PR and marketing power doesn’t have to cost you a fortune, but it does cost you some time and effort. There are no magic wands to wave over your head or chants to the PR and Media gods. Just focus, clarity, intention and strategy – and understanding the ins and outs of what you’re doing and being able to change on a dime. You know of course, that you can’t quit three feet from gold, but you don’t want to waste your time where your target market isn’t hanging out either, or quite possibly, never intends to go.

Here’s a graphic I love to use as an example of marketing and the four types of media to get PR Power on a budget, compliments of Gini Dietrich of Spinsucks.com.

Copyright Spinsucks.com

Personally, I tend to focus on earned, owned and shared media.  Writing, free publicity, speaking and a host of other tactics fall into these categories.  But, I recommend without hesitation, paid media, including social media advertising (particularly Facebook for niche audiences) as well as super targeted industry publications which have worked out tremendously well for some of my clients. Sometimes you have to pay to play, but it’s not always 100% spot on, and there is some trial and error you’ll have to endure. That’s where knowing your target audience and the many places they hang out is important.

Getting noticed in all four media clovers, scheduled and ongoing, builds your reputation and credibility, which eventually leads to sales.

Creating a blog is not only one of best examples of your owned media, it’s also a wonderful tool to showcase your expertise, get visibility, publicity and PR.  Bottom line, blogs help you get noticed, but you have to write and post on a consistent basis.

Robin’s Rainmakers has been a platform that has helped me increase online and offline credibility, reputation, speaking opportunities and form valuable partnerships, like the one I have with Constant Contact. I’ve also revved up my personal and professional brand. Blog all you like, but pull in traffic!

Here are 5 Ways to Pull Traffic to Your Blog

  • Use images. Take your own photos or create graphics on Canva.com. You can also use one of the hundreds of free online photo resources. Google free images and read sites like Entrepreneur.com for suggestions.  I like Gratisography.com because it’s fun. Pixabay.com is also a resource we use. See what’s here too at com/FreeBlogPhotos.
  • einstien-robinsamoraMake your images fun. Have you used Photofunia.com? You can put yourself and others in the picture. Here’s an example of a fun graphic I use in presentations. It gives me credibility and aligns me with experts.  Right?
  • Don’t forget Infographics. HubSpot has an amazing example of templates to create infographics.  Take your tips and create a visual that will be shared over and over again.  What’s to gain? Higher visibility and brand recognition.  It’s all about sharing and pinning. The Art of Engagement. Can you use any of these ideas from HubSpot? tinyurl.com/HubSpotTemplates
  • Make the most of your headlines with a title generator. Here’s a cool tool you can use to get ideas for headlines and articles. Some may be way out there – but use what looks good and think of this as an inspiration tank.  Co-Schedule also has a free headline analyzer, but start with this one first to get the swing of it. tinyurl.com/CoolTitleGenerator
  • Take advantage of YouTube. You know YouTube is the second largest search engine in the world.  And, you probably know that you can create a welcome video and mention your blog, as well as link to blog posts from video descriptions.  Did you also know that you have 5000 characters to work with in the video description area? This isn’t the place to stuff keywords, but rather be strategic in your marketing and SEO efforts.

Of course there are other ways to pull traffic to your blog.  Guest blogging, podcasting, speaking gigs, book signings, Amazon Author Central, Good Reads, by-lined articles, networking, interviews and more.

“If you just keep moving forward, you’ll amaze yourself” – Anonymous

I’ve been speaking more than usual lately, and I love it.  Mostly, because I was scared to death of speaking for years and never thought I would never have the nerve to get up and talk about what I know best: PR, branding, small business marketing and being able to combine the core values of your business and personal brand to help you achieve your best version of success.

For some it could mean improving your expert status, credibility, reputation or visibility. For others, more speaking gigs, opportunities for joint ventures or sponsorships. And that all leads to sales of one kind of another. No sales, no business.

Confidence in sales is a must have.

Here are 7 Confidence Building Exercises to Increase Sales (and your Mojo)

  1. Begin with a pep talk every day. Make one up according to where you need to go, who you need to see, how you need to feel. Practice conversations in your head and in front of the mirror. Change it up frequently. Ask your partner, spouse, friend or dog to tell you how great you are.  Say thank you.
  2. Smile and say hello to at least 5 strangers and tell them what you do. Change up your approach and see which intro gets the best response. I’ve been at the copy desk at Staples and met prospects who turned into clients. Put yourself out there – then follow up!
  3. Learn how to tell at least 3 jokes, and get good at it. You’ll never know when you need one to break the ice! Make sure they’re appropriate for the crowd.  Remember, you’re representing your brand, even after hours and that second cocktail.
  4. Challenge yourself in some new way. Go to a new MeetUp or networking group and talk about your services. Join Toastmasters®. That’s where I started. Start small if you’re nervous about the big stage. Serve as a chair person of a volunteer group.  Acknowledge, accept and put yourself out there as someone everyone should know.  You are the expert in  _____(fill in the blank), right?
  5. Give yourself lots of chances. Throw a party! There are so many adjacent possibilities to trying something new. Just like marketing and PR, you don’t put one media pitch out there, you have a MIX. It’s the same way in building confidence. Revving up your energy creates new energy.
  6. Be a better receiver. Accept compliments, ask for testimonials, build a referral program.  Sometimes, we forget how good we are or don’t ask for the business.  Make a decision to reach out to happy clients. Ask for LinkedIn recommendations. Send surveys to get feedback. Use all of the good, and learn from the not so perfect. Isn’t that how we grow?
  7. Review your progress. How are you feeling on a day by day basis? What are you accomplishing in your career or in other parts of your life? Make note of your successes, sales and growing pains and take a look at the week’s end. See how small changes in your attitude, change you!

Confidence is a game changer even if you have to act as if, for just today.

PS – This is an updated version of a blog from 2014.  I made it more relevant to the Sales and PR process. I’m a bigger believer now more than ever. Confidence is a game changer!

You already know that in corporate world, you only get one chance to make a first impression. But what you may not know, is that the “you” who is reading this may not in fact get that opportunity – your LinkedIn profile might beat you to it!

Indeed, more frequently than ever before, everyone from prospective clients and customers to potential business partners and associates are “checking you out” on LinkedIn, which is by far the world’s largest professional networking site with over 200 million members who visit more than 50 million times a week. What’s more, these people are forming opinions, making judgments, and coming to conclusions about you long before you have the chance (if ever!) to say hello over the phone or email, or go in for a hearty handshake or friendly fist pump in person.

Clearly, it’s in your best interest to have an outstanding LinkedIn profile — one that makes the fantastic first (and second…and tenth) impression that YOU want to convey. But how do you create this kind of elite profile? It’s simpler than you think – just focus on these 6 keys:

1. Create a Killer Headline

If your headline suffers from dreaded SOSO (“same old, same old”) syndrome, then to paraphrase Sun Tzu: you’ve lost the battle before it has even begun. Avoid this cruel fate by having a catchy, unique and bold headline that sets you apart, and positions you as someone that people want to connect with. It can also help to put your email address in your headline, so that you send the message that you’re accessible and responsive.

2. Add Relevant Keywords

Be sure to use relevant keywords in your headlines, and throughout your profile (which we’ll get to in a moment). Keywords aren’t just SEO friendly, but they help you stand out in a search.  They also send the signal that you’re digitally savvy, which is certainly a characteristic that you want associated with your personal brand.

3. Write a Focused – and Fantastic – Profile

You know that blurb that might be on your resume – the one that describes your skills in pretty straightforward, ordinary terms? Keep it far, far away from your LinkedIn profile. Yes, people want to know what you’ve done and what you’re good at. But they aren’t leafing through resumes. They want to be impressed and engaged by something unique, authentic and written by a real person (a.k.a. YOU!). There’s so much possibility with LinkedIn to put personality in your profile. You can add photos, videos, special recognition, and so much more. And don’t be afraid to toot your own horn, either. If you don’t believe in your abilities and strengths, how can anyone else?

4. Get a Professional Headshot

I can’t emphasize this enough: if your photo is from the year 2008, or depicts you on a picnic, on a cruise, at the beach, or anywhere else that doesn’t convey the words “professional, poised and confident” then it’s time for a new headshot. As you already know, a professional image counts! Invest in a headshot or professional picture that does your personal brand justice.  You’ll turn heads, and what’s more, people will come up to you at conferences and meetings and say with warmth and familiarity that “they recognize you from your LinkedIn photo!”

5. Ask Others for a Pat on the Back

One of the best features of a LinkedIn profile is the “Recommendations” section. Build credibility with endorsements by asking for recommendations from colleagues, clients and partners. Every positive comment helps build your brand. And of course, remember to recommend others, too – “paying it forward” it always a good policy. Plus, believe it or not, but some people will want to see how you recommend others – so keep that in mind!

6. Keep it Current 

Things move ultra-fast in the corporate world, and it’s easy to let your LinkedIn profile gather dust and grow out of date. It’s essential that you stay on top of this, and ensure that your profile is updated at least weekly. Plus, be sure to join groups, contribute, post and share information that members within and beyond your network will find interesting. As a bonus, the more value you add, the more you’ll show up on news feeds – which will increase your name recognition and exposure in the marketplace. Don’t be the best kept secret in your industry!

The Bottom Line 

A rockin’ LinkedIn profile is just one of the many ways to brand yourself as an expert in your field. Make sure your brand is consistent and noticed on all relevant social media and online platforms. You’ll attract more opportunities and increase your professional reputation by building communities who recognize you as a thought leader in your industry.  Use LinkedIn as part of your online strategy to stand out – and stay ahead!

LinkedIn has so many opportunities to showcase your skills, expertise and talent. And, one of the most underutilized PR and marketing opportunities is publishing on LinkedIn Pulse. It’s a platform to write about your expert topic, repurpose your blogs and presentations and engage an eager audience who want to learn more. Posting on LinkedIn Pulse increases your credibility, reputation and ability for others to like, know and trust you, as well as share and comment on your work.

Publishing Articles on LinkedIn is Easy – Here’s How You Do It

  1. First, you need to have a LinkedIn account which can be as simple or complex as you want, but please make it key word rich and complete in all categories – highlighting your experience. Thumbs up to everyone who takes more than 30 minutes to create a compelling profile and posts a professional headshot. (A high resolution photo is always preferred for when you’re picked up by the media.)
  2. There are two ways to publish on LinkedIn Pulse, but the easiest is to post an article from your home page where you see “Publish A Post”. You’ll have an opportunity to write about your signature topic in depth, create a catchy headline, upload a recent image (or create your own graphic on Canva) and then post your The format is user-friendly and whether you know anything about WordPress or not, it should be a breeze. (this is the end)
  3. Consider writing at least two times a month, but weekly is even better. A longer article with about 500 – 750 words is preferred to provide valuable information and insight on your expert topic, and aim to pen at least five paragraphs. Remember, this isn’t a sales pitch. Publishing on LinkedIn is all about showcasing your knowledge.
  4. If you’re short on time, it’s possible to repurpose older blogs and change up the titles, intros and outros, but only if they’re not already posted on Pulse. You probably have a wealth of digital assets and information in your head, so plan to get it all on paper/online and create an editorial calendar to stay on target and for tracking success. Be sure to vary up the times and platforms posting your articles so there’s consistency but not duplication.
  5. Need Inspiration? Even the best writers get stuck for ideas. Feel free to check out topics that are trending on LinkedIn and Twitter, research BuzzSumo, refer to questions clients and prospects are asking, dive into Quora to see what others are inquiring about – and always be listening to what’s going on in your industry and what your target audience should know to stay ahead of the game.

One of my clients is having great success with LinkedIn Pulse. She blogs regularly and writes a weekly article about her expert topic. I love how she’s built her credibility and reputation from writing and engaging with her readers, as well as networking to the max. She’s taken what’s in her head, put it on paper and tweaked it multiple ways to reach a wide and growing target audience.  Always improving her analytics to match leads and sales, she pays attention to the various groups she’s a part of, listening then writing.

Now, if you’re wondering what days are best to post, recent research has shown that it’s typically Thursday and Sunday, but you should check with your own industry trends. Again, don’t send your blog and post your article the same day.  Mix it up to get the max.

Be strategic in your thinking, writing, and sharing.

You’ve worked hard to write outstanding content. Now promote it via LinkedIn Pulse and other social media platforms to reach your target audience, and turn prospects and customers into raving fans.

And the good thing is, it’s all free!

I’m a big believer in using events to grow your business. Events provide a forum for you to showcase your expertise, grow your database, make new contacts and attract new clients.  And, if you’re in the front of the room as the expert and love engaging with the audience, it’s also fun!

In this article  5 Ways to Grow Your Business with Events by Eventgenioso, you’ll find events other than tradeshows to increase your ROI. Some examples? Experiential events for brand activation or product launches which pique the media’s attention. Training or seminars with high profile speakers in your industry, that even the fussiest client can’t refuse. And, incentive travel for new prospects and to jazz up your sales team. Fuel prices are low, everyone loves to travel and you can mix and match programs to target your goals. Have the courage to make it a mystery trip? 

As an INBOUND Guest Blogger (blogging is a great way to get media mention BTW), Joel Comm talks about using live events to drive business. In his post Live Events: The Fastest Way to Grow Your Business, he discusses the importance of meeting new people and building rapport with your audience. First, there’s getting to the like, know and trust stage. Then comes the opportunity to do business. Yes, live events can be fun and should be – but don’t forget the value of finding out what’s new (and trending) from vendors and starting conversations with strangers, who may one day be your client! 

Lastly, Constant Contact’s UK blog lists 7 Events to Grow Your Business with content definitely worth mentioning. You may be thinking networking or throwing a party right off the bat, but what about an Open House? I’ve suggested this to hospitals to Meet the Doc. There are also events to Get a Taste of “your subject”, expert/customer panels where advice and testimonials can be shared openly (great PR) and of course, Breakfast n’ Learn, to start the day off right. Make your own waffles, anyone?

Events work to build business, expert status, reputation and credibility.

“It takes 20 years to build a reputation and 15 minutes to ruin it.  If you think about that, you’ll do things differently.”
– Warren Buffet

I just taught a PR class on Digital Marketing at Salem State University, so I wanted to share the lesson. It’s about How to Prepare for a PR Crisis – not if it happens, but when it happens. Most of us sail through life and business, but at some point you’ll be caught off guard and it’s not always your fault. Here’s my version of a crisis management plan. Put it in place now to protect what you’ve worked so hard for. Protect your ‘ass-ets’!

9 Steps to a PR Crisis Plan

  1. Put together a crisis management team before a crisis. You may not think you’ll ever have a PR crisis, but if you’re in business it’s not only possible, it’s probable. Include your CEO, legal, marketing, HR and yes – your PR person to be part of this influential life/business saving circle.
  2. We all know you’re busy, but you have to listen. What are your employees, community, customers, enemies and advocates saying? Pick up chatter early enough and you might save yourself time, upset and a major PR crisis. Oh, did I mention lots of money?
  3. As in any relationship, it’s wise to preview expectations. What works for your personal relationships can work in business too. If you say you’re going to call back a customer in 48 hours, do that. If your policy is to call them within 24 hours and don’t follow through, you’ve lost their trust. Here’s an easy rule. Under promise and over deliver.
  4. Being transparent isn’t a bad thing. If you’re a CEO you might see this as a sign of weakness, but being transparent shows that you bleed like everyone else and you’re human. People like, know and trust humans as well as brands. If you’re the leader of the pack and you’ve messed up, admit it and don’t fudge the details. Position them accordingly.
  5. Everyone has made mistakes so how will you respond? My suggestion is to be mindful and thoughtful in your responses to all who have been affected. Someone or a group has been offended or worse, and often there’s more than a BAND-AID® needed. To fix relationships, TLC is needed to build trust again.
  6. You might be angry but for heaven’s sake keep calm. It’s hard to keep your cool when you’ve been attacked and it takes some coaching to stay even keeled. It’s also difficult to not take everything personally. You’ll never be everyone’s best friend.  If you want a best friend, adopt a dog.
  7. Who has ‘keys’ to your social media accounts? A really frazzled fired employee who has your passwords to Facebook, Twitter or LinkedIn might post something negative about you, your staff or business practices. Put a system in place and know who has the passwords to your social media accounts and online voice to the world. Hint: This is critical.
  8. Create social media guidelines that are simple to understand. Sure you can’t control what your employees post on their own social media accounts, but you can ask them to adhere to certain guidelines about your company without infringing on their freedom. Every employee, vendor or volunteer is a brand ambassador for your company. Make sure they share a voice that aligns with your brand, not one that fights it.
  9. Your mom gave you good advice. You’ll never be perfect or please everybody. As a leader every day you step up to the plate and take risks. Some work out and some don’t. My ask is that you think ahead to what might be problematic and plan for it, without being paranoid. Fear puts you in a paralysis state often enough – and you’ve got things to do, places to go and a brand to build.

Create a community and brand advocates that love you and will go to bat on your behalf when times are tough. Don’t hide from bad news. Take a deep breath and suck it up. It not only builds character, but it also builds a stronger brand.

When I was a Girl Scout, this was our motto – and I think it still is.

Branding today doesn’t have to cost a fortune.  In fact, one of my greatest pleasures is teaching clients how to promote themselves using low-cost and often free tips, tricks and tools for high impact publicity and social media exposure.

One critically important element of branding is your avatar or photo – the consistent image you’ll use on all of your social media platforms. Your avatar is a representation of who you are on Twitter, Facebook, Pinterest, You Tube and anywhere online where you post comments or questions.

A few comments on Avatars:

  • An avatar is a very small photo or representation of you. Not sure how to create one? Check out  www.Gravatar.com.
  • Unless you’re a big company (think Coca-Cola, Zappos) don’t use a logo. Use a photo of yourself that doesn’t include a plant sticking out of your head, someone’s arm cut off around your shoulder, or with your favorite can of brew.
  • Remember that you are your brand wherever you go. Please make your image professional, consistent with your reputation and where you’re going in your career.
  • Photos last a lifetime on the internet and they’re dragged up often unexpectedly and to your surprise.
  • You may think it’s funny (today) to post a ‘joke of a photo or picture’ as your avatar, but unless you think you’re a joke, think twice. Not only are you your brand wherever you go, that’s how you’ll be remembered on line – like it or not.
  • Avatars help people be recognized. More than a handful of times I’ve been noticed in a crowd based on the photo (avatar) someone recognized online and offline promoting my brand.

And oh, did I mention, your avatar should  look like you? Not 20 years ago, or 50 pounds ago. An avatar represents you, in real life.

Your best self.

Love your best self,it’s the only one you’ve got!

From my avatar to yours, all the best!

RSI promote eventDeciding to host an event and share your expertise is a bold decision, and one that takes guts – so BRAVO if you’ve got an event slated for 2014!

Creating an event is one of the quickest ways to showcase your expertise to a group who may want to learn more about you, invest in your products or services now or down the road, or have an interest in ‘what you’re up to’, for their own professional growth. Well done, an event provides an opportunity to tell your story, up-level your brand and – let’s be honest, capitalize on your knowledge.

That said, you’ll want not just a boatload of people at your event, (whether it’s live or online) but a boatload of your target audience. They’ll resonate with your message and brand more than anyone else, and you’ll have multiple opportunities to make an impression and suggest that they become raving fans!

Here are7 Ways to Promote an Event in 2014  

1. Get Talking

Step away from the keyboard, and call friends and other people in your network who may be interested in attending your event. Even if your invitation is politely refused (i.e. due to a prior engagement or something to that effect), this is a prime opportunity to make a personal connection that could pay dividends down the road. It’s also ideal for reaching people who you don’t know, since you’re offering them something. Make it an easy, no-stress phone call with no end game in mind.

2. Get Visual

Create flyers and graphics for your event, and post them in an area frequented by your target audience. You can also send these in the mail (yes, the old fashioned way with stamps) to your targeted audience with a personalized post-it note.  Make sure that your graphics have a consistent look, and that the artwork can be re-purposed for invitations, banner ads, and social media.  This saves time, money, and gives your branding efforts maximum exposure.

3. Get Newsworthy

Submit media releases about your event to local news stations, magazines, newspapers and industry publications, as well as on-line blogs and distribution channels.  Be sure to be crisp and clear in your delivery, and include contact information for the press. If you have video, use it here as well. Above all, be media ready to capitalize on the publicity and opportunity for maximum exposure.

4. Get Dialed In

Find local radio stations and targeted blog radio networks that may be interested in an interview. Make your story compelling and be a fun and entertaining guest.  By following these simple guidelines, you’ll build a loyal following, get recognized for your expertise and be able to use the recorded interview in your own promotional strategy. And you’ll probably be invited back!

5. Get Social

Use the power of social media to your advantage.  Post targeted messages to your database and audience on a frequent (though not too-frequent) basis, using various platforms, including Facebook, Twitter, LinkedIn, Pinterest and YouTube. You can also make a list of groups who might benefit from the event, and target them on-line. Keep in mind that it typically takes multiple impressions (a.k.a. touchpoints) before people notice a message and take action. As the best sales professionals advise: be persistent, but never pushy.

6. Get Wordy

Blog about your event, and ask others to do the same.  If you’ve been a guest blogger, ask your colleagues to give you a mention and share it with their list, and do the same with your social media contacts. This not only extends the life of your promotion, but it allows you to reach beyond your traditional target audience.

7. Get Hooked-Up

If you have a room that needs to be filled, consider asking fellow colleagues who are in a complementary — but not competing – business to publicize your event to their list.  Before presenting this type of opportunity, be sure that you have all the details outlined. Make it easy for your partners to promote you by providing pre-launch copy and emails, and copy for social media postings. Always strive to be a good partner, because your reputation will follow-you long after the event is over.

The Bottom Line

Ultimately, if you apply some or all of the strategies above, you’ll:

  • Ensure that your event isn’t a “best kept secret”
  • Provide some valuable help by sharing your wisdom
  • Potentially fill the room with great new customers and clients
  • Have fun doing what you love!

YOUR TURN

What is the most challenging part of promoting a live event?

How do the promotional tactics differ from promoting a live event vs an on-line event?   

Do you typically have a team of people to help with the event? What are their primary roles?  

Let us know your thoughts — and KUDOS to those who dare to dream big, hosting their own event (live or online)!

Best of luck this year, and always!

Leading marketing and social media strategist Mara Glazer’s all-new three day “The Next Big Buzz” event at the Hilton Baltimore Camden Yards in Baltimore from August 2-4, 2013, features a full slate of high-energy interactive presentations and workshops that promise to transform women entrepreneurs into widely known — and highly paid — Buzzworthy Biz Babes.

Leading marketing and social media strategist Mara Glazer

Leading marketing and social media strategist Mara Glazer

Women entrepreneurs who want to become a celebrity in their field, so that they can get widely known – and highly paid – for doing what they do best, can now visit http://thenextbigbuzzevent.com and register for leading marketing and social media strategist Mara Glazer’s all-new “The Next Big Buzz” event in Baltimore from August 2-4, 2013.

The 3-day event, which will be held at the Hilton Baltimore Camden Yards, features a full slate of high-energy interactive presentations and workshops that promise to transform attendees into “Buzzworthy Biz Babes.” Key topics that Mara Glazer and her team of hand-picked presenters will focus upon include:

  • How to create more buzz in a business by thinking like a celebrity.
  • How to finally demystify online marketing, the web and social media channels to explode a business and capture more leads.
  • How to create a business that supports a desirable and healthy work-life balance – while still bringing in serious income.

In addition, attendees will have ample opportunity throughout the event to network with over 200 successful entrepreneurs in order to find new clients, create joint venture partnerships, and get to know some extremely influential connections.

“This event is for women entrepreneurs who want to get known — and get paid! – for doing what they do best,” commented Mara Glazer, who will also reveal the secrets that enabled her to generate and translate an enormous amount of buzz into multiple 6-figure businesses in less than a year. “It’s also perfect for those who have reached a point where they seriously need to cut the crap when it comes to small business marketing, and get real about what it takes to succeed as a Buzzworthy entrepreneur.”

“Lots of experts only talk about becoming successful – but Mara shows you how,” noted Robin Samora, the principal of Boston-based PR firm Robin Samora Inc., who is an event sponsor and presenter. “She’s all about implementation, action and results. She tells people what they need to know — not just what they want to know. And just as importantly, she’s incredibly fun and inspiring.”

Speaking of her reputation for being fun and inspiring, Miss Glazer also had some comforting words for those who dread so-called professional development events that are little more than boring lectures from talking heads: “Make no mistake: this isn’t three days of being glued to a chair! This event is going to be a party. Yes, we’ll be giving out amazing content, but those fortunate enough to attend will also get a once-in-a-lifetime chance to network, let their hair down, and definitely shake their booty!”

Women entrepreneurs who aspire to be Buzzworthy Biz Babes and reap the rewards of living amazing and successful lives — both professionally and personally — can register for Mara Glazer’s The Next Big Buzz at: http://thenextbigbuzzevent.com/. The registration fee is $697.

For more information or media inquiries, contact Paul Valleau, Executive Assistant to Mara Glazer, at 866-430-4680 or Paul(at)maraglazer(dot)com.

About Mara Glazer

Leading marketing and social media strategist Mara Glazer helps entrepreneurs build amazing businesses that allow them to live amazing lives. She blends online and offline marketing strategies to help business owners create global buzz, and translate that into money in the bank.

Learn more at http://maraglazer.com/.