3 WAYS TO LOVE YOURAs you may know, Brand Ambassadors are coveted and rare professionals who effectively communicate the essence of their company’s unique story, and personify its core values in what they do, what they say, how they act, and even how they think.

What’s more, Brand Ambassadors are extremely valuable “assets” who measurably increase the bottom line, and deliver an ROI that often out-performs advertising, sponsorships and other initiatives. Plus, they help their company retain its top performers, and attract new talent.

Ultimately, Brand Ambassadors are an invaluable part of any company success story, because they’re the “real deal” who get up close and personal with vendors, partners, customers, colleagues – heck, even strangers sitting next to them on a flight or seated next to them at a conference.  They can be outsourced to join an existing team, or developed through in-house training to build even better relationships and connections with the outside world.

What you may not know is how to thank Brand Ambassadors – even love them – for all that they do.

Here’s a list of 3 Ways to Love Your Brand Ambassadors:

1)      Acknowledge that a Brand Ambassador has an important role, just as important as a sales or marketing team member.  A trained Brand Ambassador will not only wear your brand, but give a face to your company and hopefully convey heart and soul as well.  Show them the respect that they deserve as they interact with your prospects, clients and colleagues.  There’s an incredible upside to being valued as part of a team.

2)      Appreciate Brand Ambassadors as front line reps and show them love, even if it’s in small ways; invite them to company meetings, trainings, and give them VIP access and parking if available when they’re working a high profile event. If tickets are plentiful at a certain venue, consider offering them as a thank you. Often, complimentary tickets get discarded, and it’s heartbreaking for some to see the waste. As in life, the gesture of sharing goes a long way and generosity is seldom forgotten.

3)      Allow Brand Ambassadors to deliver your message, in their voice.  Every Brand Ambassador, like every person, has their own unique style, tone and timing – and the ways that people listen can be as varied. Be open to different communication styles to reach a wide and multi-cultural marketplace and honor their freedom to express themselves within the guidelines of their job.  With the high-tech world that we live in, there’s never been a better time to reach out and touch someone.

YOUR TURN

What are the three most noticeable traits of a great Brand Ambassador?

If you were to outsource Brand Ambassadors for your company, what would you look for?

From body language alone, could you tell an employee from a Brand Ambassador in a mixed setting, on location? What would be the tell-tale signs (if any)?

RSI promote eventDeciding to host an event and share your expertise is a bold decision, and one that takes guts – so BRAVO if you’ve got an event slated for 2014!

Creating an event is one of the quickest ways to showcase your expertise to a group who may want to learn more about you, invest in your products or services now or down the road, or have an interest in ‘what you’re up to’, for their own professional growth. Well done, an event provides an opportunity to tell your story, up-level your brand and – let’s be honest, capitalize on your knowledge.

That said, you’ll want not just a boatload of people at your event, (whether it’s live or online) but a boatload of your target audience. They’ll resonate with your message and brand more than anyone else, and you’ll have multiple opportunities to make an impression and suggest that they become raving fans!

Here are7 Ways to Promote an Event in 2014  

1. Get Talking

Step away from the keyboard, and call friends and other people in your network who may be interested in attending your event. Even if your invitation is politely refused (i.e. due to a prior engagement or something to that effect), this is a prime opportunity to make a personal connection that could pay dividends down the road. It’s also ideal for reaching people who you don’t know, since you’re offering them something. Make it an easy, no-stress phone call with no end game in mind.

2. Get Visual

Create flyers and graphics for your event, and post them in an area frequented by your target audience. You can also send these in the mail (yes, the old fashioned way with stamps) to your targeted audience with a personalized post-it note.  Make sure that your graphics have a consistent look, and that the artwork can be re-purposed for invitations, banner ads, and social media.  This saves time, money, and gives your branding efforts maximum exposure.

3. Get Newsworthy

Submit media releases about your event to local news stations, magazines, newspapers and industry publications, as well as on-line blogs and distribution channels.  Be sure to be crisp and clear in your delivery, and include contact information for the press. If you have video, use it here as well. Above all, be media ready to capitalize on the publicity and opportunity for maximum exposure.

4. Get Dialed In

Find local radio stations and targeted blog radio networks that may be interested in an interview. Make your story compelling and be a fun and entertaining guest.  By following these simple guidelines, you’ll build a loyal following, get recognized for your expertise and be able to use the recorded interview in your own promotional strategy. And you’ll probably be invited back!

5. Get Social

Use the power of social media to your advantage.  Post targeted messages to your database and audience on a frequent (though not too-frequent) basis, using various platforms, including Facebook, Twitter, LinkedIn, Pinterest and YouTube. You can also make a list of groups who might benefit from the event, and target them on-line. Keep in mind that it typically takes multiple impressions (a.k.a. touchpoints) before people notice a message and take action. As the best sales professionals advise: be persistent, but never pushy.

6. Get Wordy

Blog about your event, and ask others to do the same.  If you’ve been a guest blogger, ask your colleagues to give you a mention and share it with their list, and do the same with your social media contacts. This not only extends the life of your promotion, but it allows you to reach beyond your traditional target audience.

7. Get Hooked-Up

If you have a room that needs to be filled, consider asking fellow colleagues who are in a complementary — but not competing – business to publicize your event to their list.  Before presenting this type of opportunity, be sure that you have all the details outlined. Make it easy for your partners to promote you by providing pre-launch copy and emails, and copy for social media postings. Always strive to be a good partner, because your reputation will follow-you long after the event is over.

The Bottom Line

Ultimately, if you apply some or all of the strategies above, you’ll:

  • Ensure that your event isn’t a “best kept secret”
  • Provide some valuable help by sharing your wisdom
  • Potentially fill the room with great new customers and clients
  • Have fun doing what you love!

YOUR TURN

What is the most challenging part of promoting a live event?

How do the promotional tactics differ from promoting a live event vs an on-line event?   

Do you typically have a team of people to help with the event? What are their primary roles?  

Let us know your thoughts — and KUDOS to those who dare to dream big, hosting their own event (live or online)!

Best of luck this year, and always!

In a world with over 7 billion people and an internet that never sleeps, I’m guessing there must be at least a million experts who can comment with some authority on ways to increase visibility and offer positioning advice for success.

There is no one formula that works, and every entrepreneur, professional or business owner has to create their own promotional mix that they can commit to, to get the results they are looking for.

The bottom line in both cases is:

If you don’t create a visibility or promotions plan, and ‘work it’ to get your brand, products or services out there, chances are that you won’t build the recognition, leadership position,  or ‘buzz’ that you’re looking for to increase your rates, expert status, or income.  

Here are 5 Ways to Increase Your Visibility in 2014

1.       Choose 3 – 5 Vehicles as the Keys to your Promotion Strategy

Whether you choose Google +, your blog, LinkedIn, video marketing, Twitter, Pinterest, industry-specific websites, or any other vehicles, pick 3-5 and make them the centerpieces of your promotion strategy over the next year. Remember to populate them with engaging and original content that is first and foremost relevant to your target audience. Give them a reason to like, trust, respect, and ultimately, partner with and/or refer you.

2.       Deliver Workshops and Lectures

Don’t worry about not being paid – you’ll be paid a hundred times over with new business opportunities that may come immediately afterwards, or weeks, months or even years after. Just be sure that whatever your share is congruent with your brand, adds value, solves a problem and offers solutions. And if you’re one of the millions of people who dread public speaking, this is the perfect opportunity to face that fear and finally conquer it!

3.       Showcase Your Brand

Make it a point to put your name and website url not just on your business card, but on all collateral material – as well as when you post comments on other people’s blogs, if you’re answering an Op-Ed or publishing a white paper. Be sure to take advantage of every opportunity to promote your business in personal and business settings. The more often you share your brand and what you do, the greater your chances are of success.

4.       Volunteer at Community and Industry Events

Volunteering isn’t just good for the world, it’s also good for you.  And, being of service in your own backyard helps your community as well as presents an opportunity to network one- on- one with fellow business owners and C-level executives. Choose community or industry events that resonate with you and volunteer with an open heart.  You’ll feel rewarded and be of service to a cause that’s important to you as well as make a difference.

5.       Be a News Source

There are free press opportunities every day that can increase your company’s visibility if you know where to find them. One of my favorites is HARO (HelpAReporterOut.com). Sign up for their complimentary service and you’ll receive emails on a daily basis from reporters, researchers and talent scouts who are looking for experts like you – to share their opinions on various platforms. Being published or on the air is an instant way to build credibility and leadership position within your industry, and add content to your all-important press kit.

The Bottom Line

Lastly, I urge you to do yourself what could be the biggest favor of your professional life and ditch attitude of waiting until your marketing is “flawless” before you get out there and start making waves. Yes, you want to make a great impression and build strong relationships, but if you keep holding back until the stars perfectly align, then you’ll be waiting…and waiting…and waiting. Don’t be an obstacle to your potential: take the plunge. It will be worth it.

YOUR TURN:

What will you do differently this year to liven up your PR/promotion plan?

What’s on your list to try – to be more visible in your industry?

Do you have any tips you’d like to share, so others can benefit from your success?

How can you be more charismatic in your presentation?

Questions for thought…as we increase visibility in the New Year.

 

It’s no surprise that events are memorable, effective and fun ways to make a business stand out from the pack. They’re also perfect opportunities to engage clients and prospects directly and personally, which are also essential for brand-building, and for developing relationships that are both personally satisfying and professionally lucrative.

However, what remains a mystery for many entrepreneurs, experts, authors and other business professionals is how to promote their event – especially if they’re on a tight budget, and need to “do more with less.”

Well, as someone who has been in the event planning and promotion field for years, allow me to happily shed light on this by sharing 8 great – and very cost effective – ways to promote your event:

1. Get Talking

Step away from the keyboard, and call friends and other people in your network who may be interested in attending your event. Even if your invitation is politely refused (i.e. due to a prior engagement or something to that effect), this is a prime opportunity to make a personal connection that could pay dividends down the road. It’s also ideal for reaching people who you don’t know, since you’re offering them something. Make it an easy, no-stress phone call with no end game in mind. Remember, you’re not selling — you’re helping.

2. Get Visual

Create flyers and graphics for your event, and post them in an area frequented by clients and prospects. You can also send these in the mail (yes, the old fashioned way with stamps) to your targeted audience with a personalized post-it note.  Make sure that your graphics have a consistent look, and that the artwork can be re-purposed for invitations, banner ads, and social media.  This saves time, money, and gives your branding efforts maximum exposure.

3. Get Newsworthy

Submit media releases about your event to local news stations, magazines,

newspapers and industry publications, as well as on-line blogs and distribution channels.  Be sure to be crisp and clear in your delivery, and include contact information for the press. If you have video, use it here as well. Above all, be media ready to capitalize on the publicity and opportunity for maximum exposure.

4. Get Dialed In

Find local radio stations and targeted blog radio networks that may be interested in an interview. Make your story compelling, create an irresistible offer that has a time specific deadline, and be a fun and entertaining guest.  By following these simple guidelines, you’ll build a loyal following, get recognized for your expertise, and be able to use the recorded interview in your own promotional strategy. And you’ll probably be invited back!

5. Get Social

Use the power of social media to your advantage.  Post targeted messages to your database and audience on a frequent (though not too-frequent) basis, using various platforms, including Facebook, Twitter, LinkedIn and YouTube. You can also make a list of groups who might benefit from the event, and target them on-line. Keep in mind that it typically takes multiple impressions (a.k.a. touchpoints) before people notice a message and take action. As the best sales professionals advise: be persistent, but never pushy.

6. Get Wordy

Blog about your event, and ask others to do the same.  If you’ve been a guest blogger, ask your colleagues to give you a mention and share it with their list, and do the same with your social media contacts. This not only extends the life of your promotion, but it allows you to reach beyond your traditional target audience.

7. Get Hooked-Up

If you have a room that needs to be filled, consider asking fellow colleagues who are in a complementary — but not competing — business to publicize your event to their list.  Before presenting this type of opportunity, be sure that you have all the details outlined, including commissions. Make it easy for your partners to promote you by providing pre-launch copy and emails, and copy for social media postings. Always strive to be a good partner, because your reputation will follow-you long after the event is over.

8. Get Educational

A pre-event teleclass is an ideal way to talk about something you’re passionate about. Plus, you’ll not only build your database, but you’ll also get a heads-up on who’s really interested in what you’re offering. Create your own mini cheat sheet.  Why should people attend?  What are the benefits? How will they improve their business, life, help a cause? And, who can they tell about the event? While you’re thinking of these big picture concepts, don’t lose sight of the details, either, such as: dial-in numbers and times (and in what time zone). Also send out a reminder email at least 24 hours in advance.

The Bottom Line

Ultimately, if you apply some or all of the strategies above, you’ll:

  • ensure that your event isn’t a “best kept secret”
  • provide some valuable help by sharing your wisdom
  • potentially fill the room with great new customers and clients
  • have fun doing what you love!

 

It seems like an oxymoron. How do you “work a room” without being there? The answer is one of those potent networking secrets that very few people know – and in a few minutes, you’ll be among them.

Let’s dive into this by way of an example. Imagine that you’re a new author from Boston, and have just written a game-changing book about social media strategies. That’s the good news. The bad news is that you’re traveling, and can’t make it to the biggest social media conference in the country until the very last day. How can you make a splash and meet the top dogs in the room – but without making a dash?

In the past, you couldn’t. But now, if you apply these little-known tactics, you’ll be able to “work a room” like a seasoned networking pro without being there:

1. Do Your Homework

Research the conference and identify the main organizer contact (this information is usually on the website, or in a press release, or can be found with a little digging). Then, introduce yourself via email, social media and a phone call. Offer to help with promotion, and share any tips or suggestions that will make you look great. For example, if you know of a great and little-known restaurant in the area, share that information. What seems like the smallest or simplest tip can be extremely well received.

The bottom line is that you’re being helpful, positioning yourself as a strategic ally, and you already know one person who will personally welcome you with a smile when you arrive at the conference. Plus, if there’s a special someone or a celebrity that you’d really like to meet, chances are this new connection of yours will go out of her or his way to make that happen. After all, one good turn deserves another, right?

2. Connect with Speakers

Check out the conference agenda and see who the speakers are. You may recognize some of the names as industry leaders, and it’s perfectly fine to give them a call or connect online. But, chances are, there will be other speakers you don’t know (yet). This is an ideal opportunity for you to reach out and make connection. Tell them how much you enjoyed their last article, blog, book, TV appearance, etc. Also mention that you’ll be attending their upcoming conference, and when you get there, you’d love to say hello.

This pre-connection strategy works for any meeting, whether you live nearby or 3,000 miles away. Connect with the speakers via email, LinkedIn, Twitter or FaceBook. Just because they’re speaking doesn’t mean they don’t want to connect with people – in fact, they’re in the “people connecting” business.

One last thing: if you use social media to connect, make sure that your profile includes a high quality photo. This will really help your new connection remember who you are, and recognize you.

3. Get Ready to Talk

Once you arrive at the conference, find your “top targeted” speaker, introduce yourself so you’re remembered (as noted above, ensuring that your profile has a professional photo of you goes along way here!), and start up a conversation.

Also keep in mind that you don’t have to come across as a “raving fan” if, in fact, you aren’t. Talented professionals appreciate praise – as we all do – but they’re also open to new and different points of view, as long as they’re presented politely and professionally. So be prepared to share your opinions. Who knows? Your insights could be the BIG THING that this expert remembers long after the conference – and that could spark a relationship that lasts for years.

4. Own the Q & A Session

And of course, make sure that you attend the Q + A session where your top targeted speaker will be presenting. Scope out a good position in the room where everyone can see you. When it’s time to ask a question, ask a thought-provoking question that you’ve prepared well ahead of time. Since you’ve already personally connected with this expert, there’s a much greater chance that you’ll be addressed by name, and that there will be instant rapport – which is something that others will notice and that could really boost your credibility.

Plus, here’s a very powerful and even lesser-known secret: before asking your question, introduce yourself as the author of the newly released book on changing social media strategy, give your Twitter handle, and then pause. Don’t be surprised if heads turn, and people want to meet you after the session.

For Women & Co. by Mercedes Cardona, OMH Communications
Once a year, you probably have to sweat out the annual employee performance review. And, if your employer is doing it right, it’s not only when you find out how much of a raise you’re getting, but where you stand and where you’re going in your career.

A glowing performance review is always a good experience, but a negative one doesn’t have to be a setback. You can turn a bad review into an opportunity to grow and improve your career if you handle it the right way. “Plenty of highly successful performers have had a not-so-stellar review at some point in their career,” says Nancy Sherr, life coach and owner of A Zestful Life in New York.

The first priority is to stay calm and objective—a tall order after hearing negatives about yourself, but it’s important if you’re going to be constructive going forward. “By handling the interaction in good form, you’ll illuminate your ability to remain professional in what may be a challenging situation,” Sherr says. “Becoming defensive, argumentative, angry, or sobbing will not lead to a positive outcome.”

The easiest way to remain calm is not to respond right away. Most employers will give you a copy of your performance review in writing for your records, so sit with it and really pay attention to the critique. Then, ask your supervisor to explain what his or her expectations are: What exactly would have earned you a good review on each point?

“Let it sink in,” says Linda Wright of Wright Co-Active Coaching. “A lot times if you’re handed a bad review, you see it as: ‘You’ve done poorly and everything is wrong.’ Well,” she points out, “that may not be the case. It may be one area where you need to work.”

How to respond is another issue. Experts disagree on whether to contest the substance of the review. Unless you have some specific achievements you want to point out that were overlooked, arguing that the criticism is unfair can be counterproductive. After all, it is based on the impressions of your supervisor about how you perform within the company.

It is a good idea, however, to set up a time to sit with your supervisor and develop a plan to work on the weak spots that were mentioned in the review. “Everyone is not super-duper at everything,” says Robin Samora, president of Let’s Make You Shine. “It’s a good idea for the supervisor to be able to expand on your strengths and offer suggestions for things they think you can do. You can also ask what development programs are available in the company.”

A negative performance review doesn’t have to be a setback.

If you’re told you’re having trouble expressing yourself or participating at meetings, you can ask if the company will help you join a training group such as Toastmasters. If it’s technical or language skills, maybe your boss can help you line up training or classes. The bottom line is: You need to own up to the trouble spots and offer ways to improve.

During the performance review, listen carefully and ask questions, but frame them in a positive manner: “What would have been a better solution?” is better than “What would you rather have had me do?” A good manager will perceive your interest and focus as a good sign, says Sherr.

Samora recalled once in her twenties when she got a 2% raise that she felt was smaller than she deserved. So she set up a meeting, asked her boss to reconsider, and she not only got a bigger raise, but a confidence boost, as well. “There’s always a nice way to say everything, even when it’s unpleasant,” she says. “You have to be able to stand up for yourself.”

Wrap up your meeting by setting up a timeframe to check in again with the boss to ask about your progress. Regular check-ins should be a part of your routine, anyway.

Negative reviews rarely come out of left field, say experts. If they do, it can be a sign that there’s something wrong in the workplace or how you fit into it. If that’s the case, you need to take inventory and decide how to move on. It can be asking for a transfer to another department—or maybe starting a job search.

“You can tell if the supervisor is willing to work with you or not,” says Wright. “If they gave you a bad review and just want to get rid of you, you’re going to know that.”

Many of you don’t know that I am a beekeeper, and ‘tis the season, right now when bees are a buzzin’.

Between life and business, my schedule is pretty busy so I’m fortunate to have the help of a friend, Danny, who helps care for my bees. Just this week, I asked him a question; “What do bees and business have in common?” and was really surprised at the Zen-fulness of his answer.

Q: What do bees and business  have in common?”

A:  “Robin, with honey bees, the bottom line is success of the hive.  They are goal-oriented with an understanding that no job is too small in achieving success.  Every bee plays their part – queen, worker and drone. One could anthropomorphize (attributing human behavior to a bee, for example) loyalty as a virtue.  The good of the hive comes first.  Business and corporations could do well looking at the hive as a business model; they do no harm. They leave everything they touch better than it was and create useful products everyone can use in a responsible manner.”

I got this on text, no kidding.

So, I’m adding to Danny’s wisdom. Bees never give up. They thrive on good conditions, and rebuild  when times are tough. Everyone’s all in, or they’re removed. The Queen is the leader, but if she’s not doing her job, she’d ousted – in fact, the other bees mysteriously create a new one, with drama kept within the hive.

Just like a business, when leadership is strong and expectations are met, there’s sweet success.

Now, I’m not sure about “dancing in the dark”, but perhaps that’s what goes on late at night behind closed corporate doors?

Here’s to your business, buzzin…

The Money Faucet

I’m in New Jersey with a client of mine and today at breakfast, we had a discussion about the flow of money. Where was it coming from? Where was she resistant? Where was her joy? What other opportunities were showing up for her to tap into, or open up to?

My client is an idea generator, to the max, but seemed to have a block on allowing the money to flow because she was committed to having it come in only one way, through her core business.

We had a spirited conversation about the energy of money, and how it comes to you. Who’s to say that if money flows in from another source, that it’s wrong – especially if the other source is directly related to an additional gift? Remember, she’s an idea generator and her work is creative and powerful. In some ways, she can’t help but make money because she has such passion and takes inspired action – big time. But, she’s resisting it.

The reason I am writing this today is because we each have blocks to where the money comes in. It’s not wrong if you are gifted by an inheritance, and your business is down. It’s not wrong if you are called to share a special skill for payment, and that adds to your bottom line. And, it’s not wrong if business comes to you in unexpected ways.

It’s all right.

My client transforms bodies, in fact lives, and has an incredible sense of style. Her look is part of her brand. Why shouldn’t she add fashion stylin’ as a service? Frankly, it’s a disservice not to.

Be open to your ideas and let the money flow.

No need for Draino, when you use your Braino.

You’re a busy entrepreneur pulled in a million directions.  Meetings, network receptions, events, campaigns.

Sometimes it’s hard to fit it all in. If you’re promoting yourself properly — You Have Your Info Out There! That means press releases in a steady flow about where you are and what you’re doing.  It also includes social media components.  I’m fairly new to social media, but have a team of textperts and experts who are also on the go, helping “me” get out there in the marketplace.

If I can’t get out there, how can I help you get attention in a crowded marketplace? That’s my passion!

So, what do I do?   Set up a Google Alert on myself.

One night I came home to three postings on the web  (see below) :

I might have been skiing, I might have been working, I might have been creating a new proposal for a client, or on a strategy call with a small business owner.

But the bottom line is this.  My name was out there.  And Google let me know.

Thank you Google.

I appreciate the referral.

 

Milton, MA…Business and Life Strategist, Robin Samora, recently interviewed celebrity photographer, Nikki Incandela from La Jolla, California on her monthly interview series.  The title was Put Some Pizzazz in Your Picture: What Your Image Says About You.

Nikki spoke about the importance of images in your personal branding. “With the prominence of Facebook and other social media, consistent branding is very important for your on-line presence and distinguishes you in the marketplace,” she said.  Nikki also offered some pointers on the different ways to use your image in your marketing and collateral, and shared her vast experience about being comfortable in front of a camera, style, and how to have an image that “attracts business.”

“A bad image can follow you for years,” said Nikki, “but a great image makes you confident and empowers you in your professional and personal life.  You have about four seconds to create an impression to say who you are as a person.”

“Nikki incorporates an important lesson I’m offering,” said Robin.  “No risk, no reward. Go for it. Don’t wait for someone to discover you. Put yourself out there and celebrate your brand – and  pretend it’s bigger than it is. If you do what it takes, you’ll grow into your new shoes. Nikki works at her public image using networking, social media, and she is a fabulous photographer,” continues Robin. “She also aligns herself with who she is, and where she wants to go!”

Incandela, who started as a fashion designer, was just at the Oscars not only to shoot the most glamorous Hollywood stars as they came down the runway but also had an opportunity to get fitted for a couture dress to wear at the gala event.

“Nikki and I have been working together informally for a couple of years,” said Robin, “but recently – she made a decision to make it big. I see fireworks in what she’s doing. It’s a combination of her inner flame, talent, and doing what she loves. Nothing makes me happier.”

About Robin Samora

Robin’s career began in advertising and then transitioned to media buying in the film industry. She owned two restaurants, became a Major League Baseball licensee, and worked in cable television as an Event and Promotions Manager – with major networks such as ESPN, HGTV, CNN, and MTV.  Robin eventually started her own company in 2002, Partner Promotions, a

Brand Ambassador firm for Fortune 500 companies like Comcast, Tivo, and NBC, marketing products and services – one-on-one in the retail sector, at business events, and in the community.

Wanting to utilize her talents, and years of coaching experience, Robin realized she loved working one on one, with clients, entrepreneurs and small businesses – not just major corporations.  She couldn’t help but notice that she would attract people who wanted to talk, and ask her advice. It became clear to her and those who sought Robin out for her insight, wisdom and advice — that she would be a “calm voice of reason, in a storm,” and provide a path for “next steps” to get recognized and promoted in the marketplace.

With years of business knowledge under her belt, Robin launched — Let’s Make You Shine a business and life strategy company for entrepreneurs who want to boost their bottom line, get attention and stand out in the marketplace. Now, Robin takes great pleasure in teaching others how to realize their dreams and potential, while also making a difference.

Let’s Make You Shine has been created with more than two decades in business development, operations and execution, sales and marketing, and extensive professional training. It’s Robin’s mission to help her clients make more profit, share their gifts and passion with the world, and get recognized for who they really are.