I’m in the middle of planning a promotional campaign for my events company, Partner Promotions, and am always open to new ideas that are presented to me. Sometimes I find them (or they find me) in the least expected places. One such moment came on Saturday, as I was perusing the colorful fruit aisles at BJ’s.
Relaxed, and in my own world, I couldn’t help but notice the lush display of pineapples, which happened to be my Dad’s favorite fruit. Quickly, I was taken back to my younger years, watching my Dad carve the fruit into shapes that delighted me. The sweetness of the fruit and his artful presentation always brought me joy.
As my subconscious mind remembered the past, my conscious mind clicked into gear and remembered the pineapple as the international symbol of hospitality. At $1.99 each, my mind raced. The pineapple could not only be a unique promotional piece, but a sweet deal as well!
These lovely pineapples (with a fun and targeted companion printed piece) will most likely be my kick off promotional piece sent to PR agencies, Ad agencies or major companies that need “hospitality” at events. Golf tournaments, sports events, grand openings, trade shows, business expos or community initiatives. Let’s face it, hospitality is working with people. Putting your best foot forward with Brand Ambassadors who are meeters and greeters, spread goodwill, and welcome friends and prospects alike, who may one day be fans or buying customers.
Thinking out of the box and being authentic with your own message works.
That is, if you work it.
Your message to the core of who you are.
How sweet is that?