A recent client asked for a promotional strategy to promote her event and though it varies by industry, target audience and personal preference, I found certain similarities and tasks that needed to be completed.  I thought I would share some of them with you as an overview of what you’ll want to think about. Keep in mind that this is a sampling for a local event, not an entire plan of social media, onsite event strategy and presentation preparation.

Sample PR Checklist for Your Upcoming Event  

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Now, the bigger the event the more promotion you’ll need to fill the room. There’ll be website promotion, Twitter mention and strategy as well as being part of a social media support group who will co-promote on your behalf.  There are also Facebook posting opportunities on your personal and business page and the possibility to boost content where it counts the most.

LinkedIn promotion may also be considered if appropriate on your own page as well as in groups you belong to. You can also ask for plugs from clients and event organizers, and distribute flyers at networking groups and speaking gigs.  Heck, even friends of friends in your inner circle will say a good word if you ask them to help out.

No matter what promotional tactics you use, never underestimate the power of picking up the phone. Many would rather die than call. I’d rather call than die.  Make 50 calls a day and you can get used to anything.

I’ve got 10 pages of ideas that I could share with you, but it would get too detailed and I want you to feel inspired, not bogged down with a giant PR and marketing plan and to-do list. There’s a wheel house of strategies that can be used over and over again. Some will work, others will fail miserably. But, you have to try.

Holding an event is an investment in showcasing your expertise and building your business. Be sure you have enough help to promote your event online and offline, before the event, during the event and post event. And even though the event ends, you’ll still be promoting the content in one way or another, your next workshop, upcoming speaking gig, new products and services – and the list goes on.

Be it free or paid, creating and hosting an event takes courage and promoting it to the right audience, who likes, knows and trusts you – as well as finds value in what you teach, makes all the difference in the world.

The first step in planning an event is making the decision to have an event. The step isn’t really a step though. It’s a quantum leap in promoting who you are and the courage to speak your truth.

Teach to reach!

Happy New Year!

If you’re like me, you’re back at work thinking bigger and bolder, looking ahead to a New Year filled with opportunity and promise. And, staying on top of everything, right? Who doesn’t want to be on top of their game?  Truth is, it’s never easy with so much information out there!  I’d like to help with that and share three articles about changes (and updates) happening as of January 1, 2015 about marketing and how it might affect your outreach.

The first platform we’ll look at is Facebook. In a nutshell, Facebook has always been about sharing the best content at the most optimum time to the most targeted audience. None of that has changed. But, Facebook has updated some of their Terms of Service.  Here’s an article that spells it out best from Andrea Vahl for Social Media Examiner; “New Facebook Terms: What Marketers Need to Know.” It’s the best article I’ve read so far explaining how to understand the terms and why it’s important.

Next up, Pinterest. If you’re an active Pinterest marketer, take note. Pinterest released a new feature in December allowing you to move groups of pins from one board to another. This feature works for web only, and isn’t available on mobile. Moving large number of pins comes in handy as your boards get overcrowded or if you’ve decided to dedicate a new board to a previous subcategory. Online marketers have welcomed this feature with open arms to clean up their boards.  You can read about it here ‘A new way to edit pins on the web’ via the Pinterest blog.

The last platform we’ll talk about is Twitter. Back in November, Twitter announced their 2015 plans and changes. Here’s a glimpse of their updates:

“We’re experimenting with better ways to give you what you come to Twitter for, a snapshot of what’s happening. We can use information like who you follow and what you engage with to surface highlights of what you missed and show those to you as soon as you log back in or come back to the app.”

Twitter is also working on ideas such as an instant, personalized timeline for new users who don’t have the time to cultivate one on their own, and updates to make a public conversation private.

A good marketer stays informed about changes to the platforms they’re using.

A great marketer implements them.
Cheers to 2015!

Dear New Year, Bring it On!

I’m always excited about possibility and my senses are keenly aware of the expansion that’s forthcoming in 2015.  Not just for me and my business, but for my friends and family, and fellowpreneurs I don’t even know yet.

Every year I like to look at highlights of my life in a visual timetable. I’ve borrowed this concept from one of my speech coaches because I’m nervous of forgetting important topics on stage.  We’re not presenting (except to ourselves) so I love this exercise to identify life events and business accomplishments.

Here’s a portion of my timeline for 2014 – want to draw one for yourself?

(Click to View Larger)

(Click to View Larger)

January – Lived in a ski house, seaside furnished apartment and Puerto Rico.

February – Worked from the slopes. Triple time on weekends.

March – Moved in to my farmhouse – I love it! A bittersweet time in my life.

April – Traveled to Prague and Budapest. Got pampered. Really fell in love.

May – Grateful for 3 new clients and writing projects.

June – Wonderful recruiting project.

July – Finished my first children’s book. Family time. Working at the island and Rye Beach.

August – Super busy with client work.

September – Woo Hoo!  The team is cranking! Speaking gigs, articles and panels.

October – Expo talk, trips to NY, birthday love, VIP days.

November – Hiring to fill positions – VIP days.

December – Big expansion plans  Great referrals Family time  Holiday surprises.

Late December – Booking new work, webinars and FUN for 2015!

Remember, you can add whatever events or accomplishments you like to your own timetable.  They can be words or images. Simple or complicated. Pictures or photos. If you create a digital version, it can have links or music or…

In reality, this is a visual map you’ve created for yourself, much like a PR or Promotions Business Building Map we create with clients (with your goals in mind)!

It’s no surprise that I love to schedule my life around my business and am blessed with a talented team to help me get there. I’ve never been a 9 to 5 er, but I can work like the dickens!

When you buy your new calendar, fill in your vacations first, even if it’s just an idea. Then plan your work around it. Writing your dreams on paper is the first step toward making it happen. Then, keep writing.  

Wishing You Happiness, Health and Prosperity in 2015.

PS –Thoughts really can turn into reality. And, it’s all possible. Share your big hopes for 2015 below.

The holiday season is upon us, really upon us, and if you own a business, you’ve been strategizing and planning your marketing since, say August, right?
If that just shocked you, have no fear. There are plenty of (last minute) marketing techniques and tactics you can apply to have a rockin’ holiday season. It’s never too late!

I’ve rounded up several articles about holiday marketing and all of the articles include easy-to-implement ideas and tactics you can use to move your business forward this season, all the way into the New Year!

Check out Mandy Edwards article ‘Blending social media marketing with your traditional marketing this holiday season’.  She touches on four important points, one stating you should reserve some of your best content and information (and pricing) for your exclusive social community. Pretty smart!

Rapid Advance came out with a great infographic I’d like you to see called ‘Wrapping Up Your Holiday Marketing Plans’ It gives a great timeline overview for you to double check to make sure you’ve got everything covered! See it by clicking here.

Next up is an excellent piece by Constant Contact. They give us 30 creative holiday email marketing examples! What’s not to love about that since we all know email marketing is a vey effective tool in your marketing toolbox. Click here to get the 30 new ideas and to get excited about your holiday email marketing!

Last but not least, and I truly believe this — the holidays are a great time to have F-U-N! What’s more fun than a contest? How about a photo contest?! Here’s a piece from Facebook that gives us 20 holiday photo contest ideas anyone can run!

As always, I’d love to know how I can help and support you or your campaigns this holiday season. If you need a boost in promoting your special or another set of eyes in strategizing for the New Year, just give me a call!

In business and in life we get sidetracked. Bumps in the road. Circumstances beyond our control. Unexpected opportunities and better yet, pleasures that seem to come just when needed. But when we recognize that being sidetracked becomes a habit rather than an occasional daydream, or excuse for not accomplishing your goals, it’s time to take action and get back on track.

Here are 5 easy ways to Stay in the Bowling Lane:

1)      Before you go to bed at night write 5 things (rocks) that you need to work on the next day. Keep this list in a place where you’ll see it. These rocks are important to your progress.  Start working on them, and you’ve got motion.  Inspired action.  All good.

2)      Find a colleague, friend or mentor who can serve as your accountability partner.  If you have to report to them on your progress, and they to you, there’s less chance that either of you will jump lanes. Make a commitment to each other. Make a rule, no man or woman in the next lane!

3)      Create a No Drama Zone – one of my favorites. To each of us, a “No Drama Zone” is different. Limit unpleasant interaction, especially during work hours. Strengthen your boundaries. I often tell clients that you can be responsible to people, not for them. Be strong. Focus on where you need to be, not where someone wants to lead you. Stay in your Bowling Lane.

4)      Keep your workspace clean. Piles of paper, stacks of unpaid bills, unfinished “to do lists” can cause anxiety. I don’t know anyone who needs more anxiety. Do you?

5)      Buy a special notebook, one you love, and draw a “timeline” of your accomplishments — from the beginning of the year, to the end. You’ll be surprised. A timeline is visual. Drawing your progress on paper is wonderful. Your mind just forgets all that you’ve done.

My million dollar tip today is simple, and doable.

Stay in your Bowling Lane and out of the gutter. You’ll score every time.