Your business is growing, you’re taking on more clients and the responsibility that goes with it – and you’re swamped.  There’s no question, you need help.

But, you’re so busy, you don’t have time to think about interviewing or training someone new.

Sound familiar?

Luckily, there are ways to build your team without spending too much time away from your business. The key is to find qualified people who work independently and already know about your industry – and what needs to be done.

Ask many of the successful entrepreneurs you know and they’ll tell you. They’ve hired outsourced independent contractors for jobs like a VA (virtual assistant), social media manager, graphic designer, web master, editor, email marketer or PR specialist.

These professionals are business owners themselves and can help you become more productive by taking tasks off your plate so you can your spend time doing what you do best – and earning the most.

About 5 years ago, I hired Lisa, who is my right and left hand. Even though she works virtually and lives in New Mexico, I trust her to always look out for me and remind me of everything I forget. And sometimes, that’s a lot!

If you’re looking for a virtual assistant to help with your business so you can concentrate on your brilliance, read these articles…

In How To Choose A Virtual Assistant, Karyn Greenstreet shares her journey in moving away from a personal assistant and hiring a Virtual Assistant who lives 2,500 miles away.  Her valuable insights and excellent tips are noteworthy.  Remember, there’s a learning curve involved.  They’re not you (that’s why you hired them) and they’re not always in your time zone!

If you aren’t sure what types of tasks a Virtual Assistant can do for you and your business, Entrepreneur Magazine provides a list of 10 Tasks To Outsource To A Virtual Assistant. I am eternally grateful to my first VA who got my daughter out of New Orleans in her freshman year during the scare after Katrina. She kept close contact and guided Lauren off campus and to the airport – with an overnight in Chicago – and calmed me too, along the way.

Before you start the search for your own virtual assistant, check out this article ‘When is a Virtual Assistant not a Virtual Assistant…?!’ by guest blogger Michelle Dale.  She explains the virtual part in virtual assistant – just so we’re all on the same page – and part of the world.

Ready to be less stressed and more productive?

I thought so. Think about a VA.

As my clients have expanded into greater speaking roles, so have I, and it’s an exciting process to learn and share tips and processes to make a more dynamic presentation.

It’s a given that you have a message to deliver that’s powerful and targeted to your audience. But I’d like to make a few key suggestions to help you go from good to great – so you can deliver a talk that has impact.

These marketing tips can be used for a keynote speech, like the one I’m delivering for #GoBrandYourself week at Fresno State, but also in talks that aren’t designated to kick off an event or end a conference.

Speaking to a group can influence an audience to take action, up-level your branding and create a PR trail that you can’t get engaging one on one.

3 Keys to a Better Keynote (or speech):

  • Do you have a list of questions to ask the organizer or the person that’s hiring you? Get clear on  who your audience really is, what their challenges are and how you’ll share solutions. Questions can be as simple as, “who’s the greatest success story in the room,” or (yikes) “will someone try to undermine me (ie, is there a trouble maker in the room that I need to be aware of)?” There are about 30 questions on my pre-event questionnaire and knowing the answers to most of these in advance of your stage debut will help you – beyond words.  Trust me. Take the time to do your homework.
  • Have you asked if you’ll have your own dedicated A/V technician or are you running solo? From experience, don’t go solo if you have a choice! Ask who your A/V technician will be and an hour before your presentation meet him/her. Bring your presentation on your laptop or other device, plus have it on a flash drive as a safety factor. Also, consider tipping your A/V person $10 before you begin. Tipping doesn’t always work to ensure better service, but in my world it does.  I like to have someone in my corner who has my back (and mic) before I go on stage.  You?
  • If you’re mic’d/miked , be aware that your microphone is always on, until you shut it off. I’ve heard horror stories of toilets flushing and conversations which should have been private while someone was miked.  To ask — will you be using a hand held microphone which is a little more difficult if it’s a long speech, or a lavalier? Ladies, FYI, if you’re using a lavalier, make sure you’re comfortable with your under layers (or jacket off) while you’re getting ‘hooked up’.  No wink intended.

There are multiple platforms for you to share your message.  Speaking is just one avenue, compounded by social media and other targeted marketing.

What’s most important is that you share your brilliance, in any way you can.

Find your target audience, speak from your heart and rock it!

Here’s to your success,

 

I’m so excited to share some great news with you. Today I am the featured Inspirational Luminary on InspireMeToday.com, sharing my wisdom with the world. This FREE website is one to bookmark!

Inspire Me Today features the ‘Brilliance’ of a new Luminary every day. You can start your day with the wisdom of Sir Richard Branson, Guy Laliberte, Seth Godin, Neale Donald Walsch, Marci Shimoff, or one of hundreds more, now including me. I’m so honored to be with such esteemed company!

To help you stay inspired, you can sign up to receive this 3 minute ‘Today’s Brilliance’ pick-me-up each day by email, by RSS feed or as an iPhone app. You can even subscribe to it on the new Google Currents.

Please visit the site today and help me inspire the world. If my traffic and comments break records, they’ll share my content with millions of additional people too! I hope you’ll check it out, leave a comment and share it with your friends.

From the folks at Inspire Me Today and from me, thank you in advance for your kind support. I know you’re going to love InspireMeToday.com! Together we really can inspire the world.

Be inspired, always,

Robin

I’ve often been asked to look at a business situation, assess it, and offer recommendations for new ideas to re-energize both the entrepreneur and small business. It’s not about fixing a problem so much, but finding out where the soul of the vision or actual implementation went off track or lacked luster. Other times it’s about creating a plan of action, or powerful promotions campaign to get BIG BOLD results and refocus on what’s important to the client I’m working with.

On a recent Make Money Monday coffee house tour, I had a visit from a young entrepreneur who has a web-based business connecting people and opportunities. She was very passionate about her work, but needed some direction and a sounding board to confidentially address her concerns, and a double espresso of inspiration to move to the next level. I was impressed that she traveled from another state to visit with me at a coffee shop in Cambridge, where we sat for an hour and put together a skeleton plan to build a new platform for her business.

Today, almost two weeks later, she called me with a flushed out plan and details of pricing, levels, and prospects to launch her program. She’s going to the market with a targeted list of opportunities, and has thought out many of the ideas we co-created at our coffee shop session. I love the fact that she knows that building a business is about doing it, getting out there — and that course correction happens. It’s OK. It’s part of business.

I write this today because perhaps YOU may need a cup of coffee, and boost in your business. A confidential sounding board to express your concerns, or someone to help you re-energize your dream.

I will be hiring my new business friend because she has the qualities I look for in building my team. She’s smart, bold, talented, and is willing to put in the hours to make her business work. She has the guts, passion, and drive to make her business successful, and went out of her way to search me out – in Inman Square in Cambridge, MA on a random Monday morning.

Are you willing to get out of your comfort zone, and get the help you need to re-energize, build, or promote your business?

My mission at Let’s Make You Shine is to help you Take Your Brilliance to the Bank.

My recipe for success?

20 Years of Business Savvy
+
Fortune 500 Promotional Strategy
=
More Profits, More Attention, and Recognition for What You Deserve.

Let me know when you’re coming to the coffee shop. I’m there till the end of June. You’ll find the dates and locations at www.MakeMoneyMondays.com.

Coffee (and business advice) is on me.

Robin Samora, Business & Life Strategist, discussed ways to use your brilliance to boost your bottom line at a gathering for small business owners and entrepreneurs at the Citizen’s Bank in East Milton on February 15.

The group was eager to learn from Samora, a successful entrepreneur who has launched two companies and makes it her mission to help small business owners make more profits, get more attention, and stand out in a crowded marketplace.

Robin, who has worked with major Fortune 500 companies promoting products and services, wanted to utilize her talents and years of business experience, realizing that she loved working one on one with clients and small businesses.

As a busy entrepreneur, running two businesses, and having a full life, I sometimes work till the wee hours of the morning, writing, planning, and listening to programs that my colleagues have presented. Kind of my own Continuing Education if you will.

This past Tuesday, I was in the zone and didn’t realize I had worked till 2 AM till I checked my kitchen clock. Late to bed and early to rise was the plan since I had a 9:30 AM appointment with a prospective client. A hockey advisor. The kind of man who invests time nurturing talented athletes across the country, and watches them grow and become NHL stars. Good thing I was meeting him at my favorite coffee shop (where I was also this past Monday for my Make Money Monday series).

Long story short.

I dropped a pen during the presentation, and looked down at my feet.

I was wearing two different shoes!

No one noticed but me. Both shoes were black – one with an open toe, the other a closed toe. LOL – the joke was on me.

What I love about this story is that it’s a great lesson that “if the shoe fits, wear it.” If you’re working at your optimum level, and making a great impression to a client, and know – deep down – that you are in your own zone of passion, truth, helping others and closing a sale – in your yoga pants, or mismatched shoes, does it really matter?

It’s your MESSAGE that counts. The MINDSET of Success. The power of all your MARKETING. Not the MIS-MATCH.

I’ve always believed that “variety is the spice of life”. Never thought it would include my shoes.

Thought this may make you smile.

Have a great weekend, and Happy Spring!

 

Today, I had the fortune of meeting a post office worker in my home town, while on my Make Money Monday Tour.

We sat down for a bit, over a coffee, and I found out that he had a love of music so BIG – that he in fact has over 10,000 Rock CD’s in his library. Not only that, he searches blogs for 3 – 4 hours at night to find out about music that other “experts” have commented on, that are not currently part of his collection.

When I asked what his perfect life would look like, (he’s ready to retire soon) he sat for about 5 minutes not really sure. But he did say one thing. He loved music.

What proceeded next was magical. As I looked in his eyes and told him that HE was the expert — and that he could comment, recommend, and share his knowledge about music to others who didn’t have his passion – he was speechless. He could have a blog (we came up with a perfect name, sorry can’t share that yet) and it was available. More into the conversation, he mentioned
wanting to help those with cancer, and that was important to him. We talked about having an event utilizing Rock Music (from the Beatles, to today) with funds to benefit the Cure for Cancer.

This lovely man who has served my community for years, delivering mail in the rain, snow and shine is an expert, with such a gift, that he was himself, in awe.

He never thought of himself in that way. No one ever told him such a thing. Do we ever know what gifts we have?

This moment made my day. So today’s tip is quite simple. That deep down passion you have is real. Make a decision to do something with it. Your life will never be the same.

Next stop today is The Speak Your Mission telesummit to talk about How to Use your Brilliance to Boost your Bottom line.

I’ll be joining nine other amazing entrepreneurs for a week long telesummit on spotlighting your message to make a difference in this world.

Boy, Mondays are great, aren’t they?

Robin Samora, Business & Life Strate gist, discussed ways to use your brilliance to boost your bottom line at a gathering for small business owners and entrepreneurs at the Citizen’s Bank in East Milton on February 15.

The group was eager to learn from Samora, a successful entrepreneur who has launched two companies and makes it her mission to help small business owners make more profits, get more attention, and stand out in a crowded marketplace.

Robin, who has worked with major Fortune 500 companies promoting products and services, wanted to utilize her talents and years of business experience, realizing that she loved working one on one with clients and small businesses.


Thanks to The Toilet Paper Entrepreneur Blog for featuring my post (#34) in their listing of Bucket List Ideas for Entrepreneurs

What’s one thing that I would love to put in my bucket list as an entrepreneur?

That’s easy. Buy a airline ticket around the world! You got it -Bucket shops in London sell them, and last time I checked, some major international airlines sold them.

Here’s the deal. You just have to go in one direction. That’s east to west, or west to east! You can make multiple stops in favorite cities along the way, and go right around the globe.

That would be a dream come true!

“We spend January 1 walking through our lives, room by room,
drawing up a list of work to be done, cracks to be patched.
Maybe this year, to balance the list, we ought to walk
through the rooms of our lives…
not looking for flaws, but for potential.”
~ Ellen Goodman

I love this quote by Ellen Goodman because it stirs up unfinished feelings and thoughts in all of us. Longing, ideas, and “I should, but I’m too busy. I can’t , because I don’t know how. I’d like to, but how can I manage something like that?”

It’s amazing that most of us use only 10% of our potential. Where is the rest? Hidden in our fear? Dormant in our dreams? Buried in a “to do list” that doesn’t really even matter? After years of listening to clients, I’m convinced people know (some of ) their potential but it’s too much trouble to uncover the brilliance of their own true light. Decisions have to be made, changes need to occur, relationships may be affected, and most importantly — it’s uncomfortable to address our innermost desires, and then make a plan and stick to it, to make our dreams come true.

As we start the New Year, and you make plans for 2011, I’d like to ask you three simple questions:

  • Where are you now?
  • Where do you want to be?
  • What does your perfect life look like?

When answering these questions, be open for what comes up for you. Journal if you like. Chew on it a bit. No judgment. Be brutally honest with yourself and look at your life –every part of it. Then ask, “how is this serving me?” You’ll be surprised that sometimes the answer is “not so well”. Listen to your intuition. Part two of the question requires further thought. “And, what are you going to do about it?” If the answer is “nothing”, or a “hmmmmm” then it could be you aren’t willing to risk living at your fullest potential, for whatever reason (or excuse), and sometimes that’s OK for where you are in your life. I’ll be perfectly clear. Risk is involved if you want to change. That’s just part of the process.

Here’s the good news. We all have greatness. We all deserve to live in the light and share our gifts. If you are aligned with your true purpose then you are living in some way to serve – not always through your day job, but through your daily life. It all starts with a decision. To be more, to do more, to live more, to have a more amazing life, which in turn will help someone else along their path. It’s funny, one small gesture, or kind word, or phone call can be the catalyst toward making someone’s day a bit brighter – or can be a lifesaving comment to change how they look at the world. I’ve been witness to it many times, and it is humbling.

Your words and your actions are all dots that connect to a much bigger picture. When you aren’t being your glorious self, and living to your maximum potential, you’re not only doing yourself a disservice, but also not being who you were meant to be. You know those “tingles” you get? That’s your connection to what’s really happening in life. Follow those tingles, and your intuition, and take a real look at who you are now, and peek into the future of who you were meant to be. I can assure you, that you are way cooler than you ever thought you could be, and here to make an enormous difference in this world. I’m tingling as I write this now.

Happy New Year!