What an amazing week we’ve had with the Robin Samora PR team and Partner Promotions! It was an honor to be featured as a social media panelist at IBM sponsored Women’s Toolbox conference, participate at Mara Glazer’s BizCon 2014 event, be a right hand to CBS for their Price is Right TV auditions and represent the Xfinity brand at Harvest festivals and retail venues in New England.

Next up – getting ready to speak at the #BostonSmallBizExpo on October 2.

Now for the Rainmaking – PR, marketing and social media articles (and video):

First up, check out this fun YouTube video by Dutch Royal Airlines KLM.   This is plain and simple ‘brilliant social media, engagement and brand loyalty’! It’s quite adorable, too (and features a cute puppy, so if you love dogs like me – you’ll definitely want to watch and learn!)

Next, we found a Duct Tape Marketing weekly round up we wanted to share with you. Last week’s round up included three useful social media tools. We like ‘em. You’ll love ‘em! Check it out and see if you agree.

Last, but not least ‘17 Advanced Methods for Promoting Your New Piece of Content’ via Kiss Metrics. This is for you if you are ready to promote your content beyond posting to Facebook, LinkedIn & Twitter. I read it more than twice, whoa baby!

I hope you enjoy these articles and other bits of information we’re collecting at Robin’s Rainmaker’s – the Web’s best PR, marketing and social media wisdom.

Have a great week and feel free to share below!

The Web’s Best PR, Marketing & Social Media Wisdom

If you’re tight on time, but want to stay up to speed on our industry’s latest news, stories and ideas, I hope you’ll like the articles we picked this week to feature on Robin’s Rainmakers – The Web’s Best PR, Marketing & Social Media Wisdom.

Our goal, as always, is to provide you with a variety of content on PR, Marketing & Social Media to gain more visibility, revenue opportunities and expert status.

Here are this week’s picks for Robin’s Rainmakers:

PR Is The New SEO by Uwe Schmidt for PR Insider

There was a time where you could ‘game’ the system by only buying SEO services. That’s now over. Long live unique, user-oriented content and be sure to eliminate this…

Brands Under Fire by Rosanne Mottola for PRSAY®

Take a look at five brands that have come under fire for ill-advised ideas or mistakes. Read who they are (you may be surprised), see what they did (or didn’t do) to make this list and learn from their mistakes, like Malaysia Airlines…

7 Types of Content Reporters Want in a Press Release by Serena Ehrlich for PR Insider

The Business Wire 2014 media survey asked reporters what types of news they want to see in a press release. Besides the obvious — breaking news — here are six more. Keep this on your desk when you’re writing and make sure to include…

Hope you enjoy these articles, and feel free to share with a friend!

If you’re tight on time, but want to stay up to speed on our industry’s latest news, stories and ideas, I hope you’ll like the articles we picked this week to feature on Robin’s Rainmakers – The Web’s Best PR, Marketing & Social Media Wisdom.

Our goal, as always, is to provide you with a variety of content on PR, Marketing & Social Media to gain more visibility, revenue opportunities and expert status.

Here are this week’s picks for Robin’s Rainmakers:

PR Is The New SEO by Uwe Schmidt for PR Insider

There was a time where you could ‘game’ the system by only buying SEO services. That’s now over. Long live unique, user-oriented content and be sure to eliminate this…

Brands Under Fire by Rosanne Mottola for PRSAY®

Take a look at five brands that have come under fire for ill-advised ideas or mistakes. Read who they are (you may be surprised), see what they did (or didn’t do) to make this list and learn from their mistakes, like Malaysia Airlines…

7 Types of Content Reporters Want in a Press Release by Serena Ehrlich for PR Insider

The Business Wire 2014 media survey asked reporters what types of news they want to see in a press release. Besides the obvious — breaking news — here are six more. Keep this on your desk when you’re writing and make sure to include…

Hope you enjoy these articles, and feel free to share with a friend!

Starting today, and most every Monday for at least the rest of the year, I’d like to share three (3) articles about PR, Marketing, Social Media or other topics that relate to promoting a brand, encouraging entrepreneurship and the quest for more visibility, profitability and revenue opportunities.

Think of it like me searching the internet, to see what you (and I) might like to read, learn, forward or talk about at our next team/client meeting.

That said, here are my three picks for this week, that I’d like to share:

The Difference Between Marketing and PR? It’s All in the Inflections by Steve Goldstein

In this article, “PR News asked its community how it would define the difference between marketing and PR. Most of the responses fell along the lines of “marketing is all about the product and PR is all about the relationships.” We suspect that many marketers and PR pros (and those officially straddling the two) would object to this kind of blanket statement, but the variations on the same theme is telling.” Read to find out the difference as told in short social media posts. Fascinating!

Why Do-It-Yourself Public Relations Is An Urban Legend by Shelley Pringle

“Do-it-yourself PR may sound enticing to you . . . a good way to save a few dollars. However, as someone who has spent 20+ years working in the PR trenches, I’m here to strongly discourage you from taking the bait. The notion that anybody can do their own PR is an urban legend promulgated by folks who think they know what they’re talking about (they don’t). In many cases, they’re actually in the business of selling media lists and related PR products.

At best, DIY PR will lead you to waste a portion of your communications budget. At worst, it’s a recipe for corporate disaster.”

6 Fun Perspectives on PR, by PR Practitioners by Brian Greene

“We queried our audience on Twitter and Facebook, asking for some fun facts about PR that most people don’t know. Here are some of our favorite answers…”

What fun fact about PR would you be able to share?

I hope you find these articles interesting and informative. If you’d like to forward them to a friend or colleague or share with your own community, please click on the icons below. Let them know your thoughts!

RSI promote eventDeciding to host an event and share your expertise is a bold decision, and one that takes guts – so BRAVO if you’ve got an event slated for 2014!

Creating an event is one of the quickest ways to showcase your expertise to a group who may want to learn more about you, invest in your products or services now or down the road, or have an interest in ‘what you’re up to’, for their own professional growth. Well done, an event provides an opportunity to tell your story, up-level your brand and – let’s be honest, capitalize on your knowledge.

That said, you’ll want not just a boatload of people at your event, (whether it’s live or online) but a boatload of your target audience. They’ll resonate with your message and brand more than anyone else, and you’ll have multiple opportunities to make an impression and suggest that they become raving fans!

Here are7 Ways to Promote an Event in 2014  

1. Get Talking

Step away from the keyboard, and call friends and other people in your network who may be interested in attending your event. Even if your invitation is politely refused (i.e. due to a prior engagement or something to that effect), this is a prime opportunity to make a personal connection that could pay dividends down the road. It’s also ideal for reaching people who you don’t know, since you’re offering them something. Make it an easy, no-stress phone call with no end game in mind.

2. Get Visual

Create flyers and graphics for your event, and post them in an area frequented by your target audience. You can also send these in the mail (yes, the old fashioned way with stamps) to your targeted audience with a personalized post-it note.  Make sure that your graphics have a consistent look, and that the artwork can be re-purposed for invitations, banner ads, and social media.  This saves time, money, and gives your branding efforts maximum exposure.

3. Get Newsworthy

Submit media releases about your event to local news stations, magazines, newspapers and industry publications, as well as on-line blogs and distribution channels.  Be sure to be crisp and clear in your delivery, and include contact information for the press. If you have video, use it here as well. Above all, be media ready to capitalize on the publicity and opportunity for maximum exposure.

4. Get Dialed In

Find local radio stations and targeted blog radio networks that may be interested in an interview. Make your story compelling and be a fun and entertaining guest.  By following these simple guidelines, you’ll build a loyal following, get recognized for your expertise and be able to use the recorded interview in your own promotional strategy. And you’ll probably be invited back!

5. Get Social

Use the power of social media to your advantage.  Post targeted messages to your database and audience on a frequent (though not too-frequent) basis, using various platforms, including Facebook, Twitter, LinkedIn, Pinterest and YouTube. You can also make a list of groups who might benefit from the event, and target them on-line. Keep in mind that it typically takes multiple impressions (a.k.a. touchpoints) before people notice a message and take action. As the best sales professionals advise: be persistent, but never pushy.

6. Get Wordy

Blog about your event, and ask others to do the same.  If you’ve been a guest blogger, ask your colleagues to give you a mention and share it with their list, and do the same with your social media contacts. This not only extends the life of your promotion, but it allows you to reach beyond your traditional target audience.

7. Get Hooked-Up

If you have a room that needs to be filled, consider asking fellow colleagues who are in a complementary — but not competing – business to publicize your event to their list.  Before presenting this type of opportunity, be sure that you have all the details outlined. Make it easy for your partners to promote you by providing pre-launch copy and emails, and copy for social media postings. Always strive to be a good partner, because your reputation will follow-you long after the event is over.

The Bottom Line

Ultimately, if you apply some or all of the strategies above, you’ll:

  • Ensure that your event isn’t a “best kept secret”
  • Provide some valuable help by sharing your wisdom
  • Potentially fill the room with great new customers and clients
  • Have fun doing what you love!

YOUR TURN

What is the most challenging part of promoting a live event?

How do the promotional tactics differ from promoting a live event vs an on-line event?   

Do you typically have a team of people to help with the event? What are their primary roles?  

Let us know your thoughts — and KUDOS to those who dare to dream big, hosting their own event (live or online)!

Best of luck this year, and always!

RSI PR CoachI’ve been coached by a few fabulous coaches in the past five years and individually they’ve made a tremendous difference in my life and business. And, collectively, they’ve blown me way with their wisdom, guidance, practical advice and vision – to not find myself, but create myself!

You see, I have a vision for who I want to be, but frankly, it’s a world apart from the greatness my COACH sees. The best of the best have laser focus and insight to see your potential, much more than you’ll ever see. They don’t carry all that ‘old stuff’ and resistance that you do. Stuff like, ‘I can’t do it’, I stink at that, I don’t know the right people, I don’t have enough time, I don’t know how to do it – and, shall I go on?

But it’s not just killing those demons and saying ‘Sayonara’, a great coach offers ideas, solutions and has the experience to help get you where you want to go, and how to get there. With PR, that could mean help with media exposure, press relations, speaking gigs, social media positioning, and more. And, all together that means elevating your brand, increasing your recognition and leadership status in the marketplace, and ultimately increasing SALE$ – given the odd chance you’d like to make some money.

A PR coach offers real life practical advice and positioning on what works and what doesn’t to get noticed, customized for your particular situation and your goals.

Here are 3 Reasons You Need a PR Coach in 2014:

1) You see others in your industry who are getting media attention and mention everywhere, and you are sick and tired of this not being you; Plus, you’re way better than they are;

2) You don’t have the time, know-how, promotional zing or savvy to create effective pitches, press releases, media kits or use social media to influence your target market, or influencers you want to influence. Plus, it would take forever for you to figure it out;

3) As much as you hate to admit it as a recovering perfectionist and control freak, you just can’t do it all and be good at everything. You know that PR is important, and if there’s something you can do to make 2014 the best year ever, you’re willing to give it a try.

Where do you need the most help with PR?

If you had to choose one, would you want a stronger media kit, editorial plan for press releases and target mention, or the chance to be pitch perfect?

Are you more the spot coach type (consulting for specific problems) or would you prefer a longer relationship for three to six months to co-create a plan on how PR can help you increase your image (and opportunities).

I’d love to know your thoughts!

It’s no surprise that events are memorable, effective and fun ways to make a business stand out from the pack. They’re also perfect opportunities to engage clients and prospects directly and personally, which are also essential for brand-building, and for developing relationships that are both personally satisfying and professionally lucrative.

However, what remains a mystery for many entrepreneurs, experts, authors and other business professionals is how to promote their event – especially if they’re on a tight budget, and need to “do more with less.”

Well, as someone who has been in the event planning and promotion field for years, allow me to happily shed light on this by sharing 8 great – and very cost effective – ways to promote your event:

1. Get Talking

Step away from the keyboard, and call friends and other people in your network who may be interested in attending your event. Even if your invitation is politely refused (i.e. due to a prior engagement or something to that effect), this is a prime opportunity to make a personal connection that could pay dividends down the road. It’s also ideal for reaching people who you don’t know, since you’re offering them something. Make it an easy, no-stress phone call with no end game in mind. Remember, you’re not selling — you’re helping.

2. Get Visual

Create flyers and graphics for your event, and post them in an area frequented by clients and prospects. You can also send these in the mail (yes, the old fashioned way with stamps) to your targeted audience with a personalized post-it note.  Make sure that your graphics have a consistent look, and that the artwork can be re-purposed for invitations, banner ads, and social media.  This saves time, money, and gives your branding efforts maximum exposure.

3. Get Newsworthy

Submit media releases about your event to local news stations, magazines,

newspapers and industry publications, as well as on-line blogs and distribution channels.  Be sure to be crisp and clear in your delivery, and include contact information for the press. If you have video, use it here as well. Above all, be media ready to capitalize on the publicity and opportunity for maximum exposure.

4. Get Dialed In

Find local radio stations and targeted blog radio networks that may be interested in an interview. Make your story compelling, create an irresistible offer that has a time specific deadline, and be a fun and entertaining guest.  By following these simple guidelines, you’ll build a loyal following, get recognized for your expertise, and be able to use the recorded interview in your own promotional strategy. And you’ll probably be invited back!

5. Get Social

Use the power of social media to your advantage.  Post targeted messages to your database and audience on a frequent (though not too-frequent) basis, using various platforms, including Facebook, Twitter, LinkedIn and YouTube. You can also make a list of groups who might benefit from the event, and target them on-line. Keep in mind that it typically takes multiple impressions (a.k.a. touchpoints) before people notice a message and take action. As the best sales professionals advise: be persistent, but never pushy.

6. Get Wordy

Blog about your event, and ask others to do the same.  If you’ve been a guest blogger, ask your colleagues to give you a mention and share it with their list, and do the same with your social media contacts. This not only extends the life of your promotion, but it allows you to reach beyond your traditional target audience.

7. Get Hooked-Up

If you have a room that needs to be filled, consider asking fellow colleagues who are in a complementary — but not competing — business to publicize your event to their list.  Before presenting this type of opportunity, be sure that you have all the details outlined, including commissions. Make it easy for your partners to promote you by providing pre-launch copy and emails, and copy for social media postings. Always strive to be a good partner, because your reputation will follow-you long after the event is over.

8. Get Educational

A pre-event teleclass is an ideal way to talk about something you’re passionate about. Plus, you’ll not only build your database, but you’ll also get a heads-up on who’s really interested in what you’re offering. Create your own mini cheat sheet.  Why should people attend?  What are the benefits? How will they improve their business, life, help a cause? And, who can they tell about the event? While you’re thinking of these big picture concepts, don’t lose sight of the details, either, such as: dial-in numbers and times (and in what time zone). Also send out a reminder email at least 24 hours in advance.

The Bottom Line

Ultimately, if you apply some or all of the strategies above, you’ll:

  • ensure that your event isn’t a “best kept secret”
  • provide some valuable help by sharing your wisdom
  • potentially fill the room with great new customers and clients
  • have fun doing what you love!

 

I started Let’s Make You Shine helping folks as a life coach, and believe without a doubt that how you live your life is how you lead your business. In fact, You Are Your Business. You personify the image of your company, and ultimately the direction it will take.

My own business transformed into PR and visibility strategy because my natural inclination is to help people be the best they can be in life and in their work – whether a budding entrepreneur, small business owner, or expert  in the marketplace.

Each of us has a gift to share that lights us up when we’re engaged and ultimately serves a greater purpose – though we don’t often see it immediately.  But when we do, kazam! All the pieces of the puzzle seem to fit together.

Getting press is fun for me, and I love helping others do the same.  There are so many hungry reporters looking for people like you and me to share their stories, insight and wisdom about every subject imaginable. I am reminded of the definition of an expert from one of my mentors;

An expert is someone who knows more than ten (10) people on the street.

Here’s a story I contributed to for Women & Co at Citibank.com. It’s about How to Hire a Life Coach: it directly relates to You Are Your Business!

‘Getting out there’ means expanding your horizons and making new connections.

Make the quantum leap from behind your computer into the spotlight. I’m happy to hold space for you.

 

 

I’m so excited to share some great news with you. Today I am the featured Inspirational Luminary on InspireMeToday.com, sharing my wisdom with the world. This FREE website is one to bookmark!

Inspire Me Today features the ‘Brilliance’ of a new Luminary every day. You can start your day with the wisdom of Sir Richard Branson, Guy Laliberte, Seth Godin, Neale Donald Walsch, Marci Shimoff, or one of hundreds more, now including me. I’m so honored to be with such esteemed company!

To help you stay inspired, you can sign up to receive this 3 minute ‘Today’s Brilliance’ pick-me-up each day by email, by RSS feed or as an iPhone app. You can even subscribe to it on the new Google Currents.

Please visit the site today and help me inspire the world. If my traffic and comments break records, they’ll share my content with millions of additional people too! I hope you’ll check it out, leave a comment and share it with your friends.

From the folks at Inspire Me Today and from me, thank you in advance for your kind support. I know you’re going to love InspireMeToday.com! Together we really can inspire the world.

Be inspired, always,

Robin

Many of you don’t know that I am a beekeeper, and ‘tis the season, right now when bees are a buzzin’.

Between life and business, my schedule is pretty busy so I’m fortunate to have the help of a friend, Danny, who helps care for my bees. Just this week, I asked him a question; “What do bees and business have in common?” and was really surprised at the Zen-fulness of his answer.

Q: What do bees and business  have in common?”

A:  “Robin, with honey bees, the bottom line is success of the hive.  They are goal-oriented with an understanding that no job is too small in achieving success.  Every bee plays their part – queen, worker and drone. One could anthropomorphize (attributing human behavior to a bee, for example) loyalty as a virtue.  The good of the hive comes first.  Business and corporations could do well looking at the hive as a business model; they do no harm. They leave everything they touch better than it was and create useful products everyone can use in a responsible manner.”

I got this on text, no kidding.

So, I’m adding to Danny’s wisdom. Bees never give up. They thrive on good conditions, and rebuild  when times are tough. Everyone’s all in, or they’re removed. The Queen is the leader, but if she’s not doing her job, she’d ousted – in fact, the other bees mysteriously create a new one, with drama kept within the hive.

Just like a business, when leadership is strong and expectations are met, there’s sweet success.

Now, I’m not sure about “dancing in the dark”, but perhaps that’s what goes on late at night behind closed corporate doors?

Here’s to your business, buzzin…