PR expert Robin Samora, principal of Boston-based branding, PR and communication firm Robin Samora Inc. explores the 5 ways businesses can use promotional products to generate more leads, customers, sales and profits.

Entrepreneurs, experts and other success-oriented business professionals in search of a trusted and cost-effective way to generate more leads, customers, sales and profits, can now get some valuable “insider’s advice” by reading PR expert Robin Samora’s latest article “5 Ways Businesses can use Promotional Products to Boost Profits.”

“From upscale laptop and tablet bags to functional flash drives and everything in between, promotional products are trusted by business of all sizes – particularly solo, small and mid-size operations — to get and stay ahead of the competition,” writes Samora, who is principal of Boston-based branding, PR and communication firm Robin Samora Inc.”

According to Samora, who has been helping clients measurably improve their performance and results for more than two decades, the 5 ways to make promotional products work are:

• Create Differentiation: Don’t just hand out something typical, boring or generic, but instead give away something that audiences will like, talk about, appreciate, and positively associate with the business.
• Get Functional: If the product has a functional purpose or is tied to an event or season (e.g. cooler bags in the summer, wine openers at a wine expo, etc.), it will be used and valued for years – instead of months, weeks or days.
• Avoid Over-Spending, but Don’t Go Cheap: While it’s fine to give away less expensive promotional products in high traffic locations, make sure that it’s not perceived as junk – or else it will end up in a nearby garbage can.
• Know Your Audience: Audiences with higher buying power want a promotional product that fits that position and self-image. It doesn’t have to be expensive, but it has to align with their lifestyle.
• Brand, Brand and Brand: Adding a company name and logo aren’t enough. If space permits, be sure to add a tagline, URL and phone number as well.

Samora wraps up her article by reminding readers that, ultimately, customers want to be appreciated. As such, businesses that choose the right promotional products and distribute them in the right way will fulfill that desire – and, in doing so, set themselves apart from the competition.

The complete version of Samora’s latest article “5 Ways Businesses can use Promotional Products to Boost Profits,” which includes an expanded discussion of each of the above-noted points, is available at: http://www.robinsamorainc.com/2013/05/5-ways-businesses-can-use-promotional-products-to-boost-profits/.

For more information or media inquiries, contact Robin Samora at (617) 921-3448 or Robin(at)RobinSamoraInc(dot)com.

About Robin Samora Inc.

Telling a story is personal. Sharing it is an art. Technology makes it global. Robin Samora Inc., a Boston based PR, branding and promotions firm blends all three to take its clients’ businesses and brands to the next level. With clients like Comcast, WBZ-TV and Blue Man Group, and a roster of authors, entrepreneurs and experts nationwide, the firm prides itself on being a “Promotional GPS” that takes its clients’ brands where they want to go to be seen, heard, engaged and remembered. With over two decades of experience, the firm is as comfortable on major media highways as it is on out-of-the-way niche back roads.

When it comes to branding and lead generation, while new strategies and tactics emerge on what seems like a weekly (if not daily) basis, there’s one “old favorite” that continues to withstand the test of time, and re-establish itself as both a cost effective and results-based way to create valuable mind share and visibility – which, ultimately, boosts sales and profits. Of course, I’m referring to promotional products.

From upscale laptop and tablet bags to functional flash drives and everything in between, promotional products are trusted by business of all sizes – particularly solo, small and mid-size operations — to get and stay ahead of the competition. Indeed, a giveaway that’s of some value to a potential customer creates an opportunity for engagement – which is the gateway for the lead generation process. This is especially true when the service or product is more complicated to explain, or has a higher perceived value.

Of course, not all promotional products are created equal, and it’s important to choose the right item(s) that will make the strongest and longest impression. Here are five key things to keep in mind to help achieve this important goal:

  1. Use Your Promotional Product to Create Differentiation

    If you want to stand out from the crowd as a leader, then you need a promotional product that your audience will like, talk about, and appreciate.  Even if they choose not to keep the giveaway, chances are they will pass it on to someone who they care about – provided, of course, that they find it valuable.

  2. Choose a Promotional Product that’s Functional

    Align your promotional product to the season and/or event where they’ll be used more than once.  For example, my company has given away extremely well-received insulated cooler bags during the summer months, and branded wine openers at Wine Expos. When audiences perceive that a product is functional, they’re less likely to discard it (think of how many lanyards end up in the garbage can at the end of an event).

  3. Don’t Over-Spend on Promotional Products – but Don’t Cut Corners, Either

    Many companies are now giving less expensive promotional products to their audiences in a high traffic location in order to make an impact, while keeping costs under control. When done properly, this can be a successful strategy. Just ensure that you don’t give out ‘junk’ – it’s better not to give out anything at all, than to be associated with something that will diminish or damage your brand.

  4. Match your Promotional Product to your Audience

    Audiences with large buying power and who represent high potential value (as customers) will be expecting a promotional product that aligns with their position. Also keep in mind that big ticket audiences expect more — even if it’s free — especially if they’ve been loyal to the brand.

  5. Remember to Fully Brand your Promotional Products

    Promotional products can have a lifespan that lasts for years – often decades. We’ve all seen everything from memory sticks to stress balls pads that feature a company that we may never heard about or, at least, are not currently doing business with. As such, it’s essential that everything is fully branded with your name, logo, tagline and contact information. You never know who will see it, and how it may influence them to choose you vs. the competition.

Ultimately, and above all else, keep in mind that today’s customers have more marketing savvy than ever before – regardless of whether they’re buying farm tractors or the latest ultra thin smart phones – and, like all customers, they want to be appreciated. If you choose the right promotional products and distribute them in the right way, you’ll fulfill that expectation, and set your business apart.

 

 

Boston-based communications and PR Firm Robin Samora Inc.’s new RSI MediaReady Program is an interactive, one-on-one program that helps clients become “media-ready” within hours, and to create a turn-key audio product to feature on their website or send to prospects. Clients who sign-up for the program via the Robin Samora Inc. website by May 31, 2013 will also receive private coaching on how to successfully respond to H.A.R.O. (“Help a Reporter Out”) and Profnet Reporter requests – a $199 value.

 

Entrepreneurs, experts, authors, coaches and other success-minded business professionals who wish they could be “media-ready” within hours, and who want to easily create a turn-key audio product to feature on their website or send to prospects, can now sign up for PR and communications firm Robin Samora Inc.’s innovative new program, RSI MediaReady.

RSI MediaReady is an interactive, one-on-one coaching program that features:

• Interview preparation and training for clarity, focus, practice and ‘ready-to-go’ promotion
• Q + A review of 15 initial questions, with feedback and comments for review
• Review of answers for sound bite quality and content-specific goals
• Etiquette and media training for on-air and pre-recorded shows and programs
• A recorded mp3 file of the interview questions for future editing
• A recorded mp3 file of the 45-minute interview (“pod cast”), which can be posted, edited or referred to for messaging

Clients who sign-up for RSI MediaReady will also receive a number of special bonuses, including:

• A sample Pitch Letter to a Radio Producer
• A sample Media Release announcing their guest appearance to the press
• A customized list of up to 10 radio shows/hosts who they can contact immediately
• 3 selections of intro and outro music on a separate mp3
• A Special Report: “10 Ways to use Audio to Boost your Brand”

“Across the country, media professionals and potential clients are very interested in booking coaches, entrepreneurs, experts, authors and other professionals for speaking engagements, article and broadcast interviews, or hiring them as consultants,” commented Robin Samora Inc.’s founder Robin Samora, a widely recognized PR and media relations expert who leads each session. “But if these talented professionals are stuck being the `best kept secret’ in their industry, how can they be found? They won’t. And that’s where RSI MediaReady comes to the rescue. It rapidly helps professionals clarify their message and communicate their brand through the media, so that they reach new and better clients – and ultimately, boost sales and profits.”

Added Samora: “In addition to numerous other business benefits that clients will reap, which include improved SEO/SEM, and the ability to rapidly create a media kit and re-purpose content for their other marketing collateral, there’s also a very important personal element to the program, too. RSI MediaReady will turn just about anyone from an anxious media-newbie into a self-assured media superstar, and unleash a level of self-confidence that will elevate every aspect of their life.”

For more information or media inquiries, contact Robin Samora at (617) 921-3448 or Robin(at)RobinSamoraInc(dot)com.

About Robin Samora Inc.

Telling a story is personal. Sharing it is an art. Technology makes it global. Robin Samora Inc., a Boston based PR, branding and promotions firm blends all three to take its clients’ businesses and brands to the next level. With clients like Comcast, WBZ-TV and Blue Man Group, and a roster of authors, entrepreneurs and experts nationwide, the firm prides itself on being a “Promotional GPS” that takes its clients’ brands where they want to go to be seen, heard, engaged and remembered. With over two decades of experience, the firm is as comfortable on major media highways as it is on out-of-the-way niche back roads.

It’s so much fun to see clients update their brands and showcase their expertise. One of the ways we’ve been helping business owners do this is with their e-books, and promoting them to their target audience.

One of my colleagues and clients is Ceri Rueneck from www.ItsYourCall.com 

Ceri is an expert at business to business telemarketing; cold calling, lead qualification, lead nurturing and trade show event follow up. She’s a powerhouse of information on the subject, as well as a speaker, trainer and yes – an author with her e-book, Cold Calling for the Clueless.

We targeted Ceri’s e-book via national media release to her target audience; the industrial market, manufacturing/production, enterprise software, and electronics and multimedia, to name a few. In the release, we highlighted her expertise, quoted her as an authority, and offered a link to download a complimentary copy of her e-book.

Every click drives traffic to her website and blog, provides her team with sales leads, and showcases her as an expert for speaking engagements – not to mention it’s a great press opportunity to build her brand.

I got an email from Ceri this morning letting me know that a request for her e-book came in from a business in South Africa. How fun.

Take what’s in your brain and put it on paper. Collect what you’ve been writing and gather it in one place. Re-purpose your content to make a product and share your expertise.

An e-book is just one way to showcase your brand. Ceri’s brand just went international.

How ‘bout your brand? Up for the challenge?

As a veteran marketer and PR consultant, I’m always looking for fun ways to help my clients grasp the essence of marketing, and how it “fits” into their business. And this latest example comes courtesy of my single friends who are out there on the dating scene.

Indeed, have you ever noticed how much marketing is like dating? From creating a “wish list” for Mr. or Miss Right, to practicing the essential (and increasingly rare) art of active listening, marketing and dating are two time-honored activities that share some uncanny similarities. Here are 5 that make the case:

Similarity #1: They Both Aim for Ideals

Daters play a risky (and sometimes scary) guessing game if they head out the door without a solid of idea of the type of person they’re hoping to find. That’s not to say they shouldn’t be open minded and open to “luck lending a hand.” But without an ideal in mind, who knows where they’ll end up – or with whom?

As a business leader, you need to define your ideal client, too. Are they a solo practitioner, or a Fortune 500 brand? What’s their specialty or niche market? If you weren’t getting paid, who would you want to help and how could you best serve them? Often, your ideal target market is “hidden right in front of you.”

I’m a believer that we have the power to manifest things in our lives if we’re clear about what we want. Take a pen to paper (or fingers to keyboard) and write out the qualities you want in your ideal client. This is a discovery process, and the more time you spend identifying your ideal client, the clearer you will be. And remember: you also may find it necessary to tweak your ideal client profile – and your own beliefs — so that you get paid what you’re worth. Start small, expand your influence and work your crowd.

Similarity #2: They Both Fish Where the Fish Are

Wise daters know that they have a better chance of finding their soul mate if they sign-up for classes or attend events. They’re simply more likely to find like-minded people who share a common interest. Essentially, they fish where the fish are – and not near the lily pads.

As a business leader, attending industry meetings or networking sessions is an easy way to mingle and connect with your niche market. Aim for conferences where you’ll find your ideal client. Make it a point to share your opinions at workshops and breakout sessions. Introduce yourself to key players and ask thoughtful questions at Q + A sessions. Work the room, and by all means, stand out in the crowd as a person of confidence and charisma. And while it’s great to make a big splash, don’t be disheartened if you need to start small. Big wigs weren’t born that way. They worked their way up, and the same will be true for you.

Similarity #3: They Both Plant Seeds

Daters let family, friends, co-workers and colleagues know that they’re interested in meeting someone. After all, everyone knows someone who would like to be in a committed and loving relationship.

As a business leader, you also want to leverage your network so that you can connect with your ideal clients. Now, keep in mind: there’s a right way to ask for an introduction (in person or virtually), and a wrong way. The right way is to be respectful of the fact that most business contacts are protective of their network, which is a valuable asset that they’ve developed and cultivated for years. So don’t be pushy or aggressive. Instead, work on building trust and identifying common ground. Building relationships is the key to growing a business. Start by knowing how to plant seeds in places where they’ll grow and flourish.

Similarity #4: They Both Depend on Attitude

Folks on the dating scene realize that they need to have the right attitude, which is one that’s positive, uplifting and energizing – and, of course, realistic. People can spot a happy person OR an angry person a mile away.

As a business leader, you need to have the same mindset. Even when the chips are down, and you’re feeling at the bottom of the barrel, you’ve got to let the world know that you have it together. Since you are your brand, in both your personal and business worlds, it’s important to look and act successful so you’ll inspire success in others. Truly believe in your greatness, and others will believe it too. There’s an energetic aura around you, so use that to let the world know who you are in a very big way, and how you’ll help solve their problems.

Similarity #5: They Both Need to Ask Questions and Listen

Dating superstars understand that people love talking about themselves, and so they ask questions about interests, work, family background, and so on. This not only sparks meaningful conversation, but it’s a great way to gauge interest and compatibility early on.

As a business leader, you need to think about what’s “in it” for your client – not you. If your clients are happy and you solve their problems, they’ll continue to be your clients. And the only way you can position yourself as a trusted partner is to ask meaningful questions, and actively listen to what’s being said – and what isn’t being said. Keep digging until you find your client’s true needs and wants. You’ll not only glean invaluable data, but you’ll impress your clients since, well, who doesn’t love talking about themselves to an attentive, thoughtful listener?

A Final Piece of Advice

We all know that love takes time. That’s not to say that an instant connection isn’t possible — it is. But usually, it’s more of a marathon than a sprint to really get to know someone and ensure that the attraction is more than superficial or “skin deep.”

As a business leader, keeping this timeframe in mind will serve you well. Is it possible to land a six figure account with one email or phone call? Since I’m an eternal optimist, I’d say yes – just don’t bet on it. Instead, lay the foundation to a solid business relationship as you would a friendship. Be there for your clients through the good times, as well as the bad times.

By doing that, your rewards won’t just be measured in sales and profits. You’ll also evolve and develop as more helpful and – believe it or not – loving and loveable person.

In her latest article, PR, branding and prootions expert Robin Samora shares proven and practical tips that can help entrepreneurs and other professionals get free publicity on HARO — which can in turn boost their credibility, generate leads and create sales.

Entrepreneurs, business owners, experts, gurus and authors who want to benefit from the best kind of good publicity there is – i.e. the kind that doesn’t cost a cent – can now read Boston-based PR expert Robin Samora’s latest article, and discover proven and practical tips for getting free publicity on HARO (Help a Reporter Out).

“Being picked up by HARO is a huge win that could lead to increased credibility, mind share, competitive advantage, website traffic, quality leads and, of course, sales, sales and more sales,” commented Samora, who is Principal of Robin Samora Inc., a Boston PR, branding and promotions firm that works with corporations, authors, entrepreneurs and experts nationwide.

Samora, who is featured in a success story on Blogging PRWeb‘s website, advises entrepreneurs and others who want to reap the rewards of free publicity to have an action plan that consists of five pieces:

1. Start with a strong media response that lists name, position, website address and company description in the first paragraph. Don’t bury this down below.

2. Keep the pitch short and to the point, and answer questions directly. Reporters, journalists and producers are looking for substance – not fluff.

3. Provide a link to important material and don’t include attachments. Due to malware and virus threats, they won’t be opened and the pitch won’t be read.

4. Use a standard press response template for every media inquiry — but be sure to customize the main message for each query.

5. Use the word HARO in the subject line and include the query title.

Samora also lays out her ‘rules of the road,’ which consists of essential Do’s and Don’ts regarding media etiquette. Some of these include:
* Communicate politely and professionally at all times
* Offer great content
* Be clear and concise
* Move quickly – time is of the essence.
* Stay on message
* Offer a strong, authoritative opinion

Samora further advises that over-delivering in an interview is a wise strategy, and that building a database of reporters is a must. She also emphasizes that respecting the relationship with reporters, journalists, producers and the other professionals who are on the other side of HARO is vital.

“No matter what,” concludes Samora, “respect the connection and the relationship as you would with a trusted colleague or your very best customer.”

Samora’s full article, which features a deeper look at her free publicity action plan and HARO `rules of the road,’ is available her firm’s website at: http://www.robinsamorainc.com/2013/03/proven-tips-for-getting-free-publicity-on-haro-help-a-reporter-out/

For more information or media inquiries, contact Robin Samora at (617) 921-3448 or Robin (at) RobinSamoraInc (dot) com.

About Robin Samora Inc.
Telling a story is personal. Sharing it is an art. Technology makes it global. Robin Samora Inc., a Boston based PR, branding and promotions firm blends all three to take its clients’ businesses and brands to the next level. With clients like Comcast, WBZ-TV and Blue Man Group, and a roster of authors, entrepreneurs and experts nationwide, the firm prides itself on being a “Promotional GPS” that takes its clients’ brands where they want to go to be seen, heard, engaged and remembered. With over two decades of experience, the firm is as comfortable on major media highways as it is on out-of-the-way niche back roads.

Complimentary 30-minute PR assessment sessions from Boston-based marketing, PR and communications company Robin Samora Inc. provides professionals with clarifying insights into where their brand is now and where it’s headed tomorrow.  The sessions are offered for a limited time and available on a “first come, first served” basis.

Robin Samora Inc., a Boston-based marketing, PR and communications company that has partnered with Fortune 500 corporations, entrepreneurs, business owners, experts and authors for over 20 years, is now offering complimentary PR assessment sessions for a limited time.

The 30-minute telephone assessment sessions, which are offered on a “first come, first served” basis, are personally led by Robin Samora, who is a recognized authority on creating fresh and engaging marketing and PR campaigns that connect brands, consumers and the media. It’s all part of a campaign to mark the recent incorporation of Samora’s two companies, Partner Promotions and Let’s Make You Shine, respectively, as divisions within the Robin Samora Inc. brand.

“Through our Partner Promotions Inc. and Let’s Make You Shine divisions, we can now offer our clients – whether they’re Fortune 500 enterprises, success-minded business owners or expert authors — the best of both worlds,” commented Robin Samora. “With Partner Promotions, we help them achieve a deeper engagement with their audience, and with Let’s Make You Shine, we make their brands more visible. It’s complete, comprehensive support and leadership that helps our clients boost their credibility, mind share, competitive advantage, volume of quality leads and, of course, revenues, sales and profits.”

Professionals who take advantage of the PR assessment sessions will be provided with “straight talk” that helps them identify where they are now, where they want to go, and why they want to get there.

“The assessment sessions are a bit like a hot seat call, and so professionals should be prepared to be frank and take plenty of notes,” added Samora. “At the same time, it’s interactive, progressive and fun. I see my role as a PR light bulb that flicks on for 30 minutes, and illuminates the landscape so that they can see new PR opportunities – and potential threats – with renewed clarity.”

Professionals can request their complimentary 30-minute PR assessment session by sending an inquiry via the Robin Samora Inc. website at: http://www.robinsamorainc.com/pr-assessment/

For more information or media inquiries, contact Robin Samora at (617) 921-3448 or Robin(at)RobinSamoraInc(dot)com.

About Robin Samora Inc.

Telling a story is personal. Sharing it is an art. Technology makes it global. Robin Samora Inc., a Boston based PR, branding and promotions firm blends all three to take its clients’ businesses and brands to the next level. With clients like Comcast, WBZ-TV and Blue Man Group, and a roster of authors, entrepreneurs and experts nationwide, the firm prides itself on being a “Promotional GPS” that takes its clients’ brands where they want to go to be seen, heard, engaged and remembered. With over two decades of experience, the firm is as comfortable on major media highways as it is on out-of-the-way niche back roads.

Publicity is good. Free publicity is even better. And it’s also easier to get than you think, provided that you know where to start, have an action plan, and grasp the “rules of the road.”

Where to Start

This part is simple. Start at HARO (Help a Reporter Out) at www.helpareporter.com. Three times a day, HARO sends its subscribers no-cost media opportunities in selected fields, such as healthcare, business and finance, education, entertainment and media.  It’s an essential PR resource every entrepreneur, business owner, expert and author should know about.

HARO is one of my favorite sources — and not because I’ll be featured on their website in an upcoming success story. It’s because HARO provides a media-rich collection of publicity opportunities for experts across the world, as well as a fast-paced forum for journalists looking for source experts (a.k.a. you).

Without question, for an entrepreneur, author or guru of any kind, being “picked up by HARO” is a huge win. It could easily lead to being quoted in an article or report, or featured in a story, blog or book. It could also lead to radio and TV interviews – which means more credibility, mind share, competitive advantage, a rush of traffic to your website, your phone ringing off the hook, your email bursting with inquiries, and most importantly: sales, sales and more sales.

Your Action Plan

There are five pieces of a successful HARO action plan:

  1. Start your media response strong. List your name, position, website address and company description in the first paragraph.
  2. Keep your pitch short and sweet, and answer questions directly. If a journalist or producer is interested in your story, he/she will email you back.
  3. Provide a link to important material in your email – don’t include attachments (more on this below).
  4. Create a standard Press Response template that you can use for every media inquiry. Use the same intro and conclusion/call to action for most responses, and customize the main message for each query.
  5. In the subject line, use the word HARO and include the query title (e.g. HARO: Why HARO users have a PR Advantage).

“Rules of the Road”

Knowing the “rules of the road” will make or break your HARO efforts. There’s a fairly strict code of media etiquette, and playing by the rules is important.  Here’s a snapshot of what to do – and what not to do.

Do’s:

  • Do communicate in a polite, respectful and focused manner. Reporters will respond in-kind.
  • Do provide great content. Reporters get hundreds of pitches daily. Make it easy for them to say “yes.”
  • Do ensure that the body of your copy is clear, concise and concentrated.
  • Do move quickly if a reporter wants your help. Time is of the essence.
  • Do stay on-message. As with any marketing, this is the only way to go to reach your audience.

Don’ts:

  • Don’t include an attachment, because of malware and virus threats.
  • Don’t beat around the bush. State your opinion (more on this below).
  • Don’t bother with a “catchy” headline. Save that for your media releases.
  • Don’t try and negotiate deadlines – they’re firm at HARO and there’s no wiggle room.

Standing Out in the HARO Crowd

Once you get the hang of HARO and follow the “rules of the road,” interest from reporters should follow. But then you’re faced with another challenge: how do you stand out in the HARO crowd, and become a sought-after source? Here are some bonus tips that can truly put you over the top:

  • Without going off-message, over-deliver in your interview. You’re being consulted for your expertise and experiences. This is the time to share what you know.
  • Reporters need and want sound bites and opinion. So while it’s fine to be reflective and fair, you aren’t being asked to describe an issue or a trend. Reporters can figure that part out themselves. They want your opinion. So have one, and be prepared to share it.
  • Build a database of reporters by being friendly, helpful and to the point.

And most importantly…

  • No matter what, respect the connection and the relationship, as you would with a trusted colleague or your very best customer.

 

PR, marketing and communications company Robin Samora Inc. represented and promoted Comcast (Xfinity) at the Boston Wine Expo on February 16-17, 2013

Through its “Partner Promotions” division, Boston PR and communication company Robin Samora Inc. represented Comcast’s Xfinity brand at the Boston Wine Expo, which was held on February 16-17, 2013.

On behalf of Comcast, Robin Samora Inc.’s Partner Promotions team engaged Expo visitors with information and demonstrations of the leading brand’s full suite of broadband products, which include: TV, phone, high speed internet, and home security and automation products. The Partner Promotions team also supported Comcast in managing the appearance of celebrity chef Tiffani Faison, who was runner-up on the first season of Bravo’s “Top Chef.”

“We’re proud to be Comcast’s promotional partner for over decade,” commented Robin Samora. “They’re an ideal client of ours, because they’re innovative, visionary, and far ahead of the curve in a very competitive marketplace. And it was a delight to work with them and help promote the appearance of their celebrity talent, Tiffani Faison. The response was overwhelming and it was great to see so many fans turn out to take pictures and get autographs.”

Robin Samora Inc.’s Partner Promotions division offers brand ambassador marketing for top-tier talent and leading organizations, including Fortune 500 companies. Its mission is to create a deeper engagement with audiences via unique promotional experiences, and generate a positive, lasting impression that ultimately leads to more loyalty, leads, sales, mind share and market share.

“By far the most exciting and rewarding aspect of the work that our Partner Promotions division does for our clients is that we’re actually out there interacting directly with current and prospective consumers and influencers,” added Samora. “While back-end strategy, consulting and planning are integral components of what we do, there is no substitute for getting out there ‘on the ground’ and really making an intimate connection with target audiences.”

Prospective clients can learn more about Robin Samora Inc.’s Partner Promotions at: http://www.robinsamorainc.com/partner-promotions/.

They can also take advantage of the communication company’s complimentary 30-minute PR assessment to discover the strategies, tactics, tools and methods they need to: get noticed, generate results, and create a platform that brings more ideal clients to their door.

For more information or media inquiries, contact Robin Samora at (617) 921-3448 or visit RobinSamoraInc.com.

About Robin Samora Inc.

Telling a story is personal. Sharing it is an art. Technology makes it global. Robin Samora Inc., a Boston based PR firm blends all three to take its clients’ businesses and brands to the next level. With clients like Comcast, WBZ-TV and Blue Man Group, and a roster of authors, entrepreneurs and experts nationwide, the firm prides itself on being a “Promotional GPS” that takes its clients’ brands where they want to go to be seen, heard, engaged and remembered. With over two decades of experience, the firm is as comfortable on major media highways as it is on out-of-the-way niche back roads.

It’s been a whirlwind of a month, with two of my family – three if you count a waggy tail, moving. Change and new beginnings come for many of us in September –sometimes like the wind. I remind myself and my clients, that the Chinese symbol for challenge and opportunity is the same. Perhaps fear and excitement may be opposite sides of the same coin as well. I prefer to be excited, rather than fearful, and to expect the unexpected!

With the recent change, I’ve been lucky to be spending more time at my lake house, and enjoying uninterrupted time here on the island with the freedom and flexibility I so cherish, helping clients with their business and PR strategy, visibility (and profitability) in the marketplace. It’s also been the busiest month of the year with my promotions business, www.partnerpromotionsinc.com, with over 80 street team events in 21 days for a Fortune 100 client.

I’ve been writing more as well, and have been featured on a few different marketing blogs and articles – one of which is here, an interview with MO.com – “You are your business, so rock it”.

There will be more changes to come, as we also combine the Let’s Make You Shine and Partner Promotions brands this Fall. It’s an especially exciting project, as we celebrate our 10 year anniversary in the promotions business.  We’re now working with entrepreneurs and small businesses – as well as bigger brands like Xfinity and Blue Man Group to expand their brands. It’s very clear that the same promotion principles of marketing apply; execution and fulfillment may just be different.

I’m on island time till October 1 – so feel free to call or email me if you have a marketing or PR question, or want to discuss an idea.

I just love September, you?

PS – Please click here and listen to Annette Naif, my Guest Expert on the Let’s Make You Shine Interview series.  Annette is a premier Event Planner, and Founder and Co-Chairman of the Event Planners Association for the New York City Chapter.   She produces upscale, seamless events nationwide, and the scope of her work include conferences, retreats, tours, incentive programs, sales meetings, galas, as well as parties – for a fun crowd.

Annette’s upbeat energy and bold passion for her work is her legendary trademark recognized by many of her clients throughout her career; Sebastian International, Sony Pictures, Columbia Pictures, Lakeshore Entertainment, Loeb & Loeb, Tamares Real Estate, MetLife and many others.