Happy Tuesday!

This is one of those weeks of the year where you’re half in, mostly out – and hopefully spending time with those you care about, and those who care about you. I know I am! And, I feel blessed to have friends, family and a community who have a special place in my heart.

This will be the last Robin’s Rainmakers for 2014! Can you believe this year is almost over? I can’t help but feel that we all probably have one leg in the old, one leg in the New Year. This Robin’s Rainmakers will reflect that feeling with one article that looks ahead to 2015, one article to hopefully inspire you to work on your website as it did for me and one article to help you prepare for things when they’re not so great (aka, a crisis of some sort perhaps an opportunity in disguise).

First up, the article 7 Public Relations Trends To Watch in 2015 by Brian Greene for PRNews, highlights seven trends to watch. You and I both know ‘predicting’ anything is just that – predicting – yet it might help you focus in the first few months of 2015. I especially like the ‘real-time marketing’ and ‘more visual content’ (keep a look out for my videos)!

If you’re going to do anything work related this winter break (if you’re so lucky to get one), read this article 6 ‘About Us’ Pages That Are Probably Better Than Yours by Sonja Jacob for HubSpot and evaluate your own ‘About Me’ page. This might be a great time to get a fresh new page up on your site to start 2015 of with a bang. I love the ideas in this piece and love to be inspired!

Last but not least, Fight or Flight: Responding to a PR Crisis by Stacey Hood for SpinSucks discusses how to respond (because you can’t – or shouldn’t ignore an online crisis) in a negative PR situation. Use the lessons here to build a social policy and as my Dad always told me, “Robin, make lemonade out of those lemons”.

I hope you’ll be enjoying your holidays with family and friends. I wish you magical days, rest and relaxation, and of course a Happy New Year!