If you’re in the market to buy promotional products to increase your company’s brand awareness at a trade show, event or conference, it’s important to know the most common mistakes people make – so you can avoid them like the plague.

Over the last 20 years, I’ve seen the simplest jobs go wrong because of a mix up of facts, colors, formats and more.

Take a few minutes and read what the mistakes are so your order comes out exactly as you expect, at the price you want and on time!

Lack of purpose

With millions of promotional products to choose from it’s important to know the purpose of your promotional product campaign. Do you want to increase traffic to your website, landing page or promote a special offer? Based on your answer, you may be surprised that a different product, design or distribution plan may be a better idea. Without a clear goal and purpose, your marketing campaign could be doomed to fail before it really begins.

Not tailored to your audience

A custom beer koozie is a great premium for a bar or brewery, but not necessarily on target with a hospital’s image. I’ve seen buyers select premiums that are cool in their eyes, but just don’t fit. When this happens, marketers are appealing to their own taste rather than their audience’s. Take time to research the interest and hobbies of your target demographic and find a product that will appeal to them. Not sure?  Create an informal focus group!

Bland or generic design

Does your freebie or premium have visual interest? Whether it’s colorful, has a catchy slogan or pattern, you want to be sure your product gets attention and a positive reaction. If you create a giveaway that’s boring and uninteresting, chances are you’ve wasted a timely marketing opportunity. Remember, one of the goals of giving a promotional product is to create interest – in the product, service and the item itself!

What’s your distribution plan?

Before you even order promotional products, determine what you’re going to do with them. Will you give them out at a trade show or will reps hand them out to customers in the field? Are you trying to increase your customer’s loyalty by sending a product in the mail or attract a new prospect, in a totally new target market? No matter how you answer these questions, you can be select in your distribution. And, remember to keep at least a few samples in your file cabinet with important facts like where you gave them out, when and feedback. (You can use an excel spreadsheet too).

Ordering cheap items

Most promo products are fairly inexpensive and cost effective as compared to other types of marketing. I know it’s tempting to save as much money as possible and buy the cheapest products available, but sacrificing quality for quantity can actually cost you more in the long run. Be mindful that what you give out is a reflection of your brand, so going cheap isn’t always the way to go. I’m not asking you to break the bank or your budget, but here’s the deal: Your product needs to be effective, before it can be cost effective.

Printing ineffective information

This sounds like a no brainer, but don’t forget to include your website and contact information on the promotional item. The best product at the best price will be wasted if people can’t reach you. Granted, you have limited printing space to work with, so make every word count to reach your goal. A call to action isn’t a marketing maybe, it’s a marketing must! Premiums and promotional items included.

Not proofing carefully

How carefully are you reviewing the proof your promotional company is sending you? Take it from me, you may want to enlist others in your company to take a look too. Triple check the ink and PMS colors as well the actual imprint position. Once you’ve signed off on a proof and the job is in progress, additional changes will mean tossing out the old, and beginning from scratch. And, you know you’ll have to pay extra unless it’s not your fault.

Being stingy on quantities

Don’t be afraid to order a few extra premiums to have on hand for future events and surprise trade shows or meetings. Most vendors offer quantity price breaks where the price per piece decreases as the quantity increases. A company can often save 10 to 15 percent on an order by just adding more product. Plan out your event calendar and product purchases ahead of time and you can save big time.

Pay rush charges

This is one of the biggest mistakes marketers make and one of the easiest ways to reduce costs. Think and plan ahead! A typical production facility schedules weeks in advance so when a rush order comes in changes must be made immediately at the plant. A standard rush order can result in charges of 25% or more. A next day change for your million-dollar client can be – well, you don’t want to know. I’ve done it and saved the day and you could too. When you’re not in panic mode, ship by ground to avoid high freight charges. If you’re going to fly premiums overnight, why not save the money and travel yourself?

The bottom line is this.  Don’t rush through the planning stages of your promotional products campaign. Effective event purchasing can give you the results you’re looking if you use these tips on your checklist before you buy.

About the Author

Rachel Leone is a client and President of Leone Marketing.  Her firm specializes in finding perfect promotional products for trade shows and events to increase brand awareness, loyalty and recognition.  Rachel works with Fortune 500 brands as well as small business owners to engage, without a diamond ring. Her brainstorming sessions are noteworthy and complimentary. Contact Rachel at Rachel@LeoneMarketing.com.

Goal setting is one of the most important steps to achieving your dreams and a must have when creating a PR Roadmap. Writing down what you want is the first step in making your goals come true and giving yourself permission to revise them as you go along.  There’s also a science behind it. Read what experts have to say in this article, The Science Behind Setting Goals and Achieving Them from Entrepreneur.com.

The author, Jane Porter from Help Scout shared some valuable insights from psychologists and experts and broke setting goals into 5 steps.

Let’s look at them one by one.

  1. Have a growth mindset. Do you have a go for it attitude, not worried so much about how smart you are or what other’s will think?  How about what a mistake will mean?  Psychologist and Stanford professor Carol Dweck believes that a “growth mindset” can be developed over time and that your abilities aren’t fixed.  She shares more information here in this article from Harvard Business Review.
  2. Set meaningful goals. Challenging yourself to grow on a daily basis to what’s meaningful for you and having your goals be measurable are key points in John Norcross’ book, Changeology. In his words, “small steps together equal a giant leap.”
  3. Build accountability into your life.  There’s accountability for everything you do. If you don’t go food shopping, you can’t cook. If you don’t pick up shirts at the dry cleaner, you may go shirtless. (Kidding, but you get the point). Typically, there’s a penalty you have to pay. How much pain are you willing to tolerate?
  4. Don’t fill yourself with false hope. As important as ambition is, it can also lead to unrealistic expectations.  If you don’t get something done, you can feel like a failure. And, no one wants to feel that way. Janet Polivy, psychologist at the University of Toronto, calls unrealistic goal setting, false hope syndrome.
  5. Never underestimate the power of positivity. Leadership coach Peter Bregman suggests thinking in terms of focus, not the end goal. If you were a sales person that would mean concentrating on outreach rather than the exact number of sales you closed in a week.  “A goal points to a future you intend to reach; an area of focus settles you into the present.”

No matter how you look at goal setting, it can be daunting if you give it power to rule you. Reframe your attitude, take small steps that build upon each other and focus on what’s in the present, not far down the road.

That way you’ll feel like you’re making progress which will propel you even further.

PS: Changing your viewpoint and attitude can make a big difference in your end goal and how you see yourself and your business.  Schedule a PR discovery session with me to talk about what you’d like to accomplish this year.  My calendar is here or feel free to email me at Robin@RobinSamora.com.  Entrepreneur hours. So anything goes.

I’ll be the first to agree that event planning is a tough job.

Social media and online marketing can really push your event in front of your target audience, but there’s an enormous marketing opportunity that’s missing.

The number one mistake is that event organizers and speakers stop talking as soon as the event is over!

How’s that a mistake you ask?

It’s all in the follow up.

Thinking back about several recent events, I know it’s overwhelming to stay focused on what you did ‘last week’. Whether you’re a speaker like I am, or an attendee, following up and continuing the conversation is important to building relationships and opening doors of opportunity.

Let’s talk about the ‘why’ first.

[ctt title=”The Importance of a Follow Up Meeting after Events’ you’ll find three key reasons to follow up if you’re event organizer. They’re to collect feedback from attendees, evaluate your budget as well as the overall event strategy. ” tweet=”The Importance of a Follow Up Meeting after Events’ you’ll find three key reasons to follow up if you’re event organizer. They’re to collect feedback from attendees, evaluate your budget as well as the overall event strategy.” coverup=”Zvoub”]

But you’ll learn more…

Steve Randazzo, on Spin Sucks, talks about different ways to keep the conversation going – after the event, if you’re the event organizer. You can read that here; ‘The Most Important Post-Event Engagement Tool’.

He says it’s easy to get so caught up in the pre-event social component that most of us forget about riding the social media train into the future.

[ctt title=”A little more than half of marketers use social media to connect with attendees after events versus three quarters using social media before events. ” tweet=”A little more than half of marketers use social media to connect with attendees after events versus three quarters using social media before events. ” coverup=”d72Jj”]

He suggests a best practice of continuing to use social media long after the event to increase engagement with customers and maximize ROI.

Here’s one more resource I’d like to share with you, ‘The Most Critical 50% of Event Marketing: 4 Tips to Maximize Event Impact’.

[ctt title=”Besides a detailed outline of all your marketing activities, pre-show promotion and your on-site presence should make up only about 50% of your event strategy. The other 50%, which is often overlooked and most critical, should be in the post-show follow up.” tweet=”Besides a detailed outline of all your marketing activities, pre-show promotion and your on-site presence should make up only about 50% of your event strategy. The other 50%, which is often overlooked and most critical, should be in the post-show follow up.” coverup=”eD7kh”]

If you’ve neglected this post event follow up, now’s your chance to plan for your next event.

Make sure you add all of these suggestions to your to-do list and I’m sure you’ll see a huge return on investment on time spend strategizing beforehand.

 

Want to know more about events?  Check out these other articles I’ve written; How to Work a Room without Being There8 Great Way to Promote an Event and Grow Your Business and 5 Ways Businesses Can Use Promotional Products to Boost Profits

RSI PR waveSummer in New England is the most fantastic of times, especially when you’re a guest at a magnificent beach house near Weekapaug, Rhode Island. I’m grateful for the opportunity to be relaxing for a few days with friends and enjoying fresh oysters from the pond, lobsters that were harvested hours earlier and a new mussel recipe, that I’m happy to share!

Vacationing doesn’t mean that you have to stop all PR efforts while you’re riding actual waves – it just means knowing how to capitalize on current PR and extending it to maximize exposure, especially if you’ve got some good press going on.  And, what’s great is that you can ride the PR Wave whether the sea is flat, or it’s a surfer’s dream.

3 Ways to Ride the PR Wave

  1. Quoted? Make sure you’re noted!  If you’ve had the good fortune of being quoted in the media – whether it’s in a newspaper, blog or article, make sure to share that mention as part of your own PR plan.  Quoted content is better than any advertising – it comes from an outside source.  Share notable links on LinkedIn, Twitter, Pinterest and Facebook or other social media channels you’ve designated as part of your PR and marketing campaign. Be sure to vary it up, and don’t post the same material on all media, at the same time.  It takes a few extra minutes, but it’s worth it!
  2. Add Expert Content to Your Press Room. If you have a website and are proud of your accomplishments, you may want to build or add to your press room, or a media room as it’s sometimes called.  When you’re ‘in the news’ you can showcase your story and why you’re an expert – from the media’s viewpoint. Ask permission to use logos from selected media to jazz up visuals, and don’t be afraid to feature video, radio, podcasts, articles, sections of white papers you’ve created or presentations. It’s not bragging, it’s sharing!
  3. Keep Your Clients and Prospects up to date. We’re all so busy with projects and planning for the future that we often don’t stay in touch with our client base as much as we should.  That’s a lost business opportunity in some ways because out of sight may mean out of mind. Create a postcard (and send via snail mail) of a recent press success with a special offer, and target those you want to be ‘in the know’. Monthly communication via direct mail, email campaigns, phone calls, lunch appointments, birthday cards, and networking meetings are but a few of the fantastic ways to share your good news, build business and share opportunities to help others.

PR is all about putting your best foot forward, and positioning your product or service in a way that helps you stand out from the crowd.  It’s creating messaging why you or your product may be a better choice to help solve a client’s problem.

This summer, heck this year, ride the PR wave with confidence.

YOUR TURN

Where have you been noted recently and how have you shared that content to make a splash?

Besides social media, what other innovative ways have you used to broadcast media mention?

How many of you have a press room, and what are you most proud of?

[contentbox width=”650″ borderwidth=”1″ borderstyle=”solid” bordercolor=”000000″ dropshadow=”0″ backgroundcolor=”FCFCFC” radius=”0″]PR expert Robin Samora shared advice on how to create a PR map and generate buzz at the inaugural Women in the Pet Industry (WIPIN) on August 23-25 in Portland, Oregon. Joining Samora as her special guests were two extraordinary women who beat out a number of worthy candidates to win a scholarship to attend the event. [/contentbox]

Robin Samora, the principal and founder of Boston-based PR firm Robin Samora Inc., shared her experiences, insights and advice on how to create a PR map and generate buzz at the inaugural Women in the Pet Industry (WIPIN), which was held on August 23-25 in Portland, Oregon.

Samora’s talk, which took place on August 25 at noon, was delivered to an audience of women pet professionals, including renowned CEOs, award-winning entrepreneurs, product manufacturers, vets, sitters, groomers, trainers, artists, writers, boutique store owners and others. Coverage of Samora’s talk included:

  • understanding the real purpose of PR
  • why good PR matters today more than ever before
  • how to create a customized and practical PR visibility plan
  • little-known PR secrets that elevate – or undermine – the best laid plans and strategies
  • the right way to pitch news and how to build valuable relationships with the press

Samora was also tapped by WIPIN organizers to join a panel of PR and Marketing experts to field questions from audience members and provide advice and tips on how to position a business for greater visibility, how to make a positive difference in the pet industry, and more.

In addition, joining Samora at the WIPIN Conference as her special guests were two extraordinary women who beat out a number of worthy candidates to win a Robin Samora Inc.-sponsored scholarship to attend the event:

  • Kathy “Kat” Albrecht, a pet detective, author and trainer who was formerly a police officer, field training officer, police detective, and K9 trainer
  • Beth Larsen, the chief dog bed wrangler of Waggletops, which makes custom-fit covers for dog beds and shelters around the world

All candidates were required to submit an essay describing how they were making a positive difference in the pet industry today, and how they would leverage the scholarship to “pay it forward” in the future.

“I’m thrilled to have sponsored these female entrepreneurs who have a vision to help animals and make a difference,” commented Samora. “My late dog Lucy was my best friend, and also an inspiration. In Lucy’s memory, I’m honored to support these amazing women, and help them make a lasting, positive difference in the lives of pets and people in their communities.”

For additional information or media inquiries, contact Robin Samora at (617) 921-3448 or robin(at)RobinSamoraInc(dot)com.

About Robin Samora Inc.

Telling a story is personal. Sharing it is an art. Technology makes it global. Robin Samora Inc., a Boston based PR, branding and promotions firm blends all three to take its clients’ businesses and brands to the next level. With clients like Comcast, WBZ-TV, and a roster of authors, entrepreneurs and experts nationwide, the firm prides itself on being a “Promotional GPS” that takes its clients’ brands where they want to go to be seen, heard, engaged and remembered. With over two decades of experience, the firm is as comfortable on major media highways as it is on out-of-the way niche back roads.

Learn more at http://www.RobinSamoraInc.com

Marketing and social media strategist Mara Glazer and PR expert Robin Samora have teamed up to offer three women entrepreneurs the opportunity to attend Ms. Glazer’s all-new “The Next Big Buzz” event in Baltimore from August 2-4, 2013. Applicants are asked to submit a 300 word essay by July 21, 2013 that highlights: their entrepreneurial vision and what they hope to achieve; the role they aspire to play in turning their vision into reality; and how their vision will help other women now and in the future.

Globally renowned marketing and social media strategist Mara Glazer, and PR expert Robin Samora of Boston-based PR firm Robin Samora Inc., have teamed up to offer three women entrepreneurs the opportunity to attend Ms. Glazer’s all-new “The Next Big Buzz” event in Baltimore from August 2-4, 2013.

The 3-day event, which will be held at the Hilton Baltimore Camden Yards, is geared towards women entrepreneurs and will feature high-energy workshops and presentations that transform attendees into “Buzzworthy Biz Babes” who are celebrities in their fields, widely known, and highly paid for doing what they do best. Event coverage includes:

  • How to create more buzz in a business by thinking like a celebrity.
  • How to finally demystify online marketing, the web and social media channels to explode a business and capture more leads.
  • How to create a business that supports a desirable and healthy work-life balance – while still bringing in serious income.

The event will also provide valuable networking opportunities with more than 200 notable entrepreneurs and business leaders from a variety of fields, including Ms. Glazer who is producing and hosting the event, and Ms. Samora who is a sponsor and presenter.

“It’s a privilege to offer three deserving women the opportunity to attend this transformative event, and take their professional and personal life to the next level,” commented Ms. Glazer and Ms. Samora in a joint statement. “It’s going to be three days of amazing content – and unforgettable fun and excitement — that will change their lives and make the world a better place!”

Women entrepreneurs who are interested in applying for a scholarship to attend The Next Big Buzz event are asked to write an approximately 300 word essay that highlights:

  • Their entrepreneurial vision and what they hope to achieve
  • The role they aspire to play in turning their vision into reality
  • How their vision will help other women now and in the future

Essays must be emailed to Robin@robinsamorainc.com by 11:59pm EDT Sunday, July 21. Successful applicants will be notified by 5:00pm EDT Wednesday, July 24. Selected essays may also be published (either whole or edited).

Each scholarship covers admission to the event and is valued at $697. Applicants will be responsible for travel, accommodation and other expenses.

For more information or media inquiries, contact Robin Samora at (617) 921-3448 or robin(at)RobinSamoraInc(dot)com.

About Mara Glazer

Leading marketing and social media strategist Mara Glazer helps entrepreneurs build amazing businesses that allow them to live amazing lives. She blends online and offline marketing strategies to help business owners create global buzz, and translate that into money in the bank.

Learn more at http://maraglazer.com/

About Robin Samora Inc.

Telling a story is personal. Sharing it is an art. Technology makes it global. Robin Samora Inc., a Boston based PR, branding and promotions firm blends all three to take its clients’ businesses and brands to the next level. With clients like Comcast, WBZ-TV and Blue Man Group, and a roster of authors, entrepreneurs and experts nationwide, the firm prides itself on being a “Promotional GPS” that takes its clients’ brands where they want to go to be seen, heard, engaged and remembered. With over two decades of experience, the firm is as comfortable on major media highways as it is on out-of-the way niche back roads.

Learn more at http://www.RobinSamoraInc.com

Robin Samora Inc., a Boston-based branding, promotions and PR firm, is offering an aspiring female student or recent graduate (within the past one year) the opportunity to attend the upcoming “Demand Success 2013” conference presented by Vocus, which will be held in Washington D.C. on June 20 and 21.

 

Robin Samora Inc., a Boston-based branding, promotions and PR firm that works with experts, entrepreneurs and authors, announced today that it is offering a scholarship that will enable an aspiring female student or recent graduate the chance to attend the upcoming “Demand Success 2013” conference presented by Vocus, a leading solutions provider that helps businesses reach and influence customers via social networks, online and media.

Designed to “make results happen in marketing,” the conference, which will be held in Washington D.C. on June 20 and 21, features keynotes by Arianna Huffington, Rohit Bhargava, Jeremiah Owyang and a host of other thought leaders who will share must-have insights and advice on lead generation, online marketing, brand building in the information economy, and more.

While the fee to attend the conference for a non-Vocus customer is $1095, the recipient of Robin Samora Inc.’s scholarship will receive a complimentary ticket — and a remarkable opportunity to connect with experts and influencers, witness the future of marketing and PR, and glean insights and information to advance their career. They will also have the chance to build invaluable relationships that will last for decades.

“Giving back and paying it forward are at the very heart of success, both professionally and personally,” commented Robin Samora, the principal and founder of Robin Samora Inc. “It’s my hope that the deserving woman who receives the scholarship will use this as a springboard to make positive impact in our world, and ultimately, inspire others to do the same.”

Aspiring female students or recent graduates (within the past one year) who are interested in competing for the scholarship are asked to submit an approximately 300 word essay that captures the essence of their professional vision with respect to the following:

• how it will support or in some way benefit other women
• how it will foster a legacy of giving back and paying it forward
• how they envision themselves turning their vision into reality

All essays can be emailed to Robin (at) RobinSamoraInc (dot) com. The application deadline is June 3 at 11:59pm EDT, and the winner will be notified by 5:00pm EDT on June 8.

Selected essays will also be published (either whole or edited) on the Robin Samora Inc., website, and in other digital and print communication material.

For more information or media inquiries, contact Robin Samora at (617) 921-3448 or Robin (at) RobinSamoraInc (dot) com.

About Robin Samora Inc.
Telling a story is personal. Sharing it is an art. Technology makes it global. Robin Samora Inc., a Boston based PR, branding and promotions firm blends all three to take its clients’ businesses and brands to the next level. With clients like Comcast, WBZ-TV and Blue Man Group, and a roster of authors, entrepreneurs and experts nationwide, the firm prides itself on being a “Promotional GPS” that takes its clients’ brands where they want to go to be seen, heard, engaged and remembered. With over two decades of experience, the firm is as comfortable on major media highways as it is on out-of-the-way niche back roads.

Boston-based communications and PR Firm Robin Samora Inc.’s new RSI MediaReady Program is an interactive, one-on-one program that helps clients become “media-ready” within hours, and to create a turn-key audio product to feature on their website or send to prospects. Clients who sign-up for the program via the Robin Samora Inc. website by May 31, 2013 will also receive private coaching on how to successfully respond to H.A.R.O. (“Help a Reporter Out”) and Profnet Reporter requests – a $199 value.

 

Entrepreneurs, experts, authors, coaches and other success-minded business professionals who wish they could be “media-ready” within hours, and who want to easily create a turn-key audio product to feature on their website or send to prospects, can now sign up for PR and communications firm Robin Samora Inc.’s innovative new program, RSI MediaReady.

RSI MediaReady is an interactive, one-on-one coaching program that features:

• Interview preparation and training for clarity, focus, practice and ‘ready-to-go’ promotion
• Q + A review of 15 initial questions, with feedback and comments for review
• Review of answers for sound bite quality and content-specific goals
• Etiquette and media training for on-air and pre-recorded shows and programs
• A recorded mp3 file of the interview questions for future editing
• A recorded mp3 file of the 45-minute interview (“pod cast”), which can be posted, edited or referred to for messaging

Clients who sign-up for RSI MediaReady will also receive a number of special bonuses, including:

• A sample Pitch Letter to a Radio Producer
• A sample Media Release announcing their guest appearance to the press
• A customized list of up to 10 radio shows/hosts who they can contact immediately
• 3 selections of intro and outro music on a separate mp3
• A Special Report: “10 Ways to use Audio to Boost your Brand”

“Across the country, media professionals and potential clients are very interested in booking coaches, entrepreneurs, experts, authors and other professionals for speaking engagements, article and broadcast interviews, or hiring them as consultants,” commented Robin Samora Inc.’s founder Robin Samora, a widely recognized PR and media relations expert who leads each session. “But if these talented professionals are stuck being the `best kept secret’ in their industry, how can they be found? They won’t. And that’s where RSI MediaReady comes to the rescue. It rapidly helps professionals clarify their message and communicate their brand through the media, so that they reach new and better clients – and ultimately, boost sales and profits.”

Added Samora: “In addition to numerous other business benefits that clients will reap, which include improved SEO/SEM, and the ability to rapidly create a media kit and re-purpose content for their other marketing collateral, there’s also a very important personal element to the program, too. RSI MediaReady will turn just about anyone from an anxious media-newbie into a self-assured media superstar, and unleash a level of self-confidence that will elevate every aspect of their life.”

For more information or media inquiries, contact Robin Samora at (617) 921-3448 or Robin(at)RobinSamoraInc(dot)com.

About Robin Samora Inc.

Telling a story is personal. Sharing it is an art. Technology makes it global. Robin Samora Inc., a Boston based PR, branding and promotions firm blends all three to take its clients’ businesses and brands to the next level. With clients like Comcast, WBZ-TV and Blue Man Group, and a roster of authors, entrepreneurs and experts nationwide, the firm prides itself on being a “Promotional GPS” that takes its clients’ brands where they want to go to be seen, heard, engaged and remembered. With over two decades of experience, the firm is as comfortable on major media highways as it is on out-of-the-way niche back roads.

I’ve been doing a lot of thinking about how good is good enough, and where you’re willing to draw the line to have the life or business you really want. Is it about having vision, intuition, or skill? Or could it be the courage and leap of faith to make a drastic cut to make room for what‘s coming? You can only decide what’s important and meaningful for what you truly want, and where you want to go. Not something that’s just OK. For now. Until something better comes along or in the meantime.

Do you ever get a feeling in the pit of your stomach when something’s not right – and you know it, but silently sigh and then catch yourself sighing? It’s interesting to stop and listen to what you say to innermost self, quietly when no one can hear. It’s amazing how we justify answers to questions that are tough, and sometimes teeter on the edge because there are positives in every situation or relationship – business or otherwise. The answers you’ll hear are not always true, but they can be safe. They protect you from harm in some way, and make the road easier to travel, and often, tolerable.

Is good enough, good enough? Depends on what’s important to you, and what you think you deserve.

It’s a Universal Law that nature abhors a vacuum, and where there is a void (and a desire) it must be filled.

Making the decision to make space can be terrifying.

Just as you can’t jam new clothes in a stuffed closet, you can’t bring someone new into your life if you’re busy every night of the week. Or, add new exciting clients to your roster, if you’ve got a handful of yucky ones who drain your time and energy.

For just a minute today, think about what you are settling with in your life. The future of your business? Getting rid of a toxic situation that you are so done with? Plans for bringing your company to a new level?

You know what’s important, and ultimately know where you want to go.

It’s powerful to make choices to change.

Last week, I got a call from the group at T. Harv Eker , with the Millionaire Mind Intensive seminar.  They offered me two complimentary tickets to attend a three day conference in the Boston area for this coming weekend.  There was a $100 deposit to hold my space, and I hesitated to commit. Would it be a waste of time? FEAR. It was for a full Friday, Saturday and Saturday in June, and finally, we have beautiful weather!  Hmmm.  Would I be losing out on a weekend? FEAR. What if it was boring?  FEAR. Honestly, I resisted for days. I asked about cancellation policies. I noticed a pattern of “if it’s not good enough”, I would leave.  My time was more valuable than a seminar, that didn’t provide value.

What I realized was that I was making excuses for something that hadn’t even happened.  I was focusing on failure, in the future — instead of the possibility of growth, prosperity, and creative expansion.

If I got just one MAJOR insight, then I could apply it in my own life and business, and teach it to my clients.

There are free trainings every day available on the great www.

You could listen for days on end, and be a student for life. Some of those trainings are fantastic, some not so much.

If I find the conference useful, I’ll stay, and be delighted.

If not, it’s June.  I’ll work in my garden.