Have you ever read a bio and thought you knew the person?  What they’re like, how they think and if you like them or not?  A well-written bio can influence a prospect to buy or not buy, continue reading to hear more or pick up the phone, right then and there. Why miss an opportunity to present your best self and brand with a poorly written bio?

So, how do you write a compelling bio?

The first step is to identify who you are, what you’re selling or promoting (even yourself) and present a background that’s not B-B-B-Boring.  It’s also helpful to include a few interesting facts so readers will have a sense of you as a person – inside and out, including what you like to do, off hours.  Even if you’re a workaholic, you still have hobbies or interests that you enjoy or are important in your life.

When I’m working with a client and we’re reviewing their bio, I ask, “what do people not know about you?”  After they make faces, or I hear them making faces with a gigantic pause at the other end of the phone, they tell me about their passions and reflect on their lives.

  • I collect vintage Corvettes
  • I’ve been to every continent in the world, except Antarctica and I’m planning a trip there now
  • I’m leading a volunteer vacation with my church to Africa
  • I’m writing a book on XYZ and it’s being published in the fall
  • I’m a clown at hospitals and make kids laugh

For me, it might be that I live on an island in the summer, was a beekeeper for many years or am a Travelzoo® fanatic, always dreaming of my next vacation. To mix it up, I might add that my 1983 Check Cab Marathon with opera windows was the best car I ever owned, I love Greek meatballs or I’m a Reiki Master.

Bios will change like you and your website, and eventually you may have 3 bios or more; one short (50 words), one longer (100 words) and one by-line or speaker intro bio, but that’s for later.

Your Bio = Who you are + what you do + how you help others + a dash of personality.

It’s Your Personal Brand and PR.

The content of a bio can be like an elevator pitch, but remember with an elevator pitch you’re presenting in person and have the opportunity to influence others with your voice, behavior and body language.  And, in person, you can turn on your charisma. Again, you marketing you.

If you’re looking to refresh your bio, take 30 minutes and copy and paste ones you like in a document. Try out different versions and send them to your inner circle to review.  It’s hard to judge your own bio sometimes. We’re typically shy, don’t think a phrase is important, or don’t want to toot our horns too loudly.

But, “if you don’t toot your own horn, who will?”

Think of your bio as a soft toot, written to inspire people to want to know more. It’s not bragging, it’s not hard selling or reciting your credentials as a Harvard MBA and every degree you’ve earned since high school. It’s a story of your past and present, credentials and a few tidbits that make you interesting.

Granted, you’re smart. But, you’re also human. You’ve lived a story to tell.

Tell it like it is, but position it in a way to better your brand.

It seems like ages since I last wrote to you though it hasn’t been.  I’ve been tucked away in my farmhouse thinking about the New Year and spending lots of quiet time to look at my PRiorities for my business and life with 2015 just seven weeks away. Every year I feel this way, with the start of the holiday bustle and plans for ‘what are you doing for Thanksgiving?’ With my PRomotions work and contracts with retail giants, I see it even more as we gear up for an aggressive 4th quarter of PRofitable PRomotions.  It’s a mindset of wrapping up the year in a strong way, and starting the New Year even stronger.

Let’s look at PRiorities, PRofit and PRomotion: (And Bring It On)

  • As we look at the year in review, it’s always interesting to see where our dollars are coming in from. Are you surprised in any way and are the sources different from what you expected?
  • Are you willing to look at those PRofit centers and develop them even further with PR and PRomotion? I’ve had more than one opportunity to have an Ah ha moment and see untapped possibilities, but it was difficult to see on my own. I’ve always been open to receive guidance and help, and suggest you may consider the same before 2015.
  • When you look at what’s important in your life – the PRiorities – and match it with how you want your PRofits to look, then the time comes for a plan.

One of my favorite ways to spend time with a client is to work with them for a VIP day focusing on the next 90 days to get a clear and concise plan on what they really and truly want their business and life to look like, and then PRomote the heck out of that!

What’s your PRiority, PRofit and PRomotion plan for 2015?

Now is the time to take your best shot for your best life, your best business and plan for one best day after another. You can spin your wheels like a hamster or make a roadmap for where you want to go to be seen, heard or remembered.  The choice is up to you.

Me? I’m reviewing, refining and then redefining what’s best for me, and using my best talents to help others do the same.

PR and Promotion don’t have to be perfect across the board.  They just have to be perfect for you.

I’ve been so fortunate to spend a good amount of time with my daughters and nieces this holiday season. I don’t always see them as much as I like, since they’re busy with school, consulting, travel and just ‘plain living large’, but I’m aware of how they grow and measure it in a few ways;

By what we talk about – content, the way they look and carry themselves – presentation, their emotional space – attitude, and of course, their communication to not only me, but others around them and the world at large. Year to year, there’s growth – not what I’ve chosen, but what they and life have delivered to their doorstep.

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A photo shows how we might change visually year to year, but what about how we grow year to year, on the inside?

Here are 6 Things You Might Look at in Your Own Life to See How Much You’ve Grown:

1)      Have you chosen to be ‘different’ than who you were last year, because it’s not who you are?

2)      Did you consciously make a stand on what’s important in your life, and say NO to the BS?

3)      Have you noticed the more you give the more you get, and seen the results first hand?

4)      Do you have toxic people in your daily life and if that’s a yes, have you set healthy boundaries?

5)      In the scheme of things, are you happier now, or last year? And if happiness is a choice, why aren’t you happy now?

6)      Have you made a decision to make 2014 the best year ever, and every day commit to it?

YOUR TURN:

Resolutions are words that we put on a piece of paper. Verbal promises to ourselves and others can be broken.  A real decision is just that –hardcore, no turning back.

What are you scared to death to do that will change your life for the better?

If you believed that freedom lies in bold action, what bold action would you take to set yourself free?

What items have you crossed off your bucket list, and are they crazy enough to make living worthwhile?

Questions for thought…as we begin the New Year.

Here’s to your health, wealth and happiness in 2014…

About a week ago, I was at a restaurant and heard an expression that I wasn’t familiar with.  I asked our server, who was from Toronto, to repeat the phrase, and asked what she meant by the expression, “All talk – No rock.”

As I listened, it reminded me of what I know as “Actions speak louder than words.” And, whichever expression you’re more familiar with, I’m a believer.

Talk is cheap. Actions do speak louder than words.

So, why do people promise and not perform? To be polite? Because in the moment they want to please? Or, is it easier to ‘yes’ someone, and not deal with the disappointment of a no, or an explanation of a ‘why not’?

Truthfully, it could be a combination of reasons. But, if you happen to depend on an all talk – no rock person for something important in your life, or business, you may already know to have a backup plan, just in case.

All talk – no rock people eventually build a reputation as non-perfomers and risk being earmarked as undependable – not necessarily the first time, but perhaps down the road.

If you’re all talk and no rock, all talk and no rock, all talk and no rock, eventually people will believe you.

That’s how reputations are born.

A reputation is an awful thing to waste.

Make yours count.