A Marketing Plan Requires Strategy

Hire an Experienced Marketing Consultant

Stop wasting valuable time and money on marketing that doesn’t work. A highly-effective marketing plan gives your business direction and a vision for long-term success.

I’m Robin Samora, an experienced Boston marketing and public relations consultant, award-winning blogger, author, and podcast host. I write customized marketing plans to increase sales, visibility, and credibility to bring in the business you deserve. 

A Marketing Plan Requires Strategy

Hire an Experienced Marketing Consultant

Stop wasting valuable time and money on marketing that doesn’t work. A highly-effective marketing plan gives your business direction and a vision for long-term success.

I’m Robin Samora, an experienced Boston marketing and public relations consultant, award-winning blogger, author, and podcast host. I write customized marketing plans to increase sales, visibility, and credibility to bring in the business you deserve. 

Massachusetts Express Grants Program

Fast, Easy, Back-to-Back Grants

Express Grants are available to grow your business or nonprofit whether you’re based in Boston, Worcester, Springfield, or any other town or city in Massachusetts.

If you have W2 employees your company may be eligible for 100% reimbursement

Marketing, PR, SEO, Social media, ChatGPT and AI training & more

$15,000 is available per calendar year for companies who qualify

Top marketing consultant with a proven track record 20+ years of consulting with brands of all sizes A long-term, forward-looking approach for sustainable marketing success

Marketing Plan

Create a customized marketing plan for the next 12-months

DIGITAL PR

Get step-by-step guidance on how to create campaigns and pitch the media.

WEBINARS & SPEAKING

Book Robin for a marketing, PR and small business grant training

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LET’S TALK ABOUT BUILDING YOUR BUSINESS

OUR CLIENTS

We’ve worked with some truly amazing people from Boston and beyond.

Excellent
5.0
Jack D.
Robin's expertise in marketing and digital PR was exactly what our business needed. Her strategic approach and fresh ideas helped refine our brand, boost engagement, and drive real results. We were impressed by their professionalism, creativity, and ability to tailor a plan that worked for us. Highly recommend Robin for anyone looking to elevate their marketing strategy!
Response from the owner:Thanks Jack! Appreciate your feedback and loved doing a deep dive on your business to accelerate sales and visibility. Keep up the great work in all locations -- and let me know if you have any questions along the way!
Turnkey S.
Working with Robin on my PR was truly transformational. Not only did Robin help me see numerous blind spots and missed opportunities, but she also helped reinforce some of the areas I was working on. She not only made me drill down and focus on my target markets, various revenue streams, and what I could do to strengthen those. While working with her, she also helped me see how disjointed my brand was across social media platforms and where I was misstepping. Throughout the process, Robin asked the right questions and gave me very clear, concise, and doable takeaways that I could work on to move my brand forward in the short and long term.
Response from the owner:Thank you Elisa! Every time I get an email from you with yet ANOTHER press mention, I'm almost as excited as you! You've accomplished so much and have truly learned the Art of PR. Congrats too on your new book, The Style Advantage: I Say What HR Can't. Now, you'll have even bigger opportunity to help so many women -- and make a splash. Keep up the great work!
Jodi D.
We had a fantastic experience working with Robin for our marketing plan. She is organized, offered excellent training, and helped us come up with a clear, actionable plan that made sense for our organization. I appreciated her personable approach and her expertise. We want to work with her in the future. Thanks Robin!
Response from the owner:Thank you, Jodi! I really appreciate you and your team taking our marketing training -- and collaborating on a marketing plan. We’re excited about our upcoming digital PR sessions to help you achieve even greater results. With your customized roadmap and “marketing know-how”, you’ll absolutely succeed. If you have any questions, I'm here to help. Thanks again for your kind words.
Lisa B.
Terrific experience working with Robin on our non profit marketing review! The training provided us more than an in depth review of our current marketing. The review also included detailed responses that were incorporated in to the marketing review with recommendations. From there we were provided with a detailed marketing action plan that was broken in to manageable tasks done annually, one time, monthly, weekly, quarterly, down to daily. We can pick and choose our priorities, approach and now have a marketing plan in place. Highly recommend Robin Samora!
Response from the owner:Thanks Lisa, appreciate your feedback. It's rewarding to hear from clients who value our work! Loved helping your nonprofit get clear on your goals to increase visibility, fundraising, membership, and participation within your arts and local community. Marblehead Arts Association has so many unique spaces to rent for small and big occasions. And with your workshop offerings, there's something for every artist -- whether they're just starting out or seasoned, wanting to explore more. I'm also happy to work with nonprofits who have such a positive vibe and energy. Thank you for working with me to help bring new audiences to the MMA and sharing what you have -- and envision. Equal art opportunity for all!
Jillian D.
We had an great experience working with Robyn on our Marketing Plan. The final product was a practical, actionable list of steps we can take right now to start seeing real results. I particularly valued Robyn’s approach—her focus on tactical tips was a refreshing change from other trainings that tend to be strategy-heavy. She truly understands that not every company has a big budget, and her insights were all centered on cost-effective, low-to-no-budget marketing ideas. Robyn's expertise and personalized approach made a huge difference, and we’re grateful for her valuable guidance.
Response from the owner:Thank you so much, Jillian, for your thoughtful review! We truly enjoy helping clients like you create a clear roadmap for business growth, boosting sales, and increasing visibility in the marketplace. Strategic marketing, PR, and building partnerships—while staying budget-friendly—are some of my favorite ways to help businesses scale. There are so many great opportunities to position yourself as an expert and show your target audience why you’re the perfect fit. I’m thrilled you could take advantage of the Express Grants program—it's still one of the best-kept secrets around!
Ellie D.
Robin is very good at her chosen profession. She is knowledgeable about marketing and PR and generous in sharing her ideas about things to do for your company. She is very thorough and detailed in her explanations of complex concepts. We highly recommend Robin for your marketing and PR training needs.
Response from the owner:Thank you, Ellie, for your feedback! I love helping small businesses increase sales, find new customers, and of course, be more visible in a competitive marketplace. It's always rewarding to work with a dedicated team who really cares about the business and is open to new ideas to expand your reach and capitalize on what you do best. I loved working with you and Joanne through the Express Grants program and appreciate you both. Thank you again!
Cassie K.
I can not say enough good things about the partnership experience I have had with Robin Samora over the past 10 years. Her professionalism, communication and business oriented mindset was key to many of our successes. Whatever her clients goals are - she creates a strategy to achieve such goals and works tirelessly to implement it. I have been working with Robin for 10 years, but my company has partnered with her for over 20 years! Needless to say - you are great hands with Robin and she has my 5 star recommendation!
Response from the owner:Thank you, Cassie! Not only do I appreciate your review, but also the 20+ years Comcast has been working with me. Promoting companies and products is a learned art, and I've had great mentors along the way -- including some of the best from Comcast. We've done so many different types of promotions and events, community and corporate, and back to school -- for at least two decades. Thank you for allowing me to be a part of Comcast's growth, which has helped my company grow too. I still can't believe I started as an intern there many years ago. I'm fortunate to have earned the right to be part of your company's marketing team -- and am grateful for the experience, business, and friendships I've built over the years.
Susu W.
Robin is an experienced marketing coach. I’ve been taking her Marketing Plan course, which is part of the workforce Express Training Program. We got a ton of great ideas from her. I will definitely work with her. I will highly recommending her services.
Response from the owner:Susu, thank you! It's always a great feeling to work with valued partners and learn from each other. I'm glad your team is enjoying the Marketing Plan 901 course, and I know -- without a doubt -- you'll be using some of our marketing and PR strategies. But it's not all about me in business relationships. You've helped my company with website design (through a grant) and with SEO training (through the Express Grant program). No surprise, it's working and I'm on my third Advanced SEO training with you! Thank you for sharing your thoughts, kind words, and continued support. It means a lot to me!
Etana S.
My husband and I had the pleasure of taking Robin’s marketing class. She is an expert in the field and we learned a lot from her. Robin created a detailed and thoughtful marketing plan for our moving company. We can’t wait to implement her recommendations. Thank you Robin!
Response from the owner:Thanks Etana and Joey for taking Marketing Plan 901 through the Express Grants program. Marketing and PR training is always rewarding and being able to help small business owners is my passion -- so it's a double win! The marketing plan we created is meant to put you at the top of your game. With your new brand and all the PR strategies we put in place, you will ROCK IT! Thanks for the kind review and working with me. I appreciate it so much.
Katelin R.
I have had the privilege of working with Robin for the past couple of months for a Marketing Plan for both myself, and the law firm I work with. She has been so incredibly thorough, thoughtful, flexible, and enjoyable to work with throughout this process. To be honest, I am not great at marketing. I can sell myself in front of people any day of the week, but when it comes to websites, social media postings, press releases, I am totally lost. Robin came up with a comprehensive marketing plan on how to best spend my time marketing to get the most return, and how to implement the action items in the marketing plan. I would recommend Robin to ANYONE I know who is looking to take charge of their business and their business marketing!
Response from the owner:Thank you Katelin! How lucky am I to work with professionals who care about helping others and providing legal services when they need it the most. I love how you care about your work, your clients, and the communities you serve. When you talked about helping veterans and how you go the extra mile -- to thank them for their service, I was truly touched. We all learn to be better at things we aren't experts in. I have 1000% confidence you will ace marketing and PR online, because you are a natural -- and the most effective marketing happens when you are natural. And that's you. Keep winning those clients, doing the best job to serve them, and helping the charities you belong to. Any client that hires you, will have the best real estate attorney on their side. Thank you to for making my work rewarding. It means so much to me.
Joe A.
Working with Robin is a great pleasure, she is wonderful at what she does. Highly recommended.
Response from the owner:Thanks, Joe. Appreciate the thumbs up! Glad that we've had a chance to work together to build connections and business. -- Robin
Annie S.
We have worked with Robin on a variety of branding and marketing projects over the years (repeat clients!) and appreciate her expertise and energy. She asks the right questions and if they are tough, she makes us answer them to help get to the core of our marketing goals. She's diligent about research and, even when we don't have an active project with her, she'll often forward us useful news articles or resources as she keeps her eyes trained on the latest trends and tools. Huge plus in our book is Robin's overall positive vibe and sense of humor. Thanks for your ongoing help Robin!
Response from the owner:Thank you Annie! I love working with clients who dig deep, do the work, ask questions -- and then ask more. Over the years, it's been these clients -- the ones who keep coming back and are focused -- who excel. And KLA Associates is certainly one of them. Thank you for the positive feedback.. Much appreciated!
Tiiu A.
I am pleased to provide this testimonial for Robin Samora and her outstanding marketing consulting services at One 8 Solutions. Working with Robin has been nothing short of exceptional. Robin's deep understanding of marketing strategies and her creative insights and innovative approaches have propelled our business forward. Her dedication to understanding our unique needs and goals sets her apart in the industry. Throughout our collaboration, Robin has consistently demonstrated professionalism, integrity, and a genuine commitment to our success. Her ability to identify opportunities and develop targeted marketing campaigns has been instrumental in driving measurable results for our organization. Moreover, Robin's excellent communication skills and proactive approach make her a true pleasure to work with. She listens attentively, provides valuable feedback, and always goes above and beyond to ensure our objectives are met. I highly recommend Robin Samora to any business seeking expert marketing consulting services. With Robin at the helm, you can trust that your marketing efforts will be in capable hands, yielding tangible results and fostering long-term success.
Response from the owner:Thanks for the glowing review, Tiiu. I'm almost blushing! Love to help small business owners exceed their goals, drive sales, and outperform expectations. Why not? I also love to dig deep on what your brand is all about and core values. You're up to some great things at One 8 Solutions, and I'm happy to be a small part of that journey. And as I'll tell any business owner, entrepreneur, or professional -- networking works! That's how you meet amazing people and ideal clients -- like you and Jonathan Bello. Appreciate your kindness.
Sarah M.
Robin is fabulous. Witty, smart, and efficient. She takes the time to be very thorough in her research about your company and industry. Very professional and fast working. Keeps you on your toes! Well connected and giving as well. Robin gave us PR direction that guided Lucille’s Wine shop to increase our online presence significantly. She’s experienced, makes you think differently about yourself, and is fun to work with. We got incredible marketing and PR training and 100% reimbursement.. What’s not to love? Thank you Robin for alerting us to this opportunity with the Express Grants program. I highly recommend it! I would absolutely work with her again.
Response from the owner:Thank you, Sarah! You’re a joy to work with and a poster child for success! Happy you’re rocking it with such a satisfying business, doing what you love. Keep your positive energy flowing and your momentum growing!
Marianne M.
I am delighted to share my exceptional experience working with Robin Samora and the tremendous impact she had on our team at The Caleb Group. Robin played a pivotal role in helping us develop a sophisticated and flexible marketing plan that could be executed in manageable steps in house. Our team, consisting of individuals with varying levels of experience, benefited greatly from Robin's respect, encouragement, and effective teaching. She ensured that each team member’s input was valued. Robin's ability to listen attentively and translate diverse concepts into practical solutions was truly commendable. She fostered an inclusive environment that allowed everyone to contribute meaningfully. The result was a tool tailored to our organization's needs that supports our mission. What sets Robin apart is not just her expertise but also her role as a motivator and cheerleader. Her contagious vision for positive possibilities served as a driving force for our team. The implementation of just a small segment of our comprehensive plan led to a remarkable 50% increase in donations. In summary, Robin Samora's guidance was instrumental in articulating then elevating our marketing strategy, and her impact went beyond the technical aspects. Her motivational leadership style and visionary mindset have left a lasting impression on our team, contributing to tangible and significant results. I wholeheartedly recommend Robin for her expertise, enthusiasm, and ability to inspire positive change.
Response from the owner:Marianne, Thanks for your wonderful review! It’s fantastic to hear that the marketing plan we developed for The Caleb Group was helpful. We put a lot of thought and energy into it, and knowing it was well-received means a lot to us. Your positive feedback is incredibly motivating, and we’re excited about continuing to deliver high-quality work for our clients. We’re also grateful for your referrals. Thank you again for your kindness.
Laura C.
Robin is one of those amazing individuals who leaves a positive mark and truly makes a difference wherever she goes. Her willingness to help others is simply unmatched. Beyond her role as a marketing genius with boundless creativity, Robin is exceptionally empathetic and understanding. Her expertise in small business marketing is unparalleled, providing advice that is incredibly tailored and practical. Something you wouldn't typically find in a standard course!
Response from the owner:Thank you, Laura. This means so much to me! Your business is on fire and I couldn't be happier for you. You've got the smarts, willpower, social media skills and most importantly, you care about every single one of your clients -- and it shows from the moment you work with them. Most of my small businesses are from the United States, but I'm happy to help entrepreneurs anywhere in the world. Especially ones like you! Gracias por todo!
James D.
Robin presented the confusing world of Social Media and Digital Marketing (confusing to me, anyway!) in a way I could grasp the concepts and tools for immediate implementation and results! Knowing I only leveraged 1% of her knowledge and skills, I see us continuing to work together well into the future. Thank you, Robin!!!!
Response from the owner:Thanks Jim! In the ever changing world of social media it’s easy to be confused! Glad that the social media marketing training was helpful and gave you perspective on how to grow your brand and business online. You don’t have to be on every social channel. Best to pick a couple and work them well! Thank you for your review!
Andrew W.
We've been working on our own to develop a social media presence and to spread our reach. We get lots of great referrals, but not much comes in as a cold call. We took Robin's class to understand the next steps, and how to up our game. Her clear format, simple steps, and creative enthusiasm were just the boost we needed to really operationalize a marketing plan. Her step-by-step plan is a great roadmap to making sure we get connected with new clients. We enjoyed every meeting and recommend Robin and her team heartily.
Response from the owner:Thank you, Andrew! It was such a pleasure to work with your team to develop a marketing plan and raise the bar to meet growing demand for your energy smart/carbon smart design services. You've got an outstanding reputation already in the sustainable design space-- so it only makes sense to up your game and help more people design their dream homes. Glad we could help give you marketing and PR direction, support, and ideas to meet your goals. I can't wait to see what 2024 looks like for Graphite Studios!
Anne G.
We found marketing to be a daunting task, but Robin has been very helpful in charting the steps we have to take and has made us all comfortable with the process. We would recommend her to any small business in need of marketing assistance.
Response from the owner:Thank you, Anne! Love to make marketing easier; it doesn’t need to be an impossible task. Every business owner is time crunched, so it’s best to have a plan, and work the plan to get results! I appreciate your kind words.
Ken C.
Robin was great to work with. She produced the most comprehensive marketing plan we have ever had and it is very easy to execute.
Response from the owner:Thanks Ken for your feedback! It's always rewarding to know that our marketing plans aren't just comprehensive but easy to execute. We take great pride in our work helping clients meet their goals, both personally and professionally. Clarity is always key!
Leanne R.
Robin is a small business marketing expert, and creative beyond measure. We learned so much from her marketing course and at the same time developed valuable resources to help standardize our language, create consistent messaging across channels, and build marketing goals. Her insights were ultra customized and went far beyond the value of the course. I would highly recommend Robin and her marketing course to any small business wanting to grow their marketing function in a smart and prioritized way. We walked away not only with the knowledge we gained through the training but also a clear and easy-to-follow action plan for the next 2+ years.
Response from the owner:Thank you, Leanne! It's always rewarding to work with a dedicated team who are committed to getting results and learning new marketing and PR strategies. I appreciate your feedback and look forward to reading and hearing about your continued success! Thank you again for your support!
Lindsay H.
Robin's Marketing course, and working with her one on one has been transformative for my business, and we're at the tip of the iceberg! She is a wealth of knowledge and ideas! Working with her has been very inspiring for our team and have a treasure trove of ideas from which to launch new marketing initiatives for the next 18 months and beyond! We have learned so much about how to take ideas and work them into actionable steps, as well as how to improve our competitive advantage in today's saturated world. We have a clear vision of how to stand out and have already seen the improvements - and our clients and industry peers are noticing that our message stands apart! Thank you Robin, for helping us communicate what and why we do what we do and HOW it stands apart from the rest.
Response from the owner:Thank you, Lindsay for your review. You have such a strong mission to help women build their confidence by capturing their essence -- in ways they can't even imagine. I understand why they're speechless when they see their photos and final art! I feel honored to teach you and your team what I've learned over the last 20 years to help you grow your business and meet your goals. You have already done such excellent work with your brand, online marketing, promotional campaigns, and visibility. I look forward to continued PR training with your team. Thank you again for working with me. It's so satisfying to see you uplevel your business in a big way.
Meaghan H.
Robin has helped me tremendously in building out my marketing strategy. She is reliable and easily reachable anytime I have questions. I would definitely recommend her services if you are looking for marketing or PR assistance.
Response from the owner:Thanks Meaghan for your vote of confidence! We love helping you build your practice and letting people know how amazing and caring you are! It's such a pleasure to work with health care providers who want to make a positive change in the world -- especially for busy women, moms, and teens. Thank you again for your kind words.
Jeff M.
Boston University was lucky enough to have Robin (a proud alumna!) offer her presentation "How to Write a Marketing Plan (for Entrepreneurs) for our alumni and students, and it was a tremendous success! Robins advice was straightforward and clear, with a specific list of easy-to-follow action items. Her presentation style is great - relaxed and casual but well-prepared and specific on details. I would highly recommend Robin to anyone looking for a marketing & PR pro or someone who can speak on the subject. Thanks Robin!
Response from the owner:Thank you Jeff! What a full circle! Special thanks to Boston University, College of Communication, for lighting a fire under me to help entrepreneurs, consultants, and experts grow their business and promote their brand. I love my work and sharing strategies for others to excel in business and personally, too. I’m honored to have presented and thank you for your kindness. BU has a special place in my heart. Happy to pay it forward.
Jonathan D.
It is an uplifting and reassuring experience to work with Robin! She helps me focus, asks the questions I need to be asked, and she really LISTENS. A lot of times I feel like consulting isn't helpful when they first haven't listend to me, but Robin is such a great listener and I feel seen and heard. Her feedback is better because of this, because she truly listens to understand her client. I love her very concrete next-step advice, and her enouraging persona! Thank you Robin - I look forward to our next session! - Megan and Jonathan
Response from the owner:Thank you Megan and Jonathan for your kind words! It's important to listen, to not just what you say, but how you feel. That makes all the difference in the world! I love how you put so much care into your Karibe products and brand. Your kombucha, organic blends, and anti-inflammatory goodies are so healthy and good for you, that buying them is a no-brainer. Thank you again for your thoughtful review. Happy to help at any time!

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