How to Write a Pitch

September always seems to bring a new energy to work, and if you’re like me, the pace has really picked up!

The Partner Promotions event team has been promoting the Xfinity brand at 125 events over the last three weeks, we’re gearing up for the IBM sponsored Women’s Tool Box Conference on 9/15,  Mara Glazer’s BizCon14 event in Silver Springs, MD 9/18 – 21, and my workshop and booth at the Small Business Expo in Boston on October 2. Sometimes, it’s fast and furious – and we run with it.

That said, what are you doing with your business over the next month?

Are you thinking about how to get press coverage for your business, product or service – and ways to  pitch the media and other JV partners?

Here are 5 Important Tips on How To Pitch so you won’t give up or go crazy thinking it’s too hard: 

  1. When pitching, make sure you have the right person you want to approach.  Do your homework and research.  Look at the magazine, newspaper or blog where you’d like to be featured and notice their style. How would ‘you’ fit in?
  2. You’ve heard it a million times, and I’ll tell you again. Make your pitch short.  One PR mentor told me to make my pitch 50 words.  Yikes – that’s hard, but putting information through the funnel gives your messaging clarity.
  3. Editors, journalists and reporters WANT to be pitched and are looking for a solution to a problem. Your pitch should include a way you can help their viewers/readers.  They’re looking for the HOW. That’s where you share – your story, best tips, ways to overcome, fix, increase, and help their AUDIENCE with their problem – on air, in an interview, on camera and so on.
  4. Don’t forget to tell your media contact who you are, why you’re the best candidate for the job, and a link to your website, plus contact information.  No attachments please!
  5. But, make sure above all, that you always KISS – Keep It Simple and Sensational!

Ditch the old pitch, and energize with the new!

YOUR TURN

Have you noticed a pattern with certain reporters in the way that they like to be pitched?

What’s your favorite success story from a pitch?

Have you pitched via Twitter or Facebook with great results?  Do tell!

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Robin Samora

MARKETING & PR EXPERT
As a small business owner for the last 20 years, I’ve gained experience, wisdom, insight, and knowledge to help you market yourself and your brand at a fraction of the cost. My focus is to use the same PR and promotional strategies used by bigger brands, and personalize them to fit your needs and goals.

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Robin raises the bar for all of her clients so they can get what they want and desire. She has the experience, skill and the super passion to get us from where we are today to where we aim to be tomorrow. I am sincerely and deeply grateful to her and recommend anyone out there who launched a product or wrote a book to get in touch with Robin not tomorrow, but today.

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