Who doesn’t love free PR? If you’ve been running a business for a while, you know the importance of getting your name out there. If you don’t need any more online or offline PR, then do tell – and share your secrets here!
As an expert, or hope to be influencer, speaking in front of a targeted audience is an opportunity to talk about your business, but also show your smarts, personality and skill.
That’s all well and good, but how do you get invited to speak in front of your perfect target audience?
First, you’ll need to do some homework and create a list of leaders, groups and associations who serve your target clients. The decision to speak locally or travel depends on your goals, budget and schedule. And, what circuit you’re on.
But, before you begin the process, you’ll need to make sure you’re ready to present yourself at your very best.
I highly recommend this article by Sarah Lloyd-Hughes of Ginger Public Speaking. She mentions getting clear on why you’re speaking, creating a video and speaker sheet outlining several of your signature talks. You might also want to have a ‘speaking page’ on your website so prospects can know more about you, before they call.
Speaking also provides a certain ‘celebrity status’ and a chance to practice your pitch. Lynan Saperstein penned this article Entrepreneur Speaking Opportunities 101: Why You Need to Be Speaking and How to Get Started for TheBigFactor.com. She talks about the importance of speaking to increase your expert status and includes valuable tips on pricing. Even if you don’t think so, there are benefits to speaking for free, especially if you’re persuasive, have a large audience and a powerful call to action!
If you’ve been, there done that with free speaking, and want to get paid, check out this resource from Enterpreneur.com. It gives you a quick overview on where to find paid speaking gigs by targeting industry associations, booking consulting at companies (according to Business Week, last year consulting topped at $39.3 billion dollars) and using the latest technology to sign prospects up for more information – by text or apps in synch with your email provider.
Lastly, I wouldn’t be a good sharer of information unless I gave you this website, which is one of the most valuable I’ve ever found on speaking. It’s called www.SpeakerNetNews.com. It’s a keeper with tips on topics key to the speaking business. Use it as a reference for your questions and how to’s.
Speaking is one of the fastest ways to build a mailing list and database of raving fans. Promote yourself as an expert, increase your credibility and like, know and trust factor. Set the stage for client attraction, just by being you. It takes time and leg work, but the results are amazing.
Travel the world and get paid for it. Someone has to do it.