What an amazing week we’ve had with the Robin Samora PR team and Partner Promotions! It was an honor to be featured as a social media panelist at IBM sponsored Women’s Toolbox conference, participate at Mara Glazer’s BizCon 2014 event, be a right hand to CBS for their Price is Right TV auditions and represent the Xfinity brand at Harvest festivals and retail venues in New England.

Next up – getting ready to speak at the #BostonSmallBizExpo on October 2.

Now for the Rainmaking – PR, marketing and social media articles (and video):

First up, check out this fun YouTube video by Dutch Royal Airlines KLM.   This is plain and simple ‘brilliant social media, engagement and brand loyalty’! It’s quite adorable, too (and features a cute puppy, so if you love dogs like me – you’ll definitely want to watch and learn!)

Next, we found a Duct Tape Marketing weekly round up we wanted to share with you. Last week’s round up included three useful social media tools. We like ‘em. You’ll love ‘em! Check it out and see if you agree.

Last, but not least ‘17 Advanced Methods for Promoting Your New Piece of Content’ via Kiss Metrics. This is for you if you are ready to promote your content beyond posting to Facebook, LinkedIn & Twitter. I read it more than twice, whoa baby!

I hope you enjoy these articles and other bits of information we’re collecting at Robin’s Rainmaker’s – the Web’s best PR, marketing and social media wisdom.

Have a great week and feel free to share below!

If you’ve ever been in a wobbly situation where your confidence was down – join the club! I can bet that we’ve all been there in our professional and personal lives. The trick is to reframe the brain and cancel all the negative chit chat that’s ‘not paying rent’ in your head!

One thing I love to talk about in all of my coaching programs is breaking the terror barrier and building confidence – as well as enhancing charisma. It’s easier to be charismatic and magnetic when you’re feeling on top of your ‘A-Game’– and, it’s especially important as you project your best self in PR, marketing and social media. Confidence is a mindset!

Here are some confidence building exercises I’d love to share with you:

7 Tips to Feel More Confident

  • Begin with a pep talk every day. Make one up according to where you need to go, who you need to see, how you need to feel.

  • Say hello to at least 5 strangers and have a short conversation. It’s a great way to meet new people and especially helpful if you want to widen your circle or build up the courage to date.

  • If you like jokes, practice telling a joke! And, get good at it. Pick three favorites and change them up. You’ll never know when you need one to break the ice!

  • Challenge yourself in some new way. You don’t have to learn Chinese overnight, right? Think about a new hobby. Join a meetup to expand your interests, Every journey begins with one step.

  • Give yourself lots of chances. Throw a party! There are so many adjacent possibilities to trying something new. Just like marketing and PR, you don’t put one media pitch out there, you have a MIX. It’s the same way in building confidence.

  • Move the chi – it’s your life force energy! Meditate or do some yoga. Try acupuncture to feel more balanced. Feeling calm helps you feel more confident.

  • Review your progress. How are you feeling on a day by day basis? What are you accomplishing in your career or in other parts of your life? Make note of your accomplishments and take a look at the week’s end. See how small changes in your attitude, change you!

Your Turn

What exercises make you more confident?

How do you change the stories in your head, so you can be more confident in the heat of the moment?

Do you have a ‘persona’ on stage – if you need a boost of confidence – or when you’re ready to speak? (Mine is Rockin’ Robin)

Believe me, confidence is a game changer. And we wouldn’t have courage, without fear.

Whenever I’m working with a new client, I love to ask a simple question:

Tell me 10 things I don’t know about you.

When I ask, there’s always a pause.  Clients want to know why I want to know. The answer is always the same. Because, it makes you different, it makes you, you — and no one else, that’s why.

Now, there’s typically some resistance, but I want it to be a creative experience for them. And, to be honest, I love reading about what people don’t put ‘out there’ for the public to see. There’s also another reason — it makes for interesting bio and signature material (and so much more).

If I had to tell you  five things you (probably) don’t know about me, they might be:

  • I stayed up all night long as a little girl trying to earn the most Girl Scout badges because the deadline was the next day
  • I got lost in a white out in the Italian Alps with my mother and a group of her friends and luckily found a mountainside tavern – for a shot of grappa
  • I owned a metallic green Checker Cab with opera windows, which I loved beyond words
  • I was stranded in a snow storm for days and had to be picked up by a doctor with Emergency clearance
  • I had a restaurant lobby stand in Boston’s Chinatown and called it Robbie’s Lobby. I remember it well and not just for the line down Kneeland Street for the fish chowder on Friday’s!

All of this might not mean a hill of beans to you — except that it might make you think about your own life and what you may have forgotten or what may be interesting to other people — to sprinkle in stories, bios, speeches, profiles and conversations when you are engaging others.

What we do in our lives makes us human! And fun! And not so boring, in case you think you lead a boring life.  Moi? Not a chance.

Your Turn

What are a few things that I don’t know about you?

Are your accomplishments ho hum really, or are you just shy? Toot your own horn here!

If you don’t own your greatness, then for goodness sakes, who will!?

RSI Crazy ClientsI wish I could tell you that business was always a breeze and a field of roses scented my office day after day.  Though I do love roses, and even more appreciate them as a gift (hint hint) the flourishing fields of commerce (and e-commerce) sometimes brings a client or two that don’t fit into even the most flexible of plans and makes you wonder why you agreed to work with them in the first place.

Here are 3 Important Lessons Crazy Clients Teach You

  1. Make sure you have a signed document which outlines your work. This could be a contract, agreement or Statement of Work which clearly identifies your role and responsibilities, deadlines and payment terms. In marketing and PR, best efforts should always be made and clearly stated, but there are of course no guarantees. Coaching typically involves participation from the other party, and if there’s no participation, it’s not your fault if the campaign or project goes bust.
  2. Establish Boundaries from the GetGo. In an effort to win clients, in the beginning especially, we may cross boundaries we shouldn’t. That may look like getting sucked into someone’s story, over-delivering, not valuing your own time or profit model, or accepting calls or demands at night, and service within 24 hours. Yes, we are available as PR and Marketing specialists, experts and communicators for the media – I like to say 23/7, but not for crazy clients who can easily leave a message and receive a call back at 8am the next day. Texting tyrants are annoying, as are repeated hang ups on your cell phone when you’re sleeping. We’re not in high school here.
  3. Learn How to Fire a Client. If we’re forecasting and expecting to meet certain revenue projections, we sometimes take clients that we know may be – a little off. I’ve witnessed some hairy scenes from out of balance/scary clients at events and a couple of my own – who not only shocked me (hard to do) but also took their aggression out on me, because a nerve was struck on an emotional wound. Remember to be your best, we sometimes look to the past to see why we’re not sharing our best. That said, I should have listened to my gut and ended the client/consultant/coach relationship. Big lesson learned there.

On a positive note, crazy clients also afford you the opportunity to see how to grow personally and professionally, to see what you missed and how to be a better communicator and implementer.

My clients are from all walks of life.  They each have gifts to share and interesting and varied backgrounds. The common denominator is that they want to be noticed and give back.

Truthfully, we found each other. My mission is to help them get to the next level, and they to mine.

 

I’ve come to realize that people are afraid to be themselves for fear of rejection, ridicule, shame, loss, and not being liked. I’ve been there, done that as a teenager and as a young adult. I’m sure that if you looked back at your own life, you may have had the same fears.

Fast forward to now.

The reason I love helping entrepreneurs, experts and professionals be true to themselves in marketing and PR — to gain more visibility and business — is because taking the time to listen to who you are is quite beautiful, and in fact, sexy.

  1. You are the real deal, the big kahuna.  Those that should be attracted to you (in business and in life) will be, for the right reason. Clients, prospects, partners and friends. They’ll like you, love you and sometimes leave you. Hint: it’s always about them, not you.
  2. It’s exhausting to be someone you’re not and try to remember who you’re supposed to be. If you’re an actor, you’ll find this easy to do. If you’ve chosen other work as an entrepreneur, business owner, expert or professional, it may be more difficult. You don’t have to read a script to know who you are.
  3. You’re living life according to your true core values. You are who you are and without a manufactured ‘front’ you’re quite appealing aka sexy. If you know anything about energy, there’s a sparkle to those that are true to themselves.  Some call it certainty, knowingness or being grounded. Certainty is confidence in my book, and that’s sexy. Passion is a plus!
  4. We’re taught to be perfect in everything we do, and in doing so, we often pretend.  When we truly relax in our head and bodies, our fight or flight responses shut down. When we’re able to stop pretending, and just be, it’s very inviting and welcoming. Yes, it’s being vulnerable, but that’s sexy too.
  5. Learn the art of not caring what others think. It takes some practice, but it’s actually quite invigorating and often a huge burden off your shoulders. Do the best you can, and call it a day. We’re humans. We make mistakes, say stupid things and do brilliant work, not all at the same time. There’s a certain charisma when you’re comfortable with yourself. Almost automatically, confidence and charisma knock at the door.

Being sexy is a mindset. Authenticity is a choice. Blend both together and you’ve got some big time attraction going on.

 

5 WAY TO GO FROMThere must be a time clock in my body that screams ‘be invisible’ around the 4th of July. It lasts about two weeks and happens when I go to my island house on Lake Winnipesauke. My kids and their friends come to visit, I connect (multiple times) with my favorite internet techs for service, and generally enjoy time off without guilt, remorse or worry.

That of course doesn’t mean I’m not conducting business, or having important calls helping clients with their Grammy® nominations, developing signature speech campaigns for authors, or reviewing social media strategy and training for bloggers. It just means business and life take on a different feel in the summer — while rain storms rock the boat, chipmunks sneak a rub by my feet on the porch, and a sea of colorful beach towels dry on a line.

Scheduled time out is important for rejuvenating PR, Marketing and Visibility. It’s as important to disconnect, as it is to connect. That said, I wanted to share some insight.

Here are 5 Ways to Go from Invisible to Visible and Still Enjoy the Summer:

  1. Plan PR and marketing campaigns and tasks in advance with your team. This sounds like a no brainer, but if we don’t communicate, how will we everyone know what’s going on? Put marketing and social media on auto-pilot as best as possible, schedule conference calls or video skype appointments early or later in the day, and get-er-done while getting tan.
  2. Challenge yourself to read email only twice a day. If you’re a recovering perfectionist or work hound, it may be difficult to do. But try it. You’d be surprised at how many people are working less, but still in touch at the office. In fact, announce your policy in advance of a vacation, and to those who are resistant, repeat often.
  3. Be accessible by cell phone and text more often. Being flexible in how the media, your clients, prospects and colleagues contact you gives them comfort in knowing you’re there, and you won’t let them down. As much as I love to talk on the phone, sometimes island reception isn’t all that wonderful, but a text always gets through.
  4. Review your swipe files and brainstorm/write new concepts at least partially. You’ll be surprised at the good ideas you have while on vacation, or driving a boat or talking to someone who seems interesting. It’s summertime here in New England and CEO’s as well as well-heeled prospects all dress down. Remember, we meet people for all different reasons, and they just could be the conduit for your next promotion or biggest sale of the year.
  5. Don’t forget about pitching to the media. It doesn’t matter if it’s 85 degrees or not. There’s always an opening for a good story, a comment on what’s happening in the news, a contrary opinion to what’s going on in your industry or an opportunity to connect with a reporter who has an open spot in his/her editorial calendar now, or 3 – 4 months out. Say hello. Send a postcard. Be seen, heard and known.

YOUR TURN

Is being MIA a guilty pleasure for you? Why?

How do your prolong your summer schedule, without losing momentum in your business?

What are your secrets for balancing home, family and business — especially when it’s vacation time?

Please share your answers below.

I’ve been living on an island for over 30 years, and despite the challenges, I love summers here.

I just wish my cell phone got frequent flier miles. I’d use them to go surfing in Puerto Rico next year.

RSI ComplainI’m constantly amazed at how much people complain. Not just small business owners and entrepreneurs telling their woes of not enough business, working too hard, or having enough time. Everyone is complaining and it’s almost an epidemic!

It’s not that I don’t sympathize. I do, to a certain degree. But when people are in a whining state, they’re not in the state they should be – the present, thinking about what their campaign of action is going to be.

Collectively, I’ve listened to problems in every phase of a company’s growth or demise. Heartfelt and game changing discussions have been over coffee, tequila, candle light celebrations, and more than a campfire or two.

Ultimately, successful people are accountable to themselves. They don’t have to be in PR, marketing, or branding. They decide when enough is enough. Complaining offers an easy way to avoid that. Campaigning is about putting action steps into place. I believe it’s always better to campaign than complain. And, here’s why:

3 Reasons Why it’s Better to Campaign than Complain

  1. It’s boring to hear the same complaints day after day. If you want to be engaging, you need to switch up the story and come from a higher place. No woo woo here. Just the facts. Change the vibration, and the attitude. You’ll see amazing results and not be stuck in the past. Think boo hoo, get boo hoo.
  2. Everyone wants to work with a winner. Seriously, do you want to work with a loser? If so, please unsubscribe me from your list and life. I want to associate with the best of the best to learn and grow. Sad sacks aren’t on my prospect list. Show your best stuff and then give it. It always works out.
  3. Winning is contagious. Winning not only builds self-confidence, but a portfolio of success stories. Stories and testimonials which build credibility and trust – which in turn increases recognition, expert status, leadership position, revenue opportunities. Call me if you want to talk about how winning helps grow a business. I’d like to connect a voice with a name.

A campaign has intention, a goal and spirit. A campaign is a string of action items to help you realize your dreams. Create a campaign and you won’t feel-the-pain.

YOUR TURN

What has to happen to take you from being a complainer to a campaigner?

How do you keep winning contagious? Do you have secrets you’d like to share?

If you had 3 best practices for letting clients know you were a winner, what would they be?

Right now, I’m campaigning for my new client who’s hopeful of a Grammy® nomination this year – and who believes in world peace, Divine Love, and humanity.

What are you campaigning for? Share your answers below…

 

As the weather is finally warming up in New England, so are our activity levels – of not only doing the work we love as we’re called to share our greatest gifts, but also finding time to enjoy nature’s wonderland, attend family parties and graduations, and think about a summer vacation – where we’d like to go to expand our minds, satisfy our souls and take a break from every day routine.

I’ve never been a big proponent of routine, and have been a master juggler of sorts throughout my life – because in all truth, l believe ‘variety is the spice of life’ and I like to be spicy!

That said, even the best of jugglers can drop the ball now and then, and it’s no fun (repeat no fun) when anyone drops the ball on a project, misses an important deadline and spaces out because there are too many balls in the air.

Here are 3 ways to Juggle, Stay Balanced and Still Have a Ball:

  1. My dear mentor taught me early on to write things down in one place and focus on one project on a time. This little piece of advice helped me communicate more clearly with one person at a time, and allowed me to be fully present and all-in.  In fact, I found that it’s one of the greatest gifts to another human being to be able to listen completely and connect with who you’re talking to, without any interruption or monkey chatter. It doesn’t serve me, any of my clients or even strangers for that matter to multi-task and half listen when you’re with someone. And, if you’re reading texts or checking email while you’re having a conversation? I’d tell you and anyone else, ‘let’s talk when you have time.’
  2. Calendar your time in blocks, not by the hour.  Many years ago, I calendared my time excessively. Now, as a recovering perfectionist and a more seasoned professional, I find that working in blocks of time suits my personality and desire for freedom and flexibility in far better ways. I’m able to do my marketing and PR writing say from 1 – 2a (not a typo); garden from 7 – 9a, consult with clients from 2 – 6pm and make sales calls when my prospects have indicated an interest, when they want to be called.  And, I have haven’t even blocked in any time for media work, open office hours, writing my book, fun, treats, vacations, or exercising.  Think of scheduling as a block party – and you can invite whomever and whatever you want in your life!
  3. Learn to Love saying No.  It may sound selfish at first, but if you’re a pleaser and always ready to jump in and save the day, I ask you to consider saving your own day.  Want to support a friend at their 5th fundraiser of the year and live miles away?  Send a check. Always asked to organize your company’s annual event (and not be paid)? Say with the utmost kindness, ‘I’d love to but my plate is full – try me next year. But, I’m happy to bring dessert!’

If you want to run yourself ragged, and be a Busy Beaver, that’s up to you.

Been there, done that.  Make time for what’s important, yes and do it with aplomb.

But life as a juggling act? Personally, I’d rather have a ball.

Your Turn

If variety is the ‘spice of life’, how are you going to spice things up?

Who can you give one of your balls to – to juggle for themselves?

What balls are really that important to you – and if they weren’t in motion, what would that mean? To you?  To others you’re satisfying, perhaps even out of obligation?

 

RSI ElevatorI’ve been advising clients for years to write about what they know and then include that information – where appropriate and bit by bit – into articles and books. I’m in the process of writing my first book now and will be including content, like this article below, in some form. What I love about articles and writing, is that the material can be re-purposed in so many ways – for blog posts, press queries, white papers, social media content, quotes and the list goes on.

Take a sneak peek (from Peak’s Island) at a new article:

5 Tips to Keep Your Elevator Speech from Getting Stuck Between Floors

As a corporate professional, you’re often asked “What do you do?” by current and potential customers, clients, colleagues and partners. In fact, next to “How are you?” or “Has anyone seen my iPhone?”, it might be the most common question you hear!

However, despite how frequent this question is in the corporate world, I’m always surprised to discover that some professionals don’t have their personalized Elevator Speech down pat. That is, they don’t have a customized, clear, concise and compelling answer to what could be the most important question they’ll be asked all day, all month – or maybe, all year.

Fortunately, creating a winning elevator speech – one that ensures you don’t get “stuck between floors” — is easy, quick and extremely rewarding. Here are the 5 things to keep in mind:

1. Aim High

Trying to summarize “what you do” so that it can be conveyed in about 20-30 seconds is easier said than done. After all, there are many important aspects of your professional life. What do you hang onto, and what ends up on the proverbial cutting room floor? The key to answering this is to aim high. That is, focus on the principles and priorities of what you do instead of the specifics and details.

2. Be Different

While the corporate world can be a serious place, inject some fun and joy in your Elevator Speech (for example, sometimes I introduce myself as “Rockin Robin”!). The goal here is to help you stand out and be remembered. Plus, it helps you quickly demonstrate that while you take what you do seriously, you don’t take yourselftoo seriously. That’s an attractive trait that sets leaders apart, no matter the industry, field or sector.

3. Add Energy

Obviously, what you say in your Elevator Speech is vital, but so is how you say it. Use action words to make your message energized, upbeat and enthusiastic, and always smile – even when you’re writing your Elevator Speech in an email, or communicating it over the phone. Believe it or not, this will influence your attitude, which in turn will positively impact your delivery in ways that you can’t imagine!

4. Focus on Solutions

Yes, your Elevator Speech is in response to the question “What do you do?” (or some variation). Frankly, however, the real question being asked is: “What do you do, and why should I care?” As such, your answer should focus on solutions. How do you help people? What service do you provide? What problems do you solve? Wrap your answer around the person who is asking, and you’ll instantly make a connection that could prove valuable to you both.

5. Have a CTA

In my experience, the most common problem with Elevator Speeches is that they don’t have a CTA (“call to action”). Now, by this I don’t mean that you should try to sell something. I simply mean that you should invite whoever you’re speaking with to take the next logical step in the relationship. Perhaps you agree to connect on LinkedIn, or to set up a time to chat further, or grab a coffee — the specific CTA is up to you, and will change based on the context. Just make sure you have one. Awkward, confused post-Elevator Speech silences are the enemy!

The Bottom Line

Creating and consistently using your personalized Elevator Speech – in person, emails, social media, over the phone and everywhere else – can give you a distinct advantage, help you stand out from the crowd, and take your career to new heights. After all, you already know the meaningful and important work that you do. Isn’t it time you shared that information with allies and influencers who want to be a part of your story?

If you’re ever stuck, call me.

I have this imaginary client whose name is Jane, and she’s an expert. I love working with her because she plays full out and though she’s scared of jumping out of her comfort zone, she does – letting me know how she feels along the way, alternating silent screams and more verbal phrases, many of which you already know.

I’m writing about Jane, because I’m working with 10 Jane’s and about 5 Bob’s right now – who are actively taking the steps necessary to ‘own their greatness.’ Here’s what they’re learning:

5 Ways to Own Your Greatness

  1. Acknowledge that your greatness is a gift and everyone is gifted in some way. Some gifts are talents, some are lessons that have been earned or learned. I believe that every gift has a message inside. You either open the gift or don’t. My suggestion is to open the gift because what you see can amaze you.
  2. Pony up to the fact that you are great, despite what your family, friends or colleagues may tell you. Eleanor Roosevelt said “No one can make you feel inferior without your consent.” When you were born, chances are your Mom and a whole lot of other people thought you were great – perhaps even more. Remind yourself daily of your greatness and soon you’ll believe it again.
  3. Give yourself permission to be different from everyone else. That’s part of your Promotional DNA which developed gives you your Unique Competitive Advantage (UCA). Find words, feelings and images to describe your UCA and think it, feel it, write it, and speak it. It will be your branding on the inside and on the outside, for the world to see.
  4. Share your message boldly, one step at a time – then by quantum leaps. Make an impression not only at in-person meetings but on social media, events, industry presentations, speaking engagements, and with prospects and clients. One of my favorite sayings is “Freedom Lies in Bold Actions.” Experience has taught me it’s true. You may want to see that for yourself.
  5. Remember you’re great but also who gave you your greatness. Chances are that you were sent here with a mission to accomplish something bigger than you – and if you’ve figured that out the hard way or it was delivered to you gently, on a silver platter, it doesn’t matter. When you acknowledge what you’re here to do and take action, there’s a certain peace involved, and with that peace and acceptance, the flood gates open.

What does this have to do with PR, marketing, sales and communicating? Everything. Your greatness is your message and your magic.

It’s time. The world is ready for you.

YOUR TURN

Where do you hold your greatness?

Are you the world’s best kept secret?

What’s keeping you from being ‘great’ and who is that serving? Better yet, why?

Please share your answers below.