In a world with over 7 billion people and an internet that never sleeps, I’m guessing there must be at least a million experts who can comment with some authority on ways to increase visibility and offer positioning advice for success.
There is no one formula that works, and every entrepreneur, professional or business owner has to create their own promotional mix that they can commit to, to get the results they are looking for.
The bottom line in both cases is:
If you don’t create a visibility or promotions plan, and ‘work it’ to get your brand, products or services out there, chances are that you won’t build the recognition, leadership position, or ‘buzz’ that you’re looking for to increase your rates, expert status, or income.
Here are 5 Ways to Increase Your Visibility in 2014
1. Choose 3 – 5 Vehicles as the Keys to your Promotion Strategy
Whether you choose Google +, your blog, LinkedIn, video marketing, Twitter, Pinterest, industry-specific websites, or any other vehicles, pick 3-5 and make them the centerpieces of your promotion strategy over the next year. Remember to populate them with engaging and original content that is first and foremost relevant to your target audience. Give them a reason to like, trust, respect, and ultimately, partner with and/or refer you.
2. Deliver Workshops and Lectures
Don’t worry about not being paid – you’ll be paid a hundred times over with new business opportunities that may come immediately afterwards, or weeks, months or even years after. Just be sure that whatever your share is congruent with your brand, adds value, solves a problem and offers solutions. And if you’re one of the millions of people who dread public speaking, this is the perfect opportunity to face that fear and finally conquer it!
3. Showcase Your Brand
Make it a point to put your name and website url not just on your business card, but on all collateral material – as well as when you post comments on other people’s blogs, if you’re answering an Op-Ed or publishing a white paper. Be sure to take advantage of every opportunity to promote your business in personal and business settings. The more often you share your brand and what you do, the greater your chances are of success.
4. Volunteer at Community and Industry Events
Volunteering isn’t just good for the world, it’s also good for you. And, being of service in your own backyard helps your community as well as presents an opportunity to network one- on- one with fellow business owners and C-level executives. Choose community or industry events that resonate with you and volunteer with an open heart. You’ll feel rewarded and be of service to a cause that’s important to you as well as make a difference.
5. Be a News Source
There are free press opportunities every day that can increase your company’s visibility if you know where to find them. One of my favorites is HARO (HelpAReporterOut.com). Sign up for their complimentary service and you’ll receive emails on a daily basis from reporters, researchers and talent scouts who are looking for experts like you – to share their opinions on various platforms. Being published or on the air is an instant way to build credibility and leadership position within your industry, and add content to your all-important press kit.
The Bottom Line
Lastly, I urge you to do yourself what could be the biggest favor of your professional life and ditch attitude of waiting until your marketing is “flawless” before you get out there and start making waves. Yes, you want to make a great impression and build strong relationships, but if you keep holding back until the stars perfectly align, then you’ll be waiting…and waiting…and waiting. Don’t be an obstacle to your potential: take the plunge. It will be worth it.
What will you do differently this year to liven up your PR/promotion plan?
What’s on your list to try – to be more visible in your industry?
Do you have any tips you’d like to share, so others can benefit from your success?
How can you be more charismatic in your presentation?
Questions for thought…as we increase visibility in the New Year.