How to Blast Past the Competition

RSI BlastingPastIf you believe that the competition will annihilate you, it will.

If you believe that you offer a unique service, perspective or value to help your target audience – use that as an inner power to propel you. What you believe will set the stage for where you want to go. Use all the bells and whistles you know of (and are willing to learn) to get noticed and make a mark for your personal or business brand.

Here are 3 Ways to Blast Past the Competition

  1.  Know what differentiates you from the competition and include that in your messaging and profile.  What’s your unfair competitive advantage (UCA). Let your target audience know your UCA in everything you do and wherever you go. Own your greatness and for heaven’s sake, don’t be the best kept secret in your industry!
  1. Be consistent in your promotion and shake it up.  At least 5 out of 7 days, be active in social media. And remember, B-O-R-I-N-G  and me/me/me never scores points. If you’re using automation tools, don’t use the same posts on all platforms. Vary the same messaging on different days, times and media outlets for best results.
  1. Pick 10 Influencers who you trust and ask them to ‘unofficially’ promote you.  Everyone has a team of supporters who will ‘cheer you on’ and recommend you as an expert or top dog in your field.  But, you have to ask to receive! Reciprocate for each other and be a resource of information, leads and potential opportunities in your network. Don’t have 10? Start with the top 5 and grow your circle of influence!

Of course, you’ll have to get out of your comfort zone to find the magic, take a leap of faith, set intentions and take bold actions to make a name for yourself.  It’s not all about working hard, it’s about working smart, and having fun while you’re at it.

Me? I like fun and competition – it makes us different.

And, in case you haven’t noticed, I’m into celebrating differences. Isn’t that what makes a personal brand distinctive?

Your Turn

Do you know your UCA? (Unfair Competitive Advantage)

What’s the criteria for your circle of influence? And, how do you keep them up to date?

Where do you get the 80% of content for your SM that’s not all about self-promotion?

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Robin Samora

MARKETING & PR EXPERT
As a small business owner for the last 20 years, I’ve gained experience, wisdom, insight, and knowledge to help you market yourself and your brand at a fraction of the cost. My focus is to use the same PR and promotional strategies used by bigger brands, and personalize them to fit your needs and goals.

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