TED Talks for Busy Marketers

Ever since I was a kid, I always liked to talk. I wasn’t necessarily a Chatty Cathy, but I loved the opportunity to share my thoughts and sit at the grownups table to listen and give my two cents.  My parents encouraged table talk and it seemed natural, so eventually I went to school for Public Communication.

Fast forward quite a few years, and I still like to talk.

Only now, it’s lead to speaking– on stage, at workshops and to small groups who have interest in promoting themselves or their businesses.  I’ve had several opportunities to speak recently and each time I’m grateful, humbled, excited, nervous and experience a range of emotions – including getting choked up when I’m speaking my truth!

In preparing a speech or talk, the lion’s share of the work is done beforehand– researching your audience, connecting with insiders and choosing your stories and words carefully – to elicit an emotion, inspire a call to action or teach, without preaching.

Inspiration can come from many places and sometimes my inspiration comes from TED talks. You may know their tagline as ‘Ideas Worth Spreading’.

Below I’ll do my part today and ‘spread’ these ideas on design, marketing and branding.  Let me know what you think!

What physics taught me about marketing.

Design is in the details!

The greatest TED talk ever sold.

One last mention. Did you know there’s a TED talk app? I downloaded it to my phone so whenever I have 10 minutes or an hour to wait somewhere — I can choose a talk that inspires me at the moment and listen.

I call that Inspiration on Demand.

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EXCITING NEWS!   

I’m excited to offer Digital PR 901/902 training for small businesses and nonprofits through the Massachusetts Express Grants program.

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Robin Samora

MARKETING & PR EXPERT
As a small business owner for the last 20 years, I’ve gained experience, wisdom, insight, and knowledge to help you market yourself and your brand at a fraction of the cost. My focus is to use the same PR and promotional strategies used by bigger brands, and personalize them to fit your needs and goals.

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