This morning there was zero time to prepare for a Facebook Live interview, but isn’t that the point? Ana, my client from the Spanish Immersion School in Rincon, texted me that she was coming over in 10 minutes because she told her class she was going live in 30 minutes.

She not only told her class, she also posted it on one of the biggest Facebook groups in Rincon, PR. And live we went, despite landscaper noise, a dose of unstable internet and accompanying pixels, and the time crunch of having to produce!

The interview on Facebook Live accomplished 5 things:

1) It showcased Ana’s brand in the moment, savvy, on-the-go, with interesting content

2) She translated the interview in Spanish, or at least parts of it to make it relevant to her audience

3) Ana featured me, and the four (4) events I will be having at her school in February, in great detail

4) Viewers I hadn’t met yet got to see the video, like it, comment and, most importantly, share

5) Whether I liked it or not, it featured me up close and personal for my new community to meet; plus, it started the LKT (like, know, trust) process

No surprise that this wasn’t a video where you prepped, and staged for makeup and wardrobe — at least where I am. The sun wasn’t out much yesterday, so I had a cool shower and didn’t wash my hair. But it really didn’t matter. Taking advantage of the moment did.

I was impressed with Ana’s knowledge of Facebook Live – but more importantly what she wants to do with it, and what we are envisioning together. I wish you could see her smiling ear to ear.

Here’s the Facebook Live video we posted.

Carpe Diem.