I wanted to share an article I wrote about sponsoring events, as it’s often a great way to get eyeballs and you know what in seats. I published it a while back, but the content is just as valid today as it was then. Hope you enjoy!

As you may already know, sponsorship opportunities can be a cost-effective way to build equity in your company’s brand, which in turn helps drive increased market share, mind share, sales, revenues and profits.

However, while sponsorships can be very rewarding – whether by lending your company name to an event, participating as a joint venture partner/underwriter, or through any other vehicle – it’s wise to “look before you leap” and ask yourself these 7 questions to help ensure that the effort is a win for everyone involved:

  1. “Is this a good fit for us?” Evaluate the fit between the sponsorship opportunity and your company’s mission and goals. There should be clear alignment.
  1. “Will we reach the right people?” As with any marketing idea or project, you want to ensure that this sponsorship opportunity will let you engage the right target audience for where your company is right now in its strategic marketing plan.
  1. “Can we make this happen?” Despite you and your team’s best intentions and efforts, you need to take into consideration a number of logistical, financial and administrative factors, including: timing, expense, logistics, workload, and staff. Think with you head AND your heart!
  1. “What kind of support is available?” Do some research on the event organizers to see what kind of support is available. Will they co-produce marketing material to offset your costs? Can they give you access to discounted media rates? It’s also a good idea to ask for testimonials from other satisfied sponsors.
  1. “Who will we be up against?” Find out which other brands are involved in the event, and if there are any speakers (e.g. workshops, lectures, etc.). Pay particular attention on whether any of these people might enhance or, in some cases, may detract or damage your brand.
  1. “How many people will we connect with?” Find out how many people have registered, and whether there’s a guarantee on the number who will attend. Also look into how the event is being promoted, and whether your company will be featured as part of that effort.
  1. “What’s the ROI?” While there are many different ways to measure ROI (much to the bane of some CFOs out there), the important thing to confirm is that there is, in fact, an ROI that makes sense per your strategic marketing plan. For example, if your goal is to increase top-of-funnel leads by 15% next quarter, then see how the potential sponsorship opportunity supports that. Or, if your priority is to increase brand recognition by 20% among your key demographic, then evaluate the opportunity through that lens. Whatever your goal, the point here is that you want to think about ROI before you commit to sponsoring – not after.

The Bottom Line

Ultimately, all 7 questions above point to one clear piece of advice: do your homework! That doesn’t mean you should spend weeks or months analyzing every potential sponsorship opportunity. However, it does mean that it’s clearly in your best interest to position your brand for maximum success – and that includes measuring results and conducting a “lessons learned” after each event, so that you’re constantly getting better at the sponsorship game, year after year.

I’ll be the first to agree that event planning is a tough job.

Social media and online marketing can really push your event in front of your target audience, but there’s an enormous marketing opportunity that’s missing.

The number one mistake is that event organizers and speakers stop talking as soon as the event is over!

How’s that a mistake you ask?

It’s all in the follow up.

Thinking back about several recent events, I know it’s overwhelming to stay focused on what you did ‘last week’. Whether you’re a speaker like I am, or an attendee, following up and continuing the conversation is important to building relationships and opening doors of opportunity.

Let’s talk about the ‘why’ first.

[ctt title=”The Importance of a Follow Up Meeting after Events’ you’ll find three key reasons to follow up if you’re event organizer. They’re to collect feedback from attendees, evaluate your budget as well as the overall event strategy. ” tweet=”The Importance of a Follow Up Meeting after Events’ you’ll find three key reasons to follow up if you’re event organizer. They’re to collect feedback from attendees, evaluate your budget as well as the overall event strategy.” coverup=”Zvoub”]

But you’ll learn more…

Steve Randazzo, on Spin Sucks, talks about different ways to keep the conversation going – after the event, if you’re the event organizer. You can read that here; ‘The Most Important Post-Event Engagement Tool’.

He says it’s easy to get so caught up in the pre-event social component that most of us forget about riding the social media train into the future.

[ctt title=”A little more than half of marketers use social media to connect with attendees after events versus three quarters using social media before events. ” tweet=”A little more than half of marketers use social media to connect with attendees after events versus three quarters using social media before events. ” coverup=”d72Jj”]

He suggests a best practice of continuing to use social media long after the event to increase engagement with customers and maximize ROI.

Here’s one more resource I’d like to share with you, ‘The Most Critical 50% of Event Marketing: 4 Tips to Maximize Event Impact’.

[ctt title=”Besides a detailed outline of all your marketing activities, pre-show promotion and your on-site presence should make up only about 50% of your event strategy. The other 50%, which is often overlooked and most critical, should be in the post-show follow up.” tweet=”Besides a detailed outline of all your marketing activities, pre-show promotion and your on-site presence should make up only about 50% of your event strategy. The other 50%, which is often overlooked and most critical, should be in the post-show follow up.” coverup=”eD7kh”]

If you’ve neglected this post event follow up, now’s your chance to plan for your next event.

Make sure you add all of these suggestions to your to-do list and I’m sure you’ll see a huge return on investment on time spend strategizing beforehand.

 

Want to know more about events?  Check out these other articles I’ve written; How to Work a Room without Being There8 Great Way to Promote an Event and Grow Your Business and 5 Ways Businesses Can Use Promotional Products to Boost Profits

It seems like ages since I last wrote to you though it hasn’t been.  I’ve been tucked away in my farmhouse thinking about the New Year and spending lots of quiet time to look at my PRiorities for my business and life with 2015 just seven weeks away. Every year I feel this way, with the start of the holiday bustle and plans for ‘what are you doing for Thanksgiving?’ With my PRomotions work and contracts with retail giants, I see it even more as we gear up for an aggressive 4th quarter of PRofitable PRomotions.  It’s a mindset of wrapping up the year in a strong way, and starting the New Year even stronger.

Let’s look at PRiorities, PRofit and PRomotion: (And Bring It On)

  • As we look at the year in review, it’s always interesting to see where our dollars are coming in from. Are you surprised in any way and are the sources different from what you expected?
  • Are you willing to look at those PRofit centers and develop them even further with PR and PRomotion? I’ve had more than one opportunity to have an Ah ha moment and see untapped possibilities, but it was difficult to see on my own. I’ve always been open to receive guidance and help, and suggest you may consider the same before 2015.
  • When you look at what’s important in your life – the PRiorities – and match it with how you want your PRofits to look, then the time comes for a plan.

One of my favorite ways to spend time with a client is to work with them for a VIP day focusing on the next 90 days to get a clear and concise plan on what they really and truly want their business and life to look like, and then PRomote the heck out of that!

What’s your PRiority, PRofit and PRomotion plan for 2015?

Now is the time to take your best shot for your best life, your best business and plan for one best day after another. You can spin your wheels like a hamster or make a roadmap for where you want to go to be seen, heard or remembered.  The choice is up to you.

Me? I’m reviewing, refining and then redefining what’s best for me, and using my best talents to help others do the same.

PR and Promotion don’t have to be perfect across the board.  They just have to be perfect for you.

It was an exciting week presenting my new workshop, 5 Ways Social Media Can Get You More Sales, Customers and Profits, at the Small Business Expo in Boston. Thank you to all who attended and followed up personally. It’s an exciting time for Social PR and it’s critical to a company’s branding and success – whether you’re a solo business owner, or the biggest fish in any pond!

I love sharing great articles by entrepreneurs for entrepreneurs and giving credit where credit is due. The article How to Create an Elevator Pitch That Will Get You Funded by Steve Blank gives detailed information and some great tips on how to perfect your elevator pitch (or speech). Whether you’re looking to get funding or need to promote your consulting services, perfecting your elevator pitch is one of the most important things you’ll want to accomplish this week. Get a few great ‘how to’ tips here from Entrepreneur.com.

You may be familiar with HARO, but do you know about their parent company, Vocus? They’ve got an active and well-read blog that hits the in boxes of industry insiders, experts and small business owners around the globe. I liked this article 9 Things You Should Consider in Your PR Plan by Jim Dougherty because it lays out a PR Plan, clearly step by step. Work on one, three or all nine to improve your current PR plan. (And, if you don’t have a plan, we have to talk!)

Lastly, we’re featuring The Power of Testimonials (and How We Get Great Ones) written by Alex Turnbull.  This is a MUST read for anyone in business. Here’s one little snippet we’ve highlighted, but take a minute to click on the link to learn more.

“Good testimonials aren’t fluffy; they communicate very specifically the type of person the testimonial writer is and the type of problem they’ve been able to overcome. This helps readers put themselves in the storyteller’s shoes.”

And that’s a wrap for this week’s edition of Robin’s Rainmakers! If you ever have a suggestion for a great article to feature, please send me an email. I’d love to include it here.

As you may know, Brand Ambassadors are coveted and rare professionals who effectively communicate the essence of their company’s unique story, and personify its core values in what they do, what they say, how they act, and even how they think.

What’s more, Brand Ambassadors are extremely valuable “assets” who measurably increase the bottom line, and deliver an ROI that often out-performs advertising, sponsorships and other initiatives. Plus, they help their company retain its top performers, and attract new talent.

Ultimately, Brand Ambassadors are an invaluable part of any company success story, because they’re the “real deal” who get up close and personal with vendors, partners, customers, colleagues – heck, even strangers sitting next to them on a flight or seated next to them at a conference.

However, what you may not know is how to transform yourself into an ELITE Brand Ambassador, which is when you achieve all of the above and, at the same time, boost your income and status big-time, and inspire others to achieve new levels of excellence. Fortunately, the path and process is easier than you imagine when you keep these 3 keys in mind:

1. Be on a “Mission” at All Times

It all starts with knowing how to weave your company’s mission into your communication with a wide variety of audiences, including vendors, partners, customers, colleagues — heck, even strangers sitting next to you on a flight or seated next to you at a conference. Though you may not have noticed before, you’ll be pleasantly surprised by the huge number of “touchpoint” opportunities that are available to you every day.

2. Go Ahead and Brag!

As noted above, grasping the essence of your company’s mission and making it a part of your messaging is one piece of the puzzle. Another key piece is articulating how your company is moving towards that mission. What exciting projects, plans, developments and changes are in the works, or are on the horizon? By conveying these “good news stories”, you’ll add depth to your brand and give it some invaluable substance, as you highlight not just WHERE your company is going, but how you and your talented colleagues are going to get there.

3. Look Within

No, this isn’t about the spiritual side of being a Brand Ambassador. Rather, it’s about how you can use your Brand Ambassador knowledge and talents to motivate your colleagues – especially if, like most corporate work environments, things can get a bit hectic and stressful at times. You can be the refreshing and, in some cases, vital spark that uplifts, energizes and inspires individuals and teams to new heights.

The Bottom Line

As an ELITE Brand Ambassador, you aren’t your company’s “mouthpiece” – i.e. someone who robotically recites a slogan or reads a script. On the contrary, you’re the heart and soul of your company! So ensure that you really feel the authenticity, energy and passion of what you’re saying or writing. You’ll be amazed by how quickly you increase company revenues and profits, while you boost your income, status and professional satisfaction – and inspire others to follow your lead.

PR expert Robin Samora, principal of Boston-based branding, PR and communication firm Robin Samora Inc. explores the 5 ways businesses can use promotional products to generate more leads, customers, sales and profits.

Entrepreneurs, experts and other success-oriented business professionals in search of a trusted and cost-effective way to generate more leads, customers, sales and profits, can now get some valuable “insider’s advice” by reading PR expert Robin Samora’s latest article “5 Ways Businesses can use Promotional Products to Boost Profits.”

“From upscale laptop and tablet bags to functional flash drives and everything in between, promotional products are trusted by business of all sizes – particularly solo, small and mid-size operations — to get and stay ahead of the competition,” writes Samora, who is principal of Boston-based branding, PR and communication firm Robin Samora Inc.”

According to Samora, who has been helping clients measurably improve their performance and results for more than two decades, the 5 ways to make promotional products work are:

• Create Differentiation: Don’t just hand out something typical, boring or generic, but instead give away something that audiences will like, talk about, appreciate, and positively associate with the business.
• Get Functional: If the product has a functional purpose or is tied to an event or season (e.g. cooler bags in the summer, wine openers at a wine expo, etc.), it will be used and valued for years – instead of months, weeks or days.
• Avoid Over-Spending, but Don’t Go Cheap: While it’s fine to give away less expensive promotional products in high traffic locations, make sure that it’s not perceived as junk – or else it will end up in a nearby garbage can.
• Know Your Audience: Audiences with higher buying power want a promotional product that fits that position and self-image. It doesn’t have to be expensive, but it has to align with their lifestyle.
• Brand, Brand and Brand: Adding a company name and logo aren’t enough. If space permits, be sure to add a tagline, URL and phone number as well.

Samora wraps up her article by reminding readers that, ultimately, customers want to be appreciated. As such, businesses that choose the right promotional products and distribute them in the right way will fulfill that desire – and, in doing so, set themselves apart from the competition.

The complete version of Samora’s latest article “5 Ways Businesses can use Promotional Products to Boost Profits,” which includes an expanded discussion of each of the above-noted points, is available at: http://www.robinsamorainc.com/2013/05/5-ways-businesses-can-use-promotional-products-to-boost-profits/.

For more information or media inquiries, contact Robin Samora at (617) 921-3448 or Robin(at)RobinSamoraInc(dot)com.

About Robin Samora Inc.

Telling a story is personal. Sharing it is an art. Technology makes it global. Robin Samora Inc., a Boston based PR, branding and promotions firm blends all three to take its clients’ businesses and brands to the next level. With clients like Comcast, WBZ-TV and Blue Man Group, and a roster of authors, entrepreneurs and experts nationwide, the firm prides itself on being a “Promotional GPS” that takes its clients’ brands where they want to go to be seen, heard, engaged and remembered. With over two decades of experience, the firm is as comfortable on major media highways as it is on out-of-the-way niche back roads.

When it comes to branding and lead generation, while new strategies and tactics emerge on what seems like a weekly (if not daily) basis, there’s one “old favorite” that continues to withstand the test of time, and re-establish itself as both a cost effective and results-based way to create valuable mind share and visibility – which, ultimately, boosts sales and profits. Of course, I’m referring to promotional products.

From upscale laptop and tablet bags to functional flash drives and everything in between, promotional products are trusted by business of all sizes – particularly solo, small and mid-size operations — to get and stay ahead of the competition. Indeed, a giveaway that’s of some value to a potential customer creates an opportunity for engagement – which is the gateway for the lead generation process. This is especially true when the service or product is more complicated to explain, or has a higher perceived value.

Of course, not all promotional products are created equal, and it’s important to choose the right item(s) that will make the strongest and longest impression. Here are five key things to keep in mind to help achieve this important goal:

  1. Use Your Promotional Product to Create Differentiation

    If you want to stand out from the crowd as a leader, then you need a promotional product that your audience will like, talk about, and appreciate.  Even if they choose not to keep the giveaway, chances are they will pass it on to someone who they care about – provided, of course, that they find it valuable.

  2. Choose a Promotional Product that’s Functional

    Align your promotional product to the season and/or event where they’ll be used more than once.  For example, my company has given away extremely well-received insulated cooler bags during the summer months, and branded wine openers at Wine Expos. When audiences perceive that a product is functional, they’re less likely to discard it (think of how many lanyards end up in the garbage can at the end of an event).

  3. Don’t Over-Spend on Promotional Products – but Don’t Cut Corners, Either

    Many companies are now giving less expensive promotional products to their audiences in a high traffic location in order to make an impact, while keeping costs under control. When done properly, this can be a successful strategy. Just ensure that you don’t give out ‘junk’ – it’s better not to give out anything at all, than to be associated with something that will diminish or damage your brand.

  4. Match your Promotional Product to your Audience

    Audiences with large buying power and who represent high potential value (as customers) will be expecting a promotional product that aligns with their position. Also keep in mind that big ticket audiences expect more — even if it’s free — especially if they’ve been loyal to the brand.

  5. Remember to Fully Brand your Promotional Products

    Promotional products can have a lifespan that lasts for years – often decades. We’ve all seen everything from memory sticks to stress balls pads that feature a company that we may never heard about or, at least, are not currently doing business with. As such, it’s essential that everything is fully branded with your name, logo, tagline and contact information. You never know who will see it, and how it may influence them to choose you vs. the competition.

Ultimately, and above all else, keep in mind that today’s customers have more marketing savvy than ever before – regardless of whether they’re buying farm tractors or the latest ultra thin smart phones – and, like all customers, they want to be appreciated. If you choose the right promotional products and distribute them in the right way, you’ll fulfill that expectation, and set your business apart.

 

 

Boston-based communications and PR Firm Robin Samora Inc.’s new RSI MediaReady Program is an interactive, one-on-one program that helps clients become “media-ready” within hours, and to create a turn-key audio product to feature on their website or send to prospects. Clients who sign-up for the program via the Robin Samora Inc. website by May 31, 2013 will also receive private coaching on how to successfully respond to H.A.R.O. (“Help a Reporter Out”) and Profnet Reporter requests – a $199 value.

 

Entrepreneurs, experts, authors, coaches and other success-minded business professionals who wish they could be “media-ready” within hours, and who want to easily create a turn-key audio product to feature on their website or send to prospects, can now sign up for PR and communications firm Robin Samora Inc.’s innovative new program, RSI MediaReady.

RSI MediaReady is an interactive, one-on-one coaching program that features:

• Interview preparation and training for clarity, focus, practice and ‘ready-to-go’ promotion
• Q + A review of 15 initial questions, with feedback and comments for review
• Review of answers for sound bite quality and content-specific goals
• Etiquette and media training for on-air and pre-recorded shows and programs
• A recorded mp3 file of the interview questions for future editing
• A recorded mp3 file of the 45-minute interview (“pod cast”), which can be posted, edited or referred to for messaging

Clients who sign-up for RSI MediaReady will also receive a number of special bonuses, including:

• A sample Pitch Letter to a Radio Producer
• A sample Media Release announcing their guest appearance to the press
• A customized list of up to 10 radio shows/hosts who they can contact immediately
• 3 selections of intro and outro music on a separate mp3
• A Special Report: “10 Ways to use Audio to Boost your Brand”

“Across the country, media professionals and potential clients are very interested in booking coaches, entrepreneurs, experts, authors and other professionals for speaking engagements, article and broadcast interviews, or hiring them as consultants,” commented Robin Samora Inc.’s founder Robin Samora, a widely recognized PR and media relations expert who leads each session. “But if these talented professionals are stuck being the `best kept secret’ in their industry, how can they be found? They won’t. And that’s where RSI MediaReady comes to the rescue. It rapidly helps professionals clarify their message and communicate their brand through the media, so that they reach new and better clients – and ultimately, boost sales and profits.”

Added Samora: “In addition to numerous other business benefits that clients will reap, which include improved SEO/SEM, and the ability to rapidly create a media kit and re-purpose content for their other marketing collateral, there’s also a very important personal element to the program, too. RSI MediaReady will turn just about anyone from an anxious media-newbie into a self-assured media superstar, and unleash a level of self-confidence that will elevate every aspect of their life.”

For more information or media inquiries, contact Robin Samora at (617) 921-3448 or Robin(at)RobinSamoraInc(dot)com.

About Robin Samora Inc.

Telling a story is personal. Sharing it is an art. Technology makes it global. Robin Samora Inc., a Boston based PR, branding and promotions firm blends all three to take its clients’ businesses and brands to the next level. With clients like Comcast, WBZ-TV and Blue Man Group, and a roster of authors, entrepreneurs and experts nationwide, the firm prides itself on being a “Promotional GPS” that takes its clients’ brands where they want to go to be seen, heard, engaged and remembered. With over two decades of experience, the firm is as comfortable on major media highways as it is on out-of-the-way niche back roads.

As a veteran marketer and PR consultant, I’m always looking for fun ways to help my clients grasp the essence of marketing, and how it “fits” into their business. And this latest example comes courtesy of my single friends who are out there on the dating scene.

Indeed, have you ever noticed how much marketing is like dating? From creating a “wish list” for Mr. or Miss Right, to practicing the essential (and increasingly rare) art of active listening, marketing and dating are two time-honored activities that share some uncanny similarities. Here are 5 that make the case:

Similarity #1: They Both Aim for Ideals

Daters play a risky (and sometimes scary) guessing game if they head out the door without a solid of idea of the type of person they’re hoping to find. That’s not to say they shouldn’t be open minded and open to “luck lending a hand.” But without an ideal in mind, who knows where they’ll end up – or with whom?

As a business leader, you need to define your ideal client, too. Are they a solo practitioner, or a Fortune 500 brand? What’s their specialty or niche market? If you weren’t getting paid, who would you want to help and how could you best serve them? Often, your ideal target market is “hidden right in front of you.”

I’m a believer that we have the power to manifest things in our lives if we’re clear about what we want. Take a pen to paper (or fingers to keyboard) and write out the qualities you want in your ideal client. This is a discovery process, and the more time you spend identifying your ideal client, the clearer you will be. And remember: you also may find it necessary to tweak your ideal client profile – and your own beliefs — so that you get paid what you’re worth. Start small, expand your influence and work your crowd.

Similarity #2: They Both Fish Where the Fish Are

Wise daters know that they have a better chance of finding their soul mate if they sign-up for classes or attend events. They’re simply more likely to find like-minded people who share a common interest. Essentially, they fish where the fish are – and not near the lily pads.

As a business leader, attending industry meetings or networking sessions is an easy way to mingle and connect with your niche market. Aim for conferences where you’ll find your ideal client. Make it a point to share your opinions at workshops and breakout sessions. Introduce yourself to key players and ask thoughtful questions at Q + A sessions. Work the room, and by all means, stand out in the crowd as a person of confidence and charisma. And while it’s great to make a big splash, don’t be disheartened if you need to start small. Big wigs weren’t born that way. They worked their way up, and the same will be true for you.

Similarity #3: They Both Plant Seeds

Daters let family, friends, co-workers and colleagues know that they’re interested in meeting someone. After all, everyone knows someone who would like to be in a committed and loving relationship.

As a business leader, you also want to leverage your network so that you can connect with your ideal clients. Now, keep in mind: there’s a right way to ask for an introduction (in person or virtually), and a wrong way. The right way is to be respectful of the fact that most business contacts are protective of their network, which is a valuable asset that they’ve developed and cultivated for years. So don’t be pushy or aggressive. Instead, work on building trust and identifying common ground. Building relationships is the key to growing a business. Start by knowing how to plant seeds in places where they’ll grow and flourish.

Similarity #4: They Both Depend on Attitude

Folks on the dating scene realize that they need to have the right attitude, which is one that’s positive, uplifting and energizing – and, of course, realistic. People can spot a happy person OR an angry person a mile away.

As a business leader, you need to have the same mindset. Even when the chips are down, and you’re feeling at the bottom of the barrel, you’ve got to let the world know that you have it together. Since you are your brand, in both your personal and business worlds, it’s important to look and act successful so you’ll inspire success in others. Truly believe in your greatness, and others will believe it too. There’s an energetic aura around you, so use that to let the world know who you are in a very big way, and how you’ll help solve their problems.

Similarity #5: They Both Need to Ask Questions and Listen

Dating superstars understand that people love talking about themselves, and so they ask questions about interests, work, family background, and so on. This not only sparks meaningful conversation, but it’s a great way to gauge interest and compatibility early on.

As a business leader, you need to think about what’s “in it” for your client – not you. If your clients are happy and you solve their problems, they’ll continue to be your clients. And the only way you can position yourself as a trusted partner is to ask meaningful questions, and actively listen to what’s being said – and what isn’t being said. Keep digging until you find your client’s true needs and wants. You’ll not only glean invaluable data, but you’ll impress your clients since, well, who doesn’t love talking about themselves to an attentive, thoughtful listener?

A Final Piece of Advice

We all know that love takes time. That’s not to say that an instant connection isn’t possible — it is. But usually, it’s more of a marathon than a sprint to really get to know someone and ensure that the attraction is more than superficial or “skin deep.”

As a business leader, keeping this timeframe in mind will serve you well. Is it possible to land a six figure account with one email or phone call? Since I’m an eternal optimist, I’d say yes – just don’t bet on it. Instead, lay the foundation to a solid business relationship as you would a friendship. Be there for your clients through the good times, as well as the bad times.

By doing that, your rewards won’t just be measured in sales and profits. You’ll also evolve and develop as more helpful and – believe it or not – loving and loveable person.

Complimentary 30-minute PR assessment sessions from Boston-based marketing, PR and communications company Robin Samora Inc. provides professionals with clarifying insights into where their brand is now and where it’s headed tomorrow.  The sessions are offered for a limited time and available on a “first come, first served” basis.

Robin Samora Inc., a Boston-based marketing, PR and communications company that has partnered with Fortune 500 corporations, entrepreneurs, business owners, experts and authors for over 20 years, is now offering complimentary PR assessment sessions for a limited time.

The 30-minute telephone assessment sessions, which are offered on a “first come, first served” basis, are personally led by Robin Samora, who is a recognized authority on creating fresh and engaging marketing and PR campaigns that connect brands, consumers and the media. It’s all part of a campaign to mark the recent incorporation of Samora’s two companies, Partner Promotions and Let’s Make You Shine, respectively, as divisions within the Robin Samora Inc. brand.

“Through our Partner Promotions Inc. and Let’s Make You Shine divisions, we can now offer our clients – whether they’re Fortune 500 enterprises, success-minded business owners or expert authors — the best of both worlds,” commented Robin Samora. “With Partner Promotions, we help them achieve a deeper engagement with their audience, and with Let’s Make You Shine, we make their brands more visible. It’s complete, comprehensive support and leadership that helps our clients boost their credibility, mind share, competitive advantage, volume of quality leads and, of course, revenues, sales and profits.”

Professionals who take advantage of the PR assessment sessions will be provided with “straight talk” that helps them identify where they are now, where they want to go, and why they want to get there.

“The assessment sessions are a bit like a hot seat call, and so professionals should be prepared to be frank and take plenty of notes,” added Samora. “At the same time, it’s interactive, progressive and fun. I see my role as a PR light bulb that flicks on for 30 minutes, and illuminates the landscape so that they can see new PR opportunities – and potential threats – with renewed clarity.”

Professionals can request their complimentary 30-minute PR assessment session by sending an inquiry via the Robin Samora Inc. website at: http://www.robinsamorainc.com/pr-assessment/

For more information or media inquiries, contact Robin Samora at (617) 921-3448 or Robin(at)RobinSamoraInc(dot)com.

About Robin Samora Inc.

Telling a story is personal. Sharing it is an art. Technology makes it global. Robin Samora Inc., a Boston based PR, branding and promotions firm blends all three to take its clients’ businesses and brands to the next level. With clients like Comcast, WBZ-TV and Blue Man Group, and a roster of authors, entrepreneurs and experts nationwide, the firm prides itself on being a “Promotional GPS” that takes its clients’ brands where they want to go to be seen, heard, engaged and remembered. With over two decades of experience, the firm is as comfortable on major media highways as it is on out-of-the-way niche back roads.