The Art of Persuasion in Marketing

I get a ton of emails every day and they build to nearly a thousand a week.  There are newsletters, blogs, podcasts, free books and more. It’s no secret that I love to read and learn new things, especially about marketing and public relations. But, I don’t open every email – unless the subject line interests me – or persuades me to take the chance.

Yesterday, I opened an email and it was about the Art of Persuasion.  It got me thinking about how important persuasion is in business, PR and marketing, and of course, in life.

Do you know how to persuade to succeed?

In 9 Habits of Persuasive Business Leaders, Jacqueline Whitmore tells us that the ‘Art of Persuasion’ really starts with life skills.  Curiosity, honesty and confidence lay the corner stones for leadership and persuasiveness. But, it takes more than just being curious or honest to be an effective persuader. Read here for ways you can be more persuasive.

Naturally, communication is critical for any leader, so it’s no surprise that persuasive business communication is highly valued in the workplace.  Demand Media published this article about effective persuasion which talks about building and trusting business relationships through constant nurturing and a willingness to get feedback. Are you a leader who listens to other’s concerns or are you thinking of your next move (or what to have for lunch)? Be honest….

Lastly, if you’ve already applied persuasion tactics, but haven’t been so successful, check out this article from the Harvard Business Review. With a bold title, Change the Way You Persuade, you may think differently about how to persuade someone. The takeaway?  Determine a business leader’s decision making style and approach them in a way they understand. It’s a must read.

Are you a Charismatic, Thinker, Skeptic, Follower or Controller?

Let me know @RobinSamora. I’m a Charismatic. Always excited about new ideas and concepts!

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Robin Samora

MARKETING & PR EXPERT
As a small business owner for the last 20 years, I’ve gained experience, wisdom, insight, and knowledge to help you market yourself and your brand at a fraction of the cost. My focus is to use the same PR and promotional strategies used by bigger brands, and personalize them to fit your needs and goals.

I’d love to help you.

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Robin raises the bar for all of her clients so they can get what they want and desire. She has the experience, skill and the super passion to get us from where we are today to where we aim to be tomorrow. I am sincerely and deeply grateful to her and recommend anyone out there who launched a product or wrote a book to get in touch with Robin not tomorrow, but today.

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