Let’s face it. We all want attention. Some more than others.
But, if you’re a small business owner or executive on the rise, you want to be sure to get attention — to boost your image, gain credibility and be noticed for the expert you really are. Here’s how:
7 Easy Ways to Get Attention without Selling Your Soul
- Make your email signature count. Whether you send 10 or 200 emails a day, your email signature tells a story – of who you are and how you think of yourself. Do you include multiple forms of contact, Skype information and time zone? Are you offering your latest free report or a chapter in your newest book? How about logos of top associations you’re affiliated with? Put together your signature and personalize it to your brand and story. Stand out!
- Have a favorite reporter or editor in your industry? Why not set up a Google Alert to see what top reporters are up to? Once you get the ‘heads up’, you can decide the next course of action. Send a personal note? Small gift? Or, a Congratulations email? Better yet – “I just saw this article (add link) and wanted to let you know I think it’s so on point“ (or however you feel). You’ll make an impression!
- One size doesn’t fit all. When writing to reporters, make sure your pitch is unique – at least the first paragraph. You don’t have to reinvent the wheel, but take time to research who you’re pitching and the types of stories they write. Customize each email as best as possible so they don’t look like they’re canned. Even if reporters don’t use your story, a well thought out and targeted pitch often goes in a file to be saved, not the trash.
- Spread good news. Been featured in the media? Awesome! Now share the love and use your own social media platforms to tell your audience. Use the same articles or excerpts in newsletters, presentations, notes to prospects, online media kits …and the list goes on. Market yourself as an expert and be a good promoter too!
- Be a Guest Blogger. If you like to write, consider being a Guest Blogger for other websites where your opinion counts. Say you’re an image consultant. Your expertise can be valued on a banking or real estate website as well as your own. And, once is contact is made there are opportunities to connect even deeper. Don’t forget as an author that you’ll need a 50 word byline and bio – and hey, what about adding a link to your free report?
- Keep your website up to date. It’s been said we’re 9 months ahead of our website, and some of us lightyears! If you have a word press site, it’s easier to update more often – and by ourselves – with recent awards, testimonials and photos. Make sure your ABOUT page sings your praises. Note to self, include a monthly maintenance check too for those annoying broken links.
- Give attention without expecting it in return. I’m amazed at my community of giving professionals, small business owners and entrepreneurs and all their friendship. Giving comes in kind words, referrals, opportunities and forwarded emails, and everything in between. Givers get noticed, and chances are – that one time gift isn’t a random act.
I hope these tips help you as you build your business and get recognized for who you are.
There are hundreds more I talk about and teach to small business owners just like you!