RSI ComplainI’m constantly amazed at how much people complain. Not just small business owners and entrepreneurs telling their woes of not enough business, working too hard, or having enough time. Everyone is complaining and it’s almost an epidemic!

It’s not that I don’t sympathize. I do, to a certain degree. But when people are in a whining state, they’re not in the state they should be – the present, thinking about what their campaign of action is going to be.

Collectively, I’ve listened to problems in every phase of a company’s growth or demise. Heartfelt and game changing discussions have been over coffee, tequila, candle light celebrations, and more than a campfire or two.

Ultimately, successful people are accountable to themselves. They don’t have to be in PR, marketing, or branding. They decide when enough is enough. Complaining offers an easy way to avoid that. Campaigning is about putting action steps into place. I believe it’s always better to campaign than complain. And, here’s why:

3 Reasons Why it’s Better to Campaign than Complain

  1. It’s boring to hear the same complaints day after day. If you want to be engaging, you need to switch up the story and come from a higher place. No woo woo here. Just the facts. Change the vibration, and the attitude. You’ll see amazing results and not be stuck in the past. Think boo hoo, get boo hoo.
  2. Everyone wants to work with a winner. Seriously, do you want to work with a loser? If so, please unsubscribe me from your list and life. I want to associate with the best of the best to learn and grow. Sad sacks aren’t on my prospect list. Show your best stuff and then give it. It always works out.
  3. Winning is contagious. Winning not only builds self-confidence, but a portfolio of success stories. Stories and testimonials which build credibility and trust – which in turn increases recognition, expert status, leadership position, revenue opportunities. Call me if you want to talk about how winning helps grow a business. I’d like to connect a voice with a name.

A campaign has intention, a goal and spirit. A campaign is a string of action items to help you realize your dreams. Create a campaign and you won’t feel-the-pain.

YOUR TURN

What has to happen to take you from being a complainer to a campaigner?

How do you keep winning contagious? Do you have secrets you’d like to share?

If you had 3 best practices for letting clients know you were a winner, what would they be?

Right now, I’m campaigning for my new client who’s hopeful of a Grammy® nomination this year – and who believes in world peace, Divine Love, and humanity.

What are you campaigning for? Share your answers below…

 

Boston-based communications and PR Firm Robin Samora Inc.’s new RSI MediaReady Program is an interactive, one-on-one program that helps clients become “media-ready” within hours, and to create a turn-key audio product to feature on their website or send to prospects. Clients who sign-up for the program via the Robin Samora Inc. website by May 31, 2013 will also receive private coaching on how to successfully respond to H.A.R.O. (“Help a Reporter Out”) and Profnet Reporter requests – a $199 value.

 

Entrepreneurs, experts, authors, coaches and other success-minded business professionals who wish they could be “media-ready” within hours, and who want to easily create a turn-key audio product to feature on their website or send to prospects, can now sign up for PR and communications firm Robin Samora Inc.’s innovative new program, RSI MediaReady.

RSI MediaReady is an interactive, one-on-one coaching program that features:

• Interview preparation and training for clarity, focus, practice and ‘ready-to-go’ promotion
• Q + A review of 15 initial questions, with feedback and comments for review
• Review of answers for sound bite quality and content-specific goals
• Etiquette and media training for on-air and pre-recorded shows and programs
• A recorded mp3 file of the interview questions for future editing
• A recorded mp3 file of the 45-minute interview (“pod cast”), which can be posted, edited or referred to for messaging

Clients who sign-up for RSI MediaReady will also receive a number of special bonuses, including:

• A sample Pitch Letter to a Radio Producer
• A sample Media Release announcing their guest appearance to the press
• A customized list of up to 10 radio shows/hosts who they can contact immediately
• 3 selections of intro and outro music on a separate mp3
• A Special Report: “10 Ways to use Audio to Boost your Brand”

“Across the country, media professionals and potential clients are very interested in booking coaches, entrepreneurs, experts, authors and other professionals for speaking engagements, article and broadcast interviews, or hiring them as consultants,” commented Robin Samora Inc.’s founder Robin Samora, a widely recognized PR and media relations expert who leads each session. “But if these talented professionals are stuck being the `best kept secret’ in their industry, how can they be found? They won’t. And that’s where RSI MediaReady comes to the rescue. It rapidly helps professionals clarify their message and communicate their brand through the media, so that they reach new and better clients – and ultimately, boost sales and profits.”

Added Samora: “In addition to numerous other business benefits that clients will reap, which include improved SEO/SEM, and the ability to rapidly create a media kit and re-purpose content for their other marketing collateral, there’s also a very important personal element to the program, too. RSI MediaReady will turn just about anyone from an anxious media-newbie into a self-assured media superstar, and unleash a level of self-confidence that will elevate every aspect of their life.”

For more information or media inquiries, contact Robin Samora at (617) 921-3448 or Robin(at)RobinSamoraInc(dot)com.

About Robin Samora Inc.

Telling a story is personal. Sharing it is an art. Technology makes it global. Robin Samora Inc., a Boston based PR, branding and promotions firm blends all three to take its clients’ businesses and brands to the next level. With clients like Comcast, WBZ-TV and Blue Man Group, and a roster of authors, entrepreneurs and experts nationwide, the firm prides itself on being a “Promotional GPS” that takes its clients’ brands where they want to go to be seen, heard, engaged and remembered. With over two decades of experience, the firm is as comfortable on major media highways as it is on out-of-the-way niche back roads.

Thanks to The Toilet Paper Entrepreneur Blog for featuring my post (#132) in their listing of The Biggest Tips Every Entrepreneur Needs To Know

What’s the #1 tip every entrepreneur needs? It’s not a MBA, it’s not an international ad agency,it’s not a Facebook Fan page with 5,000 followers.

It’s You — Being You, in a big way.

Forget about what other people think. It’s not a popularity contest, it’s your BUSINESS–and,you need to SHINE!

Put your photo and branding out there. Make a splash. Shine your bright light. BE your business and show the world your charisma.

Pretty much, you’ll be unstoppable.