Get New Business This Holiday Season (Really?)

I’m not the most active networker in the world, but I love to keep in touch with my colleagues and friends during the holidays. And, being a long standing member of a few groups, I especially like to reconnect and see a familiar face (or ten) when there’s no pressure – just to have a good time.

Last night, I had the pleasure of going to one of my Boston networking Holiday parties where I’ve been a member of years. Colleagues I haven’t seen in some time approached me saying things like:

“I read your newsletter all the time and want to talk the first week of January about a new project.”

“Your Cyber Monday promotion was a great idea and I should have taken advantage of it. Can I get feedback on a couple of ideas?

“I’m so glad you’re joining my group and your workshop idea is perfect for our members.  Maybe you can be on my advisory board?”

Not only was I having a great time, learning a couple of new dance steps (I’m rusty on that one), I also took the initiative and approached a new rum company with an amazing product and talked about representing his brand in the marketplace (after a sample or two).

The point is, business and pleasure can be mixed and when you’re not looking for the next ‘big thing’, doors open and conversations begin. Opportunities present themselves all the time, and it’s our attitude and openness that welcome them.

How will you welcome new business this Holiday Season?

I hope with a smile, handshake and for the chosen few, a meaningful hug.

PS – Lots going on in the Partner Promotions world. And so looking forward to a fun and prosperous 2015! How ‘bout you?  Share your thoughts and let me know why…

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Robin Samora

MARKETING & PR EXPERT
As a small business owner for the last 20 years, I’ve gained experience, wisdom, insight, and knowledge to help you market yourself and your brand at a fraction of the cost. My focus is to use the same PR and promotional strategies used by bigger brands, and personalize them to fit your needs and goals.

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