Creating a blog is not only one of best examples of your owned media, it’s also a wonderful tool to showcase your expertise, get visibility, publicity and PR. Bottom line, blogs help you get noticed, but you have to write and post on a consistent basis.
Robin’s Rainmakers has been a platform that has helped me increase online and offline credibility, reputation, speaking opportunities and form valuable partnerships, like the one I have with Constant Contact. I’ve also revved up my personal and professional brand. Blog all you like, but pull in traffic!
Here are 5 Ways to Pull Traffic to Your Blog
- Use images. Take your own photos or create graphics on Canva.com. You can also use one of the hundreds of free online photo resources. Google free images and read sites like Entrepreneur.com for suggestions. I like Gratisography.com because it’s fun. Pixabay.com is also a resource we use. See what’s here too at com/FreeBlogPhotos.
- Make your images fun. Have you used Photofunia.com? You can put yourself and others in the picture. Here’s an example of a fun graphic I use in presentations. It gives me credibility and aligns me with experts. Right?
- Don’t forget Infographics. HubSpot has an amazing example of templates to create infographics. Take your tips and create a visual that will be shared over and over again. What’s to gain? Higher visibility and brand recognition. It’s all about sharing and pinning. The Art of Engagement. Can you use any of these ideas from HubSpot? tinyurl.com/HubSpotTemplates
- Make the most of your headlines with a title generator. Here’s a cool tool you can use to get ideas for headlines and articles. Some may be way out there – but use what looks good and think of this as an inspiration tank. Co-Schedule also has a free headline analyzer, but start with this one first to get the swing of it. tinyurl.com/CoolTitleGenerator
- Take advantage of YouTube. You know YouTube is the second largest search engine in the world. And, you probably know that you can create a welcome video and mention your blog, as well as link to blog posts from video descriptions. Did you also know that you have 5000 characters to work with in the video description area? This isn’t the place to stuff keywords, but rather be strategic in your marketing and SEO efforts.
Of course there are other ways to pull traffic to your blog. Guest blogging, podcasting, speaking gigs, book signings, Amazon Author Central, Good Reads, by-lined articles, networking, interviews and more.
“If you just keep moving forward, you’ll amaze yourself” – Anonymous