As a Brand Ambassador and Promotions Expert who works with big and small brands, the question “what does branding really mean?” comes up often. Being on-brand, online branding, off line branding, brand awareness. One thing I’m very aware of is the money spent to see that it’s done right!
Brand it right or brand it wrong, being focused and on target with your messaging is important and key to establishing a look and feel — as well as a social identity for your product or service, and the revenue that it will generate.
This week, I’d like to share a few branding articles I hope you’ll find interesting;
First up, let’s look at 3 ways brands are marketing nostalgia in the age of throwback Thursday from Entrepreneur.com. “As millennials become increasingly important as customers, brands have started heaping on the nostalgia to woo them over.” If your target audience includes millennials, or any other older generation, take a look at this article on how to ‘reel them in’ using nostalgia! (Remember Reading Rainbow?)
Next I’d like to share a video which is actually a Google Hangout On Air about ‘Branding for Small Businesses’. In this video, Lauren Zirilli, Vistaprint’s Director of Global Brand Strategy, talks about how small business can build their own brand. See what you think!
In Content Lessons From Three Brands That Kept Their Brand Promise (and Three That Didn’t) by Marketing Profs, we learn that “content marketing has the power to help companies articulate and communicate the brand promise—which goes beyond a corporate mission statement. Marketers can craft content that shows what they really stand for.” One of the three brands highlighted is Subway, with their lifestyle campaign, ‘Eat Fresh.’
How is your brand standing out online and is your brand message consistent with your marketing message?
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