In her latest article, PR, branding and prootions expert Robin Samora shares proven and practical tips that can help entrepreneurs and other professionals get free publicity on HARO — which can in turn boost their credibility, generate leads and create sales.
Entrepreneurs, business owners, experts, gurus and authors who want to benefit from the best kind of good publicity there is – i.e. the kind that doesn’t cost a cent – can now read Boston-based PR expert Robin Samora’s latest article, and discover proven and practical tips for getting free publicity on HARO (Help a Reporter Out).
“Being picked up by HARO is a huge win that could lead to increased credibility, mind share, competitive advantage, website traffic, quality leads and, of course, sales, sales and more sales,” commented Samora, who is Principal of Robin Samora Inc., a Boston PR, branding and promotions firm that works with corporations, authors, entrepreneurs and experts nationwide.
Samora, who is featured in a success story on Blogging PRWeb‘s website, advises entrepreneurs and others who want to reap the rewards of free publicity to have an action plan that consists of five pieces:
1. Start with a strong media response that lists name, position, website address and company description in the first paragraph. Don’t bury this down below.
2. Keep the pitch short and to the point, and answer questions directly. Reporters, journalists and producers are looking for substance – not fluff.
3. Provide a link to important material and don’t include attachments. Due to malware and virus threats, they won’t be opened and the pitch won’t be read.
4. Use a standard press response template for every media inquiry — but be sure to customize the main message for each query.
5. Use the word HARO in the subject line and include the query title.
Samora also lays out her ‘rules of the road,’ which consists of essential Do’s and Don’ts regarding media etiquette. Some of these include:
* Communicate politely and professionally at all times
* Offer great content
* Be clear and concise
* Move quickly – time is of the essence.
* Stay on message
* Offer a strong, authoritative opinion
Samora further advises that over-delivering in an interview is a wise strategy, and that building a database of reporters is a must. She also emphasizes that respecting the relationship with reporters, journalists, producers and the other professionals who are on the other side of HARO is vital.
“No matter what,” concludes Samora, “respect the connection and the relationship as you would with a trusted colleague or your very best customer.”
Samora’s full article, which features a deeper look at her free publicity action plan and HARO `rules of the road,’ is available her firm’s website at: http://www.robinsamorainc.com/2013/03/proven-tips-for-getting-free-publicity-on-haro-help-a-reporter-out/
For more information or media inquiries, contact Robin Samora at (617) 921-3448 or Robin (at) RobinSamoraInc (dot) com.
About Robin Samora Inc.
Telling a story is personal. Sharing it is an art. Technology makes it global. Robin Samora Inc., a Boston based PR, branding and promotions firm blends all three to take its clients’ businesses and brands to the next level. With clients like Comcast, WBZ-TV and Blue Man Group, and a roster of authors, entrepreneurs and experts nationwide, the firm prides itself on being a “Promotional GPS” that takes its clients’ brands where they want to go to be seen, heard, engaged and remembered. With over two decades of experience, the firm is as comfortable on major media highways as it is on out-of-the-way niche back roads.