If you’ve ever walked into a room and sensed a tense energy, I’m sure you’ve also seen this body language; arms crossed, polite but stiff interaction and most probably, limited eye to eye communication. Most people look at others but not into their eyes.

Is it because our eyes are the window to the soul?

We can all improve our body language and the way we communicate, which eventually could change or influence certain outcomes.  It could also improve our sales and marketing!

Michael Michalowicz, author and business mentor who writes for American Express Open Forum, outlines best body language practices for selling in 7 Body Language Tips to Help You Sell. He says that body language can kill a deal, and 90% of our communication is non-verbal.  You knew that, right? Tips to show our more confident selves? Slow down, practice the 3 C’s (be cool, calm and collected) and for heaven’s sakes, don’t touch your face, scratch your ears or rub your eyes. It could be a sign that you’re lying.

In this PositivityBlog article by Henrick Edberg, 18 Ways to Improve Your Body Language the author gives, you guessed it, 18 ways to change up the way you present yourself to show more confidence and appear more agreeable, even if you don’t agree! Some suggestions? If you’re in a conversation, mirror each other’s actions but not to the point of being weird, sit with a wider stance to look more comfortable in your own skin, and lower your drink holding it below your heart to look less guarded!

And finally, in CareerOverview.com, we have a comprehensive list of 50 Body Language Secrets. I’ll list some of the don’ts to see if you’re at fault.

Avoid these Negative Body Language Actions

Don’t:

  • Scrunch your forehead
  • Walk away while you’re talking
  • Tap your feet
  • Yawn or cough (it shows you’re bored)
  • Or, clench your fist

I’ve been in more than a few sales calls, meetings and workshops where I’ve witnessed a collection of these actions, all during the sales process. No one’s perfect, but be mindful of your body. Love it and learn what its’ language means.

After all, the right body language not only influences people, but can help you attract the man/woman of your dreams.

PS – Lots of speaking gigs coming up for me this Spring and I’m excited to be presenting more. This week, I got a Direct Message on Twitter asking me to apply as a Speaker for a big social media convention in April. Social Media works but you have to be in it to win it!

I get a ton of emails every day and they build to nearly a thousand a week.  There are newsletters, blogs, podcasts, free books and more. It’s no secret that I love to read and learn new things, especially about marketing and public relations. But, I don’t open every email – unless the subject line interests me – or persuades me to take the chance.

Yesterday, I opened an email and it was about the Art of Persuasion.  It got me thinking about how important persuasion is in business, PR and marketing, and of course, in life.

Do you know how to persuade to succeed?

In 9 Habits of Persuasive Business Leaders, Jacqueline Whitmore tells us that the ‘Art of Persuasion’ really starts with life skills.  Curiosity, honesty and confidence lay the corner stones for leadership and persuasiveness. But, it takes more than just being curious or honest to be an effective persuader. Read here for ways you can be more persuasive.

Naturally, communication is critical for any leader, so it’s no surprise that persuasive business communication is highly valued in the workplace.  Demand Media published this article about effective persuasion which talks about building and trusting business relationships through constant nurturing and a willingness to get feedback. Are you a leader who listens to other’s concerns or are you thinking of your next move (or what to have for lunch)? Be honest….

Lastly, if you’ve already applied persuasion tactics, but haven’t been so successful, check out this article from the Harvard Business Review. With a bold title, Change the Way You Persuade, you may think differently about how to persuade someone. The takeaway?  Determine a business leader’s decision making style and approach them in a way they understand. It’s a must read.

Are you a Charismatic, Thinker, Skeptic, Follower or Controller?

Let me know @RobinSamora. I’m a Charismatic. Always excited about new ideas and concepts!

PR, Promotions and Publicity aren’t a one size fit all strategy to get you noticed.  And, that’s a good thing.  Variety is the spice of life! In creating a PR roadmap, you want to customize the outreach experience and connect the dots from where a client is now – to where they want to go to be seen, heard and remembered. So the road less traveled is not the journey of choice!

For a handful of our Fortune 500 corporate clients, Partner Promotions is the go-to source for Brand Ambassador work in Boston. Companies like Comcast and CBS hire our marketing teams to promote their brands and actively engage with prospects and customers — to showcase new services, demonstrate products and turn loyal followers into raving fans.

After 15 years of hiring Brand Ambassadors, I’ve concluded that for me, hiring is primarily intuition based. Is the Brand Ambassador believable or not? Do I trust him/her? Would I give them the keys to my car? Eye contact is important too, or lack thereof, and I can’t discount appearance.  If my gut tells me to move forward, I almost always do, followed by a reference check (gut usually wins).

So, how does an eager and responsible college student or professional of any age — who wants to make extra cash get into the Brand Ambassador business?

Here’s An Insider’s Look – How to Get a Brand Ambassador Job at Any Age  

  1. Google Brand Ambassador companies in your area and check Facebook Groups or Craig’s List for event/gig postings; Better yet, make a connection with other Brand Ambassadors and get WOM (word of mouth) referrals.  They’re worth their weight in gold.
  2. Apply online with a headshot and resume. If you don’t have a headshot, use an attractive and recent photo of yourself — with no arms or plants sticking out of your head. Please don’t be half naked unless you’re looking for a swimsuit model job. No experience? Highlight your sales, marketing and customer service skills.
  3. Score an interview by writing a clear, concise and friendly email. Use proper English and provide contact information. This is not the time to be lazy or sloppy in your writing or coy in your contact details. Impressions count to those reading your email and hundreds of others. Trust me. Delete is an easy key to reach.
  4. Meet in person ASAP.  Be early, well dressed and groomed. Bonus points for confirming your appointment by email and text. Remember to mention a personal referral if you have one and highlight that connection. You really could earn thousands of dollars from this one meeting.  Make it count!
  5. You are unique so accentuate the positive. Have an awesome smile? Flaunt it! But, you’re not on stage giving a one person show. Be mindful that if you’re hired, you’re representing not only the client who considers you a reflection of their brand — but the Brand Ambassador company too. It’s OK to stand out, but not like a sore thumb.
  6. Highlight your experience and own it. Why would a company want to pay you double minimum wage or more?  Not sure? Make a list. You’re outgoing, friendly, worked in sales and marketing, love people, sold credit card upgrades – plus you’re flexible. State the facts, show your resume, hold eye contact and be genuine. You can be sincere and still own your power.
  7. Don’t force a square peg in a round hole.  If there’s not a connection with the hiring manager or if you don’t like the brand, let it go. There are better opportunities out there. Follow your gut to see if the fit is right. If integrity is one of your core values, honor it. You’ll be a lousy Brand Ambassador if you’re not all in.
  8. When you’re hired, give thanks. Thank your hiring manager with an email. Read the study guides or marketing materials more than once. Follow directions. Check in frequently to show you’re interested, but not needy. Get more experience, rinse and repeat.
  9. Build a referral network so you can take a team with you. Want to make life easier for a hiring manager? Bring an established team with you to your next assignment. You’ll save your boss time and aggravation, plus be a shining star. There’s also negotiating power here as a manager, which is paid at a higher rate.
  10. Keep business business and personal personal. Don’t overlap the two. News travels fast and not always to the right places.

Side note: My kids, their friends, friends of friends, strangers and people from every walk of life have helped with the many clients and Brand Ambassador positions we’ve had over the last 20 years and counting. PR, Promotions and marketing isn’t just for entrepreneurs and small business owners – it’s for anyone with a message to share.

Share a message in your voice. That’s what makes it authentic.

Let’s Make You Shine Sponsors
Self-Defense Training for Women

Milton, MA

Robin Samora, a Milton Resident and Founder of Let’s Make You Shine, a business and life strategy company, believes in creating opportunities for women to realize their own power and strength.  Her company, Let’s Make You Shine helps women by offering them the tools, resources and support to reach their personal and professional goals.

“One of the best ways that I can help empower women is by helping them to learn how to keep themselves safe,” said Samora.  As a way to give back to the community, Let’s Make You Shine is by sponsoring the upcoming Milton Police Department’s Self Defense Training for Women at Milton Hospital.

For four weeks, starting on Tuesday, November 8, Lt. Kevin Foley, Detective Pam DiGovanni, Officer Patty Mandeville and Officer Patty Lio, will teach women how to develop and enhance their self-defense options through the internationally known R.A.D. Program  (Rape Agression Defense).    Recognized since 1989, as the largest women’s self-defense training organization in the world, R.A.D. helps women learn self-defense strategies that are easy to learn, retain and relatively easy to employ.

“Lt. Foley and I encourage women in Milton, of any age, to learn how to better protect themselves by participating in this free four-week, R.A.D. course” said Let’s Make You Shine’s Robin Samora. The course, which is at no cost to women ages 16 and above, is open to the public, but pre-registration is required. Space is also limited. For additional information, and to register, call 617-696-8810.

Who:                Let’s Make You Shine and the Milton Police Department
What:                Milton Police Department R.A.D. Women’s Self Defense Training;
When:               Tuesdays, 6:30-9pm November 8, 15, 29 and December 6
Where:              Nangeroni Education Center, Milton Hospital; 199 Reedsdale Rd
Cost:                FREE, pre-registration required.  Space is limited!  Call 617-696-8810 to register.

About Let’s Make You Shine

With years of business knowledge under her belt, Robin Samora, launched — Let’s Make You Shine a business and life strategy company for entrepreneurs, who want to boost their bottom line, make more profit, get attention and stand out in the marketplace. Let’s Make you Shine has been created from Robin’s two decade experience in business development, operations and execution, sales and marketing and professional training. It’s Robin’s mission, through Let’s Make You Shine, to help others realize their dreams and potential, share their gifts and passion with the world, and get recognized for who they really are. Additional information can be found on the website, www.letsmakeyoushine.com, and by emailing, Robin@letsmakeyoushine.com or calling 617.921.3448.

Often when we feel like business is down or we missed an opportunity, we have a tendency to get “down” on ourselves.

But, little do we know that those setbacks, or what appear to be setbacks, are just little breathers – or spacers, as I like to call them, there to make us stop and re-analyze a situation and take note of “what is” and “ what isn’t” for real – in any given situation.

Take for example an event, where attendance is less than you expected. You prepared. You created material. You called in a videographer. You practiced. And had every intention of “rockin’ the crowd”. But, you were disappointed in the turnout.

The truth is: You had half the audience than you “expected.”

The Silver lining is this:

  • You made an impression to whoever showed up, and engaged them as your primary focus
  • You practiced your speech/talk/presentation so you’ll be better next time
  • You created handouts for your next event, and took that item off your to-do list
  • You have video footage, or audio snippets you can use in sales and marketing materials, including podcasts, social media, You Tube, pitches, promotional DVD’s
  • You took advantage of the one-on-one opportunity to connect with the organizers and hosts of the event, and can capitalize on that connection and relationship to get to the next level
  • Your brain kicked into “Ferrari gear” to make lemons out of lemonade, and it worked!

Most of you know I am an optimist, and believe that everything happens for a reason.

When you’re having one of those moments where the clouds are hanging low, STOP. Look at what this situation may be teaching you, and learn from it. Think about how you can use it to your advantage.

Most entrepreneurs have the uncanny ability to think on their feet.

Take the cloud and re-invent it, just as you do every day, in business and in life, to make it work for you.

Milton, MA…Business and Life Strategist, Robin Samora, recently interviewed celebrity photographer, Nikki Incandela from La Jolla, California on her monthly interview series.  The title was Put Some Pizzazz in Your Picture: What Your Image Says About You.

Nikki spoke about the importance of images in your personal branding. “With the prominence of Facebook and other social media, consistent branding is very important for your on-line presence and distinguishes you in the marketplace,” she said.  Nikki also offered some pointers on the different ways to use your image in your marketing and collateral, and shared her vast experience about being comfortable in front of a camera, style, and how to have an image that “attracts business.”

“A bad image can follow you for years,” said Nikki, “but a great image makes you confident and empowers you in your professional and personal life.  You have about four seconds to create an impression to say who you are as a person.”

“Nikki incorporates an important lesson I’m offering,” said Robin.  “No risk, no reward. Go for it. Don’t wait for someone to discover you. Put yourself out there and celebrate your brand – and  pretend it’s bigger than it is. If you do what it takes, you’ll grow into your new shoes. Nikki works at her public image using networking, social media, and she is a fabulous photographer,” continues Robin. “She also aligns herself with who she is, and where she wants to go!”

Incandela, who started as a fashion designer, was just at the Oscars not only to shoot the most glamorous Hollywood stars as they came down the runway but also had an opportunity to get fitted for a couture dress to wear at the gala event.

“Nikki and I have been working together informally for a couple of years,” said Robin, “but recently – she made a decision to make it big. I see fireworks in what she’s doing. It’s a combination of her inner flame, talent, and doing what she loves. Nothing makes me happier.”

About Robin Samora

Robin’s career began in advertising and then transitioned to media buying in the film industry. She owned two restaurants, became a Major League Baseball licensee, and worked in cable television as an Event and Promotions Manager – with major networks such as ESPN, HGTV, CNN, and MTV.  Robin eventually started her own company in 2002, Partner Promotions, a

Brand Ambassador firm for Fortune 500 companies like Comcast, Tivo, and NBC, marketing products and services – one-on-one in the retail sector, at business events, and in the community.

Wanting to utilize her talents, and years of coaching experience, Robin realized she loved working one on one, with clients, entrepreneurs and small businesses – not just major corporations.  She couldn’t help but notice that she would attract people who wanted to talk, and ask her advice. It became clear to her and those who sought Robin out for her insight, wisdom and advice — that she would be a “calm voice of reason, in a storm,” and provide a path for “next steps” to get recognized and promoted in the marketplace.

With years of business knowledge under her belt, Robin launched — Let’s Make You Shine a business and life strategy company for entrepreneurs who want to boost their bottom line, get attention and stand out in the marketplace. Now, Robin takes great pleasure in teaching others how to realize their dreams and potential, while also making a difference.

Let’s Make You Shine has been created with more than two decades in business development, operations and execution, sales and marketing, and extensive professional training. It’s Robin’s mission to help her clients make more profit, share their gifts and passion with the world, and get recognized for who they really are.