Goal setting is one of the most important steps to achieving your dreams and a must have when creating a PR Roadmap. Writing down what you want is the first step in making your goals come true and giving yourself permission to revise them as you go along.  There’s also a science behind it. Read what experts have to say in this article, The Science Behind Setting Goals and Achieving Them from Entrepreneur.com.

The author, Jane Porter from Help Scout shared some valuable insights from psychologists and experts and broke setting goals into 5 steps.

Let’s look at them one by one.

  1. Have a growth mindset. Do you have a go for it attitude, not worried so much about how smart you are or what other’s will think?  How about what a mistake will mean?  Psychologist and Stanford professor Carol Dweck believes that a “growth mindset” can be developed over time and that your abilities aren’t fixed.  She shares more information here in this article from Harvard Business Review.
  2. Set meaningful goals. Challenging yourself to grow on a daily basis to what’s meaningful for you and having your goals be measurable are key points in John Norcross’ book, Changeology. In his words, “small steps together equal a giant leap.”
  3. Build accountability into your life.  There’s accountability for everything you do. If you don’t go food shopping, you can’t cook. If you don’t pick up shirts at the dry cleaner, you may go shirtless. (Kidding, but you get the point). Typically, there’s a penalty you have to pay. How much pain are you willing to tolerate?
  4. Don’t fill yourself with false hope. As important as ambition is, it can also lead to unrealistic expectations.  If you don’t get something done, you can feel like a failure. And, no one wants to feel that way. Janet Polivy, psychologist at the University of Toronto, calls unrealistic goal setting, false hope syndrome.
  5. Never underestimate the power of positivity. Leadership coach Peter Bregman suggests thinking in terms of focus, not the end goal. If you were a sales person that would mean concentrating on outreach rather than the exact number of sales you closed in a week.  “A goal points to a future you intend to reach; an area of focus settles you into the present.”

No matter how you look at goal setting, it can be daunting if you give it power to rule you. Reframe your attitude, take small steps that build upon each other and focus on what’s in the present, not far down the road.

That way you’ll feel like you’re making progress which will propel you even further.

PS: Changing your viewpoint and attitude can make a big difference in your end goal and how you see yourself and your business.  Schedule a PR discovery session with me to talk about what you’d like to accomplish this year.  My calendar is here or feel free to email me at Robin@RobinSamora.com.  Entrepreneur hours. So anything goes.

RSI Shower PRIf you’re in sales, PR, business or a field where you have to communicate and influence someone, there’s a common problem we all have — the ability to share our story without losing someone’s interest. Ever think it’s possible to shower your personal and business brand without getting someone wet?

Here’s my take on it:

Talk yourself or your business up, but know when to stop. If you’re at a theatre and paying for a monologue performance, you know what to expect – one person carrying the show. That’s not the way it works anymore, or has for some time. We’ve been taught to be polite, but honestly – it’s boring, irritating and alienates conversation and opportunity for connection. It’s a two way street in life, love and business, and if you’re not getting that message, you’ll get it in ways that don’t serve you. Give room for dialogue, not monologue.

Engage, Express, Excite. PR, business building, networking, sales and even dating should follow the ‘3 Big E’s‘ strategy — Engage, Express and Excite. Communication involves the give and take of engagement, expression and excitement. Naturally, there are other factors, but when we can engage an audience, tell our story, and excite them, we’ve got a willing audience who wants to hear more. Ever go on a date with someone who doesn’t engage you, express themselves, or excite you, at least with their words? We’re not going anywhere else with this. B O R I N G .

Be consistent in your desires, but don’t be too overzealous. Your over-desire will fight you all the way. Ask and you shall receive, yes. But ask too much, want too much, or demand too much fights a basic universal law, the Law of Paradoxical Intent. Sandra Anne Taylor, who’s a great author and prosperity expert talks about how if you’re desperate to make something happen, you’ll push it away and turn your original intention into failure instead of success.

I’m an advocate about mindful and purposeful promotion and self-promotion, where there’s a benefit to all sides, and there most often is – otherwise we wouldn’t have business.

I’m also an advocate of getting out there, sharing your gifts and strutting your stuff, in a cool way, because if you don’t, you’re doing a disservice to the people who need you.

I’m not into too much blah blah that I didn’t ask for or a monologue I didn’t pay for. But that’s just me.

Next time someone’s showering you with their brand and getting you wet, you have the choice –to take out your umbrella, or move. Remember, you have the control to let what you want in – or out – of your space or head.

YOUR TURN

What are your tactics for exiting when someone is carrying on with their monologue?

Besides engage, express and excite, what other words would you use when we talk about communicating?

Have you ever wanted something so badly that you turned it away?

Please share your answers below.

Last week, I got a call from the group at T. Harv Eker , with the Millionaire Mind Intensive seminar.  They offered me two complimentary tickets to attend a three day conference in the Boston area for this coming weekend.  There was a $100 deposit to hold my space, and I hesitated to commit. Would it be a waste of time? FEAR. It was for a full Friday, Saturday and Saturday in June, and finally, we have beautiful weather!  Hmmm.  Would I be losing out on a weekend? FEAR. What if it was boring?  FEAR. Honestly, I resisted for days. I asked about cancellation policies. I noticed a pattern of “if it’s not good enough”, I would leave.  My time was more valuable than a seminar, that didn’t provide value.

What I realized was that I was making excuses for something that hadn’t even happened.  I was focusing on failure, in the future — instead of the possibility of growth, prosperity, and creative expansion.

If I got just one MAJOR insight, then I could apply it in my own life and business, and teach it to my clients.

There are free trainings every day available on the great www.

You could listen for days on end, and be a student for life. Some of those trainings are fantastic, some not so much.

If I find the conference useful, I’ll stay, and be delighted.

If not, it’s June.  I’ll work in my garden.

“Being an optimist after you’ve got everything you want doesn’t count.”
Kin Hubbard

Have you checked your general outlook lately? Do you catch yourself expecting the worst of situations? Do you have faith in others? It may be true that failure is a better teacher than success, but, it’s important to keep a positive outlook on life.

According to the Mayo Clinic, your outlook on life –- whether you are optimistic or pessimistic -– can affect your quality of life in many ways. Optimistic people enjoy longer lives, less depression and distress, higher levels of psychological and physical well-being, better coping skills, healthier hearts –- even a higher level of resistance to the common cold!

Have you noticed that people who are optimistic seem to get more done? Maybe a little part of it is because they live longer and they don’t get sick as often, but think about things like body language, tone of voice, vocabulary. When you believe that things are going well, it is reflected in your posture, the words you say –- even the amount of eye contact you have with others. And, because people tend to reflect what they get, your optimistic outlook ‘rubs off’ on them. When you believe in yourself, others believe in you too.

So, what can we do to increase our optimism? According to the pros at the Mayo Clinic, it’s important to pay attention to your self-talk. Do what you can to remain positive -– if you’re telling yourself, “I’ve never done this before”, remind yourself that you have an opportunity to learn something new. Give it a try, and expect a good outcome. Be willing to laugh at the situation -– or even at yourself. Surround yourself with positive people, and encourage others every day. Fuel your body with beautiful, healthy foods and clean water, and energize your outlook with exercise. With a little practice and a little time, you really can become more optimistic.

Listen to that self-talk this week. What are you telling yourself? How willing are you to step out from your comfort zone and try new things? Are you cheering yourself on, or talking yourself out of success before you even get started? Think about what you can do to increase optimism in your life. Spread enthusiasm, get lots of fresh air and look forward to all the adventures that await you.