Having a solid intention lights a fire of purpose and power.  And, in PR and marketing, it’s no different. How you do anything is how you do everything, so why not start strong at the get-go with PR that will help you build your brand and business, make a real difference in the way you’re presenting yourself and bring in results!

I love this article by Cheryl Conner, The 7 Keys for Purposeful Public Relations in 2016. She refers to her friend and colleague Val Hale, who’s written a book, “Living a Life that Matters” and uses his same principles as it applies to public relations. Here are a few that make total sense and are rules to live a life by: Be a doer not a spectator, make a difference in other’s lives and be a lifelong learner. The others are here. (worth a read)

Marijane Funess, gives us her recommendations for a masterful LinkedIn strategy in Top 10 PR Best Practices for LinkedIn. Even if you think you’re a superstar, you may want to skim the article. Are you telling journalists who you are? Are you asking questions and answering them for others? Are you seeking recommendations from others? According to the author, recommendations beget more recommendations.  Check out her other tips to get out there purposefully.

And finally, are you using your own team and employees to maximize your brand? How often do we all forget that communication leads to consistency – and ultimately more business! Read Maurizio Tiberi’s article for Online Branding Best Practices and check out your Brand Smarts.

PR on Purposes starts with making a decision to get involved.

It doesn’t have to be a chore, make it fun!

PS – Are you interested in learning in a group setting?  I’m thinking of starting a PR mastermind of six (6) entrepreneurs and small business owners who want to take their business and brand to the next level. Let me know if you’re interested or know of someone who is. Write me at Robin@RobinSamora.com or call (617) 921 – 3448. More details to come.

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