authors, entrepreneurs and experts nationwide, the firm prides itself on being a “Promotional GPS” that takes its clients’ brands where they want to go to be seen, heard, engaged and remembered. With over two decades of experience, the firm is as comfortable on major media highways as it is on out-of-the-way niche back roads.

Learn more at http://www.RobinSamoraInc.com.

 

PR expert Robin Samora’s new article highlights 7 principles that experts, entrepreneurs, authors and other business professionals should align themselves with if they want to stand out in the marketplace and surge ahead of the competition. The full article is available on the Robin Samora Inc. website at www.robinsamorainc.com.

PR Expert Robin Samora, the principal and founder of Boston-based PR Firm Robin Samora Inc., has crafted a new article that identifies the 7 principles that experts, entrepreneurs, authors and other business professionals can align themselves with to get noticed in a competitive marketplace – and surge ahead of the competition.

“I’ve worked closely with numerous business professionals over the years, and most of them have a compelling and worthwhile story to share,” commented Robin Samora, who regularly writes about public relations, communications, branding and other business topics on her firm’s blog at http://www.robinsamorainc.com/category/pr-blog/. “However, unless they know how to stand out for all of the right reasons, they’re often relegated to being the best kept secret in their marketplace. My latest article helps them avoid that distinction, and elevates them above the crowd, which is where they deserve to be.”

According to Samora, experts, entrepreneurs, authors and other business professionals who want to stand out should align their efforts with these 7 principles:

  • Be True to Oneself: Clients and prospects recognize when someone is putting on an act – it makes them feel uncomfortable and uneasy. Attracting the right people and avoiding the wrong ones begins with staying true to oneself.
  • Stop the Negative Thinking: It’s critical to stay focused on what one does well vs. dwelling on lack, flaws and repetitive negative thinking. Optimism is a choice that can quickly become a self-fulfilling prophecy.
  • Always “be” the Brand:  Be ready to initiate conversations that might lead to new business, and remember that you’re always representing the brand.
  • Spread Joy: A positive attitude makes people feel good, which leads to more business, better clients, and most importantly: more joy in a world that often desperately needs it.
  • Project the Right Image: Use a professional photo across all marketing materials and in all of your social media profiles.
  • Be Your Best Advocate: People don’t buy advice, products or services. They buy solutions to their problems. Be aware of what problem(s) you solve, and then promote this in the context of helping people.
  • Be the Center of Influence: Stay up-to-date on industry trends, and stay connected with people worthy of admiration and esteem.

Added Samora: “Ultimately, the thread that connects all of these strategies is one thing: passion. Love for what you do – and delegate the rest. When you do this, your creative force will empower you to work wonders, and you’ll take your career to a whole new level…and your bank account will soon follow.”

The complete version of Samora’s new article “7 Principles to Help You Stand Out in the Marketplace,” which includes an expanded discussion of each of the above-noted tips, is available at: http://www.robinsamorainc.com/2013/06/7-principles-to-help-you-stand-out-in-the-marketplace/

For more information or media inquiries, contact Robin Samora at (617) 921-3448 or Robin(at)RobinSamoraInc(dot)com.

About Robin Samora Inc.

Telling a story is personal. Sharing it is an art. Technology makes it global. Robin Samora Inc., a Boston based PR, branding and promotions firm blends all three to take its clients’ businesses and brands to the next level. With clients like Comcast, WBZ-TV and Blue Man Group, and a roster of authors, entrepreneurs and experts nationwide, the firm prides itself on being a “Promotional GPS” that takes its clients’ brands where they want to go to be seen, heard, engaged and remembered. With over two decades of experience, the firm is as comfortable on major media highways as it is on out-of-the-way niche back roads.

 

Learn more at http://www.RobinSamoraInc.com.

It’s so much fun to see clients update their brands and showcase their expertise. One of the ways we’ve been helping business owners do this is with their e-books, and promoting them to their target audience.

One of my colleagues and clients is Ceri Rueneck from www.ItsYourCall.com 

Ceri is an expert at business to business telemarketing; cold calling, lead qualification, lead nurturing and trade show event follow up. She’s a powerhouse of information on the subject, as well as a speaker, trainer and yes – an author with her e-book, Cold Calling for the Clueless.

We targeted Ceri’s e-book via national media release to her target audience; the industrial market, manufacturing/production, enterprise software, and electronics and multimedia, to name a few. In the release, we highlighted her expertise, quoted her as an authority, and offered a link to download a complimentary copy of her e-book.

Every click drives traffic to her website and blog, provides her team with sales leads, and showcases her as an expert for speaking engagements – not to mention it’s a great press opportunity to build her brand.

I got an email from Ceri this morning letting me know that a request for her e-book came in from a business in South Africa. How fun.

Take what’s in your brain and put it on paper. Collect what you’ve been writing and gather it in one place. Re-purpose your content to make a product and share your expertise.

An e-book is just one way to showcase your brand. Ceri’s brand just went international.

How ‘bout your brand? Up for the challenge?

Publicity is good. Free publicity is even better. And it’s also easier to get than you think, provided that you know where to start, have an action plan, and grasp the “rules of the road.”

Where to Start

This part is simple. Start at HARO (Help a Reporter Out) at www.helpareporter.com. Three times a day, HARO sends its subscribers no-cost media opportunities in selected fields, such as healthcare, business and finance, education, entertainment and media.  It’s an essential PR resource every entrepreneur, business owner, expert and author should know about.

HARO is one of my favorite sources — and not because I’ll be featured on their website in an upcoming success story. It’s because HARO provides a media-rich collection of publicity opportunities for experts across the world, as well as a fast-paced forum for journalists looking for source experts (a.k.a. you).

Without question, for an entrepreneur, author or guru of any kind, being “picked up by HARO” is a huge win. It could easily lead to being quoted in an article or report, or featured in a story, blog or book. It could also lead to radio and TV interviews – which means more credibility, mind share, competitive advantage, a rush of traffic to your website, your phone ringing off the hook, your email bursting with inquiries, and most importantly: sales, sales and more sales.

Your Action Plan

There are five pieces of a successful HARO action plan:

  1. Start your media response strong. List your name, position, website address and company description in the first paragraph.
  2. Keep your pitch short and sweet, and answer questions directly. If a journalist or producer is interested in your story, he/she will email you back.
  3. Provide a link to important material in your email – don’t include attachments (more on this below).
  4. Create a standard Press Response template that you can use for every media inquiry. Use the same intro and conclusion/call to action for most responses, and customize the main message for each query.
  5. In the subject line, use the word HARO and include the query title (e.g. HARO: Why HARO users have a PR Advantage).

“Rules of the Road”

Knowing the “rules of the road” will make or break your HARO efforts. There’s a fairly strict code of media etiquette, and playing by the rules is important.  Here’s a snapshot of what to do – and what not to do.

Do’s:

  • Do communicate in a polite, respectful and focused manner. Reporters will respond in-kind.
  • Do provide great content. Reporters get hundreds of pitches daily. Make it easy for them to say “yes.”
  • Do ensure that the body of your copy is clear, concise and concentrated.
  • Do move quickly if a reporter wants your help. Time is of the essence.
  • Do stay on-message. As with any marketing, this is the only way to go to reach your audience.

Don’ts:

  • Don’t include an attachment, because of malware and virus threats.
  • Don’t beat around the bush. State your opinion (more on this below).
  • Don’t bother with a “catchy” headline. Save that for your media releases.
  • Don’t try and negotiate deadlines – they’re firm at HARO and there’s no wiggle room.

Standing Out in the HARO Crowd

Once you get the hang of HARO and follow the “rules of the road,” interest from reporters should follow. But then you’re faced with another challenge: how do you stand out in the HARO crowd, and become a sought-after source? Here are some bonus tips that can truly put you over the top:

  • Without going off-message, over-deliver in your interview. You’re being consulted for your expertise and experiences. This is the time to share what you know.
  • Reporters need and want sound bites and opinion. So while it’s fine to be reflective and fair, you aren’t being asked to describe an issue or a trend. Reporters can figure that part out themselves. They want your opinion. So have one, and be prepared to share it.
  • Build a database of reporters by being friendly, helpful and to the point.

And most importantly…

  • No matter what, respect the connection and the relationship, as you would with a trusted colleague or your very best customer.

 

It seems like an oxymoron. How do you “work a room” without being there? The answer is one of those potent networking secrets that very few people know – and in a few minutes, you’ll be among them.

Let’s dive into this by way of an example. Imagine that you’re a new author from Boston, and have just written a game-changing book about social media strategies. That’s the good news. The bad news is that you’re traveling, and can’t make it to the biggest social media conference in the country until the very last day. How can you make a splash and meet the top dogs in the room – but without making a dash?

In the past, you couldn’t. But now, if you apply these little-known tactics, you’ll be able to “work a room” like a seasoned networking pro without being there:

1. Do Your Homework

Research the conference and identify the main organizer contact (this information is usually on the website, or in a press release, or can be found with a little digging). Then, introduce yourself via email, social media and a phone call. Offer to help with promotion, and share any tips or suggestions that will make you look great. For example, if you know of a great and little-known restaurant in the area, share that information. What seems like the smallest or simplest tip can be extremely well received.

The bottom line is that you’re being helpful, positioning yourself as a strategic ally, and you already know one person who will personally welcome you with a smile when you arrive at the conference. Plus, if there’s a special someone or a celebrity that you’d really like to meet, chances are this new connection of yours will go out of her or his way to make that happen. After all, one good turn deserves another, right?

2. Connect with Speakers

Check out the conference agenda and see who the speakers are. You may recognize some of the names as industry leaders, and it’s perfectly fine to give them a call or connect online. But, chances are, there will be other speakers you don’t know (yet). This is an ideal opportunity for you to reach out and make connection. Tell them how much you enjoyed their last article, blog, book, TV appearance, etc. Also mention that you’ll be attending their upcoming conference, and when you get there, you’d love to say hello.

This pre-connection strategy works for any meeting, whether you live nearby or 3,000 miles away. Connect with the speakers via email, LinkedIn, Twitter or FaceBook. Just because they’re speaking doesn’t mean they don’t want to connect with people – in fact, they’re in the “people connecting” business.

One last thing: if you use social media to connect, make sure that your profile includes a high quality photo. This will really help your new connection remember who you are, and recognize you.

3. Get Ready to Talk

Once you arrive at the conference, find your “top targeted” speaker, introduce yourself so you’re remembered (as noted above, ensuring that your profile has a professional photo of you goes along way here!), and start up a conversation.

Also keep in mind that you don’t have to come across as a “raving fan” if, in fact, you aren’t. Talented professionals appreciate praise – as we all do – but they’re also open to new and different points of view, as long as they’re presented politely and professionally. So be prepared to share your opinions. Who knows? Your insights could be the BIG THING that this expert remembers long after the conference – and that could spark a relationship that lasts for years.

4. Own the Q & A Session

And of course, make sure that you attend the Q + A session where your top targeted speaker will be presenting. Scope out a good position in the room where everyone can see you. When it’s time to ask a question, ask a thought-provoking question that you’ve prepared well ahead of time. Since you’ve already personally connected with this expert, there’s a much greater chance that you’ll be addressed by name, and that there will be instant rapport – which is something that others will notice and that could really boost your credibility.

Plus, here’s a very powerful and even lesser-known secret: before asking your question, introduce yourself as the author of the newly released book on changing social media strategy, give your Twitter handle, and then pause. Don’t be surprised if heads turn, and people want to meet you after the session.

I hope you are all safe and sound from the storm, with the comforts of home and office at your disposal.

Each week, I respond to a handful or two of press inquiries, and was featured recently in CEO Blog Nation, a community hub featuring niche blogs for entrepreneurs and business owners. Although as I write this I don’t know what portion of my response was selected, I contributed a few  ideas on Essential skills for the Entrepreneur.

Granted, there are more than three skills every Entrepreneur needs, but, I did share a few which resonated to me (not including the quintessential sense of humor, which I hope is a given).

Here’s my take on three essential skills every entrepreneur should have:

  1. Flexibility—a willingness to be wrong and course correct. The ability to adapt, improvise and overcome problems – and be ok with change.
  2. To clearly communicate – with yourself and others. To put your ideas through a funnel and crystalize what your message is, and ideas on how to get there.  When you are clear you save time, energy and are more efficient.  A foggy mind creates confusion. A confused mind never buys an idea, a proposal, or enthusiasm in a new project.
  3. To be resourceful – to get different results, you have to try something new. Being resourceful is about being open to ideas, even if they haven’t worked in the past. People, situations and timing change – so looking at a problem with a fresh perspective and attitude can yield new results.

These skills may seem simple, yet a collection of them make up the back bone and character of every entrepreneur, small business owner and working professional who wants to succeed.

Notice that I didn’t write about the desires of entrepreneurs.  Maybe I should send a query about that – including a healthy lunch delivered daily with extra vegetables, a new wardrobe every quarter, and acting coach to help with video presentation, and delivery on camera!

As an important side note, I’d like to thank those who wished me a Happy FrakenBirthday the night of the storm. #1 skill of the entrepreneur is flexibility, so I’ve been celebrating in bits and pieces all week. Thank you again to my family, special friends and Facebook acquaintances for wishing me well.

And, another essential skill? Keep promoting yourself and expanding your brand.

Believe me, it all adds up, even when you stink at math!

Happy November (already)?

As seen at M.O. What’s Yours

MO: What influenced your decision to use your expertise in specifically helping entrepreneurs?

Robin: I’ve been an entrepreneur since I was a little girl, selling potholders on my bike and Girl Scout cookies door to door. Both of my parents were also entrepreneurs, so it was natural for me to think about business, and we talked about it all the time. I didn’t realize how much I could help the small business owner until I looked at my own experience helping major Fortune 500 corporations expand their brands, to get attention. I realized the ideas and principles were the same, only on a smaller scale. I love the fact that the entrepreneur has a dream, a vision, and passion to make it happen. This excited me because I could use my experience and creativity to help them succeed, and feel the impact personally.

MO: What are some tips for a new business looking to expand their brand and increase visibility in a crowded marketplace?

Robin: This could be a half day seminar – but here are some thoughts! First, above all — you are your brand. Let people know who you are, and get out in the marketplace. Get out from your computer. Be comfortable with promoting yourself, everywhere you go. Attend networking events, have a non-traditional approach to meeting people, and be open to try new strategies for connecting. Engage in social media just 30 minutes a day. Make HARO.com (Help a Reporter Out) your best friend to get press mentions. Write articles for industry journals, and a blog to increase your SEO. Get a feature story in your local paper, set up open office hours at a coffee shop and use a laptop ad to promote your business. Show your expertise any way you can and don’t be embarrassed to promote yourself. Your main business should be getting your name out there in business, and in your community. This will give you a competitive advantage. Be consistent, make the time to expand your brand, and be true to who you are. Love yourself, love your business!

MO: Can you provide some advice that entrepreneurs can gain credibility and PR as an expert in their field?

Robin: My advice to gain credibility as an expert is to be proactive and seek out opportunities to get press, and be featured as an expert. The internet is your oyster. Be a guest blogger, be interviewed on Blog Talk radio, answer questions in business journals, get speaking gigs about your expert topic — even if you’re speaking to a small audience. Lead a panel, share the platform on a webinar, be a guest on a teleseminar series, post on other people’s blogs as an expert. Teach a class. Take all of your press mentions, and everything you’ve done and include it on your website, and link it to your social media accounts. The bigger your footprint, the more you will be recognized. The added bonus is that you become more confident, and believe in yourself as the expert you really are.

MO: What inspired you to create the, Let’s Make You Shine Fund, which empowers young women with a gift, to further their education? What kind of impact have you seen the fund make so far?

Robin: This is my inaugural year with the Let’s Make You Shine Fund. I’ve always believed that we all have gifts, and when you give back and share, you get so much. My first recipient will be using her scholarship to attend Holy Cross College. She was an exceptional candidate, and her plans are to study medicine. My only request is that she, and all others who are recipients, pay it forward at some point in their lives. If each one of us shares their gifts and pays it forward what a better world this will be.

MO: What are some examples that you help your clients be big and bold for getting the best results? Not sure I understand this – but here goes

Robin: I like to co-create opportunity and visibility plans with my clients and listen to their hopes and dreams for their business. We look at where they are, where they want to go, and where they’d like to be noticed. We’re all so busy in our own world that we sometimes can’t see the forest through the trees. My passion is to take my client’s vision, show them a path and ideas on how to meet their goals and objectives. Then it’s all about inspired action to get results.

MO: What’s the most exciting thing on the horizon for you personally or professionally?

Robin: I’m working now on developing a plan to help entrepreneurs get more media coverage. It’s exciting , and a great opportunity to build my own brand. Everyone deserves to shine.

I’m finishing this email about an hour before I’m up up and away on a hot air balloon with my two daughters, brother and little nieces. This has been a surprise for quite some time, and the excitement is downright contagious.  I’ve never been on a hot air balloon, so I’m a little nervous myself. It reminds me of the thrill of my first ride on Space Mountain!

This summer, I’ve been writing frequently and working with clients to help them get noticed, and recognized for their expert status. This of course helps expand their brand and increase revenue opportunities. Once you set your course, it’s funny how people show up to help you along the way!

Contributing to blogs and guest posting is also another way to get attention in a crowded marketplace. Here’s a post that was just released on Carol Roth’s website and @Business Unplugged on “Tips to Land Speaking Engagements.”  Speaking is one of the top,  free ways to get recognized for your expertise.  If you’re feeling wobbly, check out your local Toastmaster’s group, to learn tricks of the trade.

Check out my contribution on Landing Speaking Engagements here, and see what other experts are recommending:  http://www.carolroth.com/blog/speaking-tips-to-land-speaking-engagements

Enjoy this beautiful summer, and see my note below about open office hours. I’d love to talk with you!

-Robin

PS – Want to learn how to pitch to HARO, Reporter Connection and Profnet to get more publicity – or have other questions? Call me during my open office hours, Thursday, August 16th from 3p – 5pm ET.  I’m happy to talk with you about what’s on your mind.  Best way to reach me is by phone at  617-921-3448 or by  email  Robin@LetsMakeYouShine.com . The best to you and yours!

Blogging continues to be one of the important ways to build a community, get your message out there, establish yourself as an expert, and attract clients.

Staying in touch with your community can be done virtually anywhere in the world, even from where I am now in the NYC area working with clients, and preparing to shoot some video!

I wanted to make sure that you received this short and valuable article about 8 Ways to Master A Blog Post, written by Nate Riggs of the Karcher Group.

I hope you find the action items useful as you build your own visibility in the marketplace – as a professional, entrepreneur, small business owner — or just as you are, proud of your own voice!

Happy blogging and weekend!