First, check out this awesome tool that analyzes and scores the headlines you’ve written. It’s a free headline analyzer from Co-Schedule.com. If you’ve never used it before, definitely give it a try. The goal is to come up with a score as close to 100% as possible. Mine rated a 72%. What I should do (note to self) is write a page of headlines and in my free time, analyze them. Better yet, I’ll invite a few friends to come over and we’ll come up with titles over a bottle of wine. I bet they’ll rock.
There’s also another tool that analyzes the emotional marketing value analysis of a title. This fascinates me (as many things do) and I’ve included the link here. It’s another perspective on how your headline is viewed and it’s available online at the Advanced Marketing Institute.
Next up is an article on how to tweak your headline using specific words and punchy phrases. Author, Tamsin Henderson gives her advice in this article which was featured yesterday in HARO (you gotta love HARO). Read How to Tweak Your Headlines for Success and see what changes you can make in your copy. And yes, we do recognize that character counts do count.
HubSpot always has great information and articles on a variety of marketing and public relations topics. Here are more guidelines on How to Write Catchy Headlines & Blog Titles Your Readers Can’t Resist from Corey Wainwright. Be clear, accurate, brainstorm with others – and don’t forget to be a little bit sexy.
Lastly, let’s look at Megan Marrs’ article 19 Headline Writing Tips for More Clickable, Shareable Blog Posts from Wordstream.com. She asks her readers to think about adding numbers, digits and lists, educating your audience, breaking convention – and also suggests writing about breeding distrust, indicating we’re a pretty cynical society!
There you have it. A variety of sources on ‘How to Write a Kick Ass Headline to Market Your Brand’.
I’d add to this with the following advice.
Practice makes perfect. Go to a supermarket and look at the headlines on tabloids and magazine. Think about eliciting a response from your reader. And, try to use key words that align with your brand. Vary it up though. You don’t want to build on boring. Remember, you can’t always use the headline alone to drive traffic. It’s just part of the mix. Write great content, be relevant and use free SEO tools, tactics and plug ins to help as well.
We’re not trying to be perfect here – we’re all learning as we go. We’re also building our brands in ways that express who we are and how we can help others.
PS – I’ll be speaking about ‘How to Get Free Publicity for Your Brand and Grow Your Business’ in Cambridge, MA on Saturday, March 26th at Sleek Marketing University. The theme of the event is Digital Marketing For SkyRocketing Growth – What’s in Your Arsenal? Join me and fellow speakers Christina Inge, Kai Chung, Jamie Bradley, Chuck Goldstone and Craig Carpenter as we dig deep into online marketing and how you can ramp up your business in a big way. Use the code SOCMED for 40% off.