It was an exciting week presenting my new workshop, 5 Ways Social Media Can Get You More Sales, Customers and Profits, at the Small Business Expo in Boston. Thank you to all who attended and followed up personally. It’s an exciting time for Social PR and it’s critical to a company’s branding and success – whether you’re a solo business owner, or the biggest fish in any pond!

I love sharing great articles by entrepreneurs for entrepreneurs and giving credit where credit is due. The article How to Create an Elevator Pitch That Will Get You Funded by Steve Blank gives detailed information and some great tips on how to perfect your elevator pitch (or speech). Whether you’re looking to get funding or need to promote your consulting services, perfecting your elevator pitch is one of the most important things you’ll want to accomplish this week. Get a few great ‘how to’ tips here from Entrepreneur.com.

You may be familiar with HARO, but do you know about their parent company, Vocus? They’ve got an active and well-read blog that hits the in boxes of industry insiders, experts and small business owners around the globe. I liked this article 9 Things You Should Consider in Your PR Plan by Jim Dougherty because it lays out a PR Plan, clearly step by step. Work on one, three or all nine to improve your current PR plan. (And, if you don’t have a plan, we have to talk!)

Lastly, we’re featuring The Power of Testimonials (and How We Get Great Ones) written by Alex Turnbull.  This is a MUST read for anyone in business. Here’s one little snippet we’ve highlighted, but take a minute to click on the link to learn more.

“Good testimonials aren’t fluffy; they communicate very specifically the type of person the testimonial writer is and the type of problem they’ve been able to overcome. This helps readers put themselves in the storyteller’s shoes.”

And that’s a wrap for this week’s edition of Robin’s Rainmakers! If you ever have a suggestion for a great article to feature, please send me an email. I’d love to include it here.