Dear New Year, Bring it On!

I’m always excited about possibility and my senses are keenly aware of the expansion that’s forthcoming in 2015.  Not just for me and my business, but for my friends and family, and fellowpreneurs I don’t even know yet.

Every year I like to look at highlights of my life in a visual timetable. I’ve borrowed this concept from one of my speech coaches because I’m nervous of forgetting important topics on stage.  We’re not presenting (except to ourselves) so I love this exercise to identify life events and business accomplishments.

Here’s a portion of my timeline for 2014 – want to draw one for yourself?

(Click to View Larger)

(Click to View Larger)

January – Lived in a ski house, seaside furnished apartment and Puerto Rico.

February – Worked from the slopes. Triple time on weekends.

March – Moved in to my farmhouse – I love it! A bittersweet time in my life.

April – Traveled to Prague and Budapest. Got pampered. Really fell in love.

May – Grateful for 3 new clients and writing projects.

June – Wonderful recruiting project.

July – Finished my first children’s book. Family time. Working at the island and Rye Beach.

August – Super busy with client work.

September – Woo Hoo!  The team is cranking! Speaking gigs, articles and panels.

October – Expo talk, trips to NY, birthday love, VIP days.

November – Hiring to fill positions – VIP days.

December – Big expansion plans  Great referrals Family time  Holiday surprises.

Late December – Booking new work, webinars and FUN for 2015!

Remember, you can add whatever events or accomplishments you like to your own timetable.  They can be words or images. Simple or complicated. Pictures or photos. If you create a digital version, it can have links or music or…

In reality, this is a visual map you’ve created for yourself, much like a PR or Promotions Business Building Map we create with clients (with your goals in mind)!

It’s no surprise that I love to schedule my life around my business and am blessed with a talented team to help me get there. I’ve never been a 9 to 5 er, but I can work like the dickens!

When you buy your new calendar, fill in your vacations first, even if it’s just an idea. Then plan your work around it. Writing your dreams on paper is the first step toward making it happen. Then, keep writing.  

Wishing You Happiness, Health and Prosperity in 2015.

PS –Thoughts really can turn into reality. And, it’s all possible. Share your big hopes for 2015 below.

RSI TURN RAINIf it’s rained on your parade recently on some of your projects that were earmarked for success, it’s only natural to become dampened by the drizzle of what could have gone right, but just didn’t.

I’ve found through stormy times, that one of the secrets of success is turning a negative into a positive by an honest assessment of the situation, facing fears straight on, forging ahead and expecting good things to happen. The Art of Expecting in business, PR, marketing in Boston and all over the world for that matter, combines attitude, tuning and timing. Personal alchemy is optional.

Here are 3 Ways to Turn Rain into Rainmaking

1) Attitude: In life, love and business, the truth is: it is what it is. We can fool everyone but ourselves. The darkest days turn into the brightest tomorrows with a change of attitude, heart and mindset. When we change our attitudes, our results will be different. Don’t believe me? Try it out for yourself. You’ll have more success when you think you’ll make a sale, then if you don’t. And, your energy will show it. Give good aura.

2) Tuning: In and Out. What we allow in our heads has the most profound impact on what will be. Each one of us can tell a story of that in the making. A new client of mine believed his way to health from near death with scleroderma. He’s not only an inspiration to those who face adversity, but a poster child of belief. He tuned in to health, and tuned out the sickness. Magic, no. Magic Mindset, yes. Grateful, absolutely.

3) Timing: Time is a concept we create. Fast, slow, here, now, next year. What matters most is now. Or, as a friend of mine tells me, ‘now and 5 minutes from now’. If you could, what would you do now to tame the rain, and turn it into rainmaking? Regroup? Apologize? Reposition? Look at what’s best for your customer, not just you?

Seneca tells us that ‘luck is what happens when preparation meets opportunity’. Perhaps rainmaking happens when you take that luck and ride the wave of desire.

YOUR TURN

What do you believe are the 3 key components of a successful rainmaker?

Is rainmaking, like charisma, a gift or a learned skill? If it’s a skill, how do you learn it?

How does the attitude of a rainmaker differ from that of a salesperson? What makes their dance so special?

I’ve been so fortunate to spend a good amount of time with my daughters and nieces this holiday season. I don’t always see them as much as I like, since they’re busy with school, consulting, travel and just ‘plain living large’, but I’m aware of how they grow and measure it in a few ways;

By what we talk about – content, the way they look and carry themselves – presentation, their emotional space – attitude, and of course, their communication to not only me, but others around them and the world at large. Year to year, there’s growth – not what I’ve chosen, but what they and life have delivered to their doorstep.

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A photo shows how we might change visually year to year, but what about how we grow year to year, on the inside?

Here are 6 Things You Might Look at in Your Own Life to See How Much You’ve Grown:

1)      Have you chosen to be ‘different’ than who you were last year, because it’s not who you are?

2)      Did you consciously make a stand on what’s important in your life, and say NO to the BS?

3)      Have you noticed the more you give the more you get, and seen the results first hand?

4)      Do you have toxic people in your daily life and if that’s a yes, have you set healthy boundaries?

5)      In the scheme of things, are you happier now, or last year? And if happiness is a choice, why aren’t you happy now?

6)      Have you made a decision to make 2014 the best year ever, and every day commit to it?

YOUR TURN:

Resolutions are words that we put on a piece of paper. Verbal promises to ourselves and others can be broken.  A real decision is just that –hardcore, no turning back.

What are you scared to death to do that will change your life for the better?

If you believed that freedom lies in bold action, what bold action would you take to set yourself free?

What items have you crossed off your bucket list, and are they crazy enough to make living worthwhile?

Questions for thought…as we begin the New Year.

Here’s to your health, wealth and happiness in 2014…

Boston-based PR Firm Robin Samora Inc’s Hispanic Brand Ambassadors will be engaging consumers and communities across Boston and New Hampshire this summer on behalf of its long-time client, Comcast

 

On behalf of its long-term client Comcast, Robin Samora Inc., a Boston-based communication, branding and PR firm, will be sending its trained team of Hispanic Brand Ambassadors out to engage consumers at several Boston and New Hampshire-area ethnic festivals this summer.

Robin Samora Inc.’s Hispanic Brand Ambassadors are multi-lingual and specially trained to appreciate the unique cultural expectations, preferences and nuances that characterize the dynamic and vibrant Hispanic community.

“In my industry, we use all kinds of fancy jargon to explain what we mean by communication in a strategic public relations context, but at its core and in its simplest terms, it’s essentially about creating a favorable connection,” commented Samora, who works with some of the nation’s top brands and blogs frequently about the do’s and don’ts of public relations. “And the only way to make that connection happen through genuine engagement. That’s why our Hispanic Brand Ambassadors are so valuable to the clients we serve, such as Comcast. Our team isn’t just made up of product and public relations experts. They have their finger on the cultural pulse of the Hispanic community, and can establish a level of trusted engagement that truly makes communication happen.”

Robin Samora Inc.’s Hispanic Brand Ambassadors are scheduled to attend the following events this summer on behalf of Comcast:

• Semana Hispana in Lawrence, MA: June 23, 2013
• Colombian Festival in East Boston, MA: July 14,2013
• Puerto Rican Festival in Boston, MA: July 28, 2013
• Dominican Festival in Boston, MA: August 2013
• Xfinity Latino Family Festival in Boston, MA: August 2013
• El Planeta Health & Fitness in Boston MA: September 2013

In addition, the team will be attending Caliente in Boston, MA. and Latinos Unidos, in Manchester, NH, on dates to be determined shortly.

Added Samora: “Ethnic marketing at festivals and other culturally important events is vital for companies that want to reach out and impress communities and consumers. Our Hispanic Brand Ambassadors are the bridge that makes the connection between our clients and their marketplace possible.”

For more information or media inquiries, contact Robin Samora at (617) 921-3448 or Robin(at)RobinSamoraInc(dot)com.

About Robin Samora Inc.

Telling a story is personal. Sharing it is an art. Technology makes it global. Robin Samora Inc., a Boston-based PR, branding and promotions firm blends all three to take its clients’ businesses and brands to the next level. With clients like Comcast, WBZ-TV and Blue Man Group, and a roster of authors, entrepreneurs and experts nationwide, the firm prides itself on being a “Promotional GPS” that takes its clients’ brands where they want to go to be seen, heard, engaged and remembered. With over two decades of experience, the firm is as comfortable on major media highways as it is on out-of-the-way niche back roads.

Robin Samora Inc., a Massachusetts-based communications company, has expanded its services to help its growing roster of expert-turned-author clients place their books in front of people who matter and make decisions.

Communications company Robin Samora Inc. has expanded in order to provide expert authors the same cost-effective, results-based PR, marketing and coaching services that it has successfully delivered to Fortune 500 businesses for decades.

“In a crowded marketplace, experts of all stripes – from financial gurus to health specialists and everyone in between – are discovering that handing out a business card is basically an invitation to be forgotten,” commented Robin Samora, principal of Robin Samora Inc. “And even having a great website and glowing testimonials just isn’t enough to stay on the radar screen. Having a book changes everything. It doesn’t just open doors – it knocks down walls. Our new, expanded services allow us to place our clients and their books in front of people who matter and make decisions.”

Some of the expanded services that Robin Samora Inc. is now offering its roster of expert-turned-author clients, such as Business Relationship Specialist Shari Harley and Legal Business Development and Marketing Expert Julie Fleming, include:

* Public Relations/Promotions
* Event and Promotions Strategy and Execution
* Brand Training and Development
* Assessment and Evaluation
* Editorial Timing and Planning
* Media Kit Review and Creation
* Press Release writing and distribution
* Signature Speech Development
* Public Relations Campaigns
* Visibility Strategies

Clients can also connect directly with Robin Samora for VIP Coaching that provides them with the strategies, tactics, tools and methods they need to get noticed, generate results, and create a platform that brings more of their ideal clients to their door.

For interviews and all other media inquiries, contact Robin Samora at (617) 921-3448 or visit RobinSamoraInc.com.

About Robin Samora Inc.

Telling a story is personal. Sharing it is an art. Technology makes it global. Robin Samora Inc., a Boston based PR firm blends all three to take its clients’ businesses and brands to the next level. With clients like Comcast, WBZ-TV and Blue Man Group, and a roster of authors, entrepreneurs and experts nationwide, the firm prides itself on being a “Promotional GPS” that takes its clients’ brands where they want to go to be seen, heard, engaged and remembered. With over two decades of experience, the firm is as comfortable on major media highways as it is on out-of-the-way niche back roads.

By Victoria Stagg Elliott, amednews staff. Posted Sept. 10, 2012

Online marketing strategies are important, but experts on marketing medical practices say it takes more than a virtual presence to persuade people to visit a particular physician and tell friends and family to do the same. Practices may have to use some good, old-fashioned paper, metal or plastic to get out various messages.

“Patients are seeing 10,000 messages a day,” said Steven V. Dubin, president of PR Works in Kingston, Mass., who works with medical practices “If you want yours to break through the clutter, you need to make sure it’s high-impact and in different forms.”

Such marketing efforts do not have to consume large amounts of money or staff time. Actually, some of these six quick and cheap ways to get the message out are deceptively simple.

1. “Open to new patients” sign. A physician’s current patients may be his or her biggest fans, but they may not know the practice has room for more. A sign in the waiting room saying something along the lines of “Your referrals are among the highest forms of flattery” or “We are accepting referrals at this time. We appreciate recommendations to your friends, family and co-workers,” may persuade current patients to help spread the word.

“A lot of people won’t think of referring until you ask them to,” said Robin Samora, founder and president of Let’s Make You Shine, Business and PR Strategy, a public relations firm in Boston. “You need to tell them you have an opening in the practice.”

The sign should be professionally created out of metal or plastic. Handwritten signage can look tacky and be a turnoff, public relations experts said.

2. Tchotchkes. Another suggestion from experts on marketing medical practices is to offer an item that is appropriate for the practice and that patients would like to use. For example, a pediatric practice could give children silicone wristbands to promote awareness of various health-related causes. Calendars and magnets with the practice’s name and address may work. Practices encouraging physical fitness may do well handing out branded pedometers.

“Practices need to consider their target market and how they are going to reach them,” Samora said.

These tchotchkes may serve as reminders to current patients about the practice, but others also might see the information. For example, a refrigerator magnet may be an easy way for a patient to find a practice’s phone number, but it also could be noticed by visitors.

3. Office open house. Depending on the type of practice, an open house could show established patients that they are appreciated and introduce the office to potential patients. The open house may include an educational component, such as a brief presentation by a physician, or minor health screenings, such as blood pressure checks by other office staff. Or it may be a chance for patients to sit down casually with a physician to discuss philosophy of care. An open house also many be an opportunity for a practice to show off a redesign or new equipment.

“This can be a learning opportunity for both parties,” Samora said. “Patients get to ask questions, and physicians learn what the common questions are.”

These events can be promoted through communication with patients who are asked to invite friends and relatives.

4. Public speaking event. Community organizations usually are looking for speakers, which means opportunities for physicians to talk about their areas of expertise. This, in turn, can make the practice more attractive to current patients and bring in new ones. Marketing experts advocate talking to audiences who mirror the kind of patients the practice is hoping to attract.

“Give your knowledge away,” said Rina Shah, principal and founder of Rilax Strategies, a communications consultancy based in Washington. “What you know about medicine and wellness is interesting and valuable to others. Offer to speak at local health expos, to women’s groups or business clubs on a topic related to public health. You will gain valuable exposure.”

5. “Buck slip.” A billing statement can do more than ask for money. It can include a “buck slip,” or dollar-sized piece of paper with information about the practice, available services, honors the physician may have received recently and requests for referrals.

“You’re already sending out the piece of mail,” Dubin said. “You might as well take advantage of that.”

These may be created simply and cheaply on office word processing software and then photocopied and cut to size. Or they can be more complicated and glossy if ordered from an online printing house for about $100 per 500.

6. “We miss you” mailing or phone call. Attracting patients to a practice is sometimes less about persuading new ones to come in but more about reminding established ones to return. Patients who have not had contact with the practice for a certain amount of time can be mailed a letter or called by staffers. Some patients may have moved or gone through other changes that mean that it is more appropriate to go elsewhere. Or visiting a doctor may have just slipped their minds.

“People are busy and have lives that are moving at a million miles a minute,” Shah said. “It’s important to get them to think of your practice.”

Experts on marketing medical practices say these efforts should fit in with a plan that includes virtual as well as real-world strategies. All messages should be consistent and suit the practice.


Elliott covers practice management issues. She can be reached at 312-464-5577 or by email (victoria.elliott@ama-assn.org).

For today. For my family. For my health. For my community.

Thank you for being a part of the Let’s Make You Shine community and allowing me to express my hopes, dreams and desires, and perhaps impact you in the smallest of ways — to make a difference in your life, and in the world.

We all have so much to give.

Thanksgiving Blessings to everyone.

“Welcome Back”, I said to myself. I took a break, visited with my kids, wrote some articles and a bit for my upcoming book. I emptied my head. Kayaked. Cooked new recipes. Danced in the moonlight.

I’m just sayin’ — It’s summer, and I gave myself a well-deserved break from my normal routine (though I might like to keep dancing in the moonlight as an activity).

My million dollar tip today is this: For your head, for your heart, for your health –Take a break.

When it’s time (you’ll know), just get back to what’s important to you.

For me, it’s helping entrepreneurs with their lives, and promoting their businesses, and making more money, so it can FUEL the life they want to live. And, how they’ll give.

It’s pretty easy to figure, once you get to what’s important.