A business colleague of mine owns a chain of fine wine stores in New England, and recently told me of his trip to Bordeaux buying wine futures, or as it’s known in French, En primeur. He explained that large wholesalers, buy wines early while a vintage is still in a barrel, offering customers the opportunity to invest in a particular wine before it is bottled. There was a lot of “spitting” on his journey, but also an opportunity to visit the vineyards that provide the products he sells in his successful business. Truth be told, he also confessed that he enjoyed some business with pleasure, an opportunity to visit the glorious French countryside, overnight stays at some very lovely chateaux, and – sigh, a few glorious meals prepared by Master Chefs.
When I heard more about it, besides sounding like a good time, it reminded me of the Stock Market, and betting on the “future” of what a stock may do. Obviously there are no guarantees in business, but as we all know, business is a calculated risk. No risk, no reward!
As entrepreneurs, we bet on ourselves every day. We bet on our future, and the vision we create. There are no roadblocks, only those that we allow.
Grapes, stocks and smarts. It’s what we do with it that counts. Calculated risk, knowing our products and services — and looking at tomorrow through our eyes today.
My friend may do quite well with those grapes. I wish him “bushels” of luck.