It’s so much fun to see clients update their brands and showcase their expertise. One of the ways we’ve been helping business owners do this is with their e-books, and promoting them to their target audience.

One of my colleagues and clients is Ceri Rueneck from www.ItsYourCall.com 

Ceri is an expert at business to business telemarketing; cold calling, lead qualification, lead nurturing and trade show event follow up. She’s a powerhouse of information on the subject, as well as a speaker, trainer and yes – an author with her e-book, Cold Calling for the Clueless.

We targeted Ceri’s e-book via national media release to her target audience; the industrial market, manufacturing/production, enterprise software, and electronics and multimedia, to name a few. In the release, we highlighted her expertise, quoted her as an authority, and offered a link to download a complimentary copy of her e-book.

Every click drives traffic to her website and blog, provides her team with sales leads, and showcases her as an expert for speaking engagements – not to mention it’s a great press opportunity to build her brand.

I got an email from Ceri this morning letting me know that a request for her e-book came in from a business in South Africa. How fun.

Take what’s in your brain and put it on paper. Collect what you’ve been writing and gather it in one place. Re-purpose your content to make a product and share your expertise.

An e-book is just one way to showcase your brand. Ceri’s brand just went international.

How ‘bout your brand? Up for the challenge?

Robin Samora Inc.’s marketing and branding division Let’s Make You Shine is funding a scholarship to enable three women to attend the “Mom Gets a Business Conference,” which will take place on April 26 in New York City.

Boston-based branding, promotions and PR company Robin Samora Inc. announced today that it is funding a scholarship in partnership with the upcoming “Mom Gets a Business Conference,” which will take place on April 26 in New York City.

Robin Samora Inc.’s scholarship will be awarded via the company’s marketing and branding divison “Let’s Make You Shine,” and will enable three women to attend the conference who, due to financial reasons, would otherwise be unable to go.

“As an entrepreneur and a mother who has successfully built an established branding, promotions and PR company with a national reach – and raised two amazing kids along the way — I know all about the challenges of balancing career aims, personal goals, and the countless responsibilities of being a mom,” commented Robin Samora Inc.’s principal Robin Samora. “It’s an honor to help three deserving women attend the Mom Gets a Business Conference, and enable them to access advice, insight and knowledge that will turn their woman-owned business dreams into a reality – one that aligns with their role as a great mom, rather than competes with it.”

“We’re proud to showcase Robin Samora Inc. as an organization that supports women as they endeavor to improve their life and create freedom and financial stability, while honoring their goals as individuals and mothers,” commented Patty Lennon, founder of the Mom Gets a Business Conference, which will be held on April 26 at the 3 West Club, on 3 West 51st Street in New York City.

For more information or media inquiries, contact Robin Samora at (617) 921-3448 or
Robin(at)RobinSamoraInc(dot)com.

About Robin Samora Inc.

Telling a story is personal. Sharing it is an art. Technology makes it global. Robin Samora Inc., a Boston based branding, promotions and PR company blends all three to take its clients’ businesses and brands to the next level. With clients like Comcast, WBZ-TV and Blue Man Group, and a roster of authors, entrepreneurs and experts nationwide, the firm prides itself on being a “Promotional GPS” that takes its clients’ brands where they want to go to be seen, heard, engaged and remembered. With over two decades
of experience, the firm is as comfortable on major media highways as it is on out-of-the-way niche back roads.

In her latest article, PR, branding and prootions expert Robin Samora shares proven and practical tips that can help entrepreneurs and other professionals get free publicity on HARO — which can in turn boost their credibility, generate leads and create sales.

Entrepreneurs, business owners, experts, gurus and authors who want to benefit from the best kind of good publicity there is – i.e. the kind that doesn’t cost a cent – can now read Boston-based PR expert Robin Samora’s latest article, and discover proven and practical tips for getting free publicity on HARO (Help a Reporter Out).

“Being picked up by HARO is a huge win that could lead to increased credibility, mind share, competitive advantage, website traffic, quality leads and, of course, sales, sales and more sales,” commented Samora, who is Principal of Robin Samora Inc., a Boston PR, branding and promotions firm that works with corporations, authors, entrepreneurs and experts nationwide.

Samora, who is featured in a success story on Blogging PRWeb‘s website, advises entrepreneurs and others who want to reap the rewards of free publicity to have an action plan that consists of five pieces:

1. Start with a strong media response that lists name, position, website address and company description in the first paragraph. Don’t bury this down below.

2. Keep the pitch short and to the point, and answer questions directly. Reporters, journalists and producers are looking for substance – not fluff.

3. Provide a link to important material and don’t include attachments. Due to malware and virus threats, they won’t be opened and the pitch won’t be read.

4. Use a standard press response template for every media inquiry — but be sure to customize the main message for each query.

5. Use the word HARO in the subject line and include the query title.

Samora also lays out her ‘rules of the road,’ which consists of essential Do’s and Don’ts regarding media etiquette. Some of these include:
* Communicate politely and professionally at all times
* Offer great content
* Be clear and concise
* Move quickly – time is of the essence.
* Stay on message
* Offer a strong, authoritative opinion

Samora further advises that over-delivering in an interview is a wise strategy, and that building a database of reporters is a must. She also emphasizes that respecting the relationship with reporters, journalists, producers and the other professionals who are on the other side of HARO is vital.

“No matter what,” concludes Samora, “respect the connection and the relationship as you would with a trusted colleague or your very best customer.”

Samora’s full article, which features a deeper look at her free publicity action plan and HARO `rules of the road,’ is available her firm’s website at: http://www.robinsamorainc.com/2013/03/proven-tips-for-getting-free-publicity-on-haro-help-a-reporter-out/

For more information or media inquiries, contact Robin Samora at (617) 921-3448 or Robin (at) RobinSamoraInc (dot) com.

About Robin Samora Inc.
Telling a story is personal. Sharing it is an art. Technology makes it global. Robin Samora Inc., a Boston based PR, branding and promotions firm blends all three to take its clients’ businesses and brands to the next level. With clients like Comcast, WBZ-TV and Blue Man Group, and a roster of authors, entrepreneurs and experts nationwide, the firm prides itself on being a “Promotional GPS” that takes its clients’ brands where they want to go to be seen, heard, engaged and remembered. With over two decades of experience, the firm is as comfortable on major media highways as it is on out-of-the-way niche back roads.

Complimentary 30-minute PR assessment sessions from Boston-based marketing, PR and communications company Robin Samora Inc. provides professionals with clarifying insights into where their brand is now and where it’s headed tomorrow.  The sessions are offered for a limited time and available on a “first come, first served” basis.

Robin Samora Inc., a Boston-based marketing, PR and communications company that has partnered with Fortune 500 corporations, entrepreneurs, business owners, experts and authors for over 20 years, is now offering complimentary PR assessment sessions for a limited time.

The 30-minute telephone assessment sessions, which are offered on a “first come, first served” basis, are personally led by Robin Samora, who is a recognized authority on creating fresh and engaging marketing and PR campaigns that connect brands, consumers and the media. It’s all part of a campaign to mark the recent incorporation of Samora’s two companies, Partner Promotions and Let’s Make You Shine, respectively, as divisions within the Robin Samora Inc. brand.

“Through our Partner Promotions Inc. and Let’s Make You Shine divisions, we can now offer our clients – whether they’re Fortune 500 enterprises, success-minded business owners or expert authors — the best of both worlds,” commented Robin Samora. “With Partner Promotions, we help them achieve a deeper engagement with their audience, and with Let’s Make You Shine, we make their brands more visible. It’s complete, comprehensive support and leadership that helps our clients boost their credibility, mind share, competitive advantage, volume of quality leads and, of course, revenues, sales and profits.”

Professionals who take advantage of the PR assessment sessions will be provided with “straight talk” that helps them identify where they are now, where they want to go, and why they want to get there.

“The assessment sessions are a bit like a hot seat call, and so professionals should be prepared to be frank and take plenty of notes,” added Samora. “At the same time, it’s interactive, progressive and fun. I see my role as a PR light bulb that flicks on for 30 minutes, and illuminates the landscape so that they can see new PR opportunities – and potential threats – with renewed clarity.”

Professionals can request their complimentary 30-minute PR assessment session by sending an inquiry via the Robin Samora Inc. website at: http://www.robinsamorainc.com/pr-assessment/

For more information or media inquiries, contact Robin Samora at (617) 921-3448 or Robin(at)RobinSamoraInc(dot)com.

About Robin Samora Inc.

Telling a story is personal. Sharing it is an art. Technology makes it global. Robin Samora Inc., a Boston based PR, branding and promotions firm blends all three to take its clients’ businesses and brands to the next level. With clients like Comcast, WBZ-TV and Blue Man Group, and a roster of authors, entrepreneurs and experts nationwide, the firm prides itself on being a “Promotional GPS” that takes its clients’ brands where they want to go to be seen, heard, engaged and remembered. With over two decades of experience, the firm is as comfortable on major media highways as it is on out-of-the-way niche back roads.

PR, marketing and communications company Robin Samora Inc. represented and promoted Comcast (Xfinity) at the Boston Wine Expo on February 16-17, 2013

Through its “Partner Promotions” division, Boston PR and communication company Robin Samora Inc. represented Comcast’s Xfinity brand at the Boston Wine Expo, which was held on February 16-17, 2013.

On behalf of Comcast, Robin Samora Inc.’s Partner Promotions team engaged Expo visitors with information and demonstrations of the leading brand’s full suite of broadband products, which include: TV, phone, high speed internet, and home security and automation products. The Partner Promotions team also supported Comcast in managing the appearance of celebrity chef Tiffani Faison, who was runner-up on the first season of Bravo’s “Top Chef.”

“We’re proud to be Comcast’s promotional partner for over decade,” commented Robin Samora. “They’re an ideal client of ours, because they’re innovative, visionary, and far ahead of the curve in a very competitive marketplace. And it was a delight to work with them and help promote the appearance of their celebrity talent, Tiffani Faison. The response was overwhelming and it was great to see so many fans turn out to take pictures and get autographs.”

Robin Samora Inc.’s Partner Promotions division offers brand ambassador marketing for top-tier talent and leading organizations, including Fortune 500 companies. Its mission is to create a deeper engagement with audiences via unique promotional experiences, and generate a positive, lasting impression that ultimately leads to more loyalty, leads, sales, mind share and market share.

“By far the most exciting and rewarding aspect of the work that our Partner Promotions division does for our clients is that we’re actually out there interacting directly with current and prospective consumers and influencers,” added Samora. “While back-end strategy, consulting and planning are integral components of what we do, there is no substitute for getting out there ‘on the ground’ and really making an intimate connection with target audiences.”

Prospective clients can learn more about Robin Samora Inc.’s Partner Promotions at: http://www.robinsamorainc.com/partner-promotions/.

They can also take advantage of the communication company’s complimentary 30-minute PR assessment to discover the strategies, tactics, tools and methods they need to: get noticed, generate results, and create a platform that brings more ideal clients to their door.

For more information or media inquiries, contact Robin Samora at (617) 921-3448 or visit RobinSamoraInc.com.

About Robin Samora Inc.

Telling a story is personal. Sharing it is an art. Technology makes it global. Robin Samora Inc., a Boston based PR firm blends all three to take its clients’ businesses and brands to the next level. With clients like Comcast, WBZ-TV and Blue Man Group, and a roster of authors, entrepreneurs and experts nationwide, the firm prides itself on being a “Promotional GPS” that takes its clients’ brands where they want to go to be seen, heard, engaged and remembered. With over two decades of experience, the firm is as comfortable on major media highways as it is on out-of-the-way niche back roads.

Robin Samora Inc., a Massachusetts-based communications company, has expanded its services to help its growing roster of expert-turned-author clients place their books in front of people who matter and make decisions.

Communications company Robin Samora Inc. has expanded in order to provide expert authors the same cost-effective, results-based PR, marketing and coaching services that it has successfully delivered to Fortune 500 businesses for decades.

“In a crowded marketplace, experts of all stripes – from financial gurus to health specialists and everyone in between – are discovering that handing out a business card is basically an invitation to be forgotten,” commented Robin Samora, principal of Robin Samora Inc. “And even having a great website and glowing testimonials just isn’t enough to stay on the radar screen. Having a book changes everything. It doesn’t just open doors – it knocks down walls. Our new, expanded services allow us to place our clients and their books in front of people who matter and make decisions.”

Some of the expanded services that Robin Samora Inc. is now offering its roster of expert-turned-author clients, such as Business Relationship Specialist Shari Harley and Legal Business Development and Marketing Expert Julie Fleming, include:

* Public Relations/Promotions
* Event and Promotions Strategy and Execution
* Brand Training and Development
* Assessment and Evaluation
* Editorial Timing and Planning
* Media Kit Review and Creation
* Press Release writing and distribution
* Signature Speech Development
* Public Relations Campaigns
* Visibility Strategies

Clients can also connect directly with Robin Samora for VIP Coaching that provides them with the strategies, tactics, tools and methods they need to get noticed, generate results, and create a platform that brings more of their ideal clients to their door.

For interviews and all other media inquiries, contact Robin Samora at (617) 921-3448 or visit RobinSamoraInc.com.

About Robin Samora Inc.

Telling a story is personal. Sharing it is an art. Technology makes it global. Robin Samora Inc., a Boston based PR firm blends all three to take its clients’ businesses and brands to the next level. With clients like Comcast, WBZ-TV and Blue Man Group, and a roster of authors, entrepreneurs and experts nationwide, the firm prides itself on being a “Promotional GPS” that takes its clients’ brands where they want to go to be seen, heard, engaged and remembered. With over two decades of experience, the firm is as comfortable on major media highways as it is on out-of-the-way niche back roads.

It’s been a whirlwind of a month, with two of my family – three if you count a waggy tail, moving. Change and new beginnings come for many of us in September –sometimes like the wind. I remind myself and my clients, that the Chinese symbol for challenge and opportunity is the same. Perhaps fear and excitement may be opposite sides of the same coin as well. I prefer to be excited, rather than fearful, and to expect the unexpected!

With the recent change, I’ve been lucky to be spending more time at my lake house, and enjoying uninterrupted time here on the island with the freedom and flexibility I so cherish, helping clients with their business and PR strategy, visibility (and profitability) in the marketplace. It’s also been the busiest month of the year with my promotions business, www.partnerpromotionsinc.com, with over 80 street team events in 21 days for a Fortune 100 client.

I’ve been writing more as well, and have been featured on a few different marketing blogs and articles – one of which is here, an interview with MO.com – “You are your business, so rock it”.

There will be more changes to come, as we also combine the Let’s Make You Shine and Partner Promotions brands this Fall. It’s an especially exciting project, as we celebrate our 10 year anniversary in the promotions business.  We’re now working with entrepreneurs and small businesses – as well as bigger brands like Xfinity and Blue Man Group to expand their brands. It’s very clear that the same promotion principles of marketing apply; execution and fulfillment may just be different.

I’m on island time till October 1 – so feel free to call or email me if you have a marketing or PR question, or want to discuss an idea.

I just love September, you?

PS – Please click here and listen to Annette Naif, my Guest Expert on the Let’s Make You Shine Interview series.  Annette is a premier Event Planner, and Founder and Co-Chairman of the Event Planners Association for the New York City Chapter.   She produces upscale, seamless events nationwide, and the scope of her work include conferences, retreats, tours, incentive programs, sales meetings, galas, as well as parties – for a fun crowd.

Annette’s upbeat energy and bold passion for her work is her legendary trademark recognized by many of her clients throughout her career; Sebastian International, Sony Pictures, Columbia Pictures, Lakeshore Entertainment, Loeb & Loeb, Tamares Real Estate, MetLife and many others.

As seen at M.O. What’s Yours

MO: What influenced your decision to use your expertise in specifically helping entrepreneurs?

Robin: I’ve been an entrepreneur since I was a little girl, selling potholders on my bike and Girl Scout cookies door to door. Both of my parents were also entrepreneurs, so it was natural for me to think about business, and we talked about it all the time. I didn’t realize how much I could help the small business owner until I looked at my own experience helping major Fortune 500 corporations expand their brands, to get attention. I realized the ideas and principles were the same, only on a smaller scale. I love the fact that the entrepreneur has a dream, a vision, and passion to make it happen. This excited me because I could use my experience and creativity to help them succeed, and feel the impact personally.

MO: What are some tips for a new business looking to expand their brand and increase visibility in a crowded marketplace?

Robin: This could be a half day seminar – but here are some thoughts! First, above all — you are your brand. Let people know who you are, and get out in the marketplace. Get out from your computer. Be comfortable with promoting yourself, everywhere you go. Attend networking events, have a non-traditional approach to meeting people, and be open to try new strategies for connecting. Engage in social media just 30 minutes a day. Make HARO.com (Help a Reporter Out) your best friend to get press mentions. Write articles for industry journals, and a blog to increase your SEO. Get a feature story in your local paper, set up open office hours at a coffee shop and use a laptop ad to promote your business. Show your expertise any way you can and don’t be embarrassed to promote yourself. Your main business should be getting your name out there in business, and in your community. This will give you a competitive advantage. Be consistent, make the time to expand your brand, and be true to who you are. Love yourself, love your business!

MO: Can you provide some advice that entrepreneurs can gain credibility and PR as an expert in their field?

Robin: My advice to gain credibility as an expert is to be proactive and seek out opportunities to get press, and be featured as an expert. The internet is your oyster. Be a guest blogger, be interviewed on Blog Talk radio, answer questions in business journals, get speaking gigs about your expert topic — even if you’re speaking to a small audience. Lead a panel, share the platform on a webinar, be a guest on a teleseminar series, post on other people’s blogs as an expert. Teach a class. Take all of your press mentions, and everything you’ve done and include it on your website, and link it to your social media accounts. The bigger your footprint, the more you will be recognized. The added bonus is that you become more confident, and believe in yourself as the expert you really are.

MO: What inspired you to create the, Let’s Make You Shine Fund, which empowers young women with a gift, to further their education? What kind of impact have you seen the fund make so far?

Robin: This is my inaugural year with the Let’s Make You Shine Fund. I’ve always believed that we all have gifts, and when you give back and share, you get so much. My first recipient will be using her scholarship to attend Holy Cross College. She was an exceptional candidate, and her plans are to study medicine. My only request is that she, and all others who are recipients, pay it forward at some point in their lives. If each one of us shares their gifts and pays it forward what a better world this will be.

MO: What are some examples that you help your clients be big and bold for getting the best results? Not sure I understand this – but here goes

Robin: I like to co-create opportunity and visibility plans with my clients and listen to their hopes and dreams for their business. We look at where they are, where they want to go, and where they’d like to be noticed. We’re all so busy in our own world that we sometimes can’t see the forest through the trees. My passion is to take my client’s vision, show them a path and ideas on how to meet their goals and objectives. Then it’s all about inspired action to get results.

MO: What’s the most exciting thing on the horizon for you personally or professionally?

Robin: I’m working now on developing a plan to help entrepreneurs get more media coverage. It’s exciting , and a great opportunity to build my own brand. Everyone deserves to shine.