The thought of creating a website to sell your products and services is exciting! From start to finish there may be a hundred steps, but the first is finding a domain name that you like — one that resonates with your brand. Picking the right name influences your overall PR, marketing and social media strategy – so it’s important to choose one that works!

3 Questions to Ask Before You Buy a Domain Name:

  1. If you are the brand, consider buying YourName.com.  Already taken?  Look at YourName.org  or YourNameWhatYouDo.com, with a few variations.  Are you John Smith? Not so great for differentiating yourself on the web. But, if you add your middle initial or city that could help you stand out.

    Now, if you’re “John Smith the Elephant Handler”, I’d do a happy dance and buy JohnSmithElephantHandler.com. I’m certain John would have little competition in the jungle and still get noticed.  Note: I’d also suggest John buy ElephantHandler.com which, by the way, was available at the time I wrote this. John, here’s another tip, link both domains to each other!

  2. Is your domain name hard to spell or a play on words? I like to give everyone a free pass here. Some of us can spell and were spelling bee queens and others were math geniuses. Make your domain name easy to remember and spell. Buy misspelled versions of your domain name that point to your website(s) so you don’t miss any traffic. You might think it’s a waste of time or effort, but it’s an investment that pays off –especially if your name is a bit confusing!
  3. Does someone else have a domain name almost identical to yours? I’ve been asked if it’s worthwhile to buy a domain name similar to yours a hundred times. And my answer is always the same.  Yes, if it’s affordable and in your budget.  But no, if it’s just parked and you have other options. Well positioned PR and social media promotion can create oodles of visibility for your brand and traffic to your website.  All of your marketing tactics combined will make a difference to help meet your goals and objectives.  A consistent message, constant communication and inspired daily action are key!

Another tip about buying domain names?  Buy strategic keywords and string them together as a URL which lead to YOU. Research what works best for your industry before you buy.

All these tips are great, but creating a PR and visibility plan is the most important to get the biggest bang for your buck.

If you want to set up a 15 minute discovery session to see how to cut through the clutter, to sell more products and services – or build your brand, click hereI have a few more PR Summer Session Openings at a discounted price for the rest of August. 

Happy Tuesday!

This is one of those weeks of the year where you’re half in, mostly out – and hopefully spending time with those you care about, and those who care about you. I know I am! And, I feel blessed to have friends, family and a community who have a special place in my heart.

This will be the last Robin’s Rainmakers for 2014! Can you believe this year is almost over? I can’t help but feel that we all probably have one leg in the old, one leg in the New Year. This Robin’s Rainmakers will reflect that feeling with one article that looks ahead to 2015, one article to hopefully inspire you to work on your website as it did for me and one article to help you prepare for things when they’re not so great (aka, a crisis of some sort perhaps an opportunity in disguise).

First up, the article 7 Public Relations Trends To Watch in 2015 by Brian Greene for PRNews, highlights seven trends to watch. You and I both know ‘predicting’ anything is just that – predicting – yet it might help you focus in the first few months of 2015. I especially like the ‘real-time marketing’ and ‘more visual content’ (keep a look out for my videos)!

If you’re going to do anything work related this winter break (if you’re so lucky to get one), read this article 6 ‘About Us’ Pages That Are Probably Better Than Yours by Sonja Jacob for HubSpot and evaluate your own ‘About Me’ page. This might be a great time to get a fresh new page up on your site to start 2015 of with a bang. I love the ideas in this piece and love to be inspired!

Last but not least, Fight or Flight: Responding to a PR Crisis by Stacey Hood for SpinSucks discusses how to respond (because you can’t – or shouldn’t ignore an online crisis) in a negative PR situation. Use the lessons here to build a social policy and as my Dad always told me, “Robin, make lemonade out of those lemons”.

I hope you’ll be enjoying your holidays with family and friends. I wish you magical days, rest and relaxation, and of course a Happy New Year!

The Web’s Best PR, Marketing & Social Media Wisdom

If you’re tight on time, but want to stay up to speed on our industry’s latest news, stories and ideas, I hope you’ll like the articles we picked this week to feature on Robin’s Rainmakers – The Web’s Best PR, Marketing & Social Media Wisdom.

Our goal, as always, is to provide you with a variety of content on PR, Marketing & Social Media to gain more visibility, revenue opportunities and expert status.

Here are this week’s picks for Robin’s Rainmakers:

PR Is The New SEO by Uwe Schmidt for PR Insider

There was a time where you could ‘game’ the system by only buying SEO services. That’s now over. Long live unique, user-oriented content and be sure to eliminate this…

Brands Under Fire by Rosanne Mottola for PRSAY®

Take a look at five brands that have come under fire for ill-advised ideas or mistakes. Read who they are (you may be surprised), see what they did (or didn’t do) to make this list and learn from their mistakes, like Malaysia Airlines…

7 Types of Content Reporters Want in a Press Release by Serena Ehrlich for PR Insider

The Business Wire 2014 media survey asked reporters what types of news they want to see in a press release. Besides the obvious — breaking news — here are six more. Keep this on your desk when you’re writing and make sure to include…

Hope you enjoy these articles, and feel free to share with a friend!

If you’re tight on time, but want to stay up to speed on our industry’s latest news, stories and ideas, I hope you’ll like the articles we picked this week to feature on Robin’s Rainmakers – The Web’s Best PR, Marketing & Social Media Wisdom.

Our goal, as always, is to provide you with a variety of content on PR, Marketing & Social Media to gain more visibility, revenue opportunities and expert status.

Here are this week’s picks for Robin’s Rainmakers:

PR Is The New SEO by Uwe Schmidt for PR Insider

There was a time where you could ‘game’ the system by only buying SEO services. That’s now over. Long live unique, user-oriented content and be sure to eliminate this…

Brands Under Fire by Rosanne Mottola for PRSAY®

Take a look at five brands that have come under fire for ill-advised ideas or mistakes. Read who they are (you may be surprised), see what they did (or didn’t do) to make this list and learn from their mistakes, like Malaysia Airlines…

7 Types of Content Reporters Want in a Press Release by Serena Ehrlich for PR Insider

The Business Wire 2014 media survey asked reporters what types of news they want to see in a press release. Besides the obvious — breaking news — here are six more. Keep this on your desk when you’re writing and make sure to include…

Hope you enjoy these articles, and feel free to share with a friend!

Starting today, and most every Monday for at least the rest of the year, I’d like to share three (3) articles about PR, Marketing, Social Media or other topics that relate to promoting a brand, encouraging entrepreneurship and the quest for more visibility, profitability and revenue opportunities.

Think of it like me searching the internet, to see what you (and I) might like to read, learn, forward or talk about at our next team/client meeting.

That said, here are my three picks for this week, that I’d like to share:

The Difference Between Marketing and PR? It’s All in the Inflections by Steve Goldstein

In this article, “PR News asked its community how it would define the difference between marketing and PR. Most of the responses fell along the lines of “marketing is all about the product and PR is all about the relationships.” We suspect that many marketers and PR pros (and those officially straddling the two) would object to this kind of blanket statement, but the variations on the same theme is telling.” Read to find out the difference as told in short social media posts. Fascinating!

Why Do-It-Yourself Public Relations Is An Urban Legend by Shelley Pringle

“Do-it-yourself PR may sound enticing to you . . . a good way to save a few dollars. However, as someone who has spent 20+ years working in the PR trenches, I’m here to strongly discourage you from taking the bait. The notion that anybody can do their own PR is an urban legend promulgated by folks who think they know what they’re talking about (they don’t). In many cases, they’re actually in the business of selling media lists and related PR products.

At best, DIY PR will lead you to waste a portion of your communications budget. At worst, it’s a recipe for corporate disaster.”

6 Fun Perspectives on PR, by PR Practitioners by Brian Greene

“We queried our audience on Twitter and Facebook, asking for some fun facts about PR that most people don’t know. Here are some of our favorite answers…”

What fun fact about PR would you be able to share?

I hope you find these articles interesting and informative. If you’d like to forward them to a friend or colleague or share with your own community, please click on the icons below. Let them know your thoughts!

Happy Summer! I’m writing this from my island house on Lake Winnepesauke and splitting my time between taking a well-deserved rest with family and friends, working with clients and speaking from the stage at various events across the country.

My next stop is in Baltimore, MD (Aug 2 – 4) for Mara Glazer’s www.thenextbigbuzzevent.com where I’ll speak about ‘How to Create a PR Map and Generate a Buzzz!”

This event is for women entrepreneurs (and a few good men) who want to learn how to build celebrity status, fine tune their offline and on line marketing skills and perfect their social media strategy.

As a speaker and sponsor, I have a couple of complimentary tickets available, so if you’re interested, you can click here. (This event is now over.)

Another opportunity that I’d like to share is for a scholarship for three (3) women who are interested in making a difference in this world.

Mara and I have teamed up to send three women to the Big Buzz Event in Baltimore. I can’t say enough about stepping up to the plate when opportunity knocks. If you know someone who’s interested in applying for this scholarship and being a Buzzworthy Biz Babe, please send them my way, They can write to me directly at Robin@RobinSamoraInc.com or, they can click here about how to apply.

It’s almost the end of July – a time for music festivals, beach, grillin’ and just plain chillin’.

I hope you’re doing just that.

From my back yard to yours, be well and enjoy this beautiful weather,

 

Marketing and social media strategist Mara Glazer and PR expert Robin Samora have teamed up to offer three women entrepreneurs the opportunity to attend Ms. Glazer’s all-new “The Next Big Buzz” event in Baltimore from August 2-4, 2013. Applicants are asked to submit a 300 word essay by July 21, 2013 that highlights: their entrepreneurial vision and what they hope to achieve; the role they aspire to play in turning their vision into reality; and how their vision will help other women now and in the future.

Globally renowned marketing and social media strategist Mara Glazer, and PR expert Robin Samora of Boston-based PR firm Robin Samora Inc., have teamed up to offer three women entrepreneurs the opportunity to attend Ms. Glazer’s all-new “The Next Big Buzz” event in Baltimore from August 2-4, 2013.

The 3-day event, which will be held at the Hilton Baltimore Camden Yards, is geared towards women entrepreneurs and will feature high-energy workshops and presentations that transform attendees into “Buzzworthy Biz Babes” who are celebrities in their fields, widely known, and highly paid for doing what they do best. Event coverage includes:

  • How to create more buzz in a business by thinking like a celebrity.
  • How to finally demystify online marketing, the web and social media channels to explode a business and capture more leads.
  • How to create a business that supports a desirable and healthy work-life balance – while still bringing in serious income.

The event will also provide valuable networking opportunities with more than 200 notable entrepreneurs and business leaders from a variety of fields, including Ms. Glazer who is producing and hosting the event, and Ms. Samora who is a sponsor and presenter.

“It’s a privilege to offer three deserving women the opportunity to attend this transformative event, and take their professional and personal life to the next level,” commented Ms. Glazer and Ms. Samora in a joint statement. “It’s going to be three days of amazing content – and unforgettable fun and excitement — that will change their lives and make the world a better place!”

Women entrepreneurs who are interested in applying for a scholarship to attend The Next Big Buzz event are asked to write an approximately 300 word essay that highlights:

  • Their entrepreneurial vision and what they hope to achieve
  • The role they aspire to play in turning their vision into reality
  • How their vision will help other women now and in the future

Essays must be emailed to Robin@robinsamorainc.com by 11:59pm EDT Sunday, July 21. Successful applicants will be notified by 5:00pm EDT Wednesday, July 24. Selected essays may also be published (either whole or edited).

Each scholarship covers admission to the event and is valued at $697. Applicants will be responsible for travel, accommodation and other expenses.

For more information or media inquiries, contact Robin Samora at (617) 921-3448 or robin(at)RobinSamoraInc(dot)com.

About Mara Glazer

Leading marketing and social media strategist Mara Glazer helps entrepreneurs build amazing businesses that allow them to live amazing lives. She blends online and offline marketing strategies to help business owners create global buzz, and translate that into money in the bank.

Learn more at http://maraglazer.com/

About Robin Samora Inc.

Telling a story is personal. Sharing it is an art. Technology makes it global. Robin Samora Inc., a Boston based PR, branding and promotions firm blends all three to take its clients’ businesses and brands to the next level. With clients like Comcast, WBZ-TV and Blue Man Group, and a roster of authors, entrepreneurs and experts nationwide, the firm prides itself on being a “Promotional GPS” that takes its clients’ brands where they want to go to be seen, heard, engaged and remembered. With over two decades of experience, the firm is as comfortable on major media highways as it is on out-of-the way niche back roads.

Learn more at http://www.RobinSamoraInc.com

Leading marketing and social media strategist Mara Glazer’s all-new three day “The Next Big Buzz” event at the Hilton Baltimore Camden Yards in Baltimore from August 2-4, 2013, features a full slate of high-energy interactive presentations and workshops that promise to transform women entrepreneurs into widely known — and highly paid — Buzzworthy Biz Babes.

Leading marketing and social media strategist Mara Glazer

Leading marketing and social media strategist Mara Glazer

Women entrepreneurs who want to become a celebrity in their field, so that they can get widely known – and highly paid – for doing what they do best, can now visit http://thenextbigbuzzevent.com and register for leading marketing and social media strategist Mara Glazer’s all-new “The Next Big Buzz” event in Baltimore from August 2-4, 2013.

The 3-day event, which will be held at the Hilton Baltimore Camden Yards, features a full slate of high-energy interactive presentations and workshops that promise to transform attendees into “Buzzworthy Biz Babes.” Key topics that Mara Glazer and her team of hand-picked presenters will focus upon include:

  • How to create more buzz in a business by thinking like a celebrity.
  • How to finally demystify online marketing, the web and social media channels to explode a business and capture more leads.
  • How to create a business that supports a desirable and healthy work-life balance – while still bringing in serious income.

In addition, attendees will have ample opportunity throughout the event to network with over 200 successful entrepreneurs in order to find new clients, create joint venture partnerships, and get to know some extremely influential connections.

“This event is for women entrepreneurs who want to get known — and get paid! – for doing what they do best,” commented Mara Glazer, who will also reveal the secrets that enabled her to generate and translate an enormous amount of buzz into multiple 6-figure businesses in less than a year. “It’s also perfect for those who have reached a point where they seriously need to cut the crap when it comes to small business marketing, and get real about what it takes to succeed as a Buzzworthy entrepreneur.”

“Lots of experts only talk about becoming successful – but Mara shows you how,” noted Robin Samora, the principal of Boston-based PR firm Robin Samora Inc., who is an event sponsor and presenter. “She’s all about implementation, action and results. She tells people what they need to know — not just what they want to know. And just as importantly, she’s incredibly fun and inspiring.”

Speaking of her reputation for being fun and inspiring, Miss Glazer also had some comforting words for those who dread so-called professional development events that are little more than boring lectures from talking heads: “Make no mistake: this isn’t three days of being glued to a chair! This event is going to be a party. Yes, we’ll be giving out amazing content, but those fortunate enough to attend will also get a once-in-a-lifetime chance to network, let their hair down, and definitely shake their booty!”

Women entrepreneurs who aspire to be Buzzworthy Biz Babes and reap the rewards of living amazing and successful lives — both professionally and personally — can register for Mara Glazer’s The Next Big Buzz at: http://thenextbigbuzzevent.com/. The registration fee is $697.

For more information or media inquiries, contact Paul Valleau, Executive Assistant to Mara Glazer, at 866-430-4680 or Paul(at)maraglazer(dot)com.

About Mara Glazer

Leading marketing and social media strategist Mara Glazer helps entrepreneurs build amazing businesses that allow them to live amazing lives. She blends online and offline marketing strategies to help business owners create global buzz, and translate that into money in the bank.

Learn more at http://maraglazer.com/.

PR expert Robin Samora’s new article highlights 7 principles that experts, entrepreneurs, authors and other business professionals should align themselves with if they want to stand out in the marketplace and surge ahead of the competition. The full article is available on the Robin Samora Inc. website at www.robinsamorainc.com.

PR Expert Robin Samora, the principal and founder of Boston-based PR Firm Robin Samora Inc., has crafted a new article that identifies the 7 principles that experts, entrepreneurs, authors and other business professionals can align themselves with to get noticed in a competitive marketplace – and surge ahead of the competition.

“I’ve worked closely with numerous business professionals over the years, and most of them have a compelling and worthwhile story to share,” commented Robin Samora, who regularly writes about public relations, communications, branding and other business topics on her firm’s blog at http://www.robinsamorainc.com/category/pr-blog/. “However, unless they know how to stand out for all of the right reasons, they’re often relegated to being the best kept secret in their marketplace. My latest article helps them avoid that distinction, and elevates them above the crowd, which is where they deserve to be.”

According to Samora, experts, entrepreneurs, authors and other business professionals who want to stand out should align their efforts with these 7 principles:

  • Be True to Oneself: Clients and prospects recognize when someone is putting on an act – it makes them feel uncomfortable and uneasy. Attracting the right people and avoiding the wrong ones begins with staying true to oneself.
  • Stop the Negative Thinking: It’s critical to stay focused on what one does well vs. dwelling on lack, flaws and repetitive negative thinking. Optimism is a choice that can quickly become a self-fulfilling prophecy.
  • Always “be” the Brand:  Be ready to initiate conversations that might lead to new business, and remember that you’re always representing the brand.
  • Spread Joy: A positive attitude makes people feel good, which leads to more business, better clients, and most importantly: more joy in a world that often desperately needs it.
  • Project the Right Image: Use a professional photo across all marketing materials and in all of your social media profiles.
  • Be Your Best Advocate: People don’t buy advice, products or services. They buy solutions to their problems. Be aware of what problem(s) you solve, and then promote this in the context of helping people.
  • Be the Center of Influence: Stay up-to-date on industry trends, and stay connected with people worthy of admiration and esteem.

Added Samora: “Ultimately, the thread that connects all of these strategies is one thing: passion. Love for what you do – and delegate the rest. When you do this, your creative force will empower you to work wonders, and you’ll take your career to a whole new level…and your bank account will soon follow.”

The complete version of Samora’s new article “7 Principles to Help You Stand Out in the Marketplace,” which includes an expanded discussion of each of the above-noted tips, is available at: http://www.robinsamorainc.com/2013/06/7-principles-to-help-you-stand-out-in-the-marketplace/

For more information or media inquiries, contact Robin Samora at (617) 921-3448 or Robin(at)RobinSamoraInc(dot)com.

About Robin Samora Inc.

Telling a story is personal. Sharing it is an art. Technology makes it global. Robin Samora Inc., a Boston based PR, branding and promotions firm blends all three to take its clients’ businesses and brands to the next level. With clients like Comcast, WBZ-TV and Blue Man Group, and a roster of authors, entrepreneurs and experts nationwide, the firm prides itself on being a “Promotional GPS” that takes its clients’ brands where they want to go to be seen, heard, engaged and remembered. With over two decades of experience, the firm is as comfortable on major media highways as it is on out-of-the-way niche back roads.

 

Learn more at http://www.RobinSamoraInc.com.

Boston-based communications and PR Firm Robin Samora Inc.’s new RSI MediaReady Program is an interactive, one-on-one program that helps clients become “media-ready” within hours, and to create a turn-key audio product to feature on their website or send to prospects. Clients who sign-up for the program via the Robin Samora Inc. website by May 31, 2013 will also receive private coaching on how to successfully respond to H.A.R.O. (“Help a Reporter Out”) and Profnet Reporter requests – a $199 value.

 

Entrepreneurs, experts, authors, coaches and other success-minded business professionals who wish they could be “media-ready” within hours, and who want to easily create a turn-key audio product to feature on their website or send to prospects, can now sign up for PR and communications firm Robin Samora Inc.’s innovative new program, RSI MediaReady.

RSI MediaReady is an interactive, one-on-one coaching program that features:

• Interview preparation and training for clarity, focus, practice and ‘ready-to-go’ promotion
• Q + A review of 15 initial questions, with feedback and comments for review
• Review of answers for sound bite quality and content-specific goals
• Etiquette and media training for on-air and pre-recorded shows and programs
• A recorded mp3 file of the interview questions for future editing
• A recorded mp3 file of the 45-minute interview (“pod cast”), which can be posted, edited or referred to for messaging

Clients who sign-up for RSI MediaReady will also receive a number of special bonuses, including:

• A sample Pitch Letter to a Radio Producer
• A sample Media Release announcing their guest appearance to the press
• A customized list of up to 10 radio shows/hosts who they can contact immediately
• 3 selections of intro and outro music on a separate mp3
• A Special Report: “10 Ways to use Audio to Boost your Brand”

“Across the country, media professionals and potential clients are very interested in booking coaches, entrepreneurs, experts, authors and other professionals for speaking engagements, article and broadcast interviews, or hiring them as consultants,” commented Robin Samora Inc.’s founder Robin Samora, a widely recognized PR and media relations expert who leads each session. “But if these talented professionals are stuck being the `best kept secret’ in their industry, how can they be found? They won’t. And that’s where RSI MediaReady comes to the rescue. It rapidly helps professionals clarify their message and communicate their brand through the media, so that they reach new and better clients – and ultimately, boost sales and profits.”

Added Samora: “In addition to numerous other business benefits that clients will reap, which include improved SEO/SEM, and the ability to rapidly create a media kit and re-purpose content for their other marketing collateral, there’s also a very important personal element to the program, too. RSI MediaReady will turn just about anyone from an anxious media-newbie into a self-assured media superstar, and unleash a level of self-confidence that will elevate every aspect of their life.”

For more information or media inquiries, contact Robin Samora at (617) 921-3448 or Robin(at)RobinSamoraInc(dot)com.

About Robin Samora Inc.

Telling a story is personal. Sharing it is an art. Technology makes it global. Robin Samora Inc., a Boston based PR, branding and promotions firm blends all three to take its clients’ businesses and brands to the next level. With clients like Comcast, WBZ-TV and Blue Man Group, and a roster of authors, entrepreneurs and experts nationwide, the firm prides itself on being a “Promotional GPS” that takes its clients’ brands where they want to go to be seen, heard, engaged and remembered. With over two decades of experience, the firm is as comfortable on major media highways as it is on out-of-the-way niche back roads.