Robin Samora Inc., a Massachusetts-based communications company, has expanded its services to help its growing roster of expert-turned-author clients place their books in front of people who matter and make decisions.

Communications company Robin Samora Inc. has expanded in order to provide expert authors the same cost-effective, results-based PR, marketing and coaching services that it has successfully delivered to Fortune 500 businesses for decades.

“In a crowded marketplace, experts of all stripes – from financial gurus to health specialists and everyone in between – are discovering that handing out a business card is basically an invitation to be forgotten,” commented Robin Samora, principal of Robin Samora Inc. “And even having a great website and glowing testimonials just isn’t enough to stay on the radar screen. Having a book changes everything. It doesn’t just open doors – it knocks down walls. Our new, expanded services allow us to place our clients and their books in front of people who matter and make decisions.”

Some of the expanded services that Robin Samora Inc. is now offering its roster of expert-turned-author clients, such as Business Relationship Specialist Shari Harley and Legal Business Development and Marketing Expert Julie Fleming, include:

* Public Relations/Promotions
* Event and Promotions Strategy and Execution
* Brand Training and Development
* Assessment and Evaluation
* Editorial Timing and Planning
* Media Kit Review and Creation
* Press Release writing and distribution
* Signature Speech Development
* Public Relations Campaigns
* Visibility Strategies

Clients can also connect directly with Robin Samora for VIP Coaching that provides them with the strategies, tactics, tools and methods they need to get noticed, generate results, and create a platform that brings more of their ideal clients to their door.

For interviews and all other media inquiries, contact Robin Samora at (617) 921-3448 or visit

About Robin Samora Inc.

Telling a story is personal. Sharing it is an art. Technology makes it global. Robin Samora Inc., a Boston based PR firm blends all three to take its clients’ businesses and brands to the next level. With clients like Comcast, WBZ-TV and Blue Man Group, and a roster of authors, entrepreneurs and experts nationwide, the firm prides itself on being a “Promotional GPS” that takes its clients’ brands where they want to go to be seen, heard, engaged and remembered. With over two decades of experience, the firm is as comfortable on major media highways as it is on out-of-the-way niche back roads.

I’ve been so fortunate to work with clients who are doing innovative things with technology, and making a difference.

One such client is Gen-Ark which offers an up-to-date Digital Family Archiving service and a way to leave an everlasting Family Legacy®. It’s a new digital preservation web service that displays sentimental photographs, video, slides and letters online, for anyone to see, at any time, from any computer for generations to come.

It seems hard to believe that with a natural disaster, such as Hurricane Sandy, an entire generation of priceless family treasures and important mementos can be wiped out, without a moment’s notice.

Every day, millions of pieces of family history literally disintegrate as old film, slides, paper photographs and documents fail to withstand the test of time.

This message comes as a gentle reminder to care for your past and honor your family history; your photographs, tapes, slides and audio. Think about archiving them in some way to preserve the essence and value of your loved ones, your ancestors, and people that played a part in who you are today.

In my own home I found boxes of old dusty photos of years gone by, including:

  • One of my Dad who took double exposure pictures of himself in the 30’s.  I cherish that photo since he’s passed because it always reminds me of how fun he was, and how much he loved life.
  •  And one of my young Mom on a donkey with all of her sisters and relatives in the village of Yeraka, Greece. It makes me think of how important her heritage was, her humble beginnings sleeping three to a bed, and why tradition was so key in raising my brother and me.

What will your family legacy consist of?

Memories are in the making every day. Let’s honor them with TLC.

I have a handful of clients that I search press opportunities for, and it’s always so much fun to see where their quotes and stories end up.

One of my clients is Lois Barth, a New York based lifestyle coach.  She’s been featured in Elle, Glamour, Fitness and more magazines than you can imagine.  She’s also a keynote speaker, taking her message to major corporations nationwide.

An entrepreneur, speaker, small business owner, heck — even experts, need to get out there in the marketplace, and be seen. It gives them credibility, content for their websites, and makes them, well,  feel good. It’s validation that the work they’re doing is on target, and pressworthy.

Here’s a recent mention that I helped Lois with – from Sotheby’s International. It starts on page 3 and she talks about how buying a piece of real estate is a catalyst for change and reinvention.

If you have an extra minute, make sure to look at Sotheby’s properties. Some may be just right for your vision board!

Get noticed in the press as an expert. Get recognized for who you are.  Get out there in a big way.

Live your dream!

It’s always rewarding to see your clients get the attention they deserve, especially when they have a message to share that makes a difference.

Meet Mr. Mojo, one of my newer client’s and America’s Anti-Bully Coach. He’s been featured as an MTV Made Coach and asks students, parents and educators to Mojo Up! and say no to bullying in a big bold way.

Mr. Mojo travels the country on his Anti-Bully Tour visiting 300,000 students a year, and asked me to help him get on TV, since October is National Bullying Prevention Month.

Here’s a picture of Mr. Mojo yesterday on KNBC Live in Los Angeles. He sent me this photo by text, and I realized the power of the pitch, the intent behind it, and the message — to stop bullying. At one point in our lives, we’ve all been bullied; as kids, teens and even adults. The facts on bullying would astound you, and it’s just not right.

If I could pick a favorite client to work with or people to share time with, it’s those that want to give back to make this a better world.

You Go, Mr. Mojo! I have an interview lined up at FOX 25 in Boston, when you come back East.

For Women & Co. by Mercedes Cardona, OMH Communications

Need a little direction in your life or career? Is that rut you’ve been in feeling less like a rough patch and more like a lifestyle? It might be time to call in a professional.

“It’s a good idea to look for a life coach when you’re stuck, you seem to be spinning your wheels, and your gut tells you there’s something more, and that you need to make a change,” said Robin Samora, president of Let’s Make You Shine in Boston, MA.

So what do life coaches do, exactly? Generally, they help you clarify your life and career goals and develop a plan to make them happen. A coach will help you set up the steps you need to take and follow up—either in person, by phone, or online—as you work through each step. You will need to do the work, but the coach will serve as a guide and facilitator.

“A life coach is to a therapist as a personal trainer is to a doctor,” said Nancy Sherr, life coach and owner of A Zestful Life. “Life coaches work on forward momentum and goal-attainment tailored to the client.” (There are times, however, when you may need some extra-professional help. If you suffer from burnout, and you think depression may be a factor, you should talk to your doctor and work with a therapist.)

The costs of coaching vary widely, depending on the region of the country and the coach’s experience and credentials. In a major city like New York or Los Angeles, $150 to $300 a session or $500 to $1,000 a month is not unreasonable for top coaches, said John McGrail, life coach and author of The Synthesis Effect: Your Direct Path to Personal Power and Transformation (Career Press, 2012).

Many coaches create packages or have sliding-scale fees to accommodate clients with all ranges of income. Coach Steffi Black in Toronto said she charges $90 per session to students and the unemployed, and $150 for working clients. Her three-month intensive package, including email and phone follow-up, starts at $1,200.

So how do you find the right coach to make your investment pay?

Coaching is not a licensed profession, but there are a number of coaching organizations that offer training and certification. Most coaches will belong to one or more of them, and these organizations are a good place to start looking, advises Keri Kuerbis Lehmann, a coach in the San Francisco area. The International Coach Federation will help you find certified coaches, but contacting coaching schools will give you a clearer view of the coach’s philosophy, she said. The ICF has a referral service and membership directory online and a tip sheet with sample questions to ask a prospective coach.

A life coach is to a therapist as a personal trainer is to a doctor.

Most coaches will offer a complimentary session to see if there’s a fit between coach and client, notes Amelia Gandomi Lewis, owner and coach of Advance Yourself Coaching. “Do you feel an instant rapport and understanding with the coach, or as if you are talking to someone from another planet? Your instincts will tell you if it feels right,” she said.

McGrail advises making sure you find someone who works in the areas you want to improve, and ask for referrals to past clients you can talk to. “If a potential coach will not offer you a chance to talk with clients with whom they have worked on similar issues,” he said, “in two words—don’t go!”

McGrail also suggests looking for someone who will not only teach you how to get where you want to be, but also show you the tools to work on your own, not expect you to stay dependent on them. “Someone who keeps you hanging on and writing checks may not be as interested in your empowerment as in filling their pockets with your money,” he said.

Behind every great man there’s a great woman.

Behind every great woman there’s a great man.

And behind every entrepreneur, there’s a great team – of even greater men and women who support the dream, work on the front lines and phone, out in the field and in the office — to keep the company going, the brand strong, and all the moving pieces and people in place, to run a business.

Such is the case with my team.

I’d like to thank all of my event managers and staff, retail brand ambassadors, assistants who live in different states and time zones, accountants and bookkeepers, writers, editors, designers, mentors, colleagues, PR support, IT help, photographers, and friends and family on my team and in my circle — who are there when it counts to not only grow the business, but my vision of what ‘getting out there in the marketplace’ really means, on a bigger scale, to make a difference.

Behind every entrepreneur, there’s also a client base of people and companies who believe in you, and give you their trust and permission to support them in their best light.

For both I am thankful, as together, we celebrate 10 years in business this October.

That’s something that takes more than just any team.

It takes my team and a roster of clients that make business fun, lasting and worthwhile.

Thank you for your friendship, support and business. It means the world to me.

It’s been a whirlwind of a month, with two of my family – three if you count a waggy tail, moving. Change and new beginnings come for many of us in September –sometimes like the wind. I remind myself and my clients, that the Chinese symbol for challenge and opportunity is the same. Perhaps fear and excitement may be opposite sides of the same coin as well. I prefer to be excited, rather than fearful, and to expect the unexpected!

With the recent change, I’ve been lucky to be spending more time at my lake house, and enjoying uninterrupted time here on the island with the freedom and flexibility I so cherish, helping clients with their business and PR strategy, visibility (and profitability) in the marketplace. It’s also been the busiest month of the year with my promotions business,, with over 80 street team events in 21 days for a Fortune 100 client.

I’ve been writing more as well, and have been featured on a few different marketing blogs and articles – one of which is here, an interview with – “You are your business, so rock it”.

There will be more changes to come, as we also combine the Let’s Make You Shine and Partner Promotions brands this Fall. It’s an especially exciting project, as we celebrate our 10 year anniversary in the promotions business.  We’re now working with entrepreneurs and small businesses – as well as bigger brands like Xfinity and Blue Man Group to expand their brands. It’s very clear that the same promotion principles of marketing apply; execution and fulfillment may just be different.

I’m on island time till October 1 – so feel free to call or email me if you have a marketing or PR question, or want to discuss an idea.

I just love September, you?

PS – Please click here and listen to Annette Naif, my Guest Expert on the Let’s Make You Shine Interview series.  Annette is a premier Event Planner, and Founder and Co-Chairman of the Event Planners Association for the New York City Chapter.   She produces upscale, seamless events nationwide, and the scope of her work include conferences, retreats, tours, incentive programs, sales meetings, galas, as well as parties – for a fun crowd.

Annette’s upbeat energy and bold passion for her work is her legendary trademark recognized by many of her clients throughout her career; Sebastian International, Sony Pictures, Columbia Pictures, Lakeshore Entertainment, Loeb & Loeb, Tamares Real Estate, MetLife and many others.

As seen at M.O. What’s Yours

MO: What influenced your decision to use your expertise in specifically helping entrepreneurs?

Robin: I’ve been an entrepreneur since I was a little girl, selling potholders on my bike and Girl Scout cookies door to door. Both of my parents were also entrepreneurs, so it was natural for me to think about business, and we talked about it all the time. I didn’t realize how much I could help the small business owner until I looked at my own experience helping major Fortune 500 corporations expand their brands, to get attention. I realized the ideas and principles were the same, only on a smaller scale. I love the fact that the entrepreneur has a dream, a vision, and passion to make it happen. This excited me because I could use my experience and creativity to help them succeed, and feel the impact personally.

MO: What are some tips for a new business looking to expand their brand and increase visibility in a crowded marketplace?

Robin: This could be a half day seminar – but here are some thoughts! First, above all — you are your brand. Let people know who you are, and get out in the marketplace. Get out from your computer. Be comfortable with promoting yourself, everywhere you go. Attend networking events, have a non-traditional approach to meeting people, and be open to try new strategies for connecting. Engage in social media just 30 minutes a day. Make (Help a Reporter Out) your best friend to get press mentions. Write articles for industry journals, and a blog to increase your SEO. Get a feature story in your local paper, set up open office hours at a coffee shop and use a laptop ad to promote your business. Show your expertise any way you can and don’t be embarrassed to promote yourself. Your main business should be getting your name out there in business, and in your community. This will give you a competitive advantage. Be consistent, make the time to expand your brand, and be true to who you are. Love yourself, love your business!

MO: Can you provide some advice that entrepreneurs can gain credibility and PR as an expert in their field?

Robin: My advice to gain credibility as an expert is to be proactive and seek out opportunities to get press, and be featured as an expert. The internet is your oyster. Be a guest blogger, be interviewed on Blog Talk radio, answer questions in business journals, get speaking gigs about your expert topic — even if you’re speaking to a small audience. Lead a panel, share the platform on a webinar, be a guest on a teleseminar series, post on other people’s blogs as an expert. Teach a class. Take all of your press mentions, and everything you’ve done and include it on your website, and link it to your social media accounts. The bigger your footprint, the more you will be recognized. The added bonus is that you become more confident, and believe in yourself as the expert you really are.

MO: What inspired you to create the, Let’s Make You Shine Fund, which empowers young women with a gift, to further their education? What kind of impact have you seen the fund make so far?

Robin: This is my inaugural year with the Let’s Make You Shine Fund. I’ve always believed that we all have gifts, and when you give back and share, you get so much. My first recipient will be using her scholarship to attend Holy Cross College. She was an exceptional candidate, and her plans are to study medicine. My only request is that she, and all others who are recipients, pay it forward at some point in their lives. If each one of us shares their gifts and pays it forward what a better world this will be.

MO: What are some examples that you help your clients be big and bold for getting the best results? Not sure I understand this – but here goes

Robin: I like to co-create opportunity and visibility plans with my clients and listen to their hopes and dreams for their business. We look at where they are, where they want to go, and where they’d like to be noticed. We’re all so busy in our own world that we sometimes can’t see the forest through the trees. My passion is to take my client’s vision, show them a path and ideas on how to meet their goals and objectives. Then it’s all about inspired action to get results.

MO: What’s the most exciting thing on the horizon for you personally or professionally?

Robin: I’m working now on developing a plan to help entrepreneurs get more media coverage. It’s exciting , and a great opportunity to build my own brand. Everyone deserves to shine.

I’m finishing this email about an hour before I’m up up and away on a hot air balloon with my two daughters, brother and little nieces. This has been a surprise for quite some time, and the excitement is downright contagious.  I’ve never been on a hot air balloon, so I’m a little nervous myself. It reminds me of the thrill of my first ride on Space Mountain!

This summer, I’ve been writing frequently and working with clients to help them get noticed, and recognized for their expert status. This of course helps expand their brand and increase revenue opportunities. Once you set your course, it’s funny how people show up to help you along the way!

Contributing to blogs and guest posting is also another way to get attention in a crowded marketplace. Here’s a post that was just released on Carol Roth’s website and @Business Unplugged on “Tips to Land Speaking Engagements.”  Speaking is one of the top,  free ways to get recognized for your expertise.  If you’re feeling wobbly, check out your local Toastmaster’s group, to learn tricks of the trade.

Check out my contribution on Landing Speaking Engagements here, and see what other experts are recommending:

Enjoy this beautiful summer, and see my note below about open office hours. I’d love to talk with you!


PS – Want to learn how to pitch to HARO, Reporter Connection and Profnet to get more publicity – or have other questions? Call me during my open office hours, Thursday, August 16th from 3p – 5pm ET.  I’m happy to talk with you about what’s on your mind.  Best way to reach me is by phone at  617-921-3448 or by  email . The best to you and yours!

I was reminiscing yesterday with a dear friend who paid an impromptu visit to me. We worked together for almost eight years, and had about an hour to talk about her new career.  She’s a new RN in her mid 40’s, and has an extensive background in marketing; (I bought my promotions company from her ten years ago). She was a firecracker (still is), gutsy, and often made cold calls to VP’s of Coca-Cola to pitch an idea for the Olympics (and, she got their attention).

We talked about ways to combine her expertise and love of marketing with her new medical background, and came up with ideas to blend her passions. And, we laughed at stories we shared over the years.

Great teaching moment – from the late 1990’s:

Still employed as a Promotions Manager for a Fortune 500 Media giant, we made a sales call (during my lunch hour) to pitch a program for the Ryder Cup. The prospect was a major law firm in Boston.

Dressed the way I would be for my own job, I thought I looked great, never thinking about the consequences of dressing for the client’s corporate culture – a law firm. So, my red jacket with the leopard collar, which was quite stunning, didn’t quite make it.  According to feedback it was also one of the reasons why we didn’t get the job. (It was also noted that my colleague needed a haircut).

To this day, I smile in my own naiveté   at dressing for what I liked, not imaging how I might fit in.

It’s a lesson learned for a big appointment. It’s ok to check out how your prospect or their boss dresses in the office, or on casual days. It’s smart business and gives you perspective. Generally, I’d say  to look put together (have a few great outfits) be
professional and groomed — but (ladies) unless you’re pitching to a more creative field – I’d leave the leopard jacket home (or short skirt, low neckline top) – you get the point.

Years have gone by and I still tell this story with a smile. Granted, our ‘personal style’ might not have been acceptable to the gatekeeper of the VP, though he did love us. But, we were still able to secure three other Ryder Cup clients that year, and more conservative business in the North East.

My colleague got a haircut, and I bought a stylish navy blue suit.

Dress for you anytime
, but for a client, think about their audience.

Growing up in business, oh the lessons we learn,