My tagline is “Don’t Be the Best Secret in Town” and it’s no secret that I love to teach small business owners, experts, authors and professionals how to promote your business and brand. Why? I’ve studied and practiced PR and promotion for over two decades and it comes naturally to me.  I also love to see people succeed and share their gifts so they can sell more products and services.

Even though there are hundreds of ways to promote yourself, there are a few timeless principles that I’d like to share.

1)  Go outside your comfort range and step into the brand you want to be. If that means faking it until you make it, go for it. The feeling is what you’re going for, hand in hand with inspired action. Determine your core values and make every decision from there. You won’t go wrong.
2)  Keep moving forward. We all get discouraged and may want to hide in bed, but that’s precisely when you have to jump back up and restart the engines. There isn’t one flower that I know of that blooms 365 days a year.
3)  Make a dedicated effort to learn. There are countless videos, programs, articles, webinars, classes, and experts in your subject field that know more than you. That’s a good thing. If you’re not growing, you’re dying. I’d rather grow today, thank you.
4)  Acknowledge that you’re an expert in training. We can all learn from one another and even the smallest piece of advice that you take, digest or tweak can move your business in the right direction. Sometimes these experts are disguised and are at networking meetings at 7am. Set your alarm clock for 5:30.
5) Hang with, hire or be a part of a group that’s smarter, richer and more successful than you. You’ll get to where you want to go quicker when you listen to the voice of experience. It’s worth the time, effort and money to hear how others have accomplished goals.
I would add that you want to be accountable to yourself, a group you’ve put together or a Mastermind. But, don’t underestimate the power of a mentor or coach who you trust. Find the right one and they can transform your life and business. You still have to do the work though!
Oh, and write down your goals. When you follow these timeless principles and put pen to paper, or pen to pictures, you’ll become a manifesting machine.

Who doesn’t love free PR? If you’ve been running a business for a while, you know the importance of getting your name out there. If you don’t need any more online or offline PR, then do tell – and share your secrets here!

As an expert, or hope to be influencer, speaking in front of a targeted audience is an opportunity to talk about your business, but also show your smarts, personality and skill.
That’s all well and good, but how do you get invited to speak in front of your perfect target audience?

First, you’ll need to do some homework and create a list of leaders, groups and associations who serve your target clients. The decision to speak locally or travel depends on your goals, budget and schedule.  And, what circuit you’re on.

But, before you begin the process, you’ll need to make sure you’re ready to present yourself at your very best.

I highly recommend this article by Sarah Lloyd-Hughes of Ginger Public Speaking. She mentions getting clear on why you’re speaking, creating a video and speaker sheet outlining several of your signature talks.  You might also want to have a ‘speaking page’ on your website so prospects can know more about you, before they call.

Speaking also provides a certain ‘celebrity status’ and a chance to practice your pitch. Lynan Saperstein penned this article Entrepreneur Speaking Opportunities 101: Why You Need to Be Speaking and How to Get Started for TheBigFactor.com. She talks about the importance of speaking to increase your expert status and includes valuable tips on pricing. Even if you don’t think so, there are benefits to speaking for free, especially if you’re persuasive, have a large audience and a powerful call to action!

If you’ve been, there done that with free speaking, and want to get paid, check out this resource from Enterpreneur.com. It gives you a quick overview on where to find paid speaking gigs by targeting industry associations, booking consulting at companies (according to Business Week, last year consulting topped at $39.3 billion dollars) and using the latest technology to sign prospects up for more information – by text or apps in synch with your email provider.

Lastly, I wouldn’t be a good sharer of information unless I gave you this website, which is one of the most valuable I’ve ever found on speaking.  It’s called www.SpeakerNetNews.com.  It’s a keeper with tips on topics key to the speaking business. Use it as a reference for your questions and how to’s.

Speaking is one of the fastest ways to build a mailing list and database of raving fans. Promote yourself as an expert, increase your credibility and like, know and trust factor. Set the stage for client attraction, just by being you.  It takes time and leg work, but the results are amazing.

Travel the world and get paid for it.  Someone has to do it.

Like this article?  Check out other related articles from my blog, 3 Keys to a Better Keynote, Rather Die than Speak in Public? and 5 Reasons to Hire a Stylist and Upgrade Your Look.

Life is sometimes a surprise and when you put yourself out there – to promote a brand or yourself using PR, you really never know what the outcome will be – or where you’ll be seen.  You just have to believe!

Surprise on me/us, when we heard this weekend that my friend Steve and I would be on a billboard in the Boston DMA to promote the Nova Star cruise ferry from Portland Maine to Yarmouth Nova Scotia. How did we get there?  We were featured in a TV commercial last year for the NovaStar promotion and one of our photos was chosen for the ‘fall’ digital billboard campaign.

NovaCruise

Now, we aren’t part of SAG-AFTRA; we’re two entrepreneurs who decided to take part in the commercial shoot on Steve’s birthday while we were celebrating in Kennebunkport. We never knew when this kind of experience would present itself again, so we said YES!

You can stay in your same old/same old over and over again until you are bored to tears with your life.

You can get PR and promte yourself and your business in the same old way, but, you’ll never get different results. So, shake it up!

This is PR and promotion at its best.

It’s fun! It’s unexpected, visual and shareable.

When you take advantage of PR opportunities like this, the path is unknown. If you move forward with intention and positive energy, life will respond in kind, almost pixelating.

We had breakfast with Carly Fiorina this past Sunday and heard The Donald (pumped up and rearing to go) at a party a couple of weeks ago.

Your life and business can be as full as you want it to be, and as BOLD as you choose.

Ditch the fear and get on board.

When you celebrate who you are, then everyone else will get on board too!

Robin

PS – I’m offering a 3 Month PR Intensive to 10 small business owners, professionals and entrepreneurs who want to boost their brand and income. Write me at Robin@RobinSamoraInc.com  if you want to create a PR Roadmap that will take you from where you are now, to where you want to go!

Who doesn’t like free publicity?

Free publicity is one of my favorite subjects to talk about because it’s all about PR Power on a Budget. You can get the biggest bang for your buck when you utilize all of the tricks and tools that are available to promote yourself or your business.

I could go on for days about all of your options, but for today – let’s concentrate on 3 Ways to Get Free Publicity to put you on the right path!

First up, read one of my own articles called 7 Reasons to Give a Workshop. Technically, by giving a workshop you aren’t working for free – but there are countless publicity and marketing opportunities you can take advantage of by hosting and promoting your own events. Read the full article here on how events help you get free publicity to promote your brand, raise your expert status and of course – help you get noticed!

Next, let’s look at what promotion vehicles you have in place and how you can use them to your advantage.  If you have a blog and are writing as often as you should be, you have a great way to get free publicity for your own business. Write about your new product launch, where you’re speaking next or your own charity involvement.  Get permission to link to other businesses or influence leaders circles — and make sure to promote your blog articles on social media for that extra punch.

Lastly, I want to point out a tool I use all the time — HARO or Help A Reporter Out.  HARO is a secret weapon I recommend to all of my clients to build their media presence.  In basic terms, you answer queries from hungry journalists and by positioning your responses the right way, you can get quoted and interviewed in a variety of publications, tv, radio and blog sources. If you want to learn about how HARO works and how to use it to your advantage, read this article chockfull of good advice!

I write and speak often about free publicity tools and tricks, so be sure to follow me on Twitter @RobinSamora to learn more!

As seen at M.O. What’s Yours

MO: What influenced your decision to use your expertise in specifically helping entrepreneurs?

Robin: I’ve been an entrepreneur since I was a little girl, selling potholders on my bike and Girl Scout cookies door to door. Both of my parents were also entrepreneurs, so it was natural for me to think about business, and we talked about it all the time. I didn’t realize how much I could help the small business owner until I looked at my own experience helping major Fortune 500 corporations expand their brands, to get attention. I realized the ideas and principles were the same, only on a smaller scale. I love the fact that the entrepreneur has a dream, a vision, and passion to make it happen. This excited me because I could use my experience and creativity to help them succeed, and feel the impact personally.

MO: What are some tips for a new business looking to expand their brand and increase visibility in a crowded marketplace?

Robin: This could be a half day seminar – but here are some thoughts! First, above all — you are your brand. Let people know who you are, and get out in the marketplace. Get out from your computer. Be comfortable with promoting yourself, everywhere you go. Attend networking events, have a non-traditional approach to meeting people, and be open to try new strategies for connecting. Engage in social media just 30 minutes a day. Make HARO.com (Help a Reporter Out) your best friend to get press mentions. Write articles for industry journals, and a blog to increase your SEO. Get a feature story in your local paper, set up open office hours at a coffee shop and use a laptop ad to promote your business. Show your expertise any way you can and don’t be embarrassed to promote yourself. Your main business should be getting your name out there in business, and in your community. This will give you a competitive advantage. Be consistent, make the time to expand your brand, and be true to who you are. Love yourself, love your business!

MO: Can you provide some advice that entrepreneurs can gain credibility and PR as an expert in their field?

Robin: My advice to gain credibility as an expert is to be proactive and seek out opportunities to get press, and be featured as an expert. The internet is your oyster. Be a guest blogger, be interviewed on Blog Talk radio, answer questions in business journals, get speaking gigs about your expert topic — even if you’re speaking to a small audience. Lead a panel, share the platform on a webinar, be a guest on a teleseminar series, post on other people’s blogs as an expert. Teach a class. Take all of your press mentions, and everything you’ve done and include it on your website, and link it to your social media accounts. The bigger your footprint, the more you will be recognized. The added bonus is that you become more confident, and believe in yourself as the expert you really are.

MO: What inspired you to create the, Let’s Make You Shine Fund, which empowers young women with a gift, to further their education? What kind of impact have you seen the fund make so far?

Robin: This is my inaugural year with the Let’s Make You Shine Fund. I’ve always believed that we all have gifts, and when you give back and share, you get so much. My first recipient will be using her scholarship to attend Holy Cross College. She was an exceptional candidate, and her plans are to study medicine. My only request is that she, and all others who are recipients, pay it forward at some point in their lives. If each one of us shares their gifts and pays it forward what a better world this will be.

MO: What are some examples that you help your clients be big and bold for getting the best results? Not sure I understand this – but here goes

Robin: I like to co-create opportunity and visibility plans with my clients and listen to their hopes and dreams for their business. We look at where they are, where they want to go, and where they’d like to be noticed. We’re all so busy in our own world that we sometimes can’t see the forest through the trees. My passion is to take my client’s vision, show them a path and ideas on how to meet their goals and objectives. Then it’s all about inspired action to get results.

MO: What’s the most exciting thing on the horizon for you personally or professionally?

Robin: I’m working now on developing a plan to help entrepreneurs get more media coverage. It’s exciting , and a great opportunity to build my own brand. Everyone deserves to shine.

You’re a busy entrepreneur pulled in a million directions.  Meetings, network receptions, events, campaigns.

Sometimes it’s hard to fit it all in. If you’re promoting yourself properly — You Have Your Info Out There! That means press releases in a steady flow about where you are and what you’re doing.  It also includes social media components.  I’m fairly new to social media, but have a team of textperts and experts who are also on the go, helping “me” get out there in the marketplace.

If I can’t get out there, how can I help you get attention in a crowded marketplace? That’s my passion!

So, what do I do?   Set up a Google Alert on myself.

One night I came home to three postings on the web  (see below) :

I might have been skiing, I might have been working, I might have been creating a new proposal for a client, or on a strategy call with a small business owner.

But the bottom line is this.  My name was out there.  And Google let me know.

Thank you Google.

I appreciate the referral.