A recent client asked for a promotional strategy to promote her event and though it varies by industry, target audience and personal preference, I found certain similarities and tasks that needed to be completed. I thought I would share some of them with you as an overview of what you’ll want to think about. Keep in mind that this is a sampling for a local event, not an entire plan of social media, onsite event strategy and presentation preparation.
Sample PR Checklist for Your Upcoming Event
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Now, the bigger the event the more promotion you’ll need to fill the room. There’ll be website promotion, Twitter mention and strategy as well as being part of a social media support group who will co-promote on your behalf. There are also Facebook posting opportunities on your personal and business page and the possibility to boost content where it counts the most.
LinkedIn promotion may also be considered if appropriate on your own page as well as in groups you belong to. You can also ask for plugs from clients and event organizers, and distribute flyers at networking groups and speaking gigs. Heck, even friends of friends in your inner circle will say a good word if you ask them to help out.
No matter what promotional tactics you use, never underestimate the power of picking up the phone. Many would rather die than call. I’d rather call than die. Make 50 calls a day and you can get used to anything.
I’ve got 10 pages of ideas that I could share with you, but it would get too detailed and I want you to feel inspired, not bogged down with a giant PR and marketing plan and to-do list. There’s a wheel house of strategies that can be used over and over again. Some will work, others will fail miserably. But, you have to try.
Holding an event is an investment in showcasing your expertise and building your business. Be sure you have enough help to promote your event online and offline, before the event, during the event and post event. And even though the event ends, you’ll still be promoting the content in one way or another, your next workshop, upcoming speaking gig, new products and services – and the list goes on.
Be it free or paid, creating and hosting an event takes courage and promoting it to the right audience, who likes, knows and trusts you – as well as finds value in what you teach, makes all the difference in the world.
The first step in planning an event is making the decision to have an event. The step isn’t really a step though. It’s a quantum leap in promoting who you are and the courage to speak your truth.
Teach to reach!