If you weren’t on the call with me this week, I had the pleasure of interviewing my dear friend and colleague, Nikki Incandela, a celebrity photographer from La Jolla, California. She spoke about the importance of putting pizazz in your picture, and what your image says about you in branding.
Nikki and I have been working together informally for a couple of years, but recently – she has started to POP! BANG! And bring on the FIREWORKS!
For quite some time, she had an idea for a luxury T-shirt line, Your F’exy — and I was lucky enough to witness the birth of this new fashion division. From concept to logo, from sketches to production — in just three short weeks. And where did she debut? At the Sundance Film Festival, of course.
Nikki got a website up in just two weeks (with the right team behind her). She had celebrity photographs posted on Facebook, and on her blog. And now, she’s in business, taking orders for her Your F’exy line. Mind you, this was all while she creating amazing photography for entrepreneurs, small business owners –and clients from the red carpet to royalty.
Nikki added another profit center to her already successful business. She took a risk for a potential reward – which aligned with her fashion sense, and her core beliefs. She knew before she started that she could do it.
What’s particularly exciting for me, is that right after our call on Tuesday, Nikki let me know she was asked to go to LA this weekend, to not only shoot at the Oscars, but also to get fitted for a couture dress to wear on the runway.
The Lesson I’m offering? No risk, No reward. Go for it. Don’t wait for someone to discover you. Put yourself out there and celebrate your BRAND.
For now, pretend it’s bigger than it is. If you do what it takes, you’ll grow into your new shoes.
Nikki works at her public image using networking, social media, and she is a fabulous photographer. She also aligns herself with who she is, and where she wants to go!
Friends, where do you want to go? What courage do you need to get off the bench? What guidance will help you with your idea?
You don’t have to be a celebrity photographer. You can be a budding author, a publicist, a realtor who has it all together, but holds back.
In prior years, I held back. But why? Probably the same reason as you.
Now, what the heck. I’m going for it – and, in a big way.
For Nikki, it’s her first fitting for a couture dress. I can’t wait to see her next year’s performance – or yours.