It’s so much fun to see clients update their brands and showcase their expertise. One of the ways we’ve been helping business owners do this is with their e-books, and promoting them to their target audience.
One of my colleagues and clients is Ceri Rueneck from www.ItsYourCall.com
Ceri is an expert at business to business telemarketing; cold calling, lead qualification, lead nurturing and trade show event follow up. She’s a powerhouse of information on the subject, as well as a speaker, trainer and yes – an author with her e-book, Cold Calling for the Clueless.
We targeted Ceri’s e-book via national media release to her target audience; the industrial market, manufacturing/production, enterprise software, and electronics and multimedia, to name a few. In the release, we highlighted her expertise, quoted her as an authority, and offered a link to download a complimentary copy of her e-book.
Every click drives traffic to her website and blog, provides her team with sales leads, and showcases her as an expert for speaking engagements – not to mention it’s a great press opportunity to build her brand.
I got an email from Ceri this morning letting me know that a request for her e-book came in from a business in South Africa. How fun.
Take what’s in your brain and put it on paper. Collect what you’ve been writing and gather it in one place. Re-purpose your content to make a product and share your expertise.
An e-book is just one way to showcase your brand. Ceri’s brand just went international.
How ‘bout your brand? Up for the challenge?