Who doesn’t like free publicity?
Free publicity is one of my favorite subjects to talk about because it’s all about PR Power on a Budget. You can get the biggest bang for your buck when you utilize all of the tricks and tools that are available to promote yourself or your business.
I could go on for days about all of your options, but for today – let’s concentrate on 3 Ways to Get Free Publicity to put you on the right path!
First up, read one of my own articles called 7 Reasons to Give a Workshop. Technically, by giving a workshop you aren’t working for free – but there are countless publicity and marketing opportunities you can take advantage of by hosting and promoting your own events. Read the full article here on how events help you get free publicity to promote your brand, raise your expert status and of course – help you get noticed!
Next, let’s look at what promotion vehicles you have in place and how you can use them to your advantage. If you have a blog and are writing as often as you should be, you have a great way to get free publicity for your own business. Write about your new product launch, where you’re speaking next or your own charity involvement. Get permission to link to other businesses or influence leaders circles — and make sure to promote your blog articles on social media for that extra punch.
Lastly, I want to point out a tool I use all the time — HARO or Help A Reporter Out. HARO is a secret weapon I recommend to all of my clients to build their media presence. In basic terms, you answer queries from hungry journalists and by positioning your responses the right way, you can get quoted and interviewed in a variety of publications, tv, radio and blog sources. If you want to learn about how HARO works and how to use it to your advantage, read this article chockfull of good advice!
I write and speak often about free publicity tools and tricks, so be sure to follow me on Twitter @RobinSamora to learn more!