Secret #1: Thoughts from the Dressing Room

Become  “media  ready”  by  looking,  feeling,  thinking  and  acting  like  a desirable multi-million dollar brand — even on a shoestring budget

Action Items:   You are your brand, wherever you go. Do you give off an energy of certainty and impression of increase so people will want to know you? Make someone’s life better in some small way, every day. Live life fully. Step into your greatness and your brand.

Secret #2:  Get Your Brand On

Cultivate and position a winning brand image that includes bio, photos, signatures, media kits and more.

Look professional, branded, together and ready for business. The press will feel more confident that you’re a player. You are your brand, so act like one that’s in a successful business.

Action Items: Look at your photo – does it look like you now or your high school picture? Can a prospect recognize you in a crowded room? Do you have a signature on your email? Does it give a description of who you are and what you do? Do you have a bio that includes some fun facts, or a cause you really believe in?  Look at your website with fresh eyes. Is there a headline on your home page with a call to action? Are all the links working?

Secret #3 –  Learn the Lessons Momma never taught you about being social

Are there misspellings? What does your branding say about you as an expert? What does it say to the media?

Leverage the power of social media to reach and impress media partners.

The thought of social media can be daunting if you don’t understand it. You don’t have to be everywhere, and do everything. Which social media tools do you like? Whether it’s Facebook , Twitter or LinkedIn (or others), pick what you’ll use and start engaging your audience. Stop worrying about being perfect. Make an effort every day to promote your business. You can make an impact with 15 minutes twice a day.

Action Item: Every day in some small way take an active role in being an expert, or noted in your field. Need content? Set up a Google alert on your ‘topic’ or ‘expertise’ and collect articles to share. Comment on what’s going on in the news. It’s OK to be a contrarian and have a voice.

Use social media to share your expert opinion so the press, as well as your prospects and clients, can notice you. Share content. Compliment others. Be a part of a caring community. Consistency and frequency count.

Secret #4 – Get on the Inside Track

Be a Publicity Insider — Take advantage of free publicity opportunities from HARO – Help a Reporter Out  www.HelpAReporterOut.com. Help A Reporter out offers quality leads for people in all kinds of industries to get noticed in the media – radio, TV , blogs and articles. It’s published 3 times a day, and it’s easy and free to sign up and get emails in your inbox. Journalists, editors, reporters and producers will post their queries on HARO and you can respond to them and get recognized as an expert.

Take the initiative and put yourself out there.

Action Item: Sign up for a free HelpAReporter account and take the time to respond to their emails. Create a one page template to answer press requests. Don’t be annoyed by the press inquiries, think of them as your assistant sending you opportunities to build your business and your brand.

Secret #5 – Be a media magnet, first. Darling next.

Tell your story often and clearly to gain media attention. Practice makes perfect.

Create and launch media releases that tell a powerful, memorable story that demands attention and generates results. Look at what you’re doing in your business. What’s press worthy? Are you speaking? Have a new product or service? Create a media release and send to industry publications, local media, and established contacts. It’s the who, what, when and why of what you’re doing – and can be as simple as a new office location, workshop, product or service, or being featured as a guest expert. Be clear and brief in all interviews and press opportunities and offer ‘soundbite’ quotes. Reporters have limited time – so make sure you grab their attention.

Make it easy for the press to find you and keep your PR engine going. When journalists and bloggers begin to see you showing up in the news, they’ll be more apt to follow you.

Action Items: Make a list of 5 things that you or your company could write a media release about. Have video footage? Even better! You don’t have to win the Nobel Peace prize to be recognized.

Secret # 6 –  Pitch Don’t Bitch

Stop complaining about the lack of press and do something about it. Pitch your story idea to newspapers, radio and TV stations, industry magazines, niche newsletters and blogs. They’re always in need of material. It can be an idea you have tied to a holiday or special event, tips on how a new product or service is helping customers, a community service project you’re involved with or a local event.

When pitching the media, be brief, concise and to the point. Make your headline interesting. You never know who’ll pick up your story and where it may go. Even if it’s controversial, it’s still news! And news fades fast, so keep the momentum going. Be mindfully persistent, not a pest.

Action Items: Create a bucket of ideas to pitch. Make them short and sweet. Are you a newly published author? (Hint, an e-book counts). Are you a guest panelist at a prestigious event? Do you have a new way of doing XYZ that will make a difference to more than just you? Learn to pitch with perfection.

Secret #7 –  The Press are friends you haven’ t  met  yet

Relationships that matter take time. Identify key press contacts and build mutually rewarding relationships that last.

Make it a point to do your homework and keep your eyes and ears open to top reporters in your region or area of expertise. Press contacts move around a bit, so try to stay connected via social media and keep email addresses current. A savvy admin can help with this task, but ultimately, you’ll be the one to decide who you’d like to watch and follow.

Action Items: A stranger is a stranger till the first hello. Make friends with reporters you find interesting. Follow them on Twitter, and learn the fine art of retweeting. Introduce yourself at industry functions. Send a note that you liked their article and you’re a fan, even if you disagreed with their view point. Send a lead their way. Start the process of ‘getting yourself known’.

Getting noticed by the press is a journey not a destination, and every step and mention gets your name out there. You’ll get recognized as an expert if you promote your brand often enough, everywhere you’ll go. It all starts with a decision to confidently stand out from the crowd.

 

Boston-based communications and PR Firm Robin Samora Inc.’s new RSI MediaReady Program is an interactive, one-on-one program that helps clients become “media-ready” within hours, and to create a turn-key audio product to feature on their website or send to prospects. Clients who sign-up for the program via the Robin Samora Inc. website by May 31, 2013 will also receive private coaching on how to successfully respond to H.A.R.O. (“Help a Reporter Out”) and Profnet Reporter requests – a $199 value.

 

Entrepreneurs, experts, authors, coaches and other success-minded business professionals who wish they could be “media-ready” within hours, and who want to easily create a turn-key audio product to feature on their website or send to prospects, can now sign up for PR and communications firm Robin Samora Inc.’s innovative new program, RSI MediaReady.

RSI MediaReady is an interactive, one-on-one coaching program that features:

• Interview preparation and training for clarity, focus, practice and ‘ready-to-go’ promotion
• Q + A review of 15 initial questions, with feedback and comments for review
• Review of answers for sound bite quality and content-specific goals
• Etiquette and media training for on-air and pre-recorded shows and programs
• A recorded mp3 file of the interview questions for future editing
• A recorded mp3 file of the 45-minute interview (“pod cast”), which can be posted, edited or referred to for messaging

Clients who sign-up for RSI MediaReady will also receive a number of special bonuses, including:

• A sample Pitch Letter to a Radio Producer
• A sample Media Release announcing their guest appearance to the press
• A customized list of up to 10 radio shows/hosts who they can contact immediately
• 3 selections of intro and outro music on a separate mp3
• A Special Report: “10 Ways to use Audio to Boost your Brand”

“Across the country, media professionals and potential clients are very interested in booking coaches, entrepreneurs, experts, authors and other professionals for speaking engagements, article and broadcast interviews, or hiring them as consultants,” commented Robin Samora Inc.’s founder Robin Samora, a widely recognized PR and media relations expert who leads each session. “But if these talented professionals are stuck being the `best kept secret’ in their industry, how can they be found? They won’t. And that’s where RSI MediaReady comes to the rescue. It rapidly helps professionals clarify their message and communicate their brand through the media, so that they reach new and better clients – and ultimately, boost sales and profits.”

Added Samora: “In addition to numerous other business benefits that clients will reap, which include improved SEO/SEM, and the ability to rapidly create a media kit and re-purpose content for their other marketing collateral, there’s also a very important personal element to the program, too. RSI MediaReady will turn just about anyone from an anxious media-newbie into a self-assured media superstar, and unleash a level of self-confidence that will elevate every aspect of their life.”

For more information or media inquiries, contact Robin Samora at (617) 921-3448 or Robin(at)RobinSamoraInc(dot)com.

About Robin Samora Inc.

Telling a story is personal. Sharing it is an art. Technology makes it global. Robin Samora Inc., a Boston based PR, branding and promotions firm blends all three to take its clients’ businesses and brands to the next level. With clients like Comcast, WBZ-TV and Blue Man Group, and a roster of authors, entrepreneurs and experts nationwide, the firm prides itself on being a “Promotional GPS” that takes its clients’ brands where they want to go to be seen, heard, engaged and remembered. With over two decades of experience, the firm is as comfortable on major media highways as it is on out-of-the-way niche back roads.

Boston-based PR Firm Robin Samora Inc’s Hispanic Brand Ambassadors will be engaging consumers and communities across Boston and New Hampshire this summer on behalf of its long-time client, Comcast

 

On behalf of its long-term client Comcast, Robin Samora Inc., a Boston-based communication, branding and PR firm, will be sending its trained team of Hispanic Brand Ambassadors out to engage consumers at several Boston and New Hampshire-area ethnic festivals this summer.

Robin Samora Inc.’s Hispanic Brand Ambassadors are multi-lingual and specially trained to appreciate the unique cultural expectations, preferences and nuances that characterize the dynamic and vibrant Hispanic community.

“In my industry, we use all kinds of fancy jargon to explain what we mean by communication in a strategic public relations context, but at its core and in its simplest terms, it’s essentially about creating a favorable connection,” commented Samora, who works with some of the nation’s top brands and blogs frequently about the do’s and don’ts of public relations. “And the only way to make that connection happen through genuine engagement. That’s why our Hispanic Brand Ambassadors are so valuable to the clients we serve, such as Comcast. Our team isn’t just made up of product and public relations experts. They have their finger on the cultural pulse of the Hispanic community, and can establish a level of trusted engagement that truly makes communication happen.”

Robin Samora Inc.’s Hispanic Brand Ambassadors are scheduled to attend the following events this summer on behalf of Comcast:

• Semana Hispana in Lawrence, MA: June 23, 2013
• Colombian Festival in East Boston, MA: July 14,2013
• Puerto Rican Festival in Boston, MA: July 28, 2013
• Dominican Festival in Boston, MA: August 2013
• Xfinity Latino Family Festival in Boston, MA: August 2013
• El Planeta Health & Fitness in Boston MA: September 2013

In addition, the team will be attending Caliente in Boston, MA. and Latinos Unidos, in Manchester, NH, on dates to be determined shortly.

Added Samora: “Ethnic marketing at festivals and other culturally important events is vital for companies that want to reach out and impress communities and consumers. Our Hispanic Brand Ambassadors are the bridge that makes the connection between our clients and their marketplace possible.”

For more information or media inquiries, contact Robin Samora at (617) 921-3448 or Robin(at)RobinSamoraInc(dot)com.

About Robin Samora Inc.

Telling a story is personal. Sharing it is an art. Technology makes it global. Robin Samora Inc., a Boston-based PR, branding and promotions firm blends all three to take its clients’ businesses and brands to the next level. With clients like Comcast, WBZ-TV and Blue Man Group, and a roster of authors, entrepreneurs and experts nationwide, the firm prides itself on being a “Promotional GPS” that takes its clients’ brands where they want to go to be seen, heard, engaged and remembered. With over two decades of experience, the firm is as comfortable on major media highways as it is on out-of-the-way niche back roads.

It’s so much fun to see clients update their brands and showcase their expertise. One of the ways we’ve been helping business owners do this is with their e-books, and promoting them to their target audience.

One of my colleagues and clients is Ceri Rueneck from www.ItsYourCall.com 

Ceri is an expert at business to business telemarketing; cold calling, lead qualification, lead nurturing and trade show event follow up. She’s a powerhouse of information on the subject, as well as a speaker, trainer and yes – an author with her e-book, Cold Calling for the Clueless.

We targeted Ceri’s e-book via national media release to her target audience; the industrial market, manufacturing/production, enterprise software, and electronics and multimedia, to name a few. In the release, we highlighted her expertise, quoted her as an authority, and offered a link to download a complimentary copy of her e-book.

Every click drives traffic to her website and blog, provides her team with sales leads, and showcases her as an expert for speaking engagements – not to mention it’s a great press opportunity to build her brand.

I got an email from Ceri this morning letting me know that a request for her e-book came in from a business in South Africa. How fun.

Take what’s in your brain and put it on paper. Collect what you’ve been writing and gather it in one place. Re-purpose your content to make a product and share your expertise.

An e-book is just one way to showcase your brand. Ceri’s brand just went international.

How ‘bout your brand? Up for the challenge?

Robin Samora Inc.’s marketing and branding division Let’s Make You Shine is funding a scholarship to enable three women to attend the “Mom Gets a Business Conference,” which will take place on April 26 in New York City.

Boston-based branding, promotions and PR company Robin Samora Inc. announced today that it is funding a scholarship in partnership with the upcoming “Mom Gets a Business Conference,” which will take place on April 26 in New York City.

Robin Samora Inc.’s scholarship will be awarded via the company’s marketing and branding divison “Let’s Make You Shine,” and will enable three women to attend the conference who, due to financial reasons, would otherwise be unable to go.

“As an entrepreneur and a mother who has successfully built an established branding, promotions and PR company with a national reach – and raised two amazing kids along the way — I know all about the challenges of balancing career aims, personal goals, and the countless responsibilities of being a mom,” commented Robin Samora Inc.’s principal Robin Samora. “It’s an honor to help three deserving women attend the Mom Gets a Business Conference, and enable them to access advice, insight and knowledge that will turn their woman-owned business dreams into a reality – one that aligns with their role as a great mom, rather than competes with it.”

“We’re proud to showcase Robin Samora Inc. as an organization that supports women as they endeavor to improve their life and create freedom and financial stability, while honoring their goals as individuals and mothers,” commented Patty Lennon, founder of the Mom Gets a Business Conference, which will be held on April 26 at the 3 West Club, on 3 West 51st Street in New York City.

For more information or media inquiries, contact Robin Samora at (617) 921-3448 or
Robin(at)RobinSamoraInc(dot)com.

About Robin Samora Inc.

Telling a story is personal. Sharing it is an art. Technology makes it global. Robin Samora Inc., a Boston based branding, promotions and PR company blends all three to take its clients’ businesses and brands to the next level. With clients like Comcast, WBZ-TV and Blue Man Group, and a roster of authors, entrepreneurs and experts nationwide, the firm prides itself on being a “Promotional GPS” that takes its clients’ brands where they want to go to be seen, heard, engaged and remembered. With over two decades
of experience, the firm is as comfortable on major media highways as it is on out-of-the-way niche back roads.

As a veteran marketer and PR consultant, I’m always looking for fun ways to help my clients grasp the essence of marketing, and how it “fits” into their business. And this latest example comes courtesy of my single friends who are out there on the dating scene.

Indeed, have you ever noticed how much marketing is like dating? From creating a “wish list” for Mr. or Miss Right, to practicing the essential (and increasingly rare) art of active listening, marketing and dating are two time-honored activities that share some uncanny similarities. Here are 5 that make the case:

Similarity #1: They Both Aim for Ideals

Daters play a risky (and sometimes scary) guessing game if they head out the door without a solid of idea of the type of person they’re hoping to find. That’s not to say they shouldn’t be open minded and open to “luck lending a hand.” But without an ideal in mind, who knows where they’ll end up – or with whom?

As a business leader, you need to define your ideal client, too. Are they a solo practitioner, or a Fortune 500 brand? What’s their specialty or niche market? If you weren’t getting paid, who would you want to help and how could you best serve them? Often, your ideal target market is “hidden right in front of you.”

I’m a believer that we have the power to manifest things in our lives if we’re clear about what we want. Take a pen to paper (or fingers to keyboard) and write out the qualities you want in your ideal client. This is a discovery process, and the more time you spend identifying your ideal client, the clearer you will be. And remember: you also may find it necessary to tweak your ideal client profile – and your own beliefs — so that you get paid what you’re worth. Start small, expand your influence and work your crowd.

Similarity #2: They Both Fish Where the Fish Are

Wise daters know that they have a better chance of finding their soul mate if they sign-up for classes or attend events. They’re simply more likely to find like-minded people who share a common interest. Essentially, they fish where the fish are – and not near the lily pads.

As a business leader, attending industry meetings or networking sessions is an easy way to mingle and connect with your niche market. Aim for conferences where you’ll find your ideal client. Make it a point to share your opinions at workshops and breakout sessions. Introduce yourself to key players and ask thoughtful questions at Q + A sessions. Work the room, and by all means, stand out in the crowd as a person of confidence and charisma. And while it’s great to make a big splash, don’t be disheartened if you need to start small. Big wigs weren’t born that way. They worked their way up, and the same will be true for you.

Similarity #3: They Both Plant Seeds

Daters let family, friends, co-workers and colleagues know that they’re interested in meeting someone. After all, everyone knows someone who would like to be in a committed and loving relationship.

As a business leader, you also want to leverage your network so that you can connect with your ideal clients. Now, keep in mind: there’s a right way to ask for an introduction (in person or virtually), and a wrong way. The right way is to be respectful of the fact that most business contacts are protective of their network, which is a valuable asset that they’ve developed and cultivated for years. So don’t be pushy or aggressive. Instead, work on building trust and identifying common ground. Building relationships is the key to growing a business. Start by knowing how to plant seeds in places where they’ll grow and flourish.

Similarity #4: They Both Depend on Attitude

Folks on the dating scene realize that they need to have the right attitude, which is one that’s positive, uplifting and energizing – and, of course, realistic. People can spot a happy person OR an angry person a mile away.

As a business leader, you need to have the same mindset. Even when the chips are down, and you’re feeling at the bottom of the barrel, you’ve got to let the world know that you have it together. Since you are your brand, in both your personal and business worlds, it’s important to look and act successful so you’ll inspire success in others. Truly believe in your greatness, and others will believe it too. There’s an energetic aura around you, so use that to let the world know who you are in a very big way, and how you’ll help solve their problems.

Similarity #5: They Both Need to Ask Questions and Listen

Dating superstars understand that people love talking about themselves, and so they ask questions about interests, work, family background, and so on. This not only sparks meaningful conversation, but it’s a great way to gauge interest and compatibility early on.

As a business leader, you need to think about what’s “in it” for your client – not you. If your clients are happy and you solve their problems, they’ll continue to be your clients. And the only way you can position yourself as a trusted partner is to ask meaningful questions, and actively listen to what’s being said – and what isn’t being said. Keep digging until you find your client’s true needs and wants. You’ll not only glean invaluable data, but you’ll impress your clients since, well, who doesn’t love talking about themselves to an attentive, thoughtful listener?

A Final Piece of Advice

We all know that love takes time. That’s not to say that an instant connection isn’t possible — it is. But usually, it’s more of a marathon than a sprint to really get to know someone and ensure that the attraction is more than superficial or “skin deep.”

As a business leader, keeping this timeframe in mind will serve you well. Is it possible to land a six figure account with one email or phone call? Since I’m an eternal optimist, I’d say yes – just don’t bet on it. Instead, lay the foundation to a solid business relationship as you would a friendship. Be there for your clients through the good times, as well as the bad times.

By doing that, your rewards won’t just be measured in sales and profits. You’ll also evolve and develop as more helpful and – believe it or not – loving and loveable person.

In her latest article, PR, branding and prootions expert Robin Samora shares proven and practical tips that can help entrepreneurs and other professionals get free publicity on HARO — which can in turn boost their credibility, generate leads and create sales.

Entrepreneurs, business owners, experts, gurus and authors who want to benefit from the best kind of good publicity there is – i.e. the kind that doesn’t cost a cent – can now read Boston-based PR expert Robin Samora’s latest article, and discover proven and practical tips for getting free publicity on HARO (Help a Reporter Out).

“Being picked up by HARO is a huge win that could lead to increased credibility, mind share, competitive advantage, website traffic, quality leads and, of course, sales, sales and more sales,” commented Samora, who is Principal of Robin Samora Inc., a Boston PR, branding and promotions firm that works with corporations, authors, entrepreneurs and experts nationwide.

Samora, who is featured in a success story on Blogging PRWeb‘s website, advises entrepreneurs and others who want to reap the rewards of free publicity to have an action plan that consists of five pieces:

1. Start with a strong media response that lists name, position, website address and company description in the first paragraph. Don’t bury this down below.

2. Keep the pitch short and to the point, and answer questions directly. Reporters, journalists and producers are looking for substance – not fluff.

3. Provide a link to important material and don’t include attachments. Due to malware and virus threats, they won’t be opened and the pitch won’t be read.

4. Use a standard press response template for every media inquiry — but be sure to customize the main message for each query.

5. Use the word HARO in the subject line and include the query title.

Samora also lays out her ‘rules of the road,’ which consists of essential Do’s and Don’ts regarding media etiquette. Some of these include:
* Communicate politely and professionally at all times
* Offer great content
* Be clear and concise
* Move quickly – time is of the essence.
* Stay on message
* Offer a strong, authoritative opinion

Samora further advises that over-delivering in an interview is a wise strategy, and that building a database of reporters is a must. She also emphasizes that respecting the relationship with reporters, journalists, producers and the other professionals who are on the other side of HARO is vital.

“No matter what,” concludes Samora, “respect the connection and the relationship as you would with a trusted colleague or your very best customer.”

Samora’s full article, which features a deeper look at her free publicity action plan and HARO `rules of the road,’ is available her firm’s website at: http://www.robinsamorainc.com/2013/03/proven-tips-for-getting-free-publicity-on-haro-help-a-reporter-out/

For more information or media inquiries, contact Robin Samora at (617) 921-3448 or Robin (at) RobinSamoraInc (dot) com.

About Robin Samora Inc.
Telling a story is personal. Sharing it is an art. Technology makes it global. Robin Samora Inc., a Boston based PR, branding and promotions firm blends all three to take its clients’ businesses and brands to the next level. With clients like Comcast, WBZ-TV and Blue Man Group, and a roster of authors, entrepreneurs and experts nationwide, the firm prides itself on being a “Promotional GPS” that takes its clients’ brands where they want to go to be seen, heard, engaged and remembered. With over two decades of experience, the firm is as comfortable on major media highways as it is on out-of-the-way niche back roads.

Complimentary 30-minute PR assessment sessions from Boston-based marketing, PR and communications company Robin Samora Inc. provides professionals with clarifying insights into where their brand is now and where it’s headed tomorrow.  The sessions are offered for a limited time and available on a “first come, first served” basis.

Robin Samora Inc., a Boston-based marketing, PR and communications company that has partnered with Fortune 500 corporations, entrepreneurs, business owners, experts and authors for over 20 years, is now offering complimentary PR assessment sessions for a limited time.

The 30-minute telephone assessment sessions, which are offered on a “first come, first served” basis, are personally led by Robin Samora, who is a recognized authority on creating fresh and engaging marketing and PR campaigns that connect brands, consumers and the media. It’s all part of a campaign to mark the recent incorporation of Samora’s two companies, Partner Promotions and Let’s Make You Shine, respectively, as divisions within the Robin Samora Inc. brand.

“Through our Partner Promotions Inc. and Let’s Make You Shine divisions, we can now offer our clients – whether they’re Fortune 500 enterprises, success-minded business owners or expert authors — the best of both worlds,” commented Robin Samora. “With Partner Promotions, we help them achieve a deeper engagement with their audience, and with Let’s Make You Shine, we make their brands more visible. It’s complete, comprehensive support and leadership that helps our clients boost their credibility, mind share, competitive advantage, volume of quality leads and, of course, revenues, sales and profits.”

Professionals who take advantage of the PR assessment sessions will be provided with “straight talk” that helps them identify where they are now, where they want to go, and why they want to get there.

“The assessment sessions are a bit like a hot seat call, and so professionals should be prepared to be frank and take plenty of notes,” added Samora. “At the same time, it’s interactive, progressive and fun. I see my role as a PR light bulb that flicks on for 30 minutes, and illuminates the landscape so that they can see new PR opportunities – and potential threats – with renewed clarity.”

Professionals can request their complimentary 30-minute PR assessment session by sending an inquiry via the Robin Samora Inc. website at: http://www.robinsamorainc.com/pr-assessment/

For more information or media inquiries, contact Robin Samora at (617) 921-3448 or Robin(at)RobinSamoraInc(dot)com.

About Robin Samora Inc.

Telling a story is personal. Sharing it is an art. Technology makes it global. Robin Samora Inc., a Boston based PR, branding and promotions firm blends all three to take its clients’ businesses and brands to the next level. With clients like Comcast, WBZ-TV and Blue Man Group, and a roster of authors, entrepreneurs and experts nationwide, the firm prides itself on being a “Promotional GPS” that takes its clients’ brands where they want to go to be seen, heard, engaged and remembered. With over two decades of experience, the firm is as comfortable on major media highways as it is on out-of-the-way niche back roads.

PR, marketing and communications company Robin Samora Inc. represented and promoted Comcast (Xfinity) at the Boston Wine Expo on February 16-17, 2013

Through its “Partner Promotions” division, Boston PR and communication company Robin Samora Inc. represented Comcast’s Xfinity brand at the Boston Wine Expo, which was held on February 16-17, 2013.

On behalf of Comcast, Robin Samora Inc.’s Partner Promotions team engaged Expo visitors with information and demonstrations of the leading brand’s full suite of broadband products, which include: TV, phone, high speed internet, and home security and automation products. The Partner Promotions team also supported Comcast in managing the appearance of celebrity chef Tiffani Faison, who was runner-up on the first season of Bravo’s “Top Chef.”

“We’re proud to be Comcast’s promotional partner for over decade,” commented Robin Samora. “They’re an ideal client of ours, because they’re innovative, visionary, and far ahead of the curve in a very competitive marketplace. And it was a delight to work with them and help promote the appearance of their celebrity talent, Tiffani Faison. The response was overwhelming and it was great to see so many fans turn out to take pictures and get autographs.”

Robin Samora Inc.’s Partner Promotions division offers brand ambassador marketing for top-tier talent and leading organizations, including Fortune 500 companies. Its mission is to create a deeper engagement with audiences via unique promotional experiences, and generate a positive, lasting impression that ultimately leads to more loyalty, leads, sales, mind share and market share.

“By far the most exciting and rewarding aspect of the work that our Partner Promotions division does for our clients is that we’re actually out there interacting directly with current and prospective consumers and influencers,” added Samora. “While back-end strategy, consulting and planning are integral components of what we do, there is no substitute for getting out there ‘on the ground’ and really making an intimate connection with target audiences.”

Prospective clients can learn more about Robin Samora Inc.’s Partner Promotions at: http://www.robinsamorainc.com/partner-promotions/.

They can also take advantage of the communication company’s complimentary 30-minute PR assessment to discover the strategies, tactics, tools and methods they need to: get noticed, generate results, and create a platform that brings more ideal clients to their door.

For more information or media inquiries, contact Robin Samora at (617) 921-3448 or visit RobinSamoraInc.com.

About Robin Samora Inc.

Telling a story is personal. Sharing it is an art. Technology makes it global. Robin Samora Inc., a Boston based PR firm blends all three to take its clients’ businesses and brands to the next level. With clients like Comcast, WBZ-TV and Blue Man Group, and a roster of authors, entrepreneurs and experts nationwide, the firm prides itself on being a “Promotional GPS” that takes its clients’ brands where they want to go to be seen, heard, engaged and remembered. With over two decades of experience, the firm is as comfortable on major media highways as it is on out-of-the-way niche back roads.

I’ve discovered that one of the easiest and most fulfilling ways to bring business in the door, and feel like I’m making a difference is through donating gift certificates to charities and organizations that need to raise money for a good cause.

Choosing the right organizations that align with my brand and core values is important, and knowing who the audience is gives me an opportunity to target my message and customize it for the cause.

In my Goodness Campaign, all branding materials and collateral have a ‘look’ that is consistent with the way I want to be seen — in my community, to my colleagues and clients, and to the world. My gift certificates are well designed, include my signature photo, and key information about my business – so anyone bidding on an auction item or not, can contact me.

My time and PR and promotions services are valuable, so I also make it a point to give at least a $500 gift certificate and ask that at least half of the money is collected for the cause. Return promotion is a given.

If you want a million dollar brand, you want to look like a million, and feel like a million. Giving opens the heart and allows prosperity to flow.

Go with the flow. Make time to make a difference.