Brand Ambassadors, whether paid or unpaid, have a critical role that’s often overlooked and sometimes regarded as a line item first to cut, budget time.

The truth is, the best Brand Ambassadors mirror your voice and attitude in the marketplace. They take a company’s concept, stats and goals and create, then deliver, a message that feels authentic. Their job is to connect with your target audience and influence them in a positive way.

Busy managers and executives with aggressive goals sometimes forget that the Brand Ambassadors who carry your flag are people too.  Unconsciously, they can change their marketing tone if you forget to treat them as part of your team, barely pay attention or put inexperienced managers — who don’t understand group dynamics or the value of outsourced staff — as first command.

Brand Ambassadors who showcase your products and services are valued allies in your PR and marketing efforts.  Maximize their output and high energy when you work together.

Here are 3 Ways to Motivate Your Brand Ambassadors   

  1. Acknowledge that a Brand Ambassador has an important role, just as important as a sales or marketing team member.  They’ll wear your brand, give a face to your company and hopefully convey heart and soul as well.  Show them the respect that they deserve as they interact with your prospects, clients and colleagues.  There’s an incredible upside to being valued as part of a team.
  2. Appreciate Brand Ambassadors as front line reps and show them love, even if it’s in small ways; invite them to company meetings, trainings and give them VIP access and parking if available when they’re working a high profile event. If tickets are plentiful at a certain venue, consider offering them as a thank you. Often, complimentary tickets get discarded, and it’s heartbreaking for some to see the waste. As in life, the gesture of sharing goes a long way and generosity is seldom forgotten.
  3. Allow Brand Ambassadors the flexibility to deliver your message, in their voice.  Every Brand Ambassador, like every person, has their own unique style, tone and timing  —  and the ways that people listen can be as varied. Be open to different communication styles to reach a wide and multi-cultural marketplace and honor their freedom to express themselves within the guidelines of the brand. With the high-tech world that we live in, there’s never been a better time to reach out and touch someone.

Brand Ambassadors touch one person at a time in ways that social media can’t.

Make every touch point count, from the top down.

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Check out others I’ve written about promotions —  3 Key Traits of an Elite Brand Ambassador; The Power of PRiorities, PRofit and PRomotion3 Promotion Secrets of the Rich and Famous

As you may know, Brand Ambassadors are coveted and rare professionals who effectively communicate the essence of their company’s unique story, and personify its core values in what they do, what they say, how they act, and even how they think.

What’s more, Brand Ambassadors are extremely valuable “assets” who measurably increase the bottom line, and deliver an ROI that often out-performs advertising, sponsorships and other initiatives. Plus, they help their company retain its top performers, and attract new talent.

Ultimately, Brand Ambassadors are an invaluable part of any company success story, because they’re the “real deal” who get up close and personal with vendors, partners, customers, colleagues – heck, even strangers sitting next to them on a flight or seated next to them at a conference.

However, what you may not know is how to transform yourself into an ELITE Brand Ambassador, which is when you achieve all of the above and, at the same time, boost your income and status big-time, and inspire others to achieve new levels of excellence. Fortunately, the path and process is easier than you imagine when you keep these 3 keys in mind:

1. Be on a “Mission” at All Times

It all starts with knowing how to weave your company’s mission into your communication with a wide variety of audiences, including vendors, partners, customers, colleagues — heck, even strangers sitting next to you on a flight or seated next to you at a conference. Though you may not have noticed before, you’ll be pleasantly surprised by the huge number of “touchpoint” opportunities that are available to you every day.

2. Go Ahead and Brag!

As noted above, grasping the essence of your company’s mission and making it a part of your messaging is one piece of the puzzle. Another key piece is articulating how your company is moving towards that mission. What exciting projects, plans, developments and changes are in the works, or are on the horizon? By conveying these “good news stories”, you’ll add depth to your brand and give it some invaluable substance, as you highlight not just WHERE your company is going, but how you and your talented colleagues are going to get there.

3. Look Within

No, this isn’t about the spiritual side of being a Brand Ambassador. Rather, it’s about how you can use your Brand Ambassador knowledge and talents to motivate your colleagues – especially if, like most corporate work environments, things can get a bit hectic and stressful at times. You can be the refreshing and, in some cases, vital spark that uplifts, energizes and inspires individuals and teams to new heights.

The Bottom Line

As an ELITE Brand Ambassador, you aren’t your company’s “mouthpiece” – i.e. someone who robotically recites a slogan or reads a script. On the contrary, you’re the heart and soul of your company! So ensure that you really feel the authenticity, energy and passion of what you’re saying or writing. You’ll be amazed by how quickly you increase company revenues and profits, while you boost your income, status and professional satisfaction – and inspire others to follow your lead.

3 WAYS TO LOVE YOURAs you may know, Brand Ambassadors are coveted and rare professionals who effectively communicate the essence of their company’s unique story, and personify its core values in what they do, what they say, how they act, and even how they think.

What’s more, Brand Ambassadors are extremely valuable “assets” who measurably increase the bottom line, and deliver an ROI that often out-performs advertising, sponsorships and other initiatives. Plus, they help their company retain its top performers, and attract new talent.

Ultimately, Brand Ambassadors are an invaluable part of any company success story, because they’re the “real deal” who get up close and personal with vendors, partners, customers, colleagues – heck, even strangers sitting next to them on a flight or seated next to them at a conference.  They can be outsourced to join an existing team, or developed through in-house training to build even better relationships and connections with the outside world.

What you may not know is how to thank Brand Ambassadors – even love them – for all that they do.

Here’s a list of 3 Ways to Love Your Brand Ambassadors:

1)      Acknowledge that a Brand Ambassador has an important role, just as important as a sales or marketing team member.  A trained Brand Ambassador will not only wear your brand, but give a face to your company and hopefully convey heart and soul as well.  Show them the respect that they deserve as they interact with your prospects, clients and colleagues.  There’s an incredible upside to being valued as part of a team.

2)      Appreciate Brand Ambassadors as front line reps and show them love, even if it’s in small ways; invite them to company meetings, trainings, and give them VIP access and parking if available when they’re working a high profile event. If tickets are plentiful at a certain venue, consider offering them as a thank you. Often, complimentary tickets get discarded, and it’s heartbreaking for some to see the waste. As in life, the gesture of sharing goes a long way and generosity is seldom forgotten.

3)      Allow Brand Ambassadors to deliver your message, in their voice.  Every Brand Ambassador, like every person, has their own unique style, tone and timing – and the ways that people listen can be as varied. Be open to different communication styles to reach a wide and multi-cultural marketplace and honor their freedom to express themselves within the guidelines of their job.  With the high-tech world that we live in, there’s never been a better time to reach out and touch someone.

YOUR TURN

What are the three most noticeable traits of a great Brand Ambassador?

If you were to outsource Brand Ambassadors for your company, what would you look for?

From body language alone, could you tell an employee from a Brand Ambassador in a mixed setting, on location? What would be the tell-tale signs (if any)?

“Play keeps us vital and alive. It gives us an enthusiasm for
life that is irreplaceable. Without it, life just doesn’t taste good”
Lucia Capocchione

It’s summer. Hot, sunny, beach weather. And you’ve heard from me a few times about taking yourself to a new level in your business, or personally. Maybe you have the impression that it’s time to throw yourself, heart and soul, into realizing those dreams of yours. Well, it is time for that . . . but that doesn’t mean drudgery. Hard work and focus are part of building a life you love, but they’re not everything.

It’s important to move away from black-and-white thinking. Working hard does not mean that you never take a break. In fact, it means the opposite, because if you’re working hard at realizing your dreams, a break is necessary. It gives your mind, body and soul a chance to rejuvenate, and often, it takes care of the latest roadblock. It doesn’t have to be two weeks in the tropics either (hmmm…though that would be nice). An afternoon away from your routine — a mini-break — may be just the thing.

When it came to naming her business, Kendra was completely stuck. She made lists, asked friends, wrote ideas on pretty colored post-it notes, but everything eventually sounded, well, wrong. Dumb. Uninspired. The whole thing left her feeling the same way — wrong. . .dumb. . .uninspired. I told her, “I want you to forget this for a day and do something you love to do, but haven’t done in a long time. I promise that if you do, things will flow more smoothly when you get back to work.”

Kendra took my advice, and took a break. She gathered with friends at an outdoor concert. They had a great time together, full of laughter, dancing and fun. A few days later, she had a name for her business that she loves — she says it’s perfect — and inspired!

Your dreams are important, and the world needs them! You have to balance your day-to-day responsibilities, your life’s mission and yes — play. Play is important — crucial, in fact. Without fun, laughter and relaxation, really, what’s the point?

After a round of dedicated hard work, get out there and get your happy on. Have fun with friends, visit a new place, eat delicious food and listen to excellent music. Surround yourself with places, scents, colors and people that bring you joy. Let your soul (and body!) dance, and open up to laughter and fun. Whether you dip your toes in the water, sink your teeth into deliciousness or breathe in some high mountain air, you’ll come back refreshed, relaxed and ready to take on the world.

Wishing you a joyful summer.