Is the Press Release Dead or Is that a Myth?

I’m a believer of press releases to get the biggest bang for the buck when there’s a major announcement, release of a book or breaking news.  But, you don’t always have to spend an arm and a leg for its distribution. There are cases when I advise clients to go national and get the widest exposure possible for all the media hits, and other times, the press release can simply be a PR tool for the media via a link on the client’s press page. Both work.

There are varying views on the press release and that’s always refreshing. Mike Butler, journalist and technology commentator shares his thoughts on The Press Release is Dead – Use this Instead. In this article, Butler spells out key information to send a reporter, not just an “OK, here it is” press release. His questions are spot on, his humor puts a smile on my face and I like his style. Read this and you’ll understand what the media is looking for, what they’re not looking for (ie, pdf’s, attachments) and how to pitch via Twitter, which by the way works.

Steve Cody’s article, published in Inc.com gives us 5 Reasons the Press Release Isn’t Dead Yet. I agree with his findings, and you might too. Press releases aren’t just an antiquated business tool, even if you think they are.  They offer legitimacy, a steady stream of news and they break through the clutter.  How is that?  Read more here.

And lastly, Julie Crabill posts a great piece at Mashable.com, 4 Alternatives to Your Next Press Release. First, are you telling a story or just sharing news? Consider producing a short video for Facebook, coming up with a customized #hashtag or designing visuals to share on relevant social media platforms. Then, there’s always going deep. Take a look at what she means.

You can think what you like, but keep in mind that there’s not always just one way to share news. I’ve always liked a mix of marketing, PR, promotion and media to tell a story, with more than a dash of visual, be it infographics, video, slide share, GIFS or graphics.

You can market yourself silly, but remember in PR, variety is the spice of life.

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EXCITING NEWS!   

I’m excited to offer Digital PR 901/902 training for small businesses and nonprofits through the Massachusetts Express Grants program.

Robin Samora

MARKETING & PR EXPERT
As a small business owner for the last 20 years, I’ve gained experience, wisdom, insight, and knowledge to help you market yourself and your brand at a fraction of the cost. My focus is to use the same PR and promotional strategies used by bigger brands, and personalize them to fit your needs and goals.

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Robin raises the bar for all of her clients so they can get what they want and desire. She has the experience, skill and the super passion to get us from where we are today to where we aim to be tomorrow. I am sincerely and deeply grateful to her and recommend anyone out there who launched a product or wrote a book to get in touch with Robin not tomorrow, but today.

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