I keep forgetting how easy it is to get free publicity. If you know where to look and how to respond, it’s straightforward. But, you have to have discipline.
My favorite site for free PR is HelpAReporter.com, commonly known as HARO.
Last month, on December 20th I was featured in an article on kids, parents and gratitude on CNBC.com, 5 Ways to Teach Your Kids the Art of Giving This Holiday Season.
A couple of weeks earlier, FS Local wrote a story, Picking the Brain of a PR Pro! Behind the Business with Brand Expert Robin Samora.
Do You Want Free Press? Follow these 7 Steps to Get Picked Up by HARO Reporters
- First, sign up for HARO and get daily emails from reporters and journalists.
- When you see a query that interests you, make sure there’s a fit.
- Make your pitch short, concise and be sure there are no misspellings or mistakes.
- Don’t deviate from the questions, stay on topic. Be light, bright and polite.
- In the subject line when you respond write: HARO: and copy the title of the query.
- Include your contact information, website, email and phone number. Be available 23/7.
- Don’t stalk the reporter or follow up, unless they ask. Do your best and become a resource.
The more practice you have pitching a story, the better you’ll be. And, once you start getting published, the more you’ll want to respond.
This is earned media and you’re showcasing your expertise.
Sure, responding to HARO and other sites takes time, but the rewards far outweigh the work.
Sign up this week, and get the visibility you deserve!