It’s not magic. It’s resourceful PR strategy.
Last week, on the night before a big speaking gig, I created a checklist to giveaway as a brand reminder and resource for my audience. Since my topic was ‘How to Use Free Publicity to Grow Your Business’, it seemed like the perfect fit.
How to Turn a 900 Word Article into 36 PR Opportunities
I stayed up late racking my brain for marketing ideas and clever ways to repurpose copy. My thoughts are always the same. You should be getting the biggest bang for your buck, especially when it comes to PR and promotion!
Yesterday, one of my favorite clients picked five ways she’ll promote her brand. She already has articles on LinkedIn, pitches, a few interviews and blogs galore. She’s knows exactly what to do to get more PR!
Why reinvent the wheel when you don’t have to?
Then, write, tweet @RobinSamora or send a smoke signal on what you’ll use to reach new audiences and share great content. I’d love to hear from you!
PS – If you’re in the Greater Boston area, I’d like to invite you as my guest to an upcoming Boston Women Connect, Building Business Connections Networking Event. In fact, I’m speaking there on Tuesday, April 26 at the Marriott Courtyard in Woburn. My topic? How to Market Your Business and Brand. For details and registration click here, and use the promotional code power for your complimentary ticket.