I’m finishing this email about an hour before I’m up up and away on a hot air balloon with my two daughters, brother and little nieces. This has been a surprise for quite some time, and the excitement is downright contagious.  I’ve never been on a hot air balloon, so I’m a little nervous myself. It reminds me of the thrill of my first ride on Space Mountain!

This summer, I’ve been writing frequently and working with clients to help them get noticed, and recognized for their expert status. This of course helps expand their brand and increase revenue opportunities. Once you set your course, it’s funny how people show up to help you along the way!

Contributing to blogs and guest posting is also another way to get attention in a crowded marketplace. Here’s a post that was just released on Carol Roth’s website and @Business Unplugged on “Tips to Land Speaking Engagements.”  Speaking is one of the top,  free ways to get recognized for your expertise.  If you’re feeling wobbly, check out your local Toastmaster’s group, to learn tricks of the trade.

Check out my contribution on Landing Speaking Engagements here, and see what other experts are recommending:  http://www.carolroth.com/blog/speaking-tips-to-land-speaking-engagements

Enjoy this beautiful summer, and see my note below about open office hours. I’d love to talk with you!

-Robin

PS – Want to learn how to pitch to HARO, Reporter Connection and Profnet to get more publicity – or have other questions? Call me during my open office hours, Thursday, August 16th from 3p – 5pm ET.  I’m happy to talk with you about what’s on your mind.  Best way to reach me is by phone at  617-921-3448 or by  email  Robin@LetsMakeYouShine.com . The best to you and yours!

I was reminiscing yesterday with a dear friend who paid an impromptu visit to me. We worked together for almost eight years, and had about an hour to talk about her new career.  She’s a new RN in her mid 40’s, and has an extensive background in marketing; (I bought my promotions company from her ten years ago). She was a firecracker (still is), gutsy, and often made cold calls to VP’s of Coca-Cola to pitch an idea for the Olympics (and, she got their attention).

We talked about ways to combine her expertise and love of marketing with her new medical background, and came up with ideas to blend her passions. And, we laughed at stories we shared over the years.

Great teaching moment – from the late 1990’s:

Still employed as a Promotions Manager for a Fortune 500 Media giant, we made a sales call (during my lunch hour) to pitch a program for the Ryder Cup. The prospect was a major law firm in Boston.

Dressed the way I would be for my own job, I thought I looked great, never thinking about the consequences of dressing for the client’s corporate culture – a law firm. So, my red jacket with the leopard collar, which was quite stunning, didn’t quite make it.  According to feedback it was also one of the reasons why we didn’t get the job. (It was also noted that my colleague needed a haircut).

To this day, I smile in my own naiveté   at dressing for what I liked, not imaging how I might fit in.

It’s a lesson learned for a big appointment. It’s ok to check out how your prospect or their boss dresses in the office, or on casual days. It’s smart business and gives you perspective. Generally, I’d say  to look put together (have a few great outfits) be
professional and groomed — but (ladies) unless you’re pitching to a more creative field – I’d leave the leopard jacket home (or short skirt, low neckline top) – you get the point.

Years have gone by and I still tell this story with a smile. Granted, our ‘personal style’ might not have been acceptable to the gatekeeper of the VP, though he did love us. But, we were still able to secure three other Ryder Cup clients that year, and more conservative business in the North East.

My colleague got a haircut, and I bought a stylish navy blue suit.

Dress for you anytime
, but for a client, think about their audience.

Growing up in business, oh the lessons we learn,

Blogging continues to be one of the important ways to build a community, get your message out there, establish yourself as an expert, and attract clients.

Staying in touch with your community can be done virtually anywhere in the world, even from where I am now in the NYC area working with clients, and preparing to shoot some video!

I wanted to make sure that you received this short and valuable article about 8 Ways to Master A Blog Post, written by Nate Riggs of the Karcher Group.

I hope you find the action items useful as you build your own visibility in the marketplace – as a professional, entrepreneur, small business owner — or just as you are, proud of your own voice!

Happy blogging and weekend!

Besides helping clients grow their business, I’m excited to be helping entrepreneurs with PR Strategy and Idea Generation, to gain much needed visibility in the marketplace. By being noticed as an expert, there’s more opportunity to be recognized in your industry, and respected by your prospects – who want to know more about you, and potentially buy your products or service!

Being a guest expert on the radio provides an easy way for the entrepreneur to reach out to a captive audience. You can talk about what you know (your compelling topic) in conversational style, and the time commitment is reasonable — usually less than 20 minutes, unless you have special arrangements with a producer. As an additional benefit, most shows are recorded so you can use the content as a downloadable link on your website, as a promotional link, or part of a podcast.

To find the best fit for your subject matter and style, make Google your best friend. Research the type of radio show you want to be on and investigate the format. Make a list of the stations, segment programming, and producers that appeal to you, and take the time to listen to a few different interviews. Picture yourself as a guest, and if the show resonates with you, go for it. Practice makes perfect in all that we do, and there’s a process to becoming media savvy.

Here are a few helpful hints for a smooth radio interview:

  • Have a list of talking points and make sure you hit them, graciously.
  • Use a land line, not your cell phone.
  • Lovingly lock your dog in the car with open windows (not your kids, please) and have a quiet space to talk, without interruption.
  • Disable call waiting.
  • Keep your energy high and smile while you’re talking. It does make a difference!

I work with entrepreneurs not only getting them Press without Stress, and answering Insider Media Requests, but also creating pitches for newspapers, magazines, radio and TV. You actually are quite press worthy, but may not even know it. Get some creative input, dig deep and put your best foot forward.

Be bigger, bolder and brighter in the marketplace.

Get Ready to Stand Out In a Crowd.

Have a great Memorial Day weekend!

Click Here to listen to listen in on Enterprise Radio host Eric Dye & guest Robin Samora discuss the following:

  • Who is Robin Samora and what qualifies you as a Business and PR strategist ?
  • Who needs your services?  How does a client work with you?
  • Can you give us an example where you’re especially proud of the success of one of your clients because it shows a direct result from your counseling?
  • Name the symptoms experienced by someone who needs to embolden their lives by strategizing with you?
  • Why can’t people sort this out themselves…what does strategizing with you provide them that they can’t do on their own?

TIP: You are your own brand and you need to market yourself with that in mind.  Identify who you are and what your company stands for before hitting the road with the latest PR gimmick. What good is it if the world sees or hears you and thinks of fuzzy kittens on your YouTube video, but you’re selling hardware? You need to develop a strategy for your self-promotion that just doesn’t get you out there, but instead gets you out there with meaning, with creativity, and that’s consistent with your business mission. You need to be able to stand out in a crowd.

Robin Samora is a business and PR strategist who helps entrepreneurs take a leap of faith to make more money and get recognized in a crowded marketplace.  Her passion is coaching professionals to expand their limits to get the business and attention they deserve – so they can share their gifts and profits with the world.  With a background in business and marketing, Robin not only drives clients to uncover their personal profit centers, but she goes one step farther – she works with her clients to uncover unique strategies to bring their messages to the masses. Robin is a life-long entrepreneur, idea-generator and the founder of the Let’s Make You Shine Fund, which empowers young women to advance their education and use their special gifts to help others.

At the beginning of every year, I take time to write what I’d like to have in my life, with no restrictions. It’s a way for me to be clear about where I want to go — dream big, and not filter my expectations.  It’s an exercise I ask my clients to do as well. 

In business, it’s equally important to have this same clarity. Clarity of mission, expectations, agreements and goals.  But sometimes, there’s incongruity.  Left unchecked, it can lead to misunderstanding, hurt feelings, or worse… resentment.

Not being clear or on the same page, can be critical to your success.

Being clear means having the courage to ask for what you need, and creating and delivering your message in a manner that’s easily understood. When you have clarity, there’s less chance for confusion, or getting off track — unless that’s the path you choose.

I’ve noticed that some people opt-in and like being confused.  It saves them from making big decisions, being unpopular or seemingly assertive. Being unclear can give you permission to be a victim to circumstances that are many times, within your control.

Think about the last time you were unclear. Did you get what you wanted?

Sometimes you can get what you want by letting others win or by yielding your power.

Be clear on that too.

With the launch of some exciting projects coming up and the need for substantial investments that will drive the success of them, I found myself asking , “Am I nervous about this or excited”?

It’s amazing the words we use when we talk to ourselves and how they set the tone for how we feel.  For me, when I feel nervous, I feel fear. When I flip the nervous card to excited, I feel a sense of joy and anticipation, expecting the best. When I’m excited, my vibrational level is high vs. low when I’m afraid. I’ll be honest, I’ll take a high vibration any day!

When I speak with my clients about what’s stopping them in their business, they almost always tell me they’re afraid. They don’t know what to do, what to expect, or how it will turn out. My job and theirs (as we always co-create) is to get to the core issue and flip it. There are always options.

Myth: You don’t know what to do

Truth: Most entrepreneurs I work with are “experts.”  What’s an expert? One mentor told me that an expert is knowing more (about your topic) than ten people on the street and having the guts/desire to share your knowledge. Are you making money at what you do and reading this? Then you are an expert.

Myth: You don’t know what to expect

Truth: We’re not mind readers and we really can’t know everything that may happen, nor are we in  charge of everything. Wouldn’t that take the fun out of life?  So, will there be surprises, setbacks, wonderful phone calls, and opportunities for growth? You betcha. And, expecting the best in any given situation is far more calming than expecting the worse. Expecting the worse is like being married to Debbie Downer waiting for the next shoe to drop. How does that serve you?

Myth: You don’t know how it will all turn out

Truth: Neither do I, but I can take a pretty good guess at what will happen when you set your intention, use your experience as a guide, work with passion, keep learning and stay with it. Truth is, most people give up way too early.  If success were that easy, everyone would be doing it. Do you want to settle with the SOSO (same old same old)? That’s a N-O for me.

Truth: I’m excited about my businesses and how I will Rock It in 2012. I’m excited about my new Let’s Make You Shine Scholarship Fund helping young women go to college and share their gifts. And, I’m excited about the upcoming holiday season, spending more time with my kids – and seeing them grow up , be independent and having fulfilling lives on their own.

Was I nervous when they were teens? You betcha. But, I learned to flip it, and expect the best.

I’m often amazed at business owners who are too busy to spend one on one quality time with their clients. They’re running all over the place, getting things done, and checking items off their list, but often are forgetting one thing – that a company or client hires us, and they keep us in business. Without clients, we have no business.

Every relationship needs some face time and TLC. And, it doesn’t matter if it’s your sweetheart or your biggest client who helps pay your mortgage.

My short Make Money Money thought today is this:

  • Make it a priority to spend time with your client.
  • Ask what they need.
  • Listen with both ears.
  • Assess their request and promise to respond on it, in a timely fashion.
  • Do what you can to act on it – if it works. For you, for the relationship, or for growth opportunities.
  • I like dinner because it’s a time to unwind, and forces me to leave the office, to get out from behind the computer and see the world. And, what a lovely world it is.

I’m putting in a hyperlink here, for dinner at Fleming’s Steak House, where you spend $50 and get a $25 credit. I hope it works. You have to make a reservation in advance and on line, and my understanding is that you can use it as often as you like till December 30, 2011. Please read the fine print, and don’t get mad if there’s a snafu. I’m trying to help you grow your business.

This offer has ended

Don’t forget as well to look for other deals online, or to use Groupon, Living Social, and your city’s local coupon opportunities; they’re everywhere. They sit in a folder on my computer so I won’t be tempted by every bargain that passes my eye.

Enjoy dinner. Enjoy your client. And remember, you are your business, so make it who you truly are.

It seems like this week, I’ve been especially busy with appointments – and looking ahead to the next ninety days. Psychologically we’ve been trained from the school model that Fall is a time of new beginnings, and along with the seasonal changes, the energy of autumn inspires us into action. This energy of opportunity, along with the release and the “power of goodbye” from last week has officially taken effect for me. I’m realizing that the Universe really does abhor a vacuum. And so, it’s interesting to note that prospects that I haven’t heard from in a while are resurfacing, new opportunities are knocking on my door, and clients are asking for specialty services that I’ve been thinking of offering. I’ve also been able to make the time to teach Reiki at night as a matter of paying it forward and fulfilling a promise I made to myself last year. Since I’m an entrepreneur who values freedom, I’m fortunate to find pockets of time during the day – and at night – where I can fit in activities that don’t include work (though I love it), coaching, networking, chores or paying bills. With an hour or two, and sometimes more, I have the freedom to choose what I’d like to do. For me, and for you – there are lots of choices, and I’ve been inclined as of late, to enjoy myself, and do things without rules or limits (we only limit ourselves). On my calendar: swing dancing, shopping in a new gourmet market, fitting in a wine sampling during the day and taking an afternoon break to just “rest” – without an ounce of guilt. More often than not, I don’t plan an activity for those free times. Sometimes, I’m in the mood to just sit and write in front of the fire or create a new radio station on Pandora. It’s very freeing to just decide what you’d like to do, without judgment. There will always be work to do. There will always be business to catch up on. And until our last day. there will always be time. It’s what we do with it that counts. There’s only now. If we have to refresh our computer, why don’t we refresh ourselves? I’m making a habit of it more often. Maybe you’d like to join me

I’ve been doing a lot of thinking about how good is good enough, and where you’re willing to draw the line to have the life or business you really want. Is it about having vision, intuition, or skill? Or could it be the courage and leap of faith to make a drastic cut to make room for what‘s coming? You can only decide what’s important and meaningful for what you truly want, and where you want to go. Not something that’s just OK. For now. Until something better comes along or in the meantime.

Do you ever get a feeling in the pit of your stomach when something’s not right – and you know it, but silently sigh and then catch yourself sighing? It’s interesting to stop and listen to what you say to innermost self, quietly when no one can hear. It’s amazing how we justify answers to questions that are tough, and sometimes teeter on the edge because there are positives in every situation or relationship – business or otherwise. The answers you’ll hear are not always true, but they can be safe. They protect you from harm in some way, and make the road easier to travel, and often, tolerable.

Is good enough, good enough? Depends on what’s important to you, and what you think you deserve.

It’s a Universal Law that nature abhors a vacuum, and where there is a void (and a desire) it must be filled.

Making the decision to make space can be terrifying.

Just as you can’t jam new clothes in a stuffed closet, you can’t bring someone new into your life if you’re busy every night of the week. Or, add new exciting clients to your roster, if you’ve got a handful of yucky ones who drain your time and energy.

For just a minute today, think about what you are settling with in your life. The future of your business? Getting rid of a toxic situation that you are so done with? Plans for bringing your company to a new level?

You know what’s important, and ultimately know where you want to go.

It’s powerful to make choices to change.