A recent client asked for a promotional strategy to promote her event and though it varies by industry, target audience and personal preference, I found certain similarities and tasks that needed to be completed.  I thought I would share some of them with you as an overview of what you’ll want to think about. Keep in mind that this is a sampling for a local event, not an entire plan of social media, onsite event strategy and presentation preparation.

Sample PR Checklist for Your Upcoming Event  

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Now, the bigger the event the more promotion you’ll need to fill the room. There’ll be website promotion, Twitter mention and strategy as well as being part of a social media support group who will co-promote on your behalf.  There are also Facebook posting opportunities on your personal and business page and the possibility to boost content where it counts the most.

LinkedIn promotion may also be considered if appropriate on your own page as well as in groups you belong to. You can also ask for plugs from clients and event organizers, and distribute flyers at networking groups and speaking gigs.  Heck, even friends of friends in your inner circle will say a good word if you ask them to help out.

No matter what promotional tactics you use, never underestimate the power of picking up the phone. Many would rather die than call. I’d rather call than die.  Make 50 calls a day and you can get used to anything.

I’ve got 10 pages of ideas that I could share with you, but it would get too detailed and I want you to feel inspired, not bogged down with a giant PR and marketing plan and to-do list. There’s a wheel house of strategies that can be used over and over again. Some will work, others will fail miserably. But, you have to try.

Holding an event is an investment in showcasing your expertise and building your business. Be sure you have enough help to promote your event online and offline, before the event, during the event and post event. And even though the event ends, you’ll still be promoting the content in one way or another, your next workshop, upcoming speaking gig, new products and services – and the list goes on.

Be it free or paid, creating and hosting an event takes courage and promoting it to the right audience, who likes, knows and trusts you – as well as finds value in what you teach, makes all the difference in the world.

The first step in planning an event is making the decision to have an event. The step isn’t really a step though. It’s a quantum leap in promoting who you are and the courage to speak your truth.

Teach to reach!

I’m a big believer in using events to grow your business. Events provide a forum for you to showcase your expertise, grow your database, make new contacts and attract new clients.  And, if you’re in the front of the room as the expert and love engaging with the audience, it’s also fun!

In this article  5 Ways to Grow Your Business with Events by Eventgenioso, you’ll find events other than tradeshows to increase your ROI. Some examples? Experiential events for brand activation or product launches which pique the media’s attention. Training or seminars with high profile speakers in your industry, that even the fussiest client can’t refuse. And, incentive travel for new prospects and to jazz up your sales team. Fuel prices are low, everyone loves to travel and you can mix and match programs to target your goals. Have the courage to make it a mystery trip? 

As an INBOUND Guest Blogger (blogging is a great way to get media mention BTW), Joel Comm talks about using live events to drive business. In his post Live Events: The Fastest Way to Grow Your Business, he discusses the importance of meeting new people and building rapport with your audience. First, there’s getting to the like, know and trust stage. Then comes the opportunity to do business. Yes, live events can be fun and should be – but don’t forget the value of finding out what’s new (and trending) from vendors and starting conversations with strangers, who may one day be your client! 

Lastly, Constant Contact’s UK blog lists 7 Events to Grow Your Business with content definitely worth mentioning. You may be thinking networking or throwing a party right off the bat, but what about an Open House? I’ve suggested this to hospitals to Meet the Doc. There are also events to Get a Taste of “your subject”, expert/customer panels where advice and testimonials can be shared openly (great PR) and of course, Breakfast n’ Learn, to start the day off right. Make your own waffles, anyone?

Events work to build business, expert status, reputation and credibility.

A couple of weeks ago, I had a chance to go firewalking.  I was half excited and half scared to death and questioned myself every step of the way. Would I take the walk or chicken out?

When we arrived at the field, I found out we weren’t just walking on fire. We were also challenged to break an arrow at the soft spot of our necks, and asked to bend a piece of rebar (steel used for reinforcing concrete) at the same spot — neck to neck , with a partner.

I’ve broken an arrow at my neck before and it was both frightening and exhilarating, knowing the point of the exercise was to break through the fear. The rebar was another story. When two people push together to bend steel that you can’t bend by hand — at the neck, and actually do it, it’s an amazing experience. I was scared beyond words but broke through the barrier of that one word that holds us all back, fear.

Now, about firewalking.

firewalkingWe were told that walking on burning coals feels like walking on really hot pavement or scorching beach sand.  Intellectually, I got that. But to have the courage to walk on the flames was a decision.

And, that is the point.

If you can walk on fire, you can do anything.

What do you need to do in your business or in your personal relationships? What changes do you have to make?

If you can walk on fire, you can do anything.

If you’ve ever been in a wobbly situation where your confidence was down – join the club! I can bet that we’ve all been there in our professional and personal lives. The trick is to reframe the brain and cancel all the negative chit chat that’s ‘not paying rent’ in your head!

One thing I love to talk about in all of my coaching programs is breaking the terror barrier and building confidence – as well as enhancing charisma. It’s easier to be charismatic and magnetic when you’re feeling on top of your ‘A-Game’– and, it’s especially important as you project your best self in PR, marketing and social media. Confidence is a mindset!

Here are some confidence building exercises I’d love to share with you:

7 Tips to Feel More Confident

  • Begin with a pep talk every day. Make one up according to where you need to go, who you need to see, how you need to feel.

  • Say hello to at least 5 strangers and have a short conversation. It’s a great way to meet new people and especially helpful if you want to widen your circle or build up the courage to date.

  • If you like jokes, practice telling a joke! And, get good at it. Pick three favorites and change them up. You’ll never know when you need one to break the ice!

  • Challenge yourself in some new way. You don’t have to learn Chinese overnight, right? Think about a new hobby. Join a meetup to expand your interests, Every journey begins with one step.

  • Give yourself lots of chances. Throw a party! There are so many adjacent possibilities to trying something new. Just like marketing and PR, you don’t put one media pitch out there, you have a MIX. It’s the same way in building confidence.

  • Move the chi – it’s your life force energy! Meditate or do some yoga. Try acupuncture to feel more balanced. Feeling calm helps you feel more confident.

  • Review your progress. How are you feeling on a day by day basis? What are you accomplishing in your career or in other parts of your life? Make note of your accomplishments and take a look at the week’s end. See how small changes in your attitude, change you!

Your Turn

What exercises make you more confident?

How do you change the stories in your head, so you can be more confident in the heat of the moment?

Do you have a ‘persona’ on stage – if you need a boost of confidence – or when you’re ready to speak? (Mine is Rockin’ Robin)

Believe me, confidence is a game changer. And we wouldn’t have courage, without fear.

All I have to do is look out my window and see a garden that is full of potential, without much help from yard workers. You see, left in its natural state, a flower will bloom without much encouragement as long as the environment is cooperative, and it’s not held back.

So are we, full of life and potential until we’re held back – by what we think are outside forces, but are actually inside forces – fear, doubt and worry. “I’m not good enough, smart enough, I don’t have the time to do it right, what will others think of me”, and on and on the list goes.

Today, we’re weeding early in the season so there will be nothing holding the flowers or you back from your beauty or greatness. Because in truth, we all are great and have unique gifts to share. No one flower is the same, and how boring would it be if every bouquet were the same!

I once took offense to being different, and carried on as a teenager when my BFF told me ‘when they made you, they threw away the mold.” I felt as if something were wrong with me, rather than celebrating my uniqueness. Now I know better so I can help others and share with you:

3 Ways to Blossom So You’re Awesome

1) IDGAF – It’s an acronym for ‘I don’t give a &^%&’. One of my dearest mentors taught me this, and although I was a little shocked hearing it come out of his mouth, I got it. What I find more interesting is that far wiser people than me have coined it, IDGAF, which tells me that they have the courage to be themselves and live their truth. When you live someone else’s truth, you forget who you are. IDGAF has color and personality and can be expressed appropriately in multiple ways in your personal and business life – kindly, boldly, passionately and quietly. When it pops up, take notice then decide how to communicate. Use IDGAF as a meter.

2) It’s wonderful that you’re blessed, but are you a blessing? I heard this on the radio as I woke up this morning. Somewhat groggy, I tuned in a little more closely. It’s fantastic that the world has given you so much and you are grateful. The question is, are you sharing that (your gift) not only in your work, but in your everyday life? Start the habit and watch not only your personal work blossom, but your career too. Don’t be surprised when opportunities seem to come to you more readily. Remember how the floodgates open.

3) Use your gut. We are so conditioned to use our head to make big decisions that we don’t listen to our intuition, one of the most guiding indicators of if we’re on track or not. My thought is that when we check in with what’s right, we’ll never go wrong. Perhaps it’s that I’ve lived a full life, had my share of ups and downs and can see things more clearly. When I reflect upon those tumultuous times when I didn’t use my gut, things didn’t turn out so well. We wait, when sometimes we should run. Listen to your inner music.

Blossoming will happen when you marry your inner most with your outer most. Your intentions with your desires. It’s a natural expression of who you are and a DNA-able blend of your greatness. If you like yourself, fantastic. If you love yourself, even better. Loving yourself is the first step in having others love you!

In business, PR, marketing, sales or any field where you share your thoughts, ideas and strategy, it’s the blossoming of your personal brand – who you are, your message, and clarity. Are you vibrant and growing, or is your season done?

Everyone wants to work with someone awesome – why wouldn’t it be you?

YOUR TURN

If ‘IDGAF’ had a color, what would yours be?

Do you prefer random acts of kindness, or are you strategic in your blessings?

My gut has saved my life. Has yours? Do tell!

It’s been a whirlwind of a few months — moving from my lake house to a new home and stepping up to the plate to speak on stage at various events across the country.

In the moving process, I kept a suitcase of clothes in my trunk, which I wore often. My wardrobe was simple. Everything mixed and matched, and besides having a bathing suit and a LBD on hand, I felt like a stewardess. The only thing was, I wasn’t sure of my final destination.

Not having a home base (or knowing where you’ll live) is unsettling, but powerful if you’re able to channel the lessons it teaches you:

  • You control your thoughts, so if you want to go down the crazy path, it’s your choice.
  • You can run a business with your phone, laptop, wireless internet connection and a supportive team. In fact, you can have your best month ever.
  • You can find out quickly who your friends are, and who’ll give you what you need, when you need it, and, do it with love. They will cook for you, care for you, listen to you and be there – even iron your outfit to get you through the tough times.
  • You will realize that although this seems like hell, there are far worse times, and we are fortunate to have so many blessings.
  • You can muster up all your courage, get on a plane, meet a room full of strangers and tell them how important it is to celebrate your gifts, because during these tough times they only get stronger.

The reason I tell you this is because if you’ve been having hard times, there are always better times. And they begin with shifting your paradigm — to living from your vision, not to your vision.

Creating yourself, not finding yourself.

It’s not always easy, but who said the journey didn’t have bumps in the road.

Blazing the trail, and settled – finally.

PS – I will be sponsoring Christine Gallagher’s She’s Got Clients event in Mt Laurel, NJ next week, November 11 – 13. If you’d like complimentary tickets, please email me here. It will be an information packed 3 day event on how to target clients on-line and maximize your income.

At the beginning of every year, I take time to write what I’d like to have in my life, with no restrictions. It’s a way for me to be clear about where I want to go — dream big, and not filter my expectations.  It’s an exercise I ask my clients to do as well. 

In business, it’s equally important to have this same clarity. Clarity of mission, expectations, agreements and goals.  But sometimes, there’s incongruity.  Left unchecked, it can lead to misunderstanding, hurt feelings, or worse… resentment.

Not being clear or on the same page, can be critical to your success.

Being clear means having the courage to ask for what you need, and creating and delivering your message in a manner that’s easily understood. When you have clarity, there’s less chance for confusion, or getting off track — unless that’s the path you choose.

I’ve noticed that some people opt-in and like being confused.  It saves them from making big decisions, being unpopular or seemingly assertive. Being unclear can give you permission to be a victim to circumstances that are many times, within your control.

Think about the last time you were unclear. Did you get what you wanted?

Sometimes you can get what you want by letting others win or by yielding your power.

Be clear on that too.

Today I’m writing about the Power of Goodbye, and the courage it takes to give and receive this energy. One that triggers growth, and makes room for greater things in life to come to you, despite temporary challenges, and thoughts that things will never be the same. And frankly the fact that you will never be the same.

(Big sigh here) and a note to let you know that – that’s precisely correct.

As much as we can try to control our outcome, it’s a direction – and not a definite. When we realize and have faith in the fact that our path is part of the journey to where we want to go, do or be, it becomes easier for us. There’s no pushing involved, no forcing, no manipulation or “willing” something to happen.

Amazingly, I’ve found that if we don’t make changes when we need to, changes still happen anyway. Like it or not, we’ll be forced to deal with the outcome.

Goodbye isn’t always voluntary, but necessary for our growth. Our next step. A contribution that we might have been holding back. A gift we know deep in our hearts, but are afraid to act on. For reasons known, and sometimes buried.

With the change in season, the leaves turning color, and my new wood stove burning, I’ve taken some time to reflect on the Power of Goodbye, and the power as well to say Welcome.

The Power — and Courage — to say Bring it On.

I’m ready for the next step.

Are you?

Be grateful for both the challenges and the treasures. They are all here to teach us something.

Have the courage to follow
your heart and your own intuition.

Today’s Words of Wisdom comes from Paul Martinelli’s daily quote. I resonate with it because it challenges some of the thinking we were brought up with. Did any of you hear the words, “Use your head!” when you were growing up?

I’ve used my head, I’ve used my heart, and I’ve used both. Truthfully, when I use my heart, I’m happiest – even if I’m not feeling courageous at the moment .

Your gut reaction is a non-verbal signal to take the time to listen.

If you’re quiet enough, there’s a message. Perhaps even a symphony — of ideas, possibility and solutions presented without an editor’s mark.

No red pencil allowed.

I’ve been doing a lot of thinking about how good is good enough, and where you’re willing to draw the line to have the life or business you really want. Is it about having vision, intuition, or skill? Or could it be the courage and leap of faith to make a drastic cut to make room for what‘s coming? You can only decide what’s important and meaningful for what you truly want, and where you want to go. Not something that’s just OK. For now. Until something better comes along or in the meantime.

Do you ever get a feeling in the pit of your stomach when something’s not right – and you know it, but silently sigh and then catch yourself sighing? It’s interesting to stop and listen to what you say to innermost self, quietly when no one can hear. It’s amazing how we justify answers to questions that are tough, and sometimes teeter on the edge because there are positives in every situation or relationship – business or otherwise. The answers you’ll hear are not always true, but they can be safe. They protect you from harm in some way, and make the road easier to travel, and often, tolerable.

Is good enough, good enough? Depends on what’s important to you, and what you think you deserve.

It’s a Universal Law that nature abhors a vacuum, and where there is a void (and a desire) it must be filled.

Making the decision to make space can be terrifying.

Just as you can’t jam new clothes in a stuffed closet, you can’t bring someone new into your life if you’re busy every night of the week. Or, add new exciting clients to your roster, if you’ve got a handful of yucky ones who drain your time and energy.

For just a minute today, think about what you are settling with in your life. The future of your business? Getting rid of a toxic situation that you are so done with? Plans for bringing your company to a new level?

You know what’s important, and ultimately know where you want to go.

It’s powerful to make choices to change.