Summer in New England is the most fantastic of times, especially when you’re a guest at a magnificent beach house near Weekapaug, Rhode Island. I’m grateful for the opportunity to be relaxing for a few days with friends and enjoying fresh oysters from the pond, lobsters that were harvested hours earlier and a new mussel recipe, that I’m happy to share!
Vacationing doesn’t mean that you have to stop all PR efforts while you’re riding actual waves – it just means knowing how to capitalize on current PR and extending it to maximize exposure, especially if you’ve got some good press going on. And, what’s great is that you can ride the PR Wave whether the sea is flat, or it’s a surfer’s dream.
3 Ways to Ride the PR Wave
- Quoted? Make sure you’re noted! If you’ve had the good fortune of being quoted in the media – whether it’s in a newspaper, blog or article, make sure to share that mention as part of your own PR plan. Quoted content is better than any advertising – it comes from an outside source. Share notable links on LinkedIn, Twitter, Pinterest and Facebook or other social media channels you’ve designated as part of your PR and marketing campaign. Be sure to vary it up, and don’t post the same material on all media, at the same time. It takes a few extra minutes, but it’s worth it!
- Add Expert Content to Your Press Room. If you have a website and are proud of your accomplishments, you may want to build or add to your press room, or a media room as it’s sometimes called. When you’re ‘in the news’ you can showcase your story and why you’re an expert – from the media’s viewpoint. Ask permission to use logos from selected media to jazz up visuals, and don’t be afraid to feature video, radio, podcasts, articles, sections of white papers you’ve created or presentations. It’s not bragging, it’s sharing!
- Keep Your Clients and Prospects up to date. We’re all so busy with projects and planning for the future that we often don’t stay in touch with our client base as much as we should. That’s a lost business opportunity in some ways because out of sight may mean out of mind. Create a postcard (and send via snail mail) of a recent press success with a special offer, and target those you want to be ‘in the know’. Monthly communication via direct mail, email campaigns, phone calls, lunch appointments, birthday cards, and networking meetings are but a few of the fantastic ways to share your good news, build business and share opportunities to help others.
PR is all about putting your best foot forward, and positioning your product or service in a way that helps you stand out from the crowd. It’s creating messaging why you or your product may be a better choice to help solve a client’s problem.
This summer, heck this year, ride the PR wave with confidence.
YOUR TURN
Where have you been noted recently and how have you shared that content to make a splash?
Besides social media, what other innovative ways have you used to broadcast media mention?
How many of you have a press room, and what are you most proud of?
