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A Marketing Plan Requires Strategy

Hire an Experienced Marketing Consultant

Stop wasting valuable time and money on marketing that doesn’t work. A highly-effective marketing plan gives your business direction and a vision for long-term success.

I’m Robin Samora, an experienced Boston marketing and public relations consultant, award-winning blogger, author, and podcast host. I write customized marketing plans to increase sales, visibility, and credibility to bring in the business you deserve. 

A Marketing Plan Requires Strategy

Hire an Experienced Marketing Consultant

Stop wasting valuable time and money on marketing that doesn’t work. A highly-effective marketing plan gives your business direction and a vision for long-term success.

I’m Robin Samora, an experienced Boston marketing and public relations consultant, award-winning blogger, author, and podcast host. I write customized marketing plans to increase sales, visibility, and credibility to bring in the business you deserve. 

FREE DOWNLOAD:
2024 Small Business Marketing Tools

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Massachusetts Express Grants Program

Fast, Easy, Back-to-Back Grants

Express Grants are available to grow your business, whether you’re based in Boston, Worcester, Springfield, or any other town or city in Massachusetts.

If you have W2 employees your company may be eligible for 100% reimbursement

Marketing, PR, social media, video training & more

$20,000 is available per calendar year for companies who qualify

Top marketing consultant with a proven track record 20+ years of consulting with brands of all sizes A long-term, forward-looking approach for sustainable marketing success

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Marketing Plan

Create a customized marketing plan for the next 12-months

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PR CALENDAR

Map out your PR and publicity strategy to build your business

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WEBINARS & SPEAKING

Book Robin for a marketing, PR and small business grant training

As seen on…

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LET’S TALK ABOUT BUILDING YOUR BUSINESS

MY CLIENTS

I’ve worked with some truly amazing people from Boston and beyond.

For us attorneys, in law school, we are taught the core principals of law, across various areas of law. We are also taught what we need to do in order to effectively practice law. What law school often does not teach us, is how to market ourselves and how to market our services.. something that can be extremely important for many attorneys, particularly for those of us running our own practice, or working with a firm.Over the past 2-3 months, I have been working closely with Robin to do exactly this, and I cannot recommend her enough. She is thoughtful, thorough, kind, and passionate. She also really does her research to make sure her marketing action plan is tailored specifically to your particular business.. taking into account all aspects of your individual goals, circumstances, etc. On top of all that, it is evident that she genuinely cares.. and you know she is genuinely rooting for you to succeed.If you are a small business owner, or someone looking to market/expand your business, you can be confident you are in good hands with Robin.
Griffin R.
Griffin R.
My husband and I had the pleasure of taking Robin’s marketing class. She is an expert in the field and we learned a lot from her. Robin created a detailed and thoughtful marketing plan for our moving company. We can’t wait to implement her recommendations. Thank you Robin!
Etana S.
Etana S.
I have had the privilege of working with Robin for the past couple of months for a Marketing Plan for both myself, and the law firm I work with. She has been so incredibly thorough, thoughtful, flexible, and enjoyable to work with throughout this process. To be honest, I am not great at marketing. I can sell myself in front of people any day of the week, but when it comes to websites, social media postings, press releases, I am totally lost. Robin came up with a comprehensive marketing plan on how to best spend my time marketing to get the most return, and how to implement the action items in the marketing plan. I would recommend Robin to ANYONE I know who is looking to take charge of their business and their business marketing!
Katelin R.
Katelin R.
Working with Robin is a great pleasure, she is wonderful at what she does. Highly recommended.
Joe A.
Joe A.
We have worked with Robin on a variety of branding and marketing projects over the years (repeat clients!) and appreciate her expertise and energy. She asks the right questions and if they are tough, she makes us answer them to help get to the core of our marketing goals. She's diligent about research and, even when we don't have an active project with her, she'll often forward us useful news articles or resources as she keeps her eyes trained on the latest trends and tools. Huge plus in our book is Robin's overall positive vibe and sense of humor. Thanks for your ongoing help Robin!
Annie S.
Annie S.
I am pleased to provide this testimonial for Robin Samora and her outstanding marketing consulting services at One 8 Solutions. Working with Robin has been nothing short of exceptional.Robin's deep understanding of marketing strategies and her creative insights and innovative approaches have propelled our business forward. Her dedication to understanding our unique needs and goals sets her apart in the industry.Throughout our collaboration, Robin has consistently demonstrated professionalism, integrity, and a genuine commitment to our success. Her ability to identify opportunities and develop targeted marketing campaigns has been instrumental in driving measurable results for our organization.Moreover, Robin's excellent communication skills and proactive approach make her a true pleasure to work with. She listens attentively, provides valuable feedback, and always goes above and beyond to ensure our objectives are met.I highly recommend Robin Samora to any business seeking expert marketing consulting services. With Robin at the helm, you can trust that your marketing efforts will be in capable hands, yielding tangible results and fostering long-term success.
Tiiu A.
Tiiu A.
Robin is fabulous. Witty, smart, and efficient. She takes the time to be very thorough in her research about your company and industry. Very professional and fast working. Keeps you on your toes! Well connected and giving as well.Robin gave us PR direction that guided Lucille’s Wine shop to increase our online presence significantly. She’s experienced, makes you think differently about yourself, and is fun to work with. We got incredible marketing and PR training and 100% reimbursement.. What’s not to love? Thank you Robin for alerting us to this opportunity with the Express Grants program. I highly recommend it! I would absolutely work with her again.
Sarah M.
Sarah M.
I am delighted to share my exceptional experience working with Robin Samora and the tremendous impact she had on our team at The Caleb Group. Robin played a pivotal role in helping us develop a sophisticated and flexible marketing plan that could be executed in manageable steps in house. Our team, consisting of individuals with varying levels of experience, benefited greatly from Robin's respect, encouragement, and effective teaching. She ensured that each team member’s input was valued.Robin's ability to listen attentively and translate diverse concepts into practical solutions was truly commendable. She fostered an inclusive environment that allowed everyone to contribute meaningfully. The result was a tool tailored to our organization's needs that supports our mission.What sets Robin apart is not just her expertise but also her role as a motivator and cheerleader. Her contagious vision for positive possibilities served as a driving force for our team. The implementation of just a small segment of our comprehensive plan led to a remarkable 50% increase in donations.In summary, Robin Samora's guidance was instrumental in articulating then elevating our marketing strategy, and her impact went beyond the technical aspects. Her motivational leadership style and visionary mindset have left a lasting impression on our team, contributing to tangible and significant results. I wholeheartedly recommend Robin for her expertise, enthusiasm, and ability to inspire positive change.
Marianne M.
Marianne M.
Robin is one of those amazing individuals who leaves a positive mark and truly makes a difference wherever she goes. Her willingness to help others is simply unmatched.Beyond her role as a marketing genius with boundless creativity, Robin is exceptionally empathetic and understanding. Her expertise in small business marketing is unparalleled, providing advice that is incredibly tailored and practical. Something you wouldn't typically find in a standard course!
Laura C.
Laura C.
Robin presented the confusing world of Social Media and Digital Marketing (confusing to me, anyway!) in a way I could grasp the concepts and tools for immediate implementation and results! Knowing I only leveraged 1% of her knowledge and skills, I see us continuing to work together well into the future. Thank you, Robin!!!!
James D.
James D.
We've been working on our own to develop a social media presence and to spread our reach. We get lots of great referrals, but not much comes in as a cold call. We took Robin's class to understand the next steps, and how to up our game. Her clear format, simple steps, and creative enthusiasm were just the boost we needed to really operationalize a marketing plan. Her step-by-step plan is a great roadmap to making sure we get connected with new clients. We enjoyed every meeting and recommend Robin and her team heartily.
Andrew W.
Andrew W.
We found marketing to be a daunting task, but Robin has been very helpful in charting the steps we have to take and has made us all comfortable with the process. We would recommend her to any small business in need of marketing assistance.
Anne G.
Anne G.
Robin was great to work with. She produced the most comprehensive marketing plan we have ever had and it is very easy to execute.
Ken C.
Ken C.
Robin is a small business marketing expert, and creative beyond measure. We learned so much from her marketing course and at the same time developed valuable resources to help standardize our language, create consistent messaging across channels, and build marketing goals. Her insights were ultra customized and went far beyond the value of the course. I would highly recommend Robin and her marketing course to any small business wanting to grow their marketing function in a smart and prioritized way. We walked away not only with the knowledge we gained through the training but also a clear and easy-to-follow action plan for the next 2+ years.
Leanne R.
Leanne R.
Robin's Marketing course, and working with her one on one has been transformative for my business, and we're at the tip of the iceberg! She is a wealth of knowledge and ideas! Working with her has been very inspiring for our team and have a treasure trove of ideas from which to launch new marketing initiatives for the next 18 months and beyond! We have learned so much about how to take ideas and work them into actionable steps, as well as how to improve our competitive advantage in today's saturated world. We have a clear vision of how to stand out and have already seen the improvements - and our clients and industry peers are noticing that our message stands apart! Thank you Robin, for helping us communicate what and why we do what we do and HOW it stands apart from the rest.
Lindsay H.
Lindsay H.
Robin has helped me tremendously in building out my marketing strategy. She is reliable and easily reachable anytime I have questions. I would definitely recommend her services if you are looking for marketing or PR assistance.
Meaghan H.
Meaghan H.
Boston University was lucky enough to have Robin (a proud alumna!) offer her presentation "How to Write a Marketing Plan (for Entrepreneurs) for our alumni and students, and it was a tremendous success! Robins advice was straightforward and clear, with a specific list of easy-to-follow action items. Her presentation style is great - relaxed and casual but well-prepared and specific on details. I would highly recommend Robin to anyone looking for a marketing & PR pro or someone who can speak on the subject. Thanks Robin!
Jeff M.
Jeff M.
Robin gave a FREE webinar to SCORE Boston clients. They loved it! As small business owners, Robin was able to provide them with information on 7 Ways to Stretch Your Marketing Budget. Our clients loved the information she provided and SCORE Massachusetts appreciates her giving of her time to help small business entrepreneurs.
Teresa L.
Teresa L.
It is an uplifting and reassuring experience to work with Robin! She helps me focus, asks the questions I need to be asked, and she really LISTENS. A lot of times I feel like consulting isn't helpful when they first haven't listend to me, but Robin is such a great listener and I feel seen and heard. Her feedback is better because of this, because she truly listens to understand her client. I love her very concrete next-step advice, and her enouraging persona! Thank you Robin - I look forward to our next session! - Megan and Jonathan
Jonathan D.
Jonathan D.
I have been working with Robin for the last 3 months.  She prepared a comprehensive marketing plan for my business.  In every call I have with Robin, I am blown away by her knowledge and come away with a big to-do list.  She is pushing me beyond my comfort zone, but we all need that to grow our business.  Robin has connected me with people that can help me move towards my goals.  She is very well connected.  I highly recommend working with Robin.
Holly K.
Holly K.
If you’re ready to rock your marketing efforts and break through to the next level for your business, look no further. Robin is smart, knowledgeable, connected and passionate about what she does, which is provide expert PR and marketing advice.I worked with Robin to pull together a comprehensive, manageable and winning marketing plan to grow my business and my only regret is not engaging with Robin sooner.Her ideas are spot on, creative and push the limit just enough to make me step out of my comfort zone to achieve more. More clients, more revenue and a more targeted and strategic approach to growing my business.Robin is a straight-shooter and excellent listener who balances strategy and tactics to drive results.Do not hesitate to contact Robin. You’ll be glad you did.
Nancy M.
Nancy M.
I’ve had the pleasure of working with Robin in creating a marketing plan for my business. I love the idea and the presentation, and enjoyed learning new ways to contribute to its growth. I have known Robin since the beginning of my Real Estate journey, and I thank you for your time and expertise.Great experience!
Naomi Malabre, Realtor, ABR, S.
Naomi Malabre, Realtor, ABR, S.
I've had the delight of working with Robin it better position and grow my business, Senior Steps, Inc., geriatric care management. I do care management well, yet found myself in the business world. Yikes! Overwhelmed but excited, Robin has been able to help me identify and articulate the unique aspects of my practice and then parlay that into an action strategy that can share my service in a knowable, desirable way! Working with Robin is like asking for a personal trainer and getting worked over to transform into an olympian! I have a long way to go, but Robin has adjusted my focus, identified short, medium and long-term goals and has inspired me to go for it!
Carolyn W.
Carolyn W.
. I want to highly recommend Robin Samora for your marketing needs. Whether it be doing a deep dive and coming up with a detailed marketing plan or a sensational public relations campaign, Robin always gets high scores. She is a professional. In fact, I think that Robin is one of the brightest marketing people that I know. I encourage you to sign up for her Marketing Trends & Insights and get more tips then you can possibly imagine. She always under promises and over delivers. It is just part of Robin’s DNA. She is always there to answer a quick question. She is an expert in her field and I am glad to have gotten to know this remarkable woman.
Lisa S.
Lisa S.
I’ve worked with Robin twice, once to launch my brand identity and a second time to create specific, actionable marketing strategy. Both times, she guided me through the process and delivered expert advice. I appreciate her willingness to be flexible and resourceful, helping me meet important business goals. Together we worked on these projects over several months and Robin was always available to me to review ideas and provide good feedback. Thank you, Robbin!
Barry F.
Barry F.
If you need help with your marketing plan you have to reach out to Robin Samora! I have known Robin for over six years. I have seen her speak at several events over the years and all who attended including myself, leave excited to work on their marketing plan. Robin has also joined us on panel events and workshops we have hosted. She is always a big hit! Participants at our events that she has been a part of have always left with actionable advice and information to begin their marketing plan.
Diversified Sales S.
Diversified Sales S.
Being new to consulting, I had a thousand questions I needed answered: How do I get clients? How should I promote my business? What are the best tools to use? And 997 more. Robin got me started by providing sound, expert advice on how to best showcase my consulting business through an engaging, SEO-optimized website. She brought focus and clarity to my business model and provided invaluable insight into the palette of affordable (and free) tools available to grow my business. Robin is the ultimate marketing professional and has a wonderful personality, which makes it very easy to work with her. Thanks a bunch, Robin!
Brigitte F.
Brigitte F.
I’ve worked with Robin for over 20 years and she never ceases to amaze me. She is incredibly creative with outstanding business insights. She’s one in a million and an asset to any project.
Mary H.
Mary H.
Robin is such an inspiration. She is full of energy, provides valuable insights and practical tips that you can instantly put to use in your own business.
Kavita Gunda B.
Kavita Gunda B.
Robin has presented webinars for the Small Business Center at Central Carolina Community College and she is an exceptional speaker. She is very skilled at presenting information in a clear and effective manner online and Robin has consistently received excellent ratings from our attendees. I will definitely be inviting Robin back to speak to our small business owners.
Terri B.
Terri B.
If you are ever looking to learn how to make your business stand out, Robin is the one to call. I've worked with her on a variety of projects from Marketing and PR to social media plans and she truly is passionate about helping her clients succeed. Her experience and expertise with her outgoing personality takes out the scary part of trying to put a plan together. Her methods resonate no matter what your level of business knowledge is.
Courtney M.
Courtney M.
Robin and I have been working with one another for a decade. Her energy is contagious. She is a wealth of knowledge and truly wants everyone to succeed.
Jenny B.
Jenny B.
Robin is a driven professional who will stop at nothing to ignite your message in the world. From setting revenue goals to connecting you with influencers who will bring your brand to a broader audience, Robin does it all with strategy and finesses.
Karen K.
Karen K.
The first time I met Robin was at a Venture Café, a place where like-minded innovators meet and connect. Robin was giving a marketing seminar about how to advertise and get free publicity. The information was extremely useful to me but what really engaged me was her bright and energetic delivery while she was onstage. She spoke with clarity about useful guidelines to get your name out at no cost. Afterwards, I approached her and asked if she would be interested in working with my own startup, Physis Investment. Back then, at Physis, we were making progress in a lot of areas but still lacked a lot of needed expertise in marketing. We didn’t know how to create a press kit, needed a stronger sense of storytelling, had attempted to draft a marketing plan, and had just started trying to connect with newspapers. Robin has since helped us with all of that, taking us to the next level and setting us up for future success.Through all her hard work and guidance, she has been not just an advisor but a mentor for me and our entire team at Physis. Her outstanding knowledge of P.R. & Marketing world makes her an essential resource. She really understood the needs of the company and moreover our unique skill set and helped us to get the best out of ourselves. I’d strongly recommend Robin and her expertise to anyone, I can’t wait to work together again!
Stefania Di B.
Stefania Di B.
Robin was amazing to work with. She really provided hands on support to me and my team while we developed our Public Relations plan and our Press Kit. Robin helped us design a strategy to engage with journalists and to find clients on social media. This strategy is already providing us with measurable results. In our outreach, Robin reviewed and improved on our digital press kit to improve our storytelling abilities and better sell our product. I am very happy with the investment made in working with Robin. She really is very helpful and very knowledgeable. I would recommend contacting her today.
Stephen S.
Stephen S.
I am the co owner of a yoga studio and have recently used Robin to create a marketing plan for us. Her presentation is very detailed and gives us great, specific steps to take to increase our business. She has also included areas that we should consider to grow our presence in the community . We appreciate that she is always available to answer questions . We have created a great team together. I appreciate her sincere interest in helping us to grow both personally and professionally.Barbara Maffeo
Riverwalk B.
Riverwalk B.
What can I say about Robin? She is the energizer bunny, times two. Energetic, enthusiastic and fun. But don't be fooled. She's about getting it done. The information, research and resources I received was thorough, and well-considered. Great diagnostics of, and action plan for my business. Generous with her time, and expertise. Good to know she's in my corner.
Elizabeth S.
Elizabeth S.
There are not enough superlatives to describe the energy, professionalism, and dedication to excellence that defines Robin Samora.In our very first Meeting, I left feeling as if I was floating on air--because I knew that my Business, it's growth and direction would be transformed.In our next consultation, Robin offered a few tips on how I could maximize the success of an upcoming Showcase.Because of her counsel, we nailed it! My Team and I exceeded our expectations in profit from the Showcase and REALLY got the word out--which lead to future relationships.Her nickname says it all. PR Expert Rockin' Robin' gets results!
John B.
John B.
Robin is an absolute delight to work with and a wealth of knowledge. In 30 minutes of talking to her about my business and my current strategy, she had helped guide down the path of what I need to be working on, what I need to do next and where to tap those resources. In 30 minutes she had completely transformed the direction of my business and allowed me to focus in the areas that will create the biggest impact. If you are trying to figure out how to truly grow your business, Robin will help you get to where you want to take it.
Kerilynn V.
Kerilynn V.
I attended one of Robbins workshops, perfectly presented and a ton of insider tips. Robin is a dynamic presenter fun to watch and a wealth of information. Eagerly looking forward to our next interaction. thanks Robin!
John O.
John O.
Robin Samora delivers smart, fun and engaging presentations on small business marketing, and focuses on free PR and promotion strategies to grow your business. She makes you think, makes you laugh, and makes you realize that there are plenty of opportunities to connect with customers, get noticed by the media, and increase sales. Whether you’re working on your own media, or pitching industry media, she has the know-how and experience to help you succeed. She was a huge help to me in structuring a new service offering! Go Rockin’ Robin!
Steve M.
Steve M.
I've gotten tremendous value out of my work with Robin. She was an outstanding partner in my work to build an online presence and voice - from designing a strategy to execution, Robin was there, held me accountable, and opened up my eyes to simple things I could be doing to easily increase my visibility and brand awareness online. Plus, she's lovely - Robin is warm, personable, and is invested in your success.
Elizabeth F.
Elizabeth F.
Robin is a whirlwind...her presentations are dynamic and thought provoking! Her enthusiasm is contagious! On a scale of 1 to 10, she is a 20!
Kim A.
Kim A.
Robin's marketing guidance was smart and relevant and her coaching style is full of energy! Just what I needed for my business
Jordan B.
Jordan B.
From the moment I first spoke with Robin I knew that she would be a breeze to work with. Not only is she an outstanding marketer, PR consultant, and public speaker she is charismatic and down to earth! I highly recommend her if you are looking to grow your business 🙂
Brianne H.
Brianne H.
Brianne H.
Brianne H.
There's no doubt that Robin is the leading authority in providing marketing and PR plans for today's social-media-frenzy marketplace! She comes from decades of experience planning and coaching clients to produce unprecedented results! Robin is fun, on-point, and authentic!
Rachel L.
Rachel L.
In just one hour, Robin blew us away with marketing ideas for our real estate business. We learned how to capitalize on trending topics using Buzzsumo, repurpose all of our content for multiple social media platforms , and target buyers and sellers on Pinterest. You're awesome! Thank you, Robin!
Dave M.
Dave M.
Robin is the best! I met her through BNI and have learned so much from her about how to grow my business. She gave us some great marketing tips to increase our visibility online and offline, as well as strategies to fill our sales funneI. I would recommend Robin to anyone looking to shake up their ho-hum marketing.
Arthur M.
Arthur M.
Robin easily motivates us with her extensive knowledge and implementation skills of internet marketing and traffic. Her annual visit is one of our most popular monthly meetings!
Mike H.
Mike H.
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