As a business owner, your website is your ‘hub’. It’s where you show off your goods, products and more importantly – yourself. The more people see your website, the more they know about your awesomeness!

Are you thirsty for web traffic? Let’s explore the concept of SEO juice, especially with 2016 just around the corner!

The first way to get more SEO juice is to squeeze more juice out of your current content.  That means you should always be linking back to the content you’ve written or shared before. It’s called internal linking and should be done deliberately and often.  KissMetrics wrote the Seven Commandments of Internal Linking.  According to the author, “It’s not overwhelming, complicated or difficult.”

So, what are you waiting for? Start learning the rules of internal linking and may the traffic begin!

Besides linking to previous content, there are several other tactics to rev up your SEO juice. Here’s an article by Hello Spark’s, 4 Important SEO Tips for Your Website. It’s easy to read, to the point and actionable.  Their tips are really call to actions and everyone who owns a site can benefit from these suggestions.

And, marketing veteran Carrie Morgan shares 3 Ways to Transform Your Blog Into a SEO Machine.  She talks about installing a great SEO plug-in like WordPress SEO by Yoast and using keywords efficiently. By choosing one keyword and including it in your post permalink, title and first sentence, you’re sure to get more juice. There’s more of course and you can read it here.

Lastly, what happens when you move or overhaul a site? SEO juice can and will spill all over, without a plan.  James Archer writes about the importance of the ‘301 redirect’ in this article on Forty.co. Read, bookmark and apply when needed!

Squeeze the SEO juice so traffic flows to you!

Let’s face it. We all want attention. Some more than others.

But, if you’re a small business owner or executive on the rise, you want to be sure to get attention — to boost your image, gain credibility and be noticed for the expert you really are.  Here’s how:

7 Easy Ways to Get Attention without Selling Your Soul

  1. Make your email signature count. Whether you send 10 or 200 emails a day, your email signature tells a story – of who you are and how you think of yourself. Do you include multiple forms of contact, Skype information and time zone?  Are you offering your latest free report or a chapter in your newest book? How about logos of top associations you’re affiliated with? Put together your signature and personalize it to your brand and story. Stand out!
  2. Have a favorite reporter or editor in your industry? Why not set up a Google Alert to see what top reporters are up to? Once you get the ‘heads up’, you can decide the next course of action. Send a personal note? Small gift? Or, a Congratulations email?  Better yet – “I just saw this article (add link) and wanted to let you know I think it’s so on point“ (or however you feel). You’ll make an impression!
  3. One size doesn’t fit all. When writing to reporters, make sure your pitch is unique – at least the first paragraph. You don’t have to reinvent the wheel, but take time to research who you’re pitching and the types of stories they write. Customize each email as best as possible so they don’t look like they’re canned. Even if reporters don’t use your story, a well thought out and targeted pitch often goes in a file to be saved, not the trash.
  4. Spread good news. Been featured in the media? Awesome! Now share the love and use your own social media platforms to tell your audience. Use the same articles or excerpts in newsletters, presentations, notes to prospects, online media kits …and the list goes on. Market yourself as an expert and be a good promoter too!
  5. Be a Guest Blogger. If you like to write, consider being a Guest Blogger for other websites where your opinion counts. Say you’re an image consultant. Your expertise can be valued on a banking or real estate website as well as your own.  And, once is contact is made there are opportunities to connect even deeper. Don’t forget as an author that you’ll need a 50 word byline and bio – and hey, what about adding a link to your free report?
  6. Keep your website up to date. It’s been said we’re 9 months ahead of our website, and some of us lightyears! If you have a word press site, it’s easier to update more often – and by ourselves – with recent awards, testimonials and photos. Make sure your ABOUT page sings your praises. Note to self, include a monthly maintenance check too for those annoying broken links.
  7. Give attention without expecting it in return. I’m amazed at my community of giving professionals, small business owners and entrepreneurs and all their friendship. Giving comes in kind words, referrals, opportunities and forwarded emails, and everything in between. Givers get noticed, and chances are – that one time gift isn’t a random act.

I hope these tips help you as you build your business and get recognized for who you are.

There are hundreds more I talk about and teach to small business owners just like you!

We’re a society that’s definitely on the move. There’s no denying that!

But, what do you do when you’re busy and on the go? I hope that you hire people to help and outsource as many tasks as you can.

There are times though, that you’ll need to address business in the now — and the only available resource might be your Smartphone.

When you normally have access to your computer and a desktop full of programs, and you only have a phone – where do you turn?

To mobile apps for sure!

The world of apps can be confusing, but here’s a tip that might change your perspective and save you hours of time…

Ask a fellow entrepreneur (or fellowpreneur as I call them) what apps they have on their phone and more importantly, ask them which apps they use every week!

Filling up a ‘toolbox’ is a great way to be more productive on the go! Unfortunately, not every app or program will be for free. I suggest you try out the free version of an app first (usually there is one) and if you like it and use it, pay an extra few dollars for the upgraded version.

Now, here are my three must-have apps for the Business Owner on-the-go!

For photo enhancements, check out the app Over. I like Over because with just a few clicks, I can add a logo and/or text to my images before I post the picture to social media. The spinning wheel is easy to use and once you’ve edited your image the way you like it, you can save it to your photo gallery.

What do you do when someone hands you their business card? I used to put the card in my purse and I know many men who put them in their wallet or suit jacket, where they’ll remain until they are forgotten – or washed till there are no remains! You can download one of many business card scanners and upload the business cards directly (and immediately) to your phone where you can store the info and start the process of connecting!  (You know it’s a process, right?)

Another great tool I love is having a voice recorder app. This article by The Social Media Hat aka Mike Allton talks about using your driving time wisely to record blog ideas. Consider taking this app to the next level and record to-do lists, marketing copy or comments from your last sales meeting – while ideas are flowing.

Here’s to making life easier, more productive and applying these tools to save you time!

Have a burning small business marketing, PR or promotions question?  Email me at Robin@RobinSamoraInc.com or take 15 minutes out of your busy day and call me at 617-921-3448.

As a busy entrepreneur and bon vivant, I know about scheduling and prioritizing in all aspects of my life and business. I’ve learned how to shave valuable time through trial and error so I can concentrate on what’s important to me.

Marketing is no different. There are definite ways to save time – valuable time, while marketing.

Plan – Create a business plan and a marketing plan! Your marketing plan should be based on your marketing budget and include traditional marketing as well as online marketing line items.  Without a plan, you plan to fail. Without a plan, you can’t outsource (see below). Use these 5 steps to create a marketing plan.

Outsource – As a small business owner, it’s not always feasible to hire a full-time marketing manager. Often, we rely on our own ‘wits’ to do what seems like endless tasks — from social media to blogging to graphic design to web management. But, if these tasks take too much time, it’s time to reevaluate. How do you know it’s time? Read this article from Forbes; ‘7 signs it’s time to outsource your marketing’. You’ll find your options to outsource marketing are plentiful.

You can outsource:

  • Marketing tasks to a virtual assistant (who may save your life too  — xo )
  • Management of social media distribution
  • Graphic and web design
  • Additional training for your staff
  • Research and platform building to an intern

Tools – There are plenty of tools that will help you streamline your marketing. If you aren’t sure what I mean with ‘tools’, read this article ‘Top 5 Small Business Marketing Tools’. I’m sure several on the list you may be familiar with.  If you don’t have the time or want to learn about them, hire someone who’s an expert.  The point is, save yourself time!

Are you are ready to save time and get direction on what you should be doing with your small business marketing and PR? Let me show you the way!

Ostersund, Sweden -August 3, 2014:  Linkedin website under a magI’m sure every small business owner, consultant and market savvy professional wants to get noticed as an expert or leader in their field.

It doesn’t just happen overnight, as we all know. It’s more like a “drip process.” Day by day, week by week.  You post, tweet, network and do your best to show up at the right place at the right time to connect with your target audience – or a qualified lead.

That’s all fine and good, and everything listed above does work.  But, I’d like to take a quantum leap with you to help promote your business and build your expert status.

Want to leap with me on LinkedIn?

9 Tried and True Ways to Build Your Expert Status on LinkedIn

LinkedIn is for the most part, tremendously underutilized for small business marketing. Rules are determined by the platform, but there’s so much wiggle room to promote your brand and stand out as an expert if you understand the ins and outs of the site and practice simple strategies.

Here are 9 Marketing Tips you can use today:

  1. Write your profile with heavy keywords so LinkedIn’s advanced search can pick you up, pronto.
  2. Vary status updates with articles, infographics, quotes, video, podcasts and your own comments by showing you’re an expert who shares valuable content. Use the 80/20 rule – and be respected as someone who is not always self-promoting.
  3. Link relevant articles you’ve written to targeted landing pages where potential customers can sign up for your freebies, get on your email list and hear what you’re up to, so they can buy.
  4. Use the publications area of your profile to promote your newsletter, blog or tips and (again) give readers a link to sign up on your landing page – where you’ll tell them exactly why they should sign up.
  5. Publish a longer article you’ve written at least twice a month and repost others mindfully. Use pictures and graphics to get attention and at the bottom of those articles, include links to other content you’ve written in similar categories.
  6. Reply to people who are checking YOU out on LinkedIn with a well-crafted note leading them to your landing page (again) to sign up. Use a macro key for easy copying.
  7. Include a similar message to people who want to be connected with you. Follow the same procedure.
  8. Join up to 40 groups on LinkedIn where you’ll find your ideal clients or professional colleagues.  Be active in at least 5 groups. Comment as an expert would and be helpful. Don’t sell. The advantage with groups is that most often, you can send emails within the group and cut the red tape. Mine for gold.
  9. OK, Here’s one. And Shhhhhhh. Snoop anonymously by changing your privacy setting to — anonymous — and see what groups your competitors, customers and clients are in.  Take your time and browse around.  Just remember to change your setting back to public, Dick Tracy, when you’re done.

It goes without saying that having a professional and up to date photo is key to your personal and professional brand.  Please don’t upload a photo of yourself with a cut off arm around your shoulder or a plant sticking out of your head.

Being an expert is an earned right.

Use these marketing and PR strategies to gain credibility, increase your leadership position and get noticed as an expert in your field.

And, build your email list, for free.

Every month we’re featuring a guest blogger who writes on a topic I think you’d be interested in as a small business owner, entrepreneur or professional who wants to increase their company’s recognition, awareness level or leadership position – and maximize their marketing and PR dollars for promotional ROI.

Today’s blog article is from my client, Robert Rebholz, Co-founder of www.WeSellVisibility.com and industry insider who sells promotional products with ‘zing’ for not that much ‘ca-ching’.

Robert uses his talent for writing and takes advantage of that in his branding to keep in touch with customers, tell a story and make it entertaining.  You definitely want to check out his ‘Pick of the Week’, especially if you buy promo products and hate the SOSO (same old same old) — or any mistakes!

The ABC’s of Buying Promotional Products – by Robert Rebholz  

Promotional products, (also called swag, giveaways, tchotchkes, bling, premiums,) can be a very effective and cost efficient way to advertise and promote your business. And here’s why:

  • 80% of consumers own between 1 and 10 promotional products
  • 60% keep them for up to 2 years
  • 53% use a promotional product at least once a week or more often
  • 88% of people who have received a promo item recalled the advertiser for up to 12 months after receiving the item
  • 62% of these people recalled the advertiser’s message

Studies show only 71% of people can recall an ad they saw in a newspaper or magazine from the week before!

Here’s the point I want you to take away:  this stuff works, people hang onto it, and they use it.

A promotional item does not have to be expensive to be effective. It does need to be useful. Useful items are retained, and that’s what you want as an advertiser.

But, what’s useful? Well, that depends on where you want to be remembered.

Do you want to be remembered in the office? Then think about items like notebooks, sticky pads, pens, desk accessories, wall calendars.

Do you want to be remembered in the home? Then you would consider things like kitchen utensils, magnetic memo boards for the fridge, tote bags, coasters, BBQ tools.

Interested in items that can work anywhere? Think about cell phone chargers, USB drives, water bottles, umbrellas, caps and T-shirts. (Note) Notebooks and sticky notes work everywhere.

Think about who you are going to give this stuff to and what they would find useful.

Alright, you’ve thought about all of the above. You’ve decided you can use promotional products to advertise your business. Here’s what you need to know about buying these items:

  • All items will have a minimum purchase quantity. On less expensive items that minimum might be 100 to 250 pieces. Sometimes you can buy less than the minimum but you’ll be surcharged.
  • All items will have a maximum imprint area. That’s the largest available area for imprinting your logo. The point is — don’t try to print everything about your company on the side of a pen. It won’t work.

It’s also good to know about industry terms and what they mean:

Artwork (that’s what the industry calls your logo or whatever design you’re going to put on your promo item), needs to be in the proper format. The universal format for promo items is what’s called “vector art.” It’s too complicated to go into it here but vector art is a high resolution file that won’t distort and will print clearly. Jpeg, tiff and giff files won’t work. If your logo isn’t in “vector art,” spend the money to get it created in this format.

Colors There are “spot” colors (think of one or two distinct colors on a T-shirt design), and there is “full color process” (think of a refrigerator magnet that looks like a full color photo). When you see the catalog price for an item it includes the first color. Every color you add is going to cost extra.

Set up is the charge to prepare your artwork for whatever process is being used to imprint your item.

Time One of the problems with technology is that we’ve all become accustomed to instant everything.

The problem is that this is a manufacturing process and it takes time. Most products will take somewhere between 7 to 10 business days to produce. Add to that the shipping time. Many of the industry suppliers are located in California and that’s 5 days by ground to the East coast or less, depending on where your business is located. Allow yourself a good 2 to 3 weeks to have your order produced and shipped.

Proof  A proof is a virtual representation of what your design is going to look like on your product. Always insist on a proof and always go over it with a fine toothed comb. The last thing you want is for your 1,000 pens to arrive with a typo!

What can go wrong?  Everything!

The two areas where a project can go wrong are artwork and time. Have your logo (in several  versions) in the proper format before you start your order. Give yourself enough time to deal with any glitches that might come up.

And now, a quick word or two about pricing.

You can get pretty much any promotional product through an on-line distributor. Their prices are often lower than what a local distributor might be able to show you. They work on huge volumes and small margins. If you know exactly what you want and don’t need any help, this might be the way to go. If you need advice and guidance you should go with a local distributor. As someone famous once said, “you get what you pay for.”

You now know:

  • Promotional products work as a way to advertise and brand your company.
  • Pick something that’ s useful to your target audience
  • Have your logo (in several acceptable to you versions) prepared in the proper format well before you begin the ordering.
  • Give yourself enough time

If you stick to these guidelines you will have a successful promotional product campaign.

Thanks to Robert for sharing this mini course on premiums and promotional products. With over 30 years’ experience as a marketer and helping businesses ‘getting noticed’, you’ll always get solid advice and be in good hands! 

It was an exciting week presenting my new workshop, 5 Ways Social Media Can Get You More Sales, Customers and Profits, at the Small Business Expo in Boston. Thank you to all who attended and followed up personally. It’s an exciting time for Social PR and it’s critical to a company’s branding and success – whether you’re a solo business owner, or the biggest fish in any pond!

I love sharing great articles by entrepreneurs for entrepreneurs and giving credit where credit is due. The article How to Create an Elevator Pitch That Will Get You Funded by Steve Blank gives detailed information and some great tips on how to perfect your elevator pitch (or speech). Whether you’re looking to get funding or need to promote your consulting services, perfecting your elevator pitch is one of the most important things you’ll want to accomplish this week. Get a few great ‘how to’ tips here from Entrepreneur.com.

You may be familiar with HARO, but do you know about their parent company, Vocus? They’ve got an active and well-read blog that hits the in boxes of industry insiders, experts and small business owners around the globe. I liked this article 9 Things You Should Consider in Your PR Plan by Jim Dougherty because it lays out a PR Plan, clearly step by step. Work on one, three or all nine to improve your current PR plan. (And, if you don’t have a plan, we have to talk!)

Lastly, we’re featuring The Power of Testimonials (and How We Get Great Ones) written by Alex Turnbull.  This is a MUST read for anyone in business. Here’s one little snippet we’ve highlighted, but take a minute to click on the link to learn more.

“Good testimonials aren’t fluffy; they communicate very specifically the type of person the testimonial writer is and the type of problem they’ve been able to overcome. This helps readers put themselves in the storyteller’s shoes.”

And that’s a wrap for this week’s edition of Robin’s Rainmakers! If you ever have a suggestion for a great article to feature, please send me an email. I’d love to include it here.

I’ve come to realize that people are afraid to be themselves for fear of rejection, ridicule, shame, loss, and not being liked. I’ve been there, done that as a teenager and as a young adult. I’m sure that if you looked back at your own life, you may have had the same fears.

Fast forward to now.

The reason I love helping entrepreneurs, experts and professionals be true to themselves in marketing and PR — to gain more visibility and business — is because taking the time to listen to who you are is quite beautiful, and in fact, sexy.

  1. You are the real deal, the big kahuna.  Those that should be attracted to you (in business and in life) will be, for the right reason. Clients, prospects, partners and friends. They’ll like you, love you and sometimes leave you. Hint: it’s always about them, not you.
  2. It’s exhausting to be someone you’re not and try to remember who you’re supposed to be. If you’re an actor, you’ll find this easy to do. If you’ve chosen other work as an entrepreneur, business owner, expert or professional, it may be more difficult. You don’t have to read a script to know who you are.
  3. You’re living life according to your true core values. You are who you are and without a manufactured ‘front’ you’re quite appealing aka sexy. If you know anything about energy, there’s a sparkle to those that are true to themselves.  Some call it certainty, knowingness or being grounded. Certainty is confidence in my book, and that’s sexy. Passion is a plus!
  4. We’re taught to be perfect in everything we do, and in doing so, we often pretend.  When we truly relax in our head and bodies, our fight or flight responses shut down. When we’re able to stop pretending, and just be, it’s very inviting and welcoming. Yes, it’s being vulnerable, but that’s sexy too.
  5. Learn the art of not caring what others think. It takes some practice, but it’s actually quite invigorating and often a huge burden off your shoulders. Do the best you can, and call it a day. We’re humans. We make mistakes, say stupid things and do brilliant work, not all at the same time. There’s a certain charisma when you’re comfortable with yourself. Almost automatically, confidence and charisma knock at the door.

Being sexy is a mindset. Authenticity is a choice. Blend both together and you’ve got some big time attraction going on.

 

RSI RainsApril showers bring May flowers — in your yard and sometimes in your business. Showers come unexpectedly and rain dampens the best intentions of a well thought out plan. What’s a small business owner, expert or marketer to do when it rains, or worse downpours on all your hard work?

Plan(t)!

PPrepare for the worst and expect the best. I once had a boss who insisted we bring 40 bricks to an event in case the wind was blowing and we needed to secure sponsor table skirts. It seemed over the top at the time, but the lesson was learned and we saved them for a ‘rainy day’. I know they’ll come in handy for that yellow brick road…

L Listen to your intuition. More than a handful of times, I’ve been swayed to make a decision to ‘save the day’, but the decision was based on someone else’s vision of what the outcome should be. If you’re ‘saving your day’, make your decision based on your inner guidance. Czech in (I’m in Prague, couldn’t resist), be open and surrender to what reveals itself next.

AAsk a mentor. Many of us have been blessed with a mentor, or a group of colleagues that we trust. If you’re in a pickle, and it’s not so sweet, be brave, be vulnerable and ask for help. There’s a certain calm that comes with asking and temporarily stopping the swirl. The answer may not be what you want to hear, but it may be what you need to know.

NNever forget that today too shall pass. When the bottom is falling out, keep the pieces together by staying in focus, working off a list and remembering that in less than 18 hours, you can go to bed and tomorrow will be a new day. A new day and a new dawn, coupled with some sleep, recharge even the weariest souls.

TThink about your role in this snafu. Do you believe that in some way we’re creatures of our own cause and effect? There’s a great lesson to be learned when we reflect upon our own behavior and how it impacts our personal and business bottom line. We typically attract what happens to us and in some of the most bizarre ways, it serves us and mirrors our beliefs.

Rainy days are inevitable, as are storms – in life and in business. It’s your strategy for weathering the storm that makes the difference, and whether you bring your boots on the journey.

YOUR TURN

If it rains on your business for what seems like 10 days, how do you not get soaked?

Are you a believer in ‘if it rains it pours?’ If so, what have you learned from the downpour?

What shift is necessary to turn a downpour into a flood of opportunity?

Please share your answers below.

In a world with over 7 billion people and an internet that never sleeps, I’m guessing there must be at least a million experts who can comment with some authority on ways to increase visibility and offer positioning advice for success.

There is no one formula that works, and every entrepreneur, professional or business owner has to create their own promotional mix that they can commit to, to get the results they are looking for.

The bottom line in both cases is:

If you don’t create a visibility or promotions plan, and ‘work it’ to get your brand, products or services out there, chances are that you won’t build the recognition, leadership position,  or ‘buzz’ that you’re looking for to increase your rates, expert status, or income.  

Here are 5 Ways to Increase Your Visibility in 2014

1.       Choose 3 – 5 Vehicles as the Keys to your Promotion Strategy

Whether you choose Google +, your blog, LinkedIn, video marketing, Twitter, Pinterest, industry-specific websites, or any other vehicles, pick 3-5 and make them the centerpieces of your promotion strategy over the next year. Remember to populate them with engaging and original content that is first and foremost relevant to your target audience. Give them a reason to like, trust, respect, and ultimately, partner with and/or refer you.

2.       Deliver Workshops and Lectures

Don’t worry about not being paid – you’ll be paid a hundred times over with new business opportunities that may come immediately afterwards, or weeks, months or even years after. Just be sure that whatever your share is congruent with your brand, adds value, solves a problem and offers solutions. And if you’re one of the millions of people who dread public speaking, this is the perfect opportunity to face that fear and finally conquer it!

3.       Showcase Your Brand

Make it a point to put your name and website url not just on your business card, but on all collateral material – as well as when you post comments on other people’s blogs, if you’re answering an Op-Ed or publishing a white paper. Be sure to take advantage of every opportunity to promote your business in personal and business settings. The more often you share your brand and what you do, the greater your chances are of success.

4.       Volunteer at Community and Industry Events

Volunteering isn’t just good for the world, it’s also good for you.  And, being of service in your own backyard helps your community as well as presents an opportunity to network one- on- one with fellow business owners and C-level executives. Choose community or industry events that resonate with you and volunteer with an open heart.  You’ll feel rewarded and be of service to a cause that’s important to you as well as make a difference.

5.       Be a News Source

There are free press opportunities every day that can increase your company’s visibility if you know where to find them. One of my favorites is HARO (HelpAReporterOut.com). Sign up for their complimentary service and you’ll receive emails on a daily basis from reporters, researchers and talent scouts who are looking for experts like you – to share their opinions on various platforms. Being published or on the air is an instant way to build credibility and leadership position within your industry, and add content to your all-important press kit.

The Bottom Line

Lastly, I urge you to do yourself what could be the biggest favor of your professional life and ditch attitude of waiting until your marketing is “flawless” before you get out there and start making waves. Yes, you want to make a great impression and build strong relationships, but if you keep holding back until the stars perfectly align, then you’ll be waiting…and waiting…and waiting. Don’t be an obstacle to your potential: take the plunge. It will be worth it.

YOUR TURN:

What will you do differently this year to liven up your PR/promotion plan?

What’s on your list to try – to be more visible in your industry?

Do you have any tips you’d like to share, so others can benefit from your success?

How can you be more charismatic in your presentation?

Questions for thought…as we increase visibility in the New Year.