I keep forgetting how easy it is to get free publicity.  If you know where to look and how to respond, it’s straightforward. But, you have to have discipline.

My favorite site for free PR is HelpAReporter.com, commonly known as HARO.

Last month, on December 20th I was featured in an article on kids, parents and gratitude  on CNBC.com, 5 Ways to Teach Your Kids the Art of Giving This Holiday Season.

A couple of weeks earlier, FS Local wrote a story, Picking the Brain of a PR Pro! Behind the Business with Brand Expert Robin Samora.

Do You Want Free Press? Follow these 7 Steps to Get Picked Up by HARO Reporters

  1. First, sign up for HARO and get daily emails from reporters and journalists.
  2. When you see a query that interests you, make sure there’s a fit.
  3. Make your pitch short, concise and be sure there are no misspellings or mistakes.
  4. Don’t deviate from the questions, stay on topic. Be light, bright and polite.
  5. In the subject line when you respond write: HARO: and copy the title of the query.
  6. Include your contact information, website, email and phone number. Be available 23/7.
  7. Don’t stalk the reporter or follow up, unless they ask. Do your best and become a resource.

The more practice you have pitching a story, the better you’ll be. And, once you start getting published, the more you’ll want to respond.

This is earned media and you’re showcasing your expertise.

Sure, responding to HARO and other sites takes time, but the rewards far outweigh the work.

Sign up this week, and get the visibility you deserve!

What an amazing week we’ve had with the Robin Samora PR team and Partner Promotions! It was an honor to be featured as a social media panelist at IBM sponsored Women’s Toolbox conference, participate at Mara Glazer’s BizCon 2014 event, be a right hand to CBS for their Price is Right TV auditions and represent the Xfinity brand at Harvest festivals and retail venues in New England.

Next up – getting ready to speak at the #BostonSmallBizExpo on October 2.

Now for the Rainmaking – PR, marketing and social media articles (and video):

First up, check out this fun YouTube video by Dutch Royal Airlines KLM.   This is plain and simple ‘brilliant social media, engagement and brand loyalty’! It’s quite adorable, too (and features a cute puppy, so if you love dogs like me – you’ll definitely want to watch and learn!)

Next, we found a Duct Tape Marketing weekly round up we wanted to share with you. Last week’s round up included three useful social media tools. We like ‘em. You’ll love ‘em! Check it out and see if you agree.

Last, but not least ‘17 Advanced Methods for Promoting Your New Piece of Content’ via Kiss Metrics. This is for you if you are ready to promote your content beyond posting to Facebook, LinkedIn & Twitter. I read it more than twice, whoa baby!

I hope you enjoy these articles and other bits of information we’re collecting at Robin’s Rainmaker’s – the Web’s best PR, marketing and social media wisdom.

Have a great week and feel free to share below!

[contentbox width=”650″ borderwidth=”1″ borderstyle=”solid” bordercolor=”000000″ dropshadow=”0″ backgroundcolor=”FFFFFF” radius=”0″]Thanks to a new retail partnership created by PR firm Robin Samora Inc., students of all ages in the Boston area who sign-up for any of Comcast’s Fall Rush Offers — which include Blast Internet, Showtime, HBO, StreamPix, HD and other extras — will receive a complimentary brick oven gourmet pizza from Boston’s award-winning Ecco Pizzeria. The promotion runs from August 30 through September 8, 2013 and is available while supplies last.[/contentbox]

Students of all ages in the Boston area who want to save big on blazingly fast broadband Internet speeds and get more HD channels than they can keep track of, can now satisfy their hunger pangs along with their digital cravings thanks to a new retail partnership created by PR firm Robin Samora Inc. on behalf of its longtime client Comcast.

 

From August 30 through September 8, 2013 and while supplies last, students who sign-up for any of Comcast’s Fall Rush Offers — which include Blast Internet, Showtime, HBO, StreamPix, HD and other extras — will receive a complimentary brick oven gourmet pizza from Boston’s award-winning Ecco Pizzeria.

 

To take advantage of the promotion, students must sign-up for an eligible Comcast offer through Robin Samora Inc.’s authorized retail team, either on-site at Ecco Pizzeria (1147 Commonwealth Avenue in Boston; www.EccoPizzeria.com), or by calling Robin Samora at 617-921-3448. Once installation is complete, students will receive a gift card by mail.

 

“We’ve worked closely with Comcast for over a decade to promote their innovative broadband products and services and to deepen their audience engagement,” commented Robin Samora, the principal and founder of Robin Samora Inc. “We feel that connecting Comcast to Ecco Pizzeria through this new retail partnership is a perfect fit for all involved, and a clear benefit for students who will enjoy the most aggressive prices that Comcast has ever offered for its cable and Internet packages. They’ll also love using Comcast’s amazing apps to find mobile hotspots, schedule DVR and more.”

 

Samora also noted that geography played a key factor in her company’s decision to choose Ecco Pizzeria from a pool of other strong potential retail partners.

 

“Aside from having what me and many others feel is the best gourmet pizza in Boston, Ecco Pizzeria’s location is perfect to reach the student market,” added Samora. “It’s just past Boston University, and near both Boston College and legendary Harvard Street, which puts it the middle of thousands of students, apartments, and on Boston’s famous Green Line.”

 

“We’re very pleased to partner with Robin Samora Inc. and her client Comcast,” commented Steve Silverman, the owner of Ecco Pizzeria. “It’s a great opportunity for students to get a great deal on their Comcast services and enjoy some of the best pizza in town. Students are always hungry, and they love to eat — so it’s a win-win!”

 

For more information or media inquiries, contact Robin Samora at (617) 921-3448 or Robin(at)RobinSamoraInc(dot)com.

About Robin Samora Inc.

Telling a story is personal. Sharing it is an art. Technology makes it global. Robin Samora Inc., a Boston based PR, branding and promotions firm blends all three to take its clients’ businesses and brands to the next level. With clients like Comcast, WBZ-TV and a roster of authors, entrepreneurs and experts nationwide, the firm prides itself on being a “Promotional GPS” that takes its clients’ brands where they want to go to be seen, heard, engaged and remembered. With over two decades of experience, the firm is as comfortable on major media highways as it is on out-of-the-way niche back roads.

Learn more at http://www.RobinSamoraInc.com.

[contentbox width=”650″ borderwidth=”1″ borderstyle=”solid” bordercolor=”000000″ dropshadow=”0″ backgroundcolor=”FCFCFC” radius=”0″]PR expert Robin Samora shared advice on how to create a PR map and generate buzz at the inaugural Women in the Pet Industry (WIPIN) on August 23-25 in Portland, Oregon. Joining Samora as her special guests were two extraordinary women who beat out a number of worthy candidates to win a scholarship to attend the event. [/contentbox]

Robin Samora, the principal and founder of Boston-based PR firm Robin Samora Inc., shared her experiences, insights and advice on how to create a PR map and generate buzz at the inaugural Women in the Pet Industry (WIPIN), which was held on August 23-25 in Portland, Oregon.

Samora’s talk, which took place on August 25 at noon, was delivered to an audience of women pet professionals, including renowned CEOs, award-winning entrepreneurs, product manufacturers, vets, sitters, groomers, trainers, artists, writers, boutique store owners and others. Coverage of Samora’s talk included:

  • understanding the real purpose of PR
  • why good PR matters today more than ever before
  • how to create a customized and practical PR visibility plan
  • little-known PR secrets that elevate – or undermine – the best laid plans and strategies
  • the right way to pitch news and how to build valuable relationships with the press

Samora was also tapped by WIPIN organizers to join a panel of PR and Marketing experts to field questions from audience members and provide advice and tips on how to position a business for greater visibility, how to make a positive difference in the pet industry, and more.

In addition, joining Samora at the WIPIN Conference as her special guests were two extraordinary women who beat out a number of worthy candidates to win a Robin Samora Inc.-sponsored scholarship to attend the event:

  • Kathy “Kat” Albrecht, a pet detective, author and trainer who was formerly a police officer, field training officer, police detective, and K9 trainer
  • Beth Larsen, the chief dog bed wrangler of Waggletops, which makes custom-fit covers for dog beds and shelters around the world

All candidates were required to submit an essay describing how they were making a positive difference in the pet industry today, and how they would leverage the scholarship to “pay it forward” in the future.

“I’m thrilled to have sponsored these female entrepreneurs who have a vision to help animals and make a difference,” commented Samora. “My late dog Lucy was my best friend, and also an inspiration. In Lucy’s memory, I’m honored to support these amazing women, and help them make a lasting, positive difference in the lives of pets and people in their communities.”

For additional information or media inquiries, contact Robin Samora at (617) 921-3448 or robin(at)RobinSamoraInc(dot)com.

About Robin Samora Inc.

Telling a story is personal. Sharing it is an art. Technology makes it global. Robin Samora Inc., a Boston based PR, branding and promotions firm blends all three to take its clients’ businesses and brands to the next level. With clients like Comcast, WBZ-TV, and a roster of authors, entrepreneurs and experts nationwide, the firm prides itself on being a “Promotional GPS” that takes its clients’ brands where they want to go to be seen, heard, engaged and remembered. With over two decades of experience, the firm is as comfortable on major media highways as it is on out-of-the way niche back roads.

Learn more at http://www.RobinSamoraInc.com

Marketing and social media strategist Mara Glazer and PR expert Robin Samora have teamed up to offer three women entrepreneurs the opportunity to attend Ms. Glazer’s all-new “The Next Big Buzz” event in Baltimore from August 2-4, 2013. Applicants are asked to submit a 300 word essay by July 21, 2013 that highlights: their entrepreneurial vision and what they hope to achieve; the role they aspire to play in turning their vision into reality; and how their vision will help other women now and in the future.

Globally renowned marketing and social media strategist Mara Glazer, and PR expert Robin Samora of Boston-based PR firm Robin Samora Inc., have teamed up to offer three women entrepreneurs the opportunity to attend Ms. Glazer’s all-new “The Next Big Buzz” event in Baltimore from August 2-4, 2013.

The 3-day event, which will be held at the Hilton Baltimore Camden Yards, is geared towards women entrepreneurs and will feature high-energy workshops and presentations that transform attendees into “Buzzworthy Biz Babes” who are celebrities in their fields, widely known, and highly paid for doing what they do best. Event coverage includes:

  • How to create more buzz in a business by thinking like a celebrity.
  • How to finally demystify online marketing, the web and social media channels to explode a business and capture more leads.
  • How to create a business that supports a desirable and healthy work-life balance – while still bringing in serious income.

The event will also provide valuable networking opportunities with more than 200 notable entrepreneurs and business leaders from a variety of fields, including Ms. Glazer who is producing and hosting the event, and Ms. Samora who is a sponsor and presenter.

“It’s a privilege to offer three deserving women the opportunity to attend this transformative event, and take their professional and personal life to the next level,” commented Ms. Glazer and Ms. Samora in a joint statement. “It’s going to be three days of amazing content – and unforgettable fun and excitement — that will change their lives and make the world a better place!”

Women entrepreneurs who are interested in applying for a scholarship to attend The Next Big Buzz event are asked to write an approximately 300 word essay that highlights:

  • Their entrepreneurial vision and what they hope to achieve
  • The role they aspire to play in turning their vision into reality
  • How their vision will help other women now and in the future

Essays must be emailed to Robin@robinsamorainc.com by 11:59pm EDT Sunday, July 21. Successful applicants will be notified by 5:00pm EDT Wednesday, July 24. Selected essays may also be published (either whole or edited).

Each scholarship covers admission to the event and is valued at $697. Applicants will be responsible for travel, accommodation and other expenses.

For more information or media inquiries, contact Robin Samora at (617) 921-3448 or robin(at)RobinSamoraInc(dot)com.

About Mara Glazer

Leading marketing and social media strategist Mara Glazer helps entrepreneurs build amazing businesses that allow them to live amazing lives. She blends online and offline marketing strategies to help business owners create global buzz, and translate that into money in the bank.

Learn more at http://maraglazer.com/

About Robin Samora Inc.

Telling a story is personal. Sharing it is an art. Technology makes it global. Robin Samora Inc., a Boston based PR, branding and promotions firm blends all three to take its clients’ businesses and brands to the next level. With clients like Comcast, WBZ-TV and Blue Man Group, and a roster of authors, entrepreneurs and experts nationwide, the firm prides itself on being a “Promotional GPS” that takes its clients’ brands where they want to go to be seen, heard, engaged and remembered. With over two decades of experience, the firm is as comfortable on major media highways as it is on out-of-the way niche back roads.

Learn more at http://www.RobinSamoraInc.com

Leading marketing and social media strategist Mara Glazer’s all-new three day “The Next Big Buzz” event at the Hilton Baltimore Camden Yards in Baltimore from August 2-4, 2013, features a full slate of high-energy interactive presentations and workshops that promise to transform women entrepreneurs into widely known — and highly paid — Buzzworthy Biz Babes.

Leading marketing and social media strategist Mara Glazer

Leading marketing and social media strategist Mara Glazer

Women entrepreneurs who want to become a celebrity in their field, so that they can get widely known – and highly paid – for doing what they do best, can now visit http://thenextbigbuzzevent.com and register for leading marketing and social media strategist Mara Glazer’s all-new “The Next Big Buzz” event in Baltimore from August 2-4, 2013.

The 3-day event, which will be held at the Hilton Baltimore Camden Yards, features a full slate of high-energy interactive presentations and workshops that promise to transform attendees into “Buzzworthy Biz Babes.” Key topics that Mara Glazer and her team of hand-picked presenters will focus upon include:

  • How to create more buzz in a business by thinking like a celebrity.
  • How to finally demystify online marketing, the web and social media channels to explode a business and capture more leads.
  • How to create a business that supports a desirable and healthy work-life balance – while still bringing in serious income.

In addition, attendees will have ample opportunity throughout the event to network with over 200 successful entrepreneurs in order to find new clients, create joint venture partnerships, and get to know some extremely influential connections.

“This event is for women entrepreneurs who want to get known — and get paid! – for doing what they do best,” commented Mara Glazer, who will also reveal the secrets that enabled her to generate and translate an enormous amount of buzz into multiple 6-figure businesses in less than a year. “It’s also perfect for those who have reached a point where they seriously need to cut the crap when it comes to small business marketing, and get real about what it takes to succeed as a Buzzworthy entrepreneur.”

“Lots of experts only talk about becoming successful – but Mara shows you how,” noted Robin Samora, the principal of Boston-based PR firm Robin Samora Inc., who is an event sponsor and presenter. “She’s all about implementation, action and results. She tells people what they need to know — not just what they want to know. And just as importantly, she’s incredibly fun and inspiring.”

Speaking of her reputation for being fun and inspiring, Miss Glazer also had some comforting words for those who dread so-called professional development events that are little more than boring lectures from talking heads: “Make no mistake: this isn’t three days of being glued to a chair! This event is going to be a party. Yes, we’ll be giving out amazing content, but those fortunate enough to attend will also get a once-in-a-lifetime chance to network, let their hair down, and definitely shake their booty!”

Women entrepreneurs who aspire to be Buzzworthy Biz Babes and reap the rewards of living amazing and successful lives — both professionally and personally — can register for Mara Glazer’s The Next Big Buzz at: http://thenextbigbuzzevent.com/. The registration fee is $697.

For more information or media inquiries, contact Paul Valleau, Executive Assistant to Mara Glazer, at 866-430-4680 or Paul(at)maraglazer(dot)com.

About Mara Glazer

Leading marketing and social media strategist Mara Glazer helps entrepreneurs build amazing businesses that allow them to live amazing lives. She blends online and offline marketing strategies to help business owners create global buzz, and translate that into money in the bank.

Learn more at http://maraglazer.com/.

PR expert Robin Samora’s new article introduces experts, entrepreneurs, authors and other business professionals to 8 powerful, proven, practical and cost-effective ways to promote an event in order to grow their business. The full article is available on the Robin Samora Inc. website at www.robinsamorainc.com.

In her latest feature article, PR expert Robin Samora has 8 powerful, proven, practical and cost-effective strategies for experts, entrepreneurs, authors and other business professionals who want to promote an event in order to grow their business.

“Events are memorable and fun ways to make a business stand out from the pack,” commented Samora, the principal and founder of Boston-based PR firm Robin Samora Inc. “However, many people aren’t sure how to promote their event in powerful and cost-effective way. My latest article helps unravel this mystery and puts readers on the path towards more bottom-line success and personal satisfaction.”

Samora’s 8 ways for experts, entrepreneurs, authors and other business professionals to promote an event and grow their business are:

  • Get Talking: Reach out via phone – not email – to friends, associates and other contacts who might be interested in attending the event. Even if the invitation is politely declined, use this opportunity to make a personal connection that could pay dividends down the road.
  • Get Visual: Create professional-quality marketing collateral (e.g. flyers) and mail them to targeted contacts, along with a personalized post-it note. As a bonus, the marketing collateral can be re-purposed for invitations, banner ads, social media and more.
  • Get Newsworthy: Submit professional news releases to local media, including TV stations, magazines, newspapers, and industry publications. Remember to reach out to the online community, including blogs and websites. Also be prepared with a media kit or other information when contacted.
  • Get Dialed-In: Connect with radio stations who may be interested in an interview. If invited to speak, ensure that the story is compelling, and that there’s an irresistible offer with a time-specific deadline.
  • Get Social: Leverage the power of social media to spread the word. Be sure to post targeted content on various platforms (e.g. Facebook, Twitter, LinkedIn, YouTube, etc.). Also keep in mind that several impressions will likely be necessary before target audiences take notice and act.
  • Get Wordy: Blog about the event and request that others in the network do the same. This not only extends the life of the promotion, but it expands the reach beyond traditional target markets.
  • Get Hooked-Up: Ask colleagues in a (non-competing) business to publicize the event. Be sure to make the referral arrangement simple, easy and clear. It’s also wise to provide referral partners with collateral, such as emails and social media posts, which they can quickly send to their network.
  • Get Educational: Launch a pre-event teleclass to share information with both registered and prospective event attendees. As a bonus, this is also a great opportunity to generate feedback to make the upcoming event even more compelling, relevant and meaningful.

Added Samora: “Ultimately, those who apply these strategies will ensure that their event is well publicized, that they’ll have fun sharing their knowledge, and that they’ll go a long way towards filling the room with great new customers and clients.”

The complete version of Samora’s new article “8 Great Ways to Promote an Event and Grow Your Business,” which includes an expanded discussion of each of the above-noted tips, is available at: http://www.robinsamorainc.com/2013/06/8-great-ways-to-promote-an-event-and-grow-your-business/

For more information or media inquiries, contact Robin Samora at (617) 921-3448 or Robin(at)RobinSamoraInc(dot)com.

About Robin Samora Inc.

Telling a story is personal. Sharing it is an art. Technology makes it global. Robin Samora Inc., a Boston based PR, branding and promotions firm blends all three to take its clients’ businesses and brands to the next level. With clients like Comcast, WBZ-TV and Blue Man Group, and a roster of authors, entrepreneurs and experts nationwide, the firm prides itself on being a “Promotional GPS” that takes its clients’ brands where they want to go to be seen, heard, engaged and remembered. With over two decades of experience, the firm is as comfortable on major media highways as it is on out-of-the-way niche back roads.

Learn more at http://www.RobinSamoraInc.com.

 

PR expert Robin Samora’s new article highlights 8 little-known ways that experts, entrepreneurs, authors and other business professionals can “market like the big boys” – but on a shoestring budget. The full article is available on the Robin Samora Inc. website at www.robinsamorainc.com.

Experts, entrepreneurs, authors and other business professionals who want to “market like the big boys” and yet need to make their limited funds go as far as possible, can now get the practical, proven and little-known tips they need in PR expert Robin Samora’s latest article “8 Tips for Marketing on a Shoestring Budget.”

“With so much competition today, effective marketing is more important than ever before,” commented Robin Samora, the principal and founder of Boston-based PR firm Robin Samora Inc. “And yet without big budgets, how can small and mid-sized businesses compete? My latest article answers this in a quick, clear and easy-to-read way.”

Samora’s 8 little-known tips for marketing on a shoestring budget are:

  • Share Knowledge: Offer an initial consultation that provides meaningful value, and explains how clients will solve their problems and achieve their goals. The time investment can be as minimal as 15 minutes, and this can be done over the phone, via Skype (web cam), or in person if it’s practical to do so.
  • Stay in Touch: Quick emails, hand-written birthday cards, or low-key yet thoughtful gifts are all excellent – and virtually cost-free – ways to stay on the radar screen.
  • Target Messages: Aim all messages to customers and prospects via email, blogs, video, invoices, brochures, newsletters, premiums, signage, etc. Post on social media as frequently as possible and share information.
  • Build a Referral Base: Always send a small thank you gesture (e.g. a gift certificate) to referral partners. Also, never shy away from asking for referrals – just ensure that it’s done in a polite and clear way, and reciprocate the gesture.
  • Send Updates: Twice a year, write a personalized letter to clients and share a “State of the Union” that includes what projects and community initiatives you’re involved in. Also remember to thank everyone who has helped make the achievements possible, and single out inspirational role models.
  • Invite Clients to Speaking Events:  This is a great way to impress clients with your expertise. If invitees can’t make it, send a video, press link or a follow-up article that summarizes the presentation.
  • Get Mentioned: Hire a PR, social media assistant or office admin to respond to online media requests such as HARO (“Help a Reporter Out”) or Profnet. Also set up a Google Alert to track mentions and publicity.
  • Get Published: Promote articles and post links on the web and social media. Include hard copies in a press kit (and a digital version) in an online media room. Also consider paper-clipping a business card in places that might seem out of the ordinary, but that are frequented by target audiences.

Added Samora: “Above all else, there’s one thing to always remember: you’re the spokesperson for your brand. And that means your priority is to get `out there’ and make an impression. You never know what relationship will blossom and turn into your next – and possibly greatest – business success story.”

The complete version of Samora’s new article “8 Tips for Marketing on a Shoestring Budget,” which includes an expanded discussion of each of the above-noted tips, is available at: http://www.robinsamorainc.com/2013/06/8-tips-for-marketing-on-a-shoestring/ 

For more information or media inquiries, contact Robin Samora at (617) 921-3448 or Robin(at)RobinSamoraInc(dot)com.

About Robin Samora Inc.

Telling a story is personal. Sharing it is an art. Technology makes it global. Robin Samora Inc., a Boston based PR, branding and promotions firm blends all three to take its clients’ businesses and brands to the next level. With clients like Comcast, WBZ-TV and Blue Man Group, and a roster of authors, entrepreneurs and experts nationwide, the firm prides itself on being a “Promotional GPS” that takes its clients’ brands where they want to go to be seen, heard, engaged and remembered. With over two decades of experience, the firm is as comfortable on major media highways as it is on out-of-the-way niche back roads.

Learn more at http://www.RobinSamoraInc.com.

 

PR expert Robin Samora’s new article highlights 7 principles that experts, entrepreneurs, authors and other business professionals should align themselves with if they want to stand out in the marketplace and surge ahead of the competition. The full article is available on the Robin Samora Inc. website at www.robinsamorainc.com.

PR Expert Robin Samora, the principal and founder of Boston-based PR Firm Robin Samora Inc., has crafted a new article that identifies the 7 principles that experts, entrepreneurs, authors and other business professionals can align themselves with to get noticed in a competitive marketplace – and surge ahead of the competition.

“I’ve worked closely with numerous business professionals over the years, and most of them have a compelling and worthwhile story to share,” commented Robin Samora, who regularly writes about public relations, communications, branding and other business topics on her firm’s blog at http://www.robinsamorainc.com/category/pr-blog/. “However, unless they know how to stand out for all of the right reasons, they’re often relegated to being the best kept secret in their marketplace. My latest article helps them avoid that distinction, and elevates them above the crowd, which is where they deserve to be.”

According to Samora, experts, entrepreneurs, authors and other business professionals who want to stand out should align their efforts with these 7 principles:

  • Be True to Oneself: Clients and prospects recognize when someone is putting on an act – it makes them feel uncomfortable and uneasy. Attracting the right people and avoiding the wrong ones begins with staying true to oneself.
  • Stop the Negative Thinking: It’s critical to stay focused on what one does well vs. dwelling on lack, flaws and repetitive negative thinking. Optimism is a choice that can quickly become a self-fulfilling prophecy.
  • Always “be” the Brand:  Be ready to initiate conversations that might lead to new business, and remember that you’re always representing the brand.
  • Spread Joy: A positive attitude makes people feel good, which leads to more business, better clients, and most importantly: more joy in a world that often desperately needs it.
  • Project the Right Image: Use a professional photo across all marketing materials and in all of your social media profiles.
  • Be Your Best Advocate: People don’t buy advice, products or services. They buy solutions to their problems. Be aware of what problem(s) you solve, and then promote this in the context of helping people.
  • Be the Center of Influence: Stay up-to-date on industry trends, and stay connected with people worthy of admiration and esteem.

Added Samora: “Ultimately, the thread that connects all of these strategies is one thing: passion. Love for what you do – and delegate the rest. When you do this, your creative force will empower you to work wonders, and you’ll take your career to a whole new level…and your bank account will soon follow.”

The complete version of Samora’s new article “7 Principles to Help You Stand Out in the Marketplace,” which includes an expanded discussion of each of the above-noted tips, is available at: http://www.robinsamorainc.com/2013/06/7-principles-to-help-you-stand-out-in-the-marketplace/

For more information or media inquiries, contact Robin Samora at (617) 921-3448 or Robin(at)RobinSamoraInc(dot)com.

About Robin Samora Inc.

Telling a story is personal. Sharing it is an art. Technology makes it global. Robin Samora Inc., a Boston based PR, branding and promotions firm blends all three to take its clients’ businesses and brands to the next level. With clients like Comcast, WBZ-TV and Blue Man Group, and a roster of authors, entrepreneurs and experts nationwide, the firm prides itself on being a “Promotional GPS” that takes its clients’ brands where they want to go to be seen, heard, engaged and remembered. With over two decades of experience, the firm is as comfortable on major media highways as it is on out-of-the-way niche back roads.

 

Learn more at http://www.RobinSamoraInc.com.

Robin Samora Inc., a Boston-based branding, promotions and PR firm, has awarded a scholarship to Maryland graduate student Sahendy Estevez, which will enable her to attend Vocus’ “Demand Success 2013” conference in Washington, DC

Robin Samora Inc., a Boston-based branding, promotions and PR firm that works with experts, entrepreneurs and authors, announced today that it has awarded a scholarship to Maryland graduate student Sahendy Estevez, which will enable her to attend Vocus’ “Demand Success 2013” conference in Washington, DC on June 20 and 21.

Estevez is a graduate student in the Nonproliferation and Terrorism Studies program at the Monterey Institute of International Studies, and currently interns at the University of Maryland’s National Consortium for the Study of Terrorism and Responses to Terrorism. She beat out a large number of other worthy candidates by submitting a powerful essay that highlighted her desire to make a unique contribution to US security initiatives and diplomacy in the Middle East, and at the same time, serve as mentor to women and help shape the next generation of strong female leaders.

“As a low-income student from a predominantly Spanish community, I have been privileged to graduate from college and graduate school,” commented Estevez. “Moreover, I have utilized my academic and personal experiences to serve as a peer mentor and leader for students in my undergraduate school. For all these reasons, I greatly appreciate the remarkable opportunity offered to me by Robin Samora Inc. to attend the Vocus Demand Success 2013 conference!”

“I have no doubt that someone with Sahendy’s track record of overachieving and breaking barriers will make the most out of this opportunity,” commented Robin Samora. “Paying it forward is a decision each one of us can make. It’s extremely gratifying to help Sahendy inspire and empower other women to achieve their career goals — especially in industries, fields and roles where women have traditionally been under-represented.”

Vocus’ Demand Success 2013 conference features keynotes by Arianna Huffington, Rohit Bhargava, Jeremiah Owyang and several other thought leaders, who will share insights and advice on achieving success in the information economy, and more.

A copy of Ms. Estevez’s winning essay is available on the Robin Samora Inc. website at http://www.robinsamorainc.com/2013/06/sahendy-estevez-essay/.

For more information or media inquiries, contact Robin Samora at (617) 921-3448 or Robin(at)RobinSamoraInc(dot)com.

About Robin Samora Inc.

Telling a story is personal. Sharing it is an art. Technology makes it global. Robin Samora Inc., a Boston based PR, branding and promotions firm blends all three to take its clients’ businesses and brands to the next level. With clients like Comcast, WBZ-TV and Blue Man Group, and a roster of authors, entrepreneurs and experts nationwide, the firm prides itself on being a “Promotional GPS” that takes its clients’ brands where they want to go to be seen, heard, engaged and remembered. With over two decades of experience, the firm is as comfortable on major media highways as it is on out-of-the-way niche back roads.

Learn more at http://www.RobinSamoraInc.com.